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6 Ways Square Needs To Change After Going Public

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Melissa Johnson

Melissa Johnson

Melissa Johnson has been writing about payment processing and mobile payments since 2014, and has been quoted in articles for Credit Karma and The Next Web, among others. She graduated from The University of Kansas in 2010 with bachelor's degrees in English and journalism.

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    Russ Reno

    I must differ from your assessment. 1. They do not need to stop acting like a payments processor, they need to move on and build another department. There payment processing is not broke, so there is nothing to stop. They need to diversify, yes. But keep the payment processing in tact. 2. Managing the risk is one thing, however, they have given so many small businesses a chance that no one else would. A+ for this aspect of the business on a consumer level. Yes a business risk, but maybe this could be purposely left off your list and added to high risk marketing. In my opinion, this is what built their business. I think its a fine line. 3. Allowing use without processing – OK – only if they do not charge those who are processing payments additional fees. That program is good, ONLY, because it works so well with the hardware. The program alone is below standard interacting with anything else. 4. There online store is full of glitches. It is cookie cutter and only works the way they think your store should look. You can interlace it with your website but you are limited to copy and paste graphics and the “excellent” register features do not work online. You’re limited to one item one price and an overall discount that your forced to let the customer choose rather than predetermining what it will be and when it will be used. Not worth a increase in price, for sure, when it is only half of the initial programing and less than adequate in comparison. 5. & 6. They are putting massive energy into, new projects and you are correct, it will increase their profit margin. But their house is not in order. Fix the other problems before you move on to new ones. As a consumer, I am topped out on square. They will not add the basic features I need to do my job and they keep changing the basic programing so there is this huge revolving learning curve with NO IMPROVEMENT to there product. Truthfully, it was a much better program when it first came out. Get back to the basics and help your 3, 4 and 5 year loyal customers, who are training you and your new clients. My rating is still no better than 2.99 stars.

      This comment refers to an earlier version of this post and may be outdated.

      Stephanie

      To me the damage is done: with all of the horror stories online with accounts/funds being frozen I would never trust Square (or Stripe for that matter) with my merchant account needs – cash flow is the life blood of retail and without it businesses die.

        This comment refers to an earlier version of this post and may be outdated.

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