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A Brief Guide To Multichannel Selling

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Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

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4 Comments

Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    pramod singh

    Incredible substance. A debt of gratitude is in order for sharing. I might simply want to add on that multi-channel offering is one of the most up to date things in the multichannel retail framework. A debt of gratitude is in order for sharing.

      This comment refers to an earlier version of this post and may be outdated.

      jyoti sharma

      Great content. Thanks for sharing. I would just like to add on that multi-channel selling is one of the newest things in the multichannel retail system. Thanks for sharing.

        This comment refers to an earlier version of this post and may be outdated.

        george devin

        Thanks for giving a guide to multichannel selling I am an online seller and I was looking for for this information and I found it here. Thanks for sharing this blog.

          This comment refers to an earlier version of this post and may be outdated.

          Unicommerce

          Hi Liz, you have put up a comprehensive post on how multi-channel works. I think your post should remove many apprehensions retail firms have about multi-channel marketing.
          Integration is the key when someone is going to sell on multi channels. Because unless inventory, logistics function, warehouse activities, order fulfillment, returns handling, sales data, accounting and taxation processes are integrated in one platform, and reflecting on one dashboard (function-wise) it is INDEED difficult to manage multiple channel sales.
          The concept provides HUGE opportunity to tap new markets, provided, there is a robust system in place at the back-end to handle every order, every stock-transit, every return, every vendor, and different prices across channels in an effective and efficient manner.

            This comment refers to an earlier version of this post and may be outdated.

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