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A Guide To Using CRM In eCommerce

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Erik Robie

Erik Robie

Erik is a writer, small business developer, and photographer, making his home in Northern Colorado. He has been publishing his writing for 15 years, and occasionally sells his photos when he can pull himself away from the keyboard. When he's not writing the CRM, HelpDesk, and Shopping Cart categories for Merchant Maverick, he can usually be found on his mountain bike, playing volleyball, hiking with his camera, or keeping the local coffee shops in business.
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    Maria Johnson

    Let me draw the parallels between the CRMs and restaurants. In restaurant you come and all you can see are the waiters and food. But there are plenty of other processes like cooking, washing dishes, sweeping the floor etc. You can’t see it, but it’ s crucial elements for success of the restaurant. Exactly the same with the webmarketplaces. The visitor see only the website, and they can only use the results of designers, developers and marketers work. So CRM is necessary tool for every successful ecommerce website.

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