Author Page for Emily Hale | Page 4

Emily Hale

Emily Hale

Expert Analyst & Reviewer
Emily is a content and social media strategist based in Indianapolis. She enjoys discovering new topics and planning content that empowers small business owners to make better choices for their businesses. When she's not in the thick of doing research for Merchant Maverick, she likes painting, meandering through nature and spotting wildlife, or relaxing with her rescue pup, Jetta.
Square Contactless and Chip Reader

How To Use Square Installments To Offer “Buy Now, Pay Later” Options For Your Customers

As a small business owner, the option to offer financing via Square Installments to your customers is about increasing sales. Your shoppers will like it because financing can make large-ticket items easier to purchase with predictable monthly payments spread out over time, which helps them buy what they want. Let’s take a look at why Square Installments can be an excellent way to offer financing options to your customers, what’s involved in getting started, and how you can make the best of it for your business to improve sales!

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Jun 22, 2020 Filed under: Buy Now Pay Later, Credit Card Processing, Mobile Payments

The Top 5 Constant Contact Alternatives & Competitors

Your final decision should come down to what exactly you need from your ESP. While Constant Contact is an able contender for your subscription dollars, I would submit that in many instances, there may be a better option for your business. Looking for pure thrift and value? Take a look at SendinBlue or Campaign Monitor.

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Dec 1, 2020 Filed under: Email Marketing

6 Easy Tips To Improve Your Email Marketing

Not all email campaigns are created equal. Let’s take a look at some common things people miss when it comes to email marketing. These tips will lay a solid foundation when you create email campaigns for your shoppers, and I’ve also peppered in email marketing platforms you can check out along the way.

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Jun 11, 2020 Filed under: Email Marketing

Guide To Social Media Marketing

Social media marketing is about utilizing social platforms to connect with an end goal in mind. While social media is often used as a way for individual people to showcase what they are doing on any given day without necessarily thinking about the impact on their audience, social media marketing for a business thinks about the audience at the core of everything it does.

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Apr 27, 2020 Filed under: eCommerce, Small Business, Web Development

The Top 4 Alternatives To ShipStation

ShipStation is one of the largest names in shipping and fulfillment software, and we rate it pretty highly at Merchant Maverick. However, there is never any one-size-fits-all solution. We’ll show you some of the best alternatives to ShipStation in the post below.

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Sep 15, 2020 Filed under: Shipping
buy now buttons

Buy Now Buttons: The Key To Selling On Your Blog Or Website

A buy-now button is a flexible way to make products more accessible and shop-friendly to your customers, fans, or readers. It’s a small piece of code that you can copy and paste into different areas of your website, blog, or even the body of an email. The code holds information on what the product is, how the button looks, what it says, and even tracking information to sync inventory and keep accurate sales reports.

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Aug 27, 2020 Filed under: eCommerce

Mad Mimi Review

Many email marketing software providers do what they promise but many struggle to stand out from the crowd. That’s just not the case with Mad Mimi. With its very distinct style, a welcoming design, and a focus on simplicity, there’s only one Mimi.

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Jun 3, 2022 Filed under: Email Marketing Software Reviews

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The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.

Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

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