Author Page for Emily Hale | Page 5

Emily Hale

Emily Hale

Expert Analyst & Reviewer
Emily is a content and social media strategist based in Indianapolis. She enjoys discovering new topics and planning content that empowers small business owners to make better choices for their businesses. When she's not in the thick of doing research for Merchant Maverick, she likes painting, meandering through nature and spotting wildlife, or relaxing with her rescue pup, Jetta.

11 Ways Businesses Should Be Using CRM Software

How do you find the right CRM solution for your type of small business? The first and most important thing is to define what your business needs are before you start looking. This post will help you get a general lay of the land when it comes to CRM software so you can shop smarter and find the best option for your small business.

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Apr 28, 2020 Filed under: CRM, Email Marketing, Loyalty Rewards
Upserve logo

Upserve Payments (Formerly Swipely) Review

Pros Transparent subscription pricing Good for restaurants Excellent customer support Inexpensive hardware Multi-location inventory management Cons Expensive for low-volume merchants Early termination fee Overview I approached this review with healthy levels of cynicism and genuine curiosity because it became clear from the start that Upserve is in a class of its own. For the past […]

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Aug 9, 2022 Filed under: Merchant Account Reviews

Appstar Financial Review

AppStar Financial has built a somewhat notorious reputation for itself by relying almost entirely on independent sales agents. In the processing industry, this leads to a poorly-trained, highly expendable workforce of salespeople. Unfortunately, this company represents the “old school” business model of relying heavily on sales and somewhat veiled pricing and contract terms.

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Nov 4, 2022 Filed under: Merchant Account Reviews logo Review

When it comes to, we highly suggest all merchants approach with caution. That’s because this merchant account provider offers no transparency with fees and rates in credit card processing, and you might even get locked down in a contract if you take the “free” reader.

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Nov 4, 2022 Filed under: Merchant Account Reviews

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The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.

Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

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