Not all email campaigns are created equal. Let’s take a look at some common things people miss when it comes to email marketing. These tips will lay a solid foundation when you create email campaigns for your shoppers, and I’ve also peppered in email marketing platforms you can check out along the way.
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The ultimate goal for a successful email campaign should be a connection, but you’ll need the right tools to make it work. Whether you have a tight budget or you are just testing the waters before making a bigger commitment, we found four email marketing software companies that go above and beyond with their free versions. Let’s take a look!
Social media marketing is about utilizing social platforms to connect with an end goal in mind. While social media is often used as a way for individual people to showcase what they are doing on any given day without necessarily thinking about the impact on their audience, social media marketing for a business thinks about the audience at the core of everything it does.
Is Square’s free card reader really the best out there? See how Square’s hardware stacks up against its competitors with our in-depth comparison.
ShipStation is one of the largest names in shipping and fulfillment software, and we rate it pretty highly at Merchant Maverick. However, there is never any one-size-fits-all solution. We’ll show you some of the best alternatives to ShipStation in the post below.
A buy-now button is a flexible way to make products more accessible and shop-friendly to your customers, fans, or readers. It’s a small piece of code that you can copy and paste into different areas of your website, blog, or even the body of an email. The code holds information on what the product is, how the button looks, what it says, and even tracking information to sync inventory and keep accurate sales reports.
From speeding up the checkout process to garnering extra trust from customers and reducing your own risk of fraud in your business, alternative payment methods have a plethora of benefits and don’t require too much fancy footwork to get set up. Let’s explore some of the biggest trends, such as digital wallets, bank transfers, and a few more you may not have heard of just yet.
How do you find the right CRM solution for your type of small business? The first and most important thing is to define what your business needs are before you start looking. This post will help you get a general lay of the land when it comes to CRM software so you can shop smarter and find the best option for your small business.