Author Archive

How To Start An eCommerce Business In 5 Easy Steps

There is no shortage of messages telling you that the key to your financial freedom is to break into eCommerce. Everyone from software companies to magazines tells you to “be your own boss.” The allure is almost irresistible: no bosses, no commute, no deadlines, no time clocks. But you know what they say about things […]

Read More
Feb 19, 2018 Filed under: eCommerce 0
Shopify vs Magento

Shopify VS Magento

Shopify and Magento are both shopping carts that, at their most basic levels, allow you to create and operate an online store. Boasting more than $24 billion in merchant sales since its launch in 2006, Shopify (see our review) is probably the best-known cart in the industry. Shopify has earned a reputation for slick themes, accessible customer […]

Read More
Apr 10, 2017 Filed under: eCommerce 0
successful e-store

7 Characteristics of a Successful e-Store

So you’ve launched your store (or are about to), but you really want to hit it out of the park. Great! With that kind of attitude, you probably will! In this article, I’ve condensed a lot of my experience and some eCommerce Best Practices from around the web to give you the top characteristics of […]

Read More
Dec 19, 2016 Filed under: eCommerce, Web Development 0
Social media marketing

Guide to Social Media Marketing

Just about everyone could benefit from having a guide to promoting their store on social media, whether they are just starting out, have hit a plateau, or are looking to hone well-established skills. In this guide to Social Media Marketing (SMM), we will introduce to you the major social media streams and discuss how you […]

Read More
Dec 12, 2016 Filed under: eCommerce, Web Development 1
crm in ecommerce

A Guide to Using CRM in eCommerce

  CRM in eCommerce: What It Does Originally, CRM was little more than an automated Address Book. A CRM app would keep track of the people who hadn’t been contacted in a while, and send you reminders to reach out to them. The next iteration of CRM focused more its potential application in business. Salespeople […]

Read More
Jul 25, 2016 Filed under: CRM, eCommerce 1
responsive design

What Is Responsive Design?

At present, web design and responsive design are different things. But that line grows increasingly blurry as we look down the road. Ten years ago, websites were viewed almost exclusively from desktop monitors, which were generally the same size. Today, there’s a sea of web-capable devices on the market, each with its own specifications. In the […]

Read More
Jul 22, 2016 Filed under: eCommerce, Web Development 0
what is SaaS

What is SaaS?

Definition SaaS stands for Software as a Service, a way to license and operate software entirely in “the cloud.” In short, this means that any software offered ‘as a service’ does not need to be installed on your computer in order to be used. You simply create an account on the software vendor’s website, log in, […]

Read More
Jun 13, 2016 Filed under: CRM, eCommerce, Email Marketing, Inventory Management, Loyalty Rewards, Point of Sale, Project Management, Shipping, Web Development 0