If you’re a business owner, you can use the consumer’s lust for gamification and free stuff to your advantage. While old-fashioned punch cards can still be an effective tool to lure in repeat customers, there are now far more sophisticated loyalty programs at your disposal. Loyalty programs have become a business unto themselves, and the added competition in the marketplace is good news for small business owners; these useful tools have only become more affordable.
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NCR Silver gets high marks for its ease of use, flexibility, and built-in marketing tools. Unfortunately, while NCR makes solidly good POS software, its Silver product suffers from other issues — namely, the restrictive service contract foisted on merchants who want to purchase the system.
Lightspeed is one of the most robust and easy-to-use solutions in today’s POS market. If you’re looking for a system that will likely have every option you could dream up in a POS in both the front and back end and pricing isn’t a major consideration, Lightspeed should be fairly high on your list.
If eCommerce is going to be a significant part of your retail business — and in our new reality, it more than likely will be — Shopify is worth a long look. The POS is built to sync with its eCommerce platform, and even as a standalone product, the POS holds its own with some of the top software on the market. It’s a system you can get up and running and figure out in a matter of minutes and has very few flaws, save for a less than stellar offline mode.
Designed for any business with a menu (restaurants, cafes, bars, etc.), TouchBistro is a successful point of sale application that continues to update its product with the times. In the wake of COVID-19, in particular, TouchBistro has introduced several add-ons to help restaurants set up online ordering for socially-distanced takeout and accept online reservations to limit their dine-in capacity.
SalesVu’s strength is in its broad flexibility. It’s more than just a mobile cash register. This software allows you to monitor inventory, create detailed reports, design custom discounts and promotions, maintain an active customer database, and manage employees — and all of this can be done from anywhere with a Wi-Fi connection.
Ideal for brick-and-mortar stores, mom-and-pop shops, and specialty boutiques, Imonggo can handle both small home businesses and mid-sized retail operations with multiple locations. The only real hardware requirement is a computer and an internet connection — all the rest is optional. Imonggo takes simplicity seriously.
With features for specialty orders, table management, restaurant management, and customer management, Upserve POS has most of the tools you’ll need to run a bar, restaurant, nightclub, or café. Upserve POS is partnered with GrubHub to offer an online ordering and delivery integration. And the company boasts a strong restaurant management platform that is easy to use, even on the go.
Revel is one of the more advanced and loaded POS systems available to merchants of all sizes. While geared toward larger businesses with multiple locations, a smaller retailer/restauranteur with a savvy owner may find Revel to be an ideal fit. It’s certainly not the cheapest system on the market. However, given its robust integrations and advanced back end, it’s hard to imagine that any business owner (particularly in the foodservice industry) would find Revel lacking.
With its old-fashioned licensing setup and Windows-based system, QuickBooks POS can’t compete with cloud-based POS systems in pricing or features. Still, it’s functional and might have a lot of appeal to diehard Quickbooks Desktop users.