If you are a marketing guru with loads of experience in the trade, you probably know all about inbound and outbound marketing. And the world absolutely needs people like you. But if you are like the rest of us, just trying to get your product noticed and understood by the teeming masses, these terms are […]
There is no shortage of options when it comes to selecting the optimal cloud storage platform for your business. Google Drive, Dropbox, Microsoft OneDrive, and more compete as solo options, while innumerable other services offer their own native storage options. Into this mix comes Box, an app with an unfortunately generic name attempting to offer […]
We’ve all heard of Yelp. You might think of it simply as a helpful website that advises you to steer clear of that new Asian-Fusion place on Main Street (the service is terrible and you will get food poisoning). Based on how fellow customers rate restaurants and other businesses on a five-star scale, you can […]
Picture it. You are buying a house, and you live a 30-minute drive from your realtor. Every time they have another paper for you to sign (which feels like once or twice a day at this point) you have to abandon your very pregnant wife and drive over just to put your John Hancock on […]
Constant Contact (read our review) is one of the premium options for email marketing. Everything just… works. This full suite of marketing tools takes mundane email marketing to a whole new level with social media, text, and more, all designed to help you better reach your customers. It is the kind of app guaranteed to make […]
Cloud storage. It is the kind of thing you don’t want to think about when setting up your business; you want to focus on the exciting things like prototyping products, hiring employees, and making sales. But, as with so many other parts of life, the fundamentals can often make the biggest difference. In the world […]
The project management world is growing increasingly crowded as new methods, frameworks, and philosophies are introduced, all designed to help your business be as efficient as possible. As you might expect, these management styles have their strengths and weaknesses, designed to serve primarily in specific industries. However, across all of these industries, one feature remains […]
Scrum. It was originally a rugby term, describing the interlocking formation of players as they get ready to…you know…do rugby stuff. Now that I have alienated our entire British commonwealth audience, let’s turn our attention to Scrum’s other meaning, the one in the field of project management. In snazzy technical terms, scrum project management is “an iterative […]
It should come as no surprise that there are several methodologies out there for managing projects. Likewise, with different priorities, goals, and habits, it should make sense that different project management apps exist to meet the needs of those varied methods. The most basic, traditional, and universal of those methods is Waterfall project management. In […]
At the outset, email marketing can seem like an overwhelming prospect. There are so many things to do — building your subscriber base, designing attractive messages, tracking click-through rates, following anti-spam laws, and more than anything else, writing actual emails for your readers. The good news is that these jobs don’t have to be your responsibility alone. […]
