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Here Are The 7 Best Free Shopify Apps To Improve Your Store & Boost Sales

    Kate Hoots
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Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.

Your Shopify store is up and running. Congratulations! Once the hard work of setting up your eCommerce enterprise is behind you, get ready to start making small improvements that will help you attract new customers, boost conversion rates, and make buyers’ shopping experience more satisfying.

The easy way to do all that? Start exploring the world of Shopify apps! You can spend a bunch of money adding fun and functionality to your Shopify store. Or you can save a bundle by adding some of the best free Shopify apps first.

Adding apps to your online store doesn’t have to cost a fortune. You will need a paid Shopify plan, however, as these apps won’t work with the free Shopify Lite plan. There are thousands of apps available, many of them at low or no cost. Sifting through them to find the best free apps for Shopify could almost become a full-time job, though. To save you the time and trouble, we’re highlighting a handful of the very best Shopify apps for you.

Learn More About Our Top Picks

CompanyBest ForNext StepsBest For
HubSpot CRM

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Best for store owners who want an free, easy way to boost their marketing efforts.
Best for store owners who want an free, easy way to boost their marketing efforts.

Visit Site

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Free Shipping Bar

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Best for small businesses that want to use free shipping as a way to build sales.
Best for small businesses that want to use free shipping as a way to build sales.

Visit Site

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PushOwl

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Best for eCommerce store owners who want to turn casual shoppers into loyal customers.
Best for eCommerce store owners who want to turn casual shoppers into loyal customers.

Visit Site

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Upsell Recommendations

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Best for online stores with multiple related products that want to encourage customers to keep shopping.
Best for online stores with multiple related products that want to encourage customers to keep shopping.

Visit Site

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Shopify Email

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Best for Shopify users who want to run their full business from one admin.
Best for Shopify users who want to run their full business from one admin.

Visit Site

Read More

Other Featured Options:

  • Gameball: Best for small brands looking for an easy way to build a customer loyalty plan.
  • PixPix: Best for vendors who need help improving product photos for their online store.

Read more below to learn why we chose these options.

The 7 Best Free Apps For Shopify

We examined hundreds of free Shopify apps to highlight the best. Learn why you need them, then harness HubSpot for CRM, activate PushOwl notifications, and use Free Shipping Bar to boost sales. Get Upsell Recommendations, activate Shopify Email, and add free Shopify apps like Gameball and PixPix to your store.

1. HubSpot

HubSpot CRM



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Best for store owners who want a free, easy way to boost their marketing efforts.

HubSpot is more than an app. It’s a family of software solutions aimed at marketing, sales, service, and customer management. HubSpot for Shopify is a free app you can add to your Shopify store to access HubSpot’s marketing toolbox, including CRM, marketing automation, and customer service software tools. While you will need to activate a HubSpot account, the free Shopify app works with all levels of HubSpot service, including the free CRM account.

This app connects your Shopify store to HubSpot, allowing you to use HubSpot’s tools to analyze your sales data. Default reports include average order value, lifetime order value, abandoned cart recovery, and more. HubSpot’s rich reports can help you refocus your eCommerce strategy, break into new markets, and make other data-driven decisions. You’ll also be able to create an abandoned cart strategy for your store, add calls to action (CTA) to your content, and create product-specific re-engagement ads to bring lost sales back to your store. Use HubSpot to attract additional customers through integrations with Facebook integration and SurveyMonkey. HubSpot for Shopify also integrates with Eventbrite, AdWords, and Zapier.

Users have generally positive things to say about HubSpot for Shopify, calling it a robust platform with amazing features, although some point out that not all properties import automatically from Shopify. Be aware that you may have to enter some phone numbers manually. The app is GDPR compliant, making it suitable for use with European customers.

Pros

  • Free access to powerful HubSpot tools
  • Useful integrations
  • Complete tools for inbound marketing

Cons

  • Some manual data transfer required
  • Features limited on free HubSpot plan

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2. Free Shipping Bar

Free Shipping Bar



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Best for small businesses that want to use free shipping as a way to build sales.

It’s hard to be competitive online if you don’t offer fast, free shipping. But if you do ship orders for free, you may see an unacceptable bite taken out of your profits. A Shopify app like Free Shipping Bar can help you execute a strategy that meets your customers’ expectations while protecting your bottom line.

Free Shipping Bar works toward those twin goals with several strategies. Users can promote a free shipping offer with progressive messages. Or, they can set a cart goal that motivates customers to build the value of the items in their cart to meet a minimum for free shipping, boosting sales and making sure that free shipping offers pay off. You can even use themed background images to express a holiday mood to increase conversions.

Free Shipping Bar installs with one click, no coding required. The free plan gives you access to a customizable banner you can display anywhere you like, an option to add a link to the bar, device targeting, and more. If you like the free version, you may even decide it’s worth $99/year to upgrade to the premium plan and unlock additional features. With 10,121 reviews on the Shopify app store, including more than 9,000 five-star reviews, it just might be worth it.

Pros

  • Customizable
  • Positive reviews from users
  • Includes automatic currency detection and real-time adjustments to free shipping offer
  • Easy installation

Cons

  • Features limited on free version
  • May not be fully mobile-responsive

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3. PushOwl Web Push Notification

PushOwl



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Best for eCommerce store owners who want to turn casual shoppers into loyal customers.

Keeping shoppers engaged with your brand after they visit your online store is the key to building loyalty and repeat business. And PushOwl may be just the free Shopify app you need to make your messages stand out and grab shoppers’ attention. From abandoned cart reminders and shipping notices to flash sale promotions and more, PushOwl uses automations to help you keep customers engaged.

For example, you can set up a sequence of automated abandoned cart reminders that remind visitors of what they were interested in and offer discounts, drawing them back to your website to complete their purchases. You can set up other push notifications when shoppers’ online behavior triggers them. That means letting shoppers sign up for stock updates and price drop alerts, welcome messages when they subscribe, and highly-targeted Shopify Flow messages. And it’s all optimized for both desktop and mobile browsers. PushOwl integrates with other apps, like Shopify Flow, ESC, Judge.me, Growave, and Fera.ai. Built-in capabilities allow you to target your customers at their times of peak activity, so you have maximum visibility and engagement.

Some features are limited on the forever free plan, but the good news is the paid plans are reasonable. So you can try the free plan, and consider subscribing if you like what you see. According to user reviews, the PushOwl app for Shopify stores may be worth the $19/month price tag. With 1,512 reviews on the Shopify app store, PushOwl has a perfect 5/5 rating and no rating lower than 3 stars. That’s impressive!

Pros

  • Easy to use
  • Helpful customer support
  • No product branding on your messages
  • Unlimited subscribers

Cons

  • Limited segmentation options
  • Basic analytics
  • Some features limited to paid plans

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4. Upsell Recomendations

Upsell Recommendations



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Best for online stores with multiple related products that want to encourage customers to keep shopping.

eCommerce behemoths like Amazon are able to sell effectively thanks in part to an algorithm that looks at customers’ browsing history and directs them toward relevant products they might like to buy. This automatic upsell can increase average order size and move more products. Happily, now there’s a free Shopify app that can help you level the playing field, at least as far as upselling is concerned.

Download Upsell Recommendations from the Shopify app store, and you can start to automatically generate personalized upsell and cr0ss-sell recommendations. It’s a 100% free program with no setup costs or commissions and no limits on impressions. You can use the app to place widgets on your home page, product pages, and checkout. It’s customizable, so you can make the widget look like a natural part of your store, and you can place it where you want it on the page. After installation, Upsell Recommendations starts to track and analyze your visitors’ browsing and buying behavior, intelligently displaying relevant products your shoppers are likely to be interested in. It’s mobile responsive, so it matches the way your shoppers view your site. And the app’s developers say it won’t reduce your page speed.

Users seem to approve of the way it works. With 30,000 installs, the app has 330 reviews on Shopify’s app store. More than 85% of those reviews give the app 5/5 stars, saying it’s easy to set up and use and that it performs as promised. It’s still worth reading the relatively few negative reviews; some users noted the app will recommend out-of-stock items and say it doesn’t allow customers to select size or color options. Overall, this seems like a great value for the price and definitely one worth considering for your Shopify sales strategy.

Pros

  • Easy to install and use
  • No added fees or costs
  • Fully automated processes
  • No limits

Cons

  • Mixed reviews of support options
  • Limited functionality for product options

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5. Shopify Email

Shopify Email



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Best for Shopify users who want to run their full business from one admin.

Shopify excels as an all-in-one eCommerce solution. Sure, you may have to add a few apps to make your store look and function the way you want it to, but the ability to manage almost all of your business operations from one admin panel is enticing. Adding the free Shopify email app is a no-brainer, and 85% of user reviews on the Shopify app store say this one definitely is worth your time.

The app lets you customize prebuilt email templates by automatically adding your logo and product images, descriptions, and prices directly from your store. You can create, send, and track email campaigns from within your Shopify account, using your store domain, so you build and capitalize on your brand reputation with every message you send.

Users of the app gain access to segmentation tools, so you can be sure you’re sending the right messages to the right customers. Built-in tracking tools let you monitor results, including open and click rates as well as purchases. A free Shopify email account lets you send 2,500 emails each month and includes access to all Shopify email features. If you need to send more email messages, you’ll pay $1 for every additional 1,000 messages, with no monthly commitment required.

Pros

  • Easy to use
  • Generous limit with reasonable fee for extras
  • Integrates seamlessly with Shopify stores

Cons

  • Limited, basic templates
  • Customization options limited

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6. Gameball

Gameball



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Best for small brands looking for an easy way to build a customer loyalty plan.

Are your target customers young buyers who are into gaming? You can tap into gaming trends to capture their interest and turn them into loyal buyers. Start by downloading the free Gameball app for your Shopify store, then start to reward shoppers’ actions with Gameball’s loyalty, rewards, and referral widget.

Gameball lets you personalize your widget’s look and feel, and you can personalize how the widget works, too. Rank users by amount spent, points earned, orders completed, friends referred, or your own custom scoring system. You can set up a cashback system that ties dollar rewards to store points, and you can set user-specific missions and challenges to trigger customer actions. For example, you can offer signup rewards that turn visitors into customers, tag and target a select group with an exclusive product or category discount, or celebrate birthdays with bonus points and special discounts.

While the Gameball dashboard supports just English and French, the widget itself supports 11 total languages, including Spanish and Mandarin. Gameball integrates with Klaviyo, HubSpot, ActiveCampaign, Drip, MailChimp, and Intercom in addition to Shopify. The free plan allows up to 500 customers, with a charge of $0.05 after that. Paid plans, ranging from $29/month to $499/month, allow up to a max of 30,000 customers and $0.02 per customer over that limit. While Gameball could become spendy for larger businesses, it could hit the target for a small online store looking for a big way to connect with customers.

Pros

  • Customizable
  • Multiple languages
  • Forever free plan

Cons

  • Limits on contacts
  • Some features limited to paid plans

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7. PixPix Image Editor

PixPix



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Best for vendors who need help improving product photos for their online store.

If a picture is worth a thousand words in real life, high-quality product images could be worth a thousand sales for your online store. But not everyone has the skills or the equipment to capture the right kinds of images.

Enter PixPix Image Editor. It’s a lightweight and simple interface you can use directly from Shopify product view to crop, resize, change the image orientation, fix lighting and color issues, enhance and white, or add text and doodles. You can even compress product images and select the compression quality. That lets you improve your image SEO performance without slowing down your site. Speaking of SEO, PixPix includes SEO tools you can use to change alt text and image file names.

PixPix works on images throughout your site, not just product pages. So if you have images in a blog or any other page, you can edit them too. You can use PixPix to perform bulk adds and delete images, too. Although you can use PixPix on unlimited images for free, you might take a look at the Pro plan, at $14.99/month, to unlock some advanced tools.

Pros

  • Easy to use
  • Unlimited use
  • Powerful tool for quick fixes
  • SEO tools

Cons

  • Advanced features limited to paid plan

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Finding The Best Free Shopify App For Your Store

Setting up and running an online store can be hard work. If you’re still figuring out how to use Shopify for eCommerce, you might not have the time to look for the best Shopify apps to add to make your store even better. That’s too bad, because there are a lot of good apps out there waiting to be discovered!

There are thousands of Shopify apps to consider, and many of them are free. So if you’ve got the time and the interest, by all means, search through the Shopify app store to find what you need. If your time is more limited, start with the apps in this list.

If you’re still working on building out eCommerce plans, that’s okay too! There are resources available to help you build a beautiful and functional Shopify store. Once you’ve got the basics down, you’ll be more than ready to look for ways to add some of these fun and free “bells and whistles” to your online store.

In Summary: The 7 Best Free Apps For Shopify

  1. HubSpot CRM: Best for store owners who want an free, easy way to boost their marketing efforts.
  2. Free Shipping Bar: Best for small businesses that want to use free shipping as a way to build sales.
  3. PushOwl: Best for eCommerce store owners who want to turn casual shoppers into loyal customers.
  4. Upsell Recommendations: Best for online stores with multiple related products that want to encourage customers to keep shopping.
  5. Shopify Email: Best for Shopify users who want to run their full business from one admin.
  6. Gameball: Best for small brands looking for an easy way to build a customer loyalty plan.
  7. PixPix: Best for vendors who need help improving product photos for their online store.
Kate Hoots

Kate Hoots

Expert Analyst & Reviewer at Merchant Maverick
An expert in online sales, Kate Hoots has been writing about small business eCommerce since 2020. A former journalist for the West Linn Tidings and the Wilsonville Spokesman, Kate boasts wide experience in business leadership and communication. She has a degee in English Literature from Lewis & Clark College.
Kate Hoots
View Kate Hoots's professional experience on LinkedIn.
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Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.

Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

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