The 9 Best Website Builders For Small Businesses

Wix occupies a singular place in the world of DIY website building. With 180 million users worldwide, no competing website builder offers as much versatility and functionality to your business as Wix does.

The Wix ecosystem truly has something for just about every type of business, large and small. While anybody can create a great-looking site using Wix’s platform, the company offers special packages to particular industries in the form of Wix Restaurants, Wix Hotels, Wix Events, and Wix Photography. So if your business falls into these categories, take note.

Pros

Easy to use
Competitively priced
Includes web development platform
Over 300 apps available
Feature packages available for different industries

Cons

Inconsistent customer support
Some features not suited for large businesses
Some glitches and bugs

Wix Pricing

While Wix offers a relatively bare-bones free plan, paid plans run from $14 to $49 per month, with the more expensive plans offering the most features. For enterprise-level businesses, Wix offers an Enterprise package with negotiated pricing.

Note that if you integrate apps from the Wix App Market into your site, most of these apps have a “freemium” pricing structure similar to that of Wix itself, so you’ll be paying more than $13-$49/month if you want advanced features.

Features & Web Design

Wix essentially offers three different editing platforms. There’s the standard editor, which is more than sufficient for most users. There’s also Wix ADI, a partially-automated site creation tool for those who prefer to let Wix do the heavy lifting. Finally, there’s Corvid by Wix, a unique and comprehensive web development platform that allows developers to create and manage databases, create custom API interactions, connect and embed outside apps, and more.

Beyond providing a seamless and flexible website building experience, Wix is unmatched in the number of compatible apps it offers. Through the Wix App Market, you’ll gain access to a plethora of in-house and third-party apps for just about any business function you can think of. For eCommerce vendors, Wix offers a solid online store along with its own payment processor (Wix Payments). Several other payment processing options, including Square, Stripe, PayPal, and Braintree, are offered as well.

It all adds up to a great business-friendly package, though Wix’s customer support is a bit threadbare and has received a lot of criticism.

When To Use Wix

Restaurateurs, hoteliers, event planners, photographers, and low- to mid-volume online merchants all have a lot of reasons to look into Wix. However, with the high level of customization allowed and the wide variety of third-party integrations, there’s something for just about everybody here.

Get Started With Wix

2. Weebly: Easiest Website Builder

Weebly

Weebly has a lot in common with Wix, from the freemium pricing structure to the intuitive website creation to the extensive collection of in-house apps and third-party integrations available. However, what truly makes Weebly stand out is its supreme ease of use. No website builder provides an easier site-building experience than Weebly — and in this industry, that’s really saying something.

From unlimited levels of site navigation to blogging to eCommerce, Weebly provides a great platform for small businesses to show off what they do and who they are. Let’s explore.

Pros

Very easy to use
Very competitively priced
Over 350 apps available
eCommerce is available with a free subscription
Great for large sites with many pages

Cons

Not enough templates
Limited customization
Inconsistent customer service

Weebly Pricing

Like Wix, Weebly offers a limited free plan along with paid plans that offer a higher level of features. Paid plans run from $6/month to $26/month, making Weebly one of the most affordable website builders out there (though, like Wix, many of the apps in the App Center require subscriptions themselves).

What distinguishes Weebly’s pricing structure from most of the competition is free eCommerce — you can sell items from your website with a free plan. Most online vendors aren’t going to like the restrictions that come with a free plan (the Weebly ad in the footer and the Weebly-branded URL come to mind). However, it’s great for casual sellers looking to sell a few items online — and you can always upgrade your Weebly subscription later.

Features & Web Design

Like Wix, Weebly offers multiple options for editing your website. There’s the Legacy editor, which is extraordinarily easy to use and allows users to add and arrange individual elements. Then there’s Editor Prime, which is even easier to use than the Legacy editor, but which restricts you to adding content in blocks (composed of multiple elements) to your page and does not allow for individual element placement.

Weebly’s extensive repository of add-ons — both in-house apps and third-party integrations — means that whatever it is you want to add to your business website, there’s likely an app for that. Weebly also delivers a strong eCommerce package for small- to mid-size merchants. With Weebly’s recent acquisition by Square, expect Weebly’s eCommerce to be well-supported into the future. Naturally, this means you can use Square for payment processing, though you have the option of using Stripe or PayPal as well.

On the downside, websites made with Weebly don’t quite have the visual appeal of sites created with an editor such as Squarespace. Likewise, Weebly’s customer service isn’t always fast or helpful, and users have reported occasional software glitches.

When To Use Weebly

Small businesses looking for a website builder that is both supremely easy to use, relatively inexpensive, and versatile enough to handle a variety of tasks should take a closer look at Weebly. The same applies to anyone who wants to try selling a few items from home without paying for a pricey eCommerce package.

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3. Squarespace: Most Stylish Website Builder

Squarespace

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Squarespace has long been known for the exemplary aesthetic appeal of its websites. Simply put, Squarespace’s templates are among the very best in the industry, meaning websites made with Squarespace tend not to look like amateurs created them. Artists and photographers, take note!

Thankfully, Squarespace brings much more to the table than just visual appeal. Let’s take a closer look at Squarespace’s website building platform.

Pros

Excellent templates
Ideal for artists and photographers
Great blogging tool
Great eCommerce

Cons

No free plan
Few integrations

Squarespace Pricing

Unfortunately, Squarespace doesn’t offer a free subscription plan, though it does allow you to try the product freely for 14 days.

Squarespace offers four paid plans, ranging from $12/month to $40/month. Squarespace’s plans are a touch pricier than those of many competitors.

Features & Web Design

I’ve mentioned the beauty of Squarespace’s templates, but what I haven’t said is the fact that you can switch templates without losing your existing content. You can’t do this with many website builders.

Squarespace’s site editor shouldn’t give you too much trouble, though I did find it a bit more difficult to use than that of Wix and Weebly. Blogging is another area in which Squarespace excels. You can even use Squarespace’s blogging engine to host a podcast. As for eCommerce, Squarespace’s online store is quite robust and is customizable in the extreme — you can definitely make a website with a gorgeous online store with Squarespace if you are so inclined. Stripe and PayPal are your payment processing choices. You can even accept payment via Apple Pay.

Squarespace recently introduced a point of sale system that uses Squarespace’s Commerce app and integrates with Square’s credit card reader, giving brick-and-mortar retailers another reason to be Squarespace-curious.

As for downsides, Squarespace doesn’t provide any phone support, its subscription plans are on the pricey side, and I’ve seen complaints from artists that you can’t add more than 100 images to a page.

When To Use Squarespace

If your business is reliant on projecting a classy, elegant image, Squarespace may be for you. Podcasters and bloggers also stand to benefit from Squarespace’s platform, as do merchants of all sorts.

4. Duda: Best Site Customization

Duda

For its 17+ million users, Duda provides a powerful website building experience with such features as mobile site customization, sharp design, and something Duda refers to as “website personalization,” which I’ll explain in a bit.

Duda is unique in that it bills itself as a website builder for design agencies and SaaS platforms to build websites for their clients. It also provides a white label solution. If you’re a designer or have an agency, you can offer your clients white label access to Duda’s website editor, letting them edit their website on their own but under your brand.

Pros

Easy, intuitive editor
Great website personalization tools
White label solution available
Multilingual sites

Cons

Relatively expensive
No app store

Duda Pricing

Duda offers a Basic plan for $14/month (pricey for an entry-level subscription tier), a Team plan for $22/month, an Agency plan for $44/month, and a Custom plan for which pricing must be negotiated. Unfortunately, a Basic subscription doesn’t get you live chat or phone support.

Features & Web Design

Duda’s design-oriented website builder sports plenty of strong features, from a nice blogging tool to solid eCommerce and a Developer Mode for web developers looking to edit the template being used. What really makes Duda stand out, however, is website personalization. What does this mean, exactly?

Duda’s website personalization tools allow you to add interactive elements that appear to the site visitor only when certain specified conditions are met. For instance, you can have a greeting message pop up the first time someone visits your site or an individualized offer based on the site visitor’s location. You can even have different elements pop up depending on the device the site visitor is using. The possibilities are exponential!

While Duda doesn’t have a full app store, you’ll still find some key integrations that help plug any feature gaps.

When To Use Duda

Freelancers, web designers, and design agencies seeking to create websites at scale for clients have a great site builder option in Duda. However, there’s nothing stopping a small business owner from building a Duda site. The website personalization tools give just about any business a substantive way to interact with people based on their circumstances.

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5. Square Online: Best eCommerce For Small Merchants

Square Online

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Square has long been known for being the payment processor with the iconic square card readers. Following the company’s acquisition of Weebly in 2018, the company re-launched its old online store builder, which now uses Weebly’s software. Formerly called Square Online Store, it has since been rebranded as simply Square Online.

Square Online provides a lot of value for merchants who already use Square to process payments. The marriage of Weebly’s site editing software and Square’s payment infrastructure has produced a solid eCommerce platform — one especially well-suited to low-volume merchants.

Pros

Generous free plan available
Easy to use
Great for low-volume merchants

Cons

Limited customization and features
Not ideal for higher-volume merchants

Square Online Pricing

The Square Online Store offers a free plan that is, by industry standards, quite generous and well-featured. There is no limit on the number of items you can offer with a free plan, though there is a 500MB storage limit.

The three paid plans run from $12/month to $72/month. I should mention that only the most expensive plan offers Square’s standard payment processing rate of 2.6% + $0.30 per transaction. The other plans charge 2.9% + $0.30 per transaction for Square’s processing.

Features & Web Design

As Square uses Weebly’s site editor for its Online Store, creating an attractive eCommerce site should be a breeze. You can use it to sell physical and digital products, event tickets, offer online bookings, and even accept donations.

As for the features offered, they should be more than sufficient to power a lower-volume merchant, though we’ve found that the limitations of the platform make Square Online a less-than-ideal choice for larger sellers. What’s more, Square Online can only sync with inventory for one physical location, so it’s not well-suited to businesses with more than one brick-and-mortar store.

With a paid subscription, you gain access to a large collection of add-ons and third-party integrations. Square Online also offers APIs for developers to implement custom apps and add-ons. Square even integrates with other eCommerce software.

When To Use Square Online

Lower-volume merchants — especially those already using Square to process payments — stand to benefit from using Square Online. Higher-volume merchants will likely want to look elsewhere.

6. Shopify: Best Overall eCommerce

Shopify

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If you’ve been considering your eCommerce website options, you’ve almost certainly heard of Shopify. Shopify combines payment processing with an online store flexible and scalable enough to accommodate businesses of all sizes, from startup to enterprise.

With its supreme ease of use, gorgeous themes, and a plethora of integrations that connect Shopify to the larger eCommerce universe, Shopify deserves your consideration as an eCommerce solution.

Pros

Countless integrations
Attractive templates
Sell across multiple channels
Easy to use

Cons

Expensive add-ons may be necessary
A transaction fee applies if you use an outside gateway

Shopify Pricing

Shopify doesn’t offer a free plan, but a free 14-day trial is available. Paid plans start at $9/month, though you’ll need at least a Basic Shopify plan ($29/month) if you want an online store. Shopify’s other primary plans go for $79/month and $299/month. For enterprise businesses making over a million per year in sales, Shopify offers its Shopify Plus service, which goes for $2,000/month or 0.25% of eligible platform transactions, whichever is higher.

Note that Shopify’s paid plans don’t charge a platform fee on top of the payment processing fee — but only if you use Shopify Payments as your payment gateway. Use another gateway (impressively, over 100 are available), and you’ll have to pay a per-transaction platform fee on top of your payment processing fee.

Features & Web Design

Shopify has some great templates on offer, but where Shopify truly excels is in the jaw-dropping range of features it offers. While smaller merchants may be able to make do with the built-in features, other merchants may find themselves needing to take advantage of the add-ons on offer. This can get expensive, as many add-ons require their own subscription. On the plus side, with over 2,000 add-ons available, you’re extremely likely to find just what you need.

With its seamless ease of use, great templates, countless integrations, and solid customer service, Shopify makes a strong case for your eCommerce business. On the downside, you may end up spending a lot on add-on services if you require advanced functionality.

When To Use Shopify

Shopify is an excellent eCommerce platform for online sellers of all types. However, merchants operating on a shoestring budget may find some of the advanced functionality to be out of their price range.

Get Started With Shopify

7. MotoCMS: Best Data Management

MotoCMS

MotoCMS is more than just a website builder. It aims to provide CMS (Content Management System) functionality along the lines of WordPress. Unlike WordPress, however, MotoCMS offers a user-friendly DIY website builder, so you won’t have to spend hundreds or thousands of dollars on a web designer. With its website building solution, MotoCMS aims to merge CMS functionality with easy code-free website creation.

Pros

2,500+ templates available for purchase
Great eCommerce
Exceptional customer support
Sites are portable to any web host

Cons

Not good for blogging
Web hosting not included

MotoCMS Pricing

Moto4, the latest version of the product, is sold for $10.80/month. MotoCMS 3, the previous version, is offered either as a monthly $9.90 subscription or a one-time $329 fee. Most website builders offer monthly or yearly subscription plans that include web hosting and basic website features. MotoCMS, on the other hand, sells templates for a one-time fee, with prices ranging from $29 to $139 depending on whether you need a landing page, an HTML template, a MotoCMS 3 template, or an eStore template. You’ll also need a $39/year subscription to the website editor to keep it updated.

Features such as eCommerce, SEO optimization, and an advanced contact form are offered separately, each for a one-time charge.

One thing MotoCMS doesn’t include is web hosting in its services. This is great for businesses that don’t want to be locked into using a website builder’s hosting service as most other website builders require. Don’t love your web host? Just take your site to another host! Of course, this means you’ll have to find and pay for web hosting yourself, which many businesses may prefer not to do.

Features & Web Design

With over 2,500 attractive templates available, there’s something here for just about any type of business. And with additional features, such as a solid eCommerce widget (sold for $49) and a customizable contact form ($29), you’ll get the website functionality you’ve come to expect from a website creator.

It’s the advanced CMS functions that make MotoCMS stand out. If you don’t need a CMS, you may be better served by going with a more traditional website builder. However, with such a vast collection of templates available, you may just find a template you can’t turn down.

One thing MotoCMS users seem to love is the quality of the customer support offered. This is not the norm for most website builders!

When To Use MotoCMS

Online publishers (or any other business requiring serious data management) fall squarely into MotoCMS’s wheelhouse. Businesses that don’t need such functions or don’t want to bother with finding a host may want a simpler website solution.

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8. Carrd: Best Landing Pages

Carrd

Carrd isn’t trying to compete with the likes of Wix or Shopify, so don’t expect anything along those lines. What Carrd offers is very simple: a clean, crisp, inexpensive, single-page website to promote your business and/or yourself.

If you have a significant social media presence or an email list, a Carrd landing page can be the home base that directs people to what you’ve devoted time and energy toward building. If your business doesn’t need an extensive website or advanced features, have a look at Carrd.

Pros

Easy to use
Very inexpensive
Well-designed editor

Cons

No multipage sites
Advanced forms require a Pro Plus plan

Carrd Pricing

Carrd offers a free plan, though it comes with the limitations all free website builder plans have (advertising and a branded URL). However, the Pro Standard plan gets rid of those limitations while costing only $19 per year. That’s just $1.58 a month! I should mention that there is a plan (Pro Lite) that costs just $9/year, but your URL will still sport Carrd branding, so I wouldn’t recommend it.

Carrd’s more advanced plan costs $4.08/month and supports 50 sites. Each plan is also offered in packages that support up to 500 sites. Of course, you’ll pay more for this extra site capacity.

Features & Web Design

Carrd’s one-page sites are ideal for businesses that just need a clean, simple website with social links and a contact form. The editor is extremely user-friendly, even by the standards of a modern DIY website builder. While you’re limited to a one-page site, you can add section breaks to your page and link to each section at the top (or wherever) of your page, thus simulating the effect of having a multipage site.

This being such a minimalist website builder, you’ll find very few advanced features and even fewer third-party integrations. But while there’s no full-fledged eCommerce on offer, you can add buy buttons to your site that connect to your Stripe, PayPal, or Gumroad accounts, thus allowing you to sell a few items from your page if you wish.

Unfortunately, customer support is offered via email only.

When To Use Carrd

Carrd’s crisp landing pages and one-page sites are great for freelancers, photographers, and designers. However, any small business owner who just wants a landing page that directs people to their social media accounts and/or email list should consider getting a Carrd website on the cheap.

Get Started With Carrd

9. Ucraft: Best Simple Websites

Ucraft

Ucraft is another website builder specializing in single-page websites, though it offers multipage sites as well. Ucraft is a solid website builder for small businesses that need something more advanced than Carrd but simpler and more streamlined than Squarespace or Wix.

(Note: Ucraft should not be confused with uKit, a completely different website creator.)

Pros

Easy to use
Attractive templates
Good customer support
Good eCommerce

Cons

Not ideal for complex websites
No site backup feature

Ucraft Pricing

Like many website builders, Ucraft offers a limited free plan and three different paid subscription tiers, costing $10/month, $21/month, and $69/month, respectively.

Features & Web Design

Ucraft’s editor is simple and straightforward. Thankfully, it’s versatile enough to allow for both block-based editing and element-based editing. By “block-based,” I mean you can plop preformatted content blocks comprised of attractively-arranged individual elements into your site. If you want to create a small business website with as little fuss as possible, this is the way to go.

Thankfully, you can also just add individual elements to your site and arrange them as you wish. Website builders will often force you into one editing scheme or another, so the fact that Ucraft allows for both is a big plus.

Features provided include a good blogging tool, solid eCommerce provided by Ecwid, and a Team App that allows for a team of collaborators to work on your website remotely. You’ll also find a healthy number of third-party integrations, though there’s no actual app store à la Wix or Weebly. Ucraft’s customer service is pretty robust as well.

When To Use Ucraft

Small businesses seeking to create a functional, unfussy website with as little hassle as possible would be well-advised to consider Ucraft.

Get Started With Ucraft