Find The Best WordPress Theme For Your Business
You did the research and picked WordPress as the platform for your online store. Now it’s time to start building out your WordPress site. One of your first choices involves selecting the right theme or store template. And when you’re working with WordPress, you have an almost overwhelming number of theme choices.
Lucky for you, we’re here to help you narrow those choices and sort through the thousands of themes available. Ready to choose the best WordPress theme for eCommerce websites?
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What Is A WordPress Theme?
A WordPress theme is a pre-built template that guides users through the choices necessary for building a website. It’s a framework built on computer code and the technical knowledge that many of us lack. Use the theme as your site’s foundation, including layout and display choices. Then build on the theme to customize the site with your colors, branding elements, font choices, and your own text and images.
8 Popular WordPress Themes For eCommerce
WordPress is one of the world’s most popular website builders, powering about one-third of active sites by some estimates. With more than 35 million users, a lot of variety is a must and that starts with having more than 11,000 WordPress themes to choose from. While there’s no single best WordPress theme for every user, some themes are better suited than others for certain purposes. Let’s take a look at some of the best WordPress themes for eCommerce. Whether your goal is customization, responsiveness, generating leads, or any other purpose, there’s a WordPress theme that’s perfect for you, just waiting to be discovered.
Kickstart your search for the best WordPress theme with these top choices:
#1 eCommerce Plus WordPress Theme
Created by Ceylon Themes, eCommerce Plus is a multipurpose, responsive WordPress theme that’s suitable for any type of eCommerce business. Designed for use with the WooCommerce plugin, the eCommerce Plus theme includes a post slider, product grid, product category list widgets, wish list, and product compare options. Although this theme is free to download and use, a “pro” version is available for $49 that unlocks additional tools such as a popup shopping cart, 20+ design widgets, and additional color choices.
The eCommerce Plus theme for WordPress is easy to use, with a built-in front page that includes many customization options. It’s designed to allow users without advanced technical knowledge to create beautiful, clean websites. Users without design experience can install the theme demo and edit the content from there. SEO best practices are built-in, and the theme can be translated to any language. A popular theme, eCommerce Plus gets several hundred downloads each day.
#2 Neve WordPress Theme
Neve is a fast, customizable, multipurpose theme from Themeisle that’s designed for blogs, small businesses, eCommerce shops that use WooCommerce storefront, startups, and most other types of websites. It’s fully optimized and responsive, loads quickly, and adapts to any viewing device. Its minimalist design is extendable, and its SEO-optimized code improves Google search rankings. Neve is WooCommerce ready and fully translatable.
Boasting 200,000+ active installations, Neve is downloaded thousands of times per day. With almost 700 ratings on the WordPress theme store, Neve has 624 five-star ratings and just 26 ratings of three stars or lower. Neve is available as a free download.
#3 Shopper Store WordPress Theme
A child theme of aThemeArt’s Shoper theme, Shopper Store features a clean, classy look that’s mobile responsive. It’s a free theme that integrates with WooCommerce and other eCommerce plugins and features SEO-optimized coding. It translates easily into German and Spanish.
Screengrab of WordPress webpage, captured 3/25/2021
As a child theme, Shopper Store is built using its parent theme’s code, and Shoper is designed to be a multipurpose eCommerce theme. It’s also suitable for blogging, affiliate reviews, or any WordPress shop. You’ll have your choice of typography and color themes to fit your brand. And you can use the Live Customizer to manage your options.
#4 CoachPress Lite WordPress Theme
CoachPress Lite is a WordPress theme aimed at coaches, mentors, therapists, speakers, leaders, and entrepreneurs. Designed by Blossom Themes, CoachPress Lite features a signup form front and center, helping users capture and capitalize on leads.
The theme includes sections like a Banner with a built-in call to action, Newsletter, About, Services, Testimonials, and Instagram, letting users easily showcase their services. It’s speed optimized, mobile responsive, and SEO-friendly. CoachLite can be translated into about a dozen languages. CoachLite is free to download and use.
#5 Astra WordPress Theme
One of the most often downloaded WordPress eCommerce themes, Astra by Brainstorm Force is used on more than one million active accounts and is downloaded by new users thousands of times per day. That doesn’t mean you have to worry about your Astra-based online store looking like all the others, because Astra is a fully customizable theme that’s suitable for use in building any kind of online store. This theme has 4,901 reviews on the WordPress theme store, and 98% of reviewers give it 5/5 stars, citing its ease of use — even for beginners —and customization possibilities.
Designed to work for WooCommerce storefronts, Astra is lightweight at just 50KB and loads quickly. Built with SEO in mind, Astra is Schema.org code integrated and Native AMP ready, so it plays well with search engines. Fully responsive and translation ready, it’s a fully customizable base theme you can use to build the online store you need. Or use the ready-built website demos from the library of starter templates. No coding is necessary to change the design using WordPress Customizer, and you can manage the layout of headers, blog, archives, single pages, posts, sidebar, and footer from one area. Astra is Gutenberg compatible, too.
#6 Fashion eStore WordPress Theme
Developed by The Magnifico, the free Fashion WordPress theme is retina-ready and offers improved readability and crisp pixel-perfect display for your images. Its intuitive user-friendly theme options panel lets you customize your site’s color scheme, fonts, and overall look, with unlimited colors and typography options. Designed for non-tech users, making changes takes only a few clicks and no coding. It’s a responsive theme that adapts to viewers’ screen layouts, no matter what size device they’re using.
This theme is SEO optimized to help you with your site’s search engine rankings, and it includes call-to-action buttons that can boost your conversion rates as well as a supported newsletter option. It also supports multiple languages, so you can easily translate your site if you need to. Although the theme is available for free, you may want to spend $39 on an upgrade to the premium theme to unlock some added features.
#7 Grocery Shop WordPress Theme
The WordPress theme known as Grocery Shop, from aThemeArt, is a child theme of Grocery Store, but don’t let the name fool you. You can build any kind of eCommerce venture on this free, flexible framework. Its fluid, responsive layout means that visitors to your store will have an optimized view, no matter what kind of device they’re shopping with. Packed with great eCommerce features like category select, product filters, adjustable product columns, a featured product carousel, a call to action, and more, Grocery Shop lets you display multiple sections on your store’s front page.
Attractive options for typography and color schemes are easy to manage under the live theme customizer. If you’ve got access to developer know-how, you can access this theme’s extensible codebase to customize on your own.
#8 GeneratePress WordPress Theme
If you’re looking for a lightweight site you can use to build build a speedy eCommerce site, check out GeneratePress by Tom. This free theme adds less than 10KB to your page’s size and uses WordPress’s Gutenberg block editor to give you more control over your content. Downloaded by more than 300,000 active users, it’s compatible with major page builders like Beaver Builder and Elementor, and because its developer pays attention to WordPress coding standards, the GeneratePress theme is fully compatible with the majority of plugins, including WooCommerce.
Fully responsive, GeneratePress uses validated HTML and CSS and can be translated into more than two dozen languages. Features include microdata integration, nine widget areas, five navigation locations and sidebar layouts, dropdown menus for click or hover, and navigation color presets. Downloaded more than 3 million times, this theme also offers a premium version for sale ($59/year or $249/life). Users report experience satisfaction with customer service options.
Search For More WordPress Themes Among All The Popular Choices
From real estate to carpentry, from retail to consulting, it seems like there’s a WordPress eCommerce theme aimed at every niche. In fact, with a total of 3,938 total themes available in the WordPress theme store, the sheer number of choices can seem a little overwhelming. How can you find the best WordPress theme for your online store with so many options to sort through?
Your first step should be to apply an eCommerce filter to your search. On the theme store main page, click on Feature Filter, then select eCommerce under the Subject heading. That will narrow results down to 1,330 themes designed specifically for eCommerce. While that helps, it’s still a lot of choices!
As you can see in the screenshot below, you can add some more filters to help you find the best WordPress theme for eCommerce. If you’re interested only in themes that will let you use a block editor, for example, you can select for that and you’ll see just 85 results displayed after you make your selections and click Apply Filter. Want an eCommerce site that uses a grid layout? Filter for that and you’ll see that you have 566 options to check out.
You can also select more than one subject filter. So, for example, if you’re searching for the best template to use for an online store selling food and drink, you can look at 58 options without having to sort through thousands of themes to find the best one.
When you see a theme that you like, be sure to click on the Preview button in the top right corner of your screen. You can also see how many times that theme has been downloaded per day, any user ratings that have been submitted, and what kind of support and problem reports are available for you to review. Many theme pages include links to a home page where you can learn more about your choice before you download and install it.
It’s Time To Build A Shop You’ll Love With The Best WordPress Theme
Choosing the right platform for your online store is hard enough. Picking the theme for your store shouldn’t drive you crazy. In this post, we have highlighted a few good themes to kickstart your search. Even if you haven’t yet found your ideal theme, you should have a good idea of what’s available and maybe even started to think about what features and functions you’d like for your own store.
Of course, your choice could depend on what shopping cart you’re planning to use for your online store. Although WooCommerce may be the first option you consider, there are other shopping carts that integrate well with WordPress. So choose your shopping cart, then visit the WordPress theme store and take a look around. Be prepared to spend a little time there, because even if you use the filter options available there, you’ll still find dozens of options to consider.
With many free themes available, you probably can download your choice and test it out without having to pay for it. Have fun! Happy shopping and then happy selling on the WordPress eCommerce site you’ll be ready to start building.