Blog

Definition SaaS stands for Software as a Service, a way to license and operate software entirely in “the cloud.” In short, this means that any software offered ‘as a service’ does not need to be installed on your computer in order to be used. You simply create an account on the software vendor’s website, log in, […]

Maybe it’s been bothering you for awhile, or maybe you just stopped during a lull in your day to think about it: is “GetResponse” a good name for an ESP (email marketing service provider)? Is it just a little too on-the-nose, or is it subversively sincere about the service it offers? What if you had […]

You and iContact (see our review) have been together for a while, maybe even moved in together, bought a couch. It’s been a good relationship, but now it’s starting to look like you and your ESP (email marketing service provider) are having different ideas about where your business is going and what its needs are. The […]

Email marketing is a cost-effective way for restaurants to promote themselves and stay in touch with regular patrons. Some businesses shy away from email marketing software because they are afraid of annoying their customers with “junk” mail or they think it’s too tech-y for the average business owner to figure out. But the truth is that today’s […]

AWeber (see our review) may not have quite the high profile of MailChimp (see our review), but it’s a popular email service provider (ESP) choice for small businesses looking for an accessible program that can quickly get their marketing campaigns up and running. If, however, you find yourself running up against AWeber’s limitations, you might be curious […]

If you’re operating a business that interacts with customers beyond the initial sale, then you need a system for managing contacts. And not just for your customers, but also for your vendors, your employees, your investors, potential leads, even random people you meet during flight layovers. The good news? There are tons of affordable solutions […]

For most small business owners, it’s a jungle out there. Danger lurks around every corner, predators seem to be silently stalking your every movement, and – in the immortal words of Jethro Tull – the rivers are full of crocodile nasties. Let’s face it, when it comes to start-ups and small businesses the statistics are […]

On paper, monkeys look like a lot of fun. They make adorable faces. They delight with their human-like intelligence and mischievousness. Who wouldn’t want a monkey? Unfortunately, many people aren’t cut out for a pet smart and devious enough to wreck your house and blame it on the dog. While popular email marketing service MailChimp (see […]