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How To Sell On Amazon FBA & What You Need To Know For Success

    Kate Hoots
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Kate Hoots

Kate Hoots

Expert Analyst & Reviewer at Merchant Maverick
An expert in business banking, consumer finance, and online payments, Kate Hoots has been writing about small business commerce since 2020. A former journalist for the West Linn Tidings and the Wilsonville Spokesman, Kate boasts wide experience in business leadership and communication. She has a degree in English Literature from Lewis & Clark College.
Kate Hoots
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3 Comments

Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Erin

    We are considering selling our products on Amazon and it would be a new product for Amazon because we manufacture the material. Would you recommend FBA? How would we ever get enough material distributed to the warehouses? My initial reaction is to do self-fulfillment to see how difficult it is to keep up with the orders, then consider expanding to FBA if there is a lot of demand. Thoughts?

      This comment refers to an earlier version of this post and may be outdated.

      Liz Hull

      Hi, Erin.

      If you’ve just started selling this product, it would perhaps be best to go the self-fulfillment route until you know roughly how much product you’ll be moving. Fortunately, since this will be a new product for Amazon, you won’t have to worry about winning the Buy Box (you’ll have it already).

      Also, since I wrote this article, FBA has announced that they won’t be accepting products from new clients until after Dec 19. You can read about that here. You should also note that FBA’s warehouses are currently quite full, and FBA has been taking action to reduce their inventory (in part by charging higher storage fees). If you can’t move product quickly, FBA can get expensive.

      However, you should also consider one downfall of selling on Amazon without FBA: Without FBA, you won’t be able to offer Prime Shipping, and Prime customers are heavily influenced by that particular option.

      So, there are reasons to go both ways depending on the specifics of your company, but from what you’ve said here, I’d suggest self-fulfillment at least at first.

      I hope that helps! Good luck!

      – Liz

        This comment refers to an earlier version of this post and may be outdated.

        Erin

        Thanks so much for the information!

          This comment refers to an earlier version of this post and may be outdated.

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