How To Accept Credit Cards For Your Taxi Business
If you are a taxi driver, there is no shortage of options when it comes to accepting credit card payments from your customers. But the truth is, point of sale solutions don’t all offer the same type of features and benefits. And when you consider that most customers today whip out their credit card when it’s time to pay the bill, finding the best credit card processing company for your taxi business is really important.
If you’re a taxi or ride-share driver looking for a good payment processing app, we’ve created this post just for you — read on for an overview of some of the features you may want to look out for when you choose a processing company for your taxi business. At the end of the post, we’ll also tell you which company offers the best processing features (and value) for your money — and why.
Table of Contents
What Makes A Good Mobile Payments Processor?
Mobile App & Card Reader
Of course, the most essential thing to have when accepting payment in your taxi is good, basic functionality in the mobile app and credit card reader you’re using. First things first: Look for a reader that is compatible with the mobile device on which your software is installed — whether that is your iPhone or Android phone, iPad, or another type of tablet.
You will also want to pay attention to any costs associated with the card reader itself. Are the reader and app free to use? If not, could you get a better deal elsewhere? Read our article on the best credit card readers for more information about choosing good hardware.
As a taxi driver, the ability to accept multiple types of payments is important for the convenience of both you and your customer, but you need to be able to count on it to work wherever you are. It’s critical to choose a company that has built up an excellent reputation through reliable and secure service.
Of course, it’s critical to consider things like rates, fees, usability, and other bells and whistles that might come along with your service, so keep reading to find out more about what makes a good credit card processing solution for your taxi company.
Mobile credit card readers are built to go wherever you do, but that doesn’t mean they are always going to function if your internet service gets interrupted. Since you can’t always rely on the connectedness of your device, finding a credit card reader that also works offline is a must.
You may be asking, ‘So how does it work if you are offline?’ If a card reader has an “offline mode,” you can still swipe payments without worrying about a spotty connection (or just re-swiping and crossing your fingers). Connection problems don’t just affect taxi drivers and other mobile businesses — they can affect brick and mortar businesses as well. Having an offline mode takes some of the worry and the hassle out of accepting payments, so you never have to worry about a disconnection interfering with a sale.
Low Processing Rates
One of the first questions anyone should ask when it comes to credit card processing is, of course, how much does it cost? After all, it is your business and your bottom line, so understanding all of the fees that come along with your service is important. Taxi drivers understand better than many business owners what high processing fees can do to earnings.
Many processing companies charge exorbitant rates per transaction, leading some people to stick to cash transactions and avoid processing credit card payments altogether. Thankfully, not all processing companies are out to screw you over — we include our best recommendation at the end of the post, so keep reading if you are curious!
Look for a company that has easy-to-understand rates, with preferably no added monthly fees. Nowadays, you also should look for freedom when it comes to contracts. As a taxi driver, you shouldn’t be bullied into signing a long-term contract with any credit card processing company. In fact, a contract of that sort is often a red flag that there may be more hidden fees once they hook you, so avoid these high-pressure tactics if you can.
Educate yourself before you begin negotiations with any potential payment processor. Read our Complete Guide To Credit Card Processing Rates and Fees, check out our infographic on payment processing fees for a visual overview, or download our free eBook, The Beginner’s Guide To Credit Card Processing.
Intuitive Tipping Functionality
One of the great things about accepting payments through a mobile reader is that tipping is made easy for your customers. Tips can add up to a pretty big chunk of your take-home pay if you drive cabs for a living, so pay close attention to any app you are considering when it comes to the tipping experience. Look for an app that offers up some preset tip amounts first but also allows your riders to choose a different amount if they want. When an app suggests a pre-set percentage, it removes any mental math skills and makes it even easier to tip you at the end of the ride.
Customer Experience Feedback
Another perk to check out when you are shopping around for the best mobile app for your taxi company is the feedback function. Does the app allow your customers to rate the drive or give you any input? If there are any issues, resolving them directly with you through the app is preferable to a customer posting a public review or calling your company. These customer feedback functions can also show you how you or your staff are doing each day and over time— and allow you to communicate with your customers about their experience directly.
Nowadays, when it comes to finding the right mobile processing app, there is so much more available than just the swipe feature. Check out some of the other services that may come along with the app, like reporting and analytics. The ability to track sales history and amounts, see peak service times, store customer data, and create other insights can be powerful tools to help you make better decisions.
With all of the potential benefits — and pitfalls — in mind listed above, there really is only one company that offers the whole package. When it comes to credit card readers that deliver more than just a swipe function, our favorite payment processor is Square.
Best Overall Mobile POS
Retail POS: Free trial ($60/mo value)
Restaurant POS: Free trial ($60/mo value)
Square POS: Always free
Square has some of the lowest rates with no surprise monthly charges or hidden fees. Not only are costs low, but you can also get your funds deposited directly into your bank account in as little as one or two business days. Also, fees are the same no matter what card you take — and yes you can start taking every major credit card, including American Express. With the free Square POS app, it is just 2.75% per swiped, dipped, or tapped transaction — and the card reader itself is free.
We like that when you take payment, the offline feature is backing you up in the event service is interrupted. Keep in mind that with Square, no data is saved to your device, so you can be confident you are offering a fully secure and PCI compliant solution.
We also like that with Square POS, you get access to analytics that you may not have had before. For instance, the Square dashboard feature makes it easy for you to see every time you or any other driver connected to your account to process a payment with Square. At the Square dashboard, you can see this activity happening in real time. The simple charts allow you to quickly determine peak times and sales activity for each driver (or yourself), so you can make better decisions when it comes to scheduling.
If you want to check out a little bit more about Square before making a decision, check out our other resources, including How Much Does Square Charge, and How Does Square’s Instant Deposit Work? By doing a little research and checking out the features most important to you, you can find the best solution that you are comfortable with — and that makes your life a lot easier.
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|Free, general-purpose POS software and reader for iOS and Android||Easy integration with popular platforms plus API for customization||Specialized software for more complex retail stores||Specialized software for full-service restaurants|
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