Advertiser Disclosure

💳 Save money on credit card processing with one of our top 5 picks for 2022

How To Sell CBD Online & Find The Best Platform

If you're looking into CBD sales or want to know how to sell CBD oil online, this list of eCommerce platforms is a great place to start.

    Nicolette Kier
  • UPDATED

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.

Selling CBD online on a CBD eCommerce platform has its own set of legal rules and regulations, revenue sources, and payment processor requirements. Business owners need to find eCommerce software to meet all their needs, yet remain compliant with the law, cost-effective, and easy to use.

We evaluated 10 different CBD-compliant online store builders based on pricing, online sales features, third-party software integrations, payment processor availability, and niche features to help you find the CBD eCommerce platform that will help your business thrive.

Learn More About Our Top Picks

CompanyBest ForNext StepsBest For
Square Online

Read More

  • Free store builder, free in-person sales software integration, affordable card readers
  • $0-$79/month
  • Annual contracts
  • Free store builder, free in-person sales software integration, affordable card readers
  • $0-$79/month
  • Annual contracts

Start Trial

Read More

BigCommerce

Read More

  • International payment processing, build multiple storefronts, multilanguage/multicurrency options
  • $39 - $399/month
  • Monthly and annual contracts
  • International payment processing, build multiple storefronts, multilanguage/multicurrency options
  • $39 - $399/month
  • Monthly and annual contracts

Start Trial

Read More

Shopify

Read More

  • Excellent shipping tools, try-before-you-buy option, in-person sales app included
  • $39-$399+/month
  • Monthly and annual contracts
  • Excellent shipping tools, try-before-you-buy option, in-person sales app included
  • $39-$399+/month
  • Monthly and annual contracts

Start Trial

Read More

Shift4Shop

Read More

  • Fully-featured free plan, CBD-friendly payment processor, excellent customer account management
  • $0
  • Custom contracts with payment processor requirements
  • Fully-featured free plan, CBD-friendly payment processor, excellent customer account management
  • $0
  • Custom contracts with payment processor requirements

Start Trial

Read More

WooCommerce

Read More

  • Highly customizable store look and functions, low-cost store builder option, several payment processor options
  • Free plugin (will need to pay for site hosting and security)
  • No contract
  • Highly customizable store look and functions, low-cost store builder option, several payment processor options
  • Free plugin (will need to pay for site hosting and security)
  • No contract

Visit Site

Read More

Show More Options
Wix

Read More

  • Easy to use, affordable subscription sales platform, CBD dropshipping supported
  • $27/month-$59+/month
  • Monthly and annual contracts
  • Easy to use, affordable subscription sales platform, CBD dropshipping supported
  • $27/month-$59+/month
  • Monthly and annual contracts

Visit Site

Read More

Show Fewer Options

Read more below to learn why we chose these options.

Table of Contents

Selling CBD Online: Laws, Requirements, & How To Get Started

Here’s a quick rundown of how to get your online CBD business up and running.

Understand Federal & Local Laws To Sell CBD Online

CBD is derived from hemp, which is very similar to marijuana but with one distinct difference: the level of THC content. “Hemp” is just a term for cannabis that contains less than 0.3% THC, the chemical that induces the “high” associated with cannabis.

Once the 2018 Farm Bill was passed, farmers could legally grow hemp (and sell hemp-derived CBD products) throughout the US. Any CBD product that contains over 0.3% THC is considered illegal on a federal level, so make sure you stay under that threshold.

CBD products are still subject to food, pet food, device, cosmetics, drug, and dietary supplement regulations as specified by the FDA. You cannot legally make any health claims about your CBD products, as there is not enough scientific evidence to back up those claims. Also, each state has its own laws concerning selling CBD.

So, before you start selling CBD online, check with your state’s laws concerning what exactly you are allowed to sell, what kinds of licenses you’ll need to sell in your state, and whether there are specific regulations you need to adhere to.

Decide On The CBD Products You’ll Sell

The kind of CBD products you sell depends on your state’s laws, the kind of audience you plan on selling to, and the benefit you want to offer to that audience. For example, you could sell CBD treats for pets to help calm them down, or you might sell CBD cream to help buyers manage their pain and discomfort.

The following are the most well-known CBD products on the market, how they are used, and who you should market them to:

  • Oils: CBD oils are made up of CBD and a carrier oil, such as hemp seed oil and MCT, which is sourced from coconut oil or palm kernel oil. Oils are mild in flavor and versatile, so they can be used by a variety of people for pain and anxiety relief.
  • Tinctures: CBD tinctures are alcohol-based liquids that are very bitter, but have a long shelf life. To mask the bitterness, tinctures are often mixed with additives like flavoring and sweeteners. Since tinctures are so concentrated, they are best for people who want the effects of CBD immediately.
  • Capsules: Capsules offer a fast, convenient way to take CBD. It’s a great product for people trying CBD for the first time since taking capsules is so familiar.
  • Edibles: Edible CBD products are foods and beverages infused with CBD. Customers who want a pleasurable experience may purchase CBD gummies, candies, cookies, and beverages. Selling edibles does come with more regulations and requirements, so keep that in mind when deciding what your product offering will be.
  • Isolates: A CBD isolate is a pure concentrated CBD powder. Many people like to use it as an ingredient in food, beverages, and creams at home.
  • Vaporizers & Vape Concentrates: Inhaling CBD is one of the easiest, fastest ways to achieve the calming, pain-relieving effects buyers are looking for. Vapes and vaporizers are also convenient to carry around and use almost anywhere. Find out how to sell vape and vape accessories online.
  • Topicals: Topicals are lotions, gels, and salves containing CBD. They are often used for pain relief.
  • Patches: CBD patches are similar to nicotine patches. They are placed on the skin, and the CBD is absorbed throughout the day. Patches are a great option for people who need a consistent low dose of CBD and for those who do not have access to other forms of CBD throughout the day.
  • For Pets: There are entire lines of CBD-based products for cats, dogs, horses, and rabbits. Pet owners can buy CBD oils, treats, and capsules to help their pets manage pain and anxiety.

Register Your Business To Follow State & Local Laws

To legally and safely operate your business, you have to register it. This includes registering your business name, registering with the IRS and your state’s revenue office, obtaining any special local licenses and permits, and acquiring any CBD-specific licensure.

Read our full guide on how to register your business to learn more about registering your online CBD business.

Find A CBD Sales Supplier

Do copious research to find a supplier that:

  • Produces genuine CBD derived from hemp stalks and leaves, not hemp seeds
  • Sources their CBD using CO2 extraction, as CO2 extraction does not leave any chemicals or contaminants in their product
  • Routinely performs internal quality assurance testing
  • Uses third-party labs to routinely test their products for CBD content and unwanted additives
  • Provides third-party test results to you, which you can list on your company’s website to build transparency and consumer trust
  • Makes no medical claims about the effects of their product (which is illegal according to the FDA)
  • Produces CBD that contains less than 0.3% of THC

Also, consider your specific product offerings and pricing structures while you conduct your research. Choose suppliers that offer a range of products in different concentrations at a good price. Many suppliers offer wholesale programs with generous discounts.

Note: If a supplier cannot or will not provide any documentation concerning product quality, avoid that supplier at all costs.

Choose A Platform To Sell Your CBD Products Online

Since the laws and regulations involved with CBD online sales are ever-shifting, opening an online CBD store is not exactly straightforward. Platforms such as Square require you to register for a high-risk merchant account, which has higher payment processing rates than “low-risk” businesses.

Platforms like Shopify do not offer high-risk payment processing at all. In cases like these, you have to use a third-party payment gateway to process your CBD sales.

Read our post on the best CBD-friendly payment processors to find an option that suits your business size and budget.

6 Best CBD eCommerce Platforms To Sell CBD Online

The best CBD eCommerce platforms have good CBD payment processor options, allow you to generate new revenue sources like in-person or subscription CBD sales, and offer marketing features. Square, BigCommerce, Shopify, Shift4Shop, WooCommerce, and Wix are all great software options.

1. Square: Best For Small/Beginner CBD Businesses

Square Online


Start Trial

Cost

Free to $79/month

Contract

None

Equipment Cost

$0-$799

Pros

  • CBD-specific payment processing program
  • Free POS system integration
  • Free online store builder
  • Transparent pricing structure

Cons

  • Termination possibility
  • Account stability issues

Square CBD eCommerce platform

Example CBD store built using Square Online.

Why We Chose Square For Selling CBD Online

We like that Square’s CBD program allows you to sell most CBD products online and in person without restrictions outside of federal laws. The transparent pricing structure is a refreshing take on CBD payment processing, especially for small businesses that need to carefully monitor their spending.

Plus, Square’s POS and eCommerce store builder integrations give you the freedom to sell any way you want, whether that’s in person at a pop-up stand or store, one-off online transactions, or recurring subscriptions.

Square Pricing

  • Free: $0/month
  • Plus$29/month, billed annually
  • Premium: $79/month, billed annually

Square CBD eCommerce Platform Features

Square Online’s best features include its easy-to-use online store builder, in-person POS (point of sale) software integration, and omnichannel marketing tools.

The online store builder allows you to sell individual CBD items, CBD kits/bundles, subscriptions, tickets to events, subscriptions, set up private shopping appointments, accept product requests, sell gift cards, and more. You can use abandoned cart recovery tools to guide people back toward your website to complete their purchases.

With Square’s in-person POS integration, you can sell online for in-store pickup, local delivery, or shipping. You can also accept returns and exchanges in-store. Plus, Square’s mobile POS app allows you to sell on-location at events or pop-up shops.

Unfortunately, Square does not support dropshipping at this time.

POS Hardware Cost & Options

Square best POS system hardware

Square POS on iPad, Square Register, and Square contactless card reader.

You can supplement your online CBD sales by attending trade shows, events, or opening your own physical storefront with the help of Square POS hardware.

Square POS card readers range from the $49 Square contactless card reader to the $799 Square Register.

Payment Processing Costs

Here are Square’s payment processing costs:

  • 3.5% + $0.10 per transaction for in-person (card-present) transactions
  • 3.8% + $0.30 per transaction for online and in-app transactions
  • 4.4% + $0.15 per transaction for keyed-in and card-on-file transactions

Contract Requirements/Warnings

There are no long-term commitments or monthly subscription fees required to start selling CBD online with Square.

If Square finds out that you are violating or potentially violating any CBD-related laws, the company may freeze or terminate your account at its sole discretion.

Get Started With Square Online

Read our in-depth review

Jump back to comparison chart

2. BigCommerce: Best For Large & International Online Stores

BigCommerce


Start Trial


Pros

  • Optimized one-page checkout
  • Agreements with CBD-friendly shippers
  • Agreements with CBD-friendly payment processors
  • No transaction fees

Cons

  • Learning curve
  • Revenue caps on subscription plans
  • No built-in POS system/hardware available

BigCommerce CBD eCommerce platform

Example large-scale CBD online storefront built with BigCommerce.

Why We Chose BigCommerce For Selling CBD Online

We love that BigCommerce offers an affordable way to create a holistic eCommerce solution for businesses looking to scale on a national and/or international level. All BigCommerce storefronts come with multiple currency options, several real-time shipping tools, and a number of payment processors to help a CBD business of any size operating in any location get the best payment processor rates (and the company doesn’t charge any transaction fees for using a third-party payment processor.)

With BigCommerce, you also get an entire suite of resources specifically made for CBD sellers and has partnered with several CBD-friendly shipping services to help you get a legally-compliant, fully-functional CBD store up quickly.

BigCommerce Pricing

  • Standard: $39/month ($29/month with annual billing); $30/month/additional storefront
  • Plus: $105/month ($79/month with annual billing); $50/month/additional storefront
  • Pro: $399/month ($299/month with annual billing); $100/month/additional storefront
  • Enterprise: Ask for pricing; $100/month/additional storefront

BigCommerce CBD eCommerce Platform Features

BigCommerce is one of the first eCommerce platforms that started offering CBD-specific eCommerce services and features in addition to their standard plans. These features include:

  • Integrations with POS systems from CBD-friendly payment processors like Square
  • Integrations with payment processors like Bankful to provide multicurrency payment processing services
  • Partnerships with hemp-friendly shipping carriers and product fulfillment services
  • Age verification add-on

BigCommerce’s best international sales features include the ability to create storefronts in multiple languages, set shipping zones and rules based on region with real-time shipping tracking, and multicurrency settings on every BigCommerce store plan.

You can also create multiple storefronts if you’d like to sell multiple distinct brands of CBD.

The platform is also great for large-scale stores because of the beautiful theme templates designed specifically for large store catalogs and B2B sales functions like price lists, adding products by category so B2B customers can quickly buy in bulk, and the ability to communicate well with customers on everything from custom product label creation to requesting a sample line. You can create custom pricing tiers and hide pricing altogether so that customers will contact you about custom CBD orders.

POS Hardware Cost & Options

BigCommerce does not have its own POS system. The company has partnered with several payment processors, including Square and Bankful, that offer both hardware and payment processing services.

Payment Processing Costs

BigCommerce cannot currently process payments, but the company has partnered with payment processors like USAePay and Bankful to provide payment processing services.

Contract Requirements/Warnings

BigCommerce requires store owners to follow federal and local CBD sales guidelines.

Get Started With BigCommerce

Read our in-depth review

Jump back to comparison chart

3. Shopify: Best eCommerce Store Builder

Shopify


Start Trial


Pros

  • Strong inventory and shipping management functionalities
  • Dropshipping support
  • Try-before-you-buy sales capabilities
  • Affordable and flexible POS options

Cons

  • Transaction fees
  • Add-ons can be expensive

Shopify CBD eCommerce platform

Example Shopify online store for selling CBD.

Why We Chose Shopify For Selling CBD Online

We like that Shopify is a highly versatile eCommerce platform that will meet the needs of online CBD businesses, no matter how large or small. There are excellent inventory listing, management, and shipping functions built into all Shopify merchant dashboards. The company’s POS solution is also an affordable and flexible solution for store owners who want to sell online and in person.

Note: Shopify offers a three-day free trial; no credit card is required.

Shopify Pricing

You can build an online store for selling CBD on the following plans:

  • Shopify Basic: $39/month ($29/month with annual billing)
  • Shopify: $105/month ($79/month with annual billing)
  • Shopify Advanced: $399/month ($299/month with annual billing)
  • Shopify Plus: Ask for pricing

Every Shopify plan includes the free Shopify POS Lite app, which gives CBD sellers a way to sell in person and on the go. However, most of the best in-person sales features, such as staff permissions and purchase ordering, come with the $89/month Shopify POS Pro add-on.

Note: Some Shopify apps from the company’s app market will cost an extra monthly fee.

Shopify eCommerce CBD Platform Features

Shopify’s best features are its beautiful store builder, comprehensive Shopify Shipping suite, omnichannel sales capabilities, and the Shopify app store.

If you’re looking to create a completely polished, branded website with minimal effort, you can choose from hundreds of free and paid Shopify themes to work with, all of which look great on mobile devices and work well with Shopify add-on apps. You can add wish lists, pre-orders, and gifting options to your site.

Shopify Shipping allows you to create different shipping zones with preferred CBD-friendly shippers (and shipping discounts), start dropshipping CBD products, show real-time shipping rates at checkout, and offer tracking numbers for your customers. Shopify will also generate shipping labels for you, which can be connected to a label printer or printed from any computer.

With Shopify’s omnichannel business tools, you can (depending on your plan level):

  • Sell online for in-store pickup or delivery
  • Accept exchanges and returns in-person or online (with a customer self-serve return portal for online returns)
  • Sync your social media channels for marketing purposes (since you can’t currently sell CBD directly on social media platforms)
  • Sync your inventory so you can track your stock in real-time
  • Sell gift cards for use online or in-store

The Shopify app market offers 8,000+ apps (some may not be available for CBD sellers) for things like email marketing software, social media integrations, and accounting software. You can also install apps for CBD subscription sales to build recurring income and try-before-you-buy options to lower the barrier to entry for new customers and convert them to returning ones.

POS Hardware Cost & Options

You cannot use any POS hardware that requires Shopify Payments, as CBD sellers do not qualify for this service. You also need to use an external card reader from your chosen third-party payment processor.

Read our full Shopify hardware post for more information on purchasing Shopify POS hardware such as iPad stands and barcode scanners for your business.

Payment Processing Costs

Shopify will not process CBD sales. The company has partnered with DigiPay and Bankful to fulfill your payment processing needs.

Contract Requirements/Warnings

You must review and submit an Attestation for the Sale of Hemp and Hemp-Derived Products to Shopify, which is only available for merchants in the US. This attestation confirms that you understand Shopify’s requirements for selling CBD online, which includes following all FDA, state, and local laws concerning the sale of CBD products in the US.

Get Started With Shopify

Read our in-depth review

Jump back to comparison chart

4. Shift4Shop: Best Customer Account Management Platform

Shift4Shop


Start Trial


Pros

  • No transaction fees
  • Free plan available
  • Solid number of eCommerce features built into the platform
  • Good customer account management features

Cons

  • Limited payment processor options
  • Limited online store customization
  • Must make $500+ in sales per month to get free plan

Shift4Shop eCommerce

Screenshot of Shift4Shop webpage

Why We Chose Shift4Shop For Selling CBD Online

We appreciate that Shift4Shop offers a free fully-featured enterprise-level plan for CBD sellers, as long as you meet certain payment processor requirements. The provider offers excellent shipping capabilities, customer account management features, and unique inventory management functions, plus CBD-specific online store themes and an optimized one-page checkout capability.

Shift4Shop has also developed a B2B-specific sales solution, complete with modules for taking phone orders, managing customer/sales rep relationships, and providing B2B customer portals.

Note: Make sure to compare Shift4Shop payment processor rates with ones from eCommerce platforms such as BigCommerce. If you end up paying more in payment processing fees with Shift4Shop, then the free software plan isn’t really worth it.

Shift4Shop Pricing

Like Square, Shift4Shop offers a completely free plan, but requires you to use Shift4 Payments, the company’s in-house payment processor. However, unlike Square, Shift4Shop requires you to process at least $500 per month with Shift4 Payments to qualify for the free plan.

Shift4Shop CBD eCommerce Platform Features

Shift4Shop provides an excellent B2B/wholesale solution that includes:

  • Phone order quotes and sales representative/customer relationship management modules
  • Restricted catalog access for registered users
  • Bulk and tiered pricing, with minimum order requirements
  • Kits and bundling, which you can also use to send free CBD samples
  • Saved card on file and store credit so your B2B customers can easily order on a recurring basis
  • Return module that allows customers to start returns and exchanges on their own

You can sell B2B and B2C with Shift4Shop, with both customer segments benefitting from the platform’s optimized one-page checkout. One-page checkout reduces the amount of time and work customers have to purchase your CBD products, which makes them more likely to complete a purchase. If they don’t complete their purchase at the time, their cart will be saved for when they venture back to your site.

Plus, if your business wants to start a CBD affiliate program, that is definitely an option.

Hardware Costs

Shift4Shop has its own POS system, Harbortouch, offered for free to merchants who use Shift4 Payments.

Payment Processing Costs

Shift4Shop will process CBD sales through the company’s in-house payment processor, Shift4 Payments. The only other payment processor option is PayPal, but PayPal prohibits CBD sales, so Shift4 Payments is your only option for selling CBD online.

Contract Requirements/Warnings

Shift4Shop requires you to post all product descriptions, ingredients, and labels to be reviewed and approved for sale. You must also sign a CBD compliance statement form, provide a copy of your hemp handler license or licensing information, certify your products through a third-party laboratory, and get all state-related CBD sales licenses/registrations.

You must also enable Shift4Shop’s age verification tool.

Get Started With Shift4Shop

Read our in-depth review

Jump back to comparison chart

5. WooCommerce: Best For Customization

WooCommerce


Visit Site


Pros

  • Completely customizable store look and function
  • Hundreds of free and paid add-ons
  • Subscription and dropshipping options
  • Easy-to-use content management system

Cons

  • Extra work involved with store setup and maintenance
  • WordPress will not host CBD websites

WooCommerce CBD online store.

Why We Chose WooCommerce For Selling CBD Online

We believe that WooCommerce is hands-down the most flexible, customizable online store builder on the market right now. There are thousands of developers building WooCommerce-specific plugins, as well as WordPress plugins, which will also work for WooCommerce stores.

Do keep in mind that with great flexibility comes the potential for extra work to get your store up and running.

WooCommerce Pricing

WooCommerce is a free plugin for WordPress users, which means you have to pay for site hosting and security. You may also need to purchase WooCommerce extensions if you want to offer subscriptions, one-page checkout, etc. Extensions can cost between $0 and $300.

To spend your money effectively, only pay for plugins you really need. You can also do some research to find which free plugins work best for WooCommerce stores.

WooCommerce CBD eCommerce Platform Features

WooCommerce is a store builder plugin for sites built with WordPress. The core plugin is free, but there are thousands of plugins available to give your store just about any feature you want, including:

  • Highly customizable online store templates
  • Custom code injection
  • Optimized one-page checkout
  • Subscription sign up
  • WooCommerce shipping suite and dropshipping
  • Age verification (free plugin)
  • Social media and email marketing integrations
  • Discounts, coupons, gift cards, loyalty programs

Hardware Costs

WooCommerce does not offer dedicated hardware. You can use free and paid POS plugins for in-person shopping that only require a tablet, desktop, or mobile device.

You will probably need to acquire an external card reader from the third-party payment processor you decide to use.

Payment Processing Costs

WooCommerce has specifically partnered with Square to process online CBD sales.

There are other third-party payment processors you can integrate with WooCommerce if you don’t want to use Square.

Contract Requirements Or Warnings

WordPress will not host CBD sites. Many other hosting providers, including WooCart, a WooCommerce-optimized web hosting provider, will host CBD stores. Do your research before you sign up for (or transfer) your website host.

Get Started With WooCommerce

Read our in-depth review

Jump back to comparison chart

6. Wix: Best For Small Subscription-Based Stores

Wix


Visit Site


Pros

  • Easy to set up
  • Cost-effective for small sellers
  • Free and low-cost marketing tools

Cons

  • Not suited for scaling a business
  • Difficult to switch from Wix to another platform
  • Limited store functionalities and transaction limits

Wix subscription dashboard.

Why We Chose Wix For Selling CBD Online

We like that Wix allows merchants to sell subscriptions for free on all eCommerce plans. Customers can also create accounts so they can check out faster in the future.

The eCommerce platform’s free and low-cost email marketing and social media posting functionalities are also very appealing for small business owners who don’t have the time or budget for more focused marketing efforts.

Wix Pricing

  • Business Basic: $27/month
  • Business Unlimited: $32/month
  • Business VIP: $59/month

Wix CBD eCommerce Platform Features

Wix’s eCommerce plans are not as comprehensive as some of the other competitors on this list, but they have many features that are appealing to smaller sellers, such as:

  • Pricing plans, recurring billing, and subscriptions included in every Wix Business plan
  • Customer account creation, including saved payment methods, shipping information, etc.
  • Abandoned cart recovery included in every Wix Business plan
  • Automated sales tax (starting at Business Unlimited plan, with monthly sales transaction limits)
  • Dropshipping functionalities (starting on Business Unlimited plan, with monthly product shipping limits)
  • Loyalty program (starting at Business VIP plan)

Also, like Shopify, Wix offers CBD sellers access to the Wix App Market, which offers 250+ free and paid apps to help you improve your online store’s look and the functionalities of your business.

Hardware Costs

You cannot use Wix POS products for CBD sales. You will need to integrate your Wix store with a third-party POS hardware provider.

Payment Processing Costs

Wix has partnered with Square, Pinwheel, and Evergreen Payments Northwest so you can process online CBD sales.

Contract Requirements Or Warnings

Your business must be managed from a state where Wix supports the sale of CBD products. You must submit a Declaration for Selling CBD Products and adjust your shipping regions to ship only to US states that allow CBD sales.

It’s also very difficult to migrate a Wix site to another eCommerce platform. Consider your long-term needs before signing up for a Wix Business account.

Get Started With Wix

Jump back to comparison chart

Our Methodology For Choosing The Best CBD eCommerce Platform

To choose the best CBD eCommerce platform, we evaluated 10 different eCommerce store builders that offer CBD payment processor options and meet CBD sales requirements. We considered pricing of software and payment processing, CBD-specific features such as age verification tools, general features like order and shipping management, and in-person CBD sales capabilities.

When possible, we tested the software ourselves. Otherwise, we evaluated CBD stores that actively use these CBD eCommerce platforms. We also considered real, recent, unincentivized user reviews when making our decisions.

FAQs: Selling CBD Online

Is it legal to sell CBD online?

It is legal to sell CBD online if the product contains less than 0.3% THC, follows all FDA guidelines on CBD sales, and the product adheres to all local and state laws. Some states do not allow the sale of certain CBD products.

You cannot legally make any medical claims about the health benefits of CBD products.

Where can I sell CBD online?

You can sell CBD online using an eCommerce platform like Square, Shopify, BigCommerce, Shift4Shop, WooCommerce, or Wix. You’ll also need a payment processor that allows you to process online CBD sales.

What CBD products can I sell?

Depending on which state your business primarily operates in, the buyer’s state, and the eCommerce platform you use, you can sell CBD oils, tinctures, isolates, topicals, edibles, vapes, patches, and CBD pet supplies.

Is it easy to start selling CBD?

It is easy to start selling CBD.

Read up on all federal, state, and local CBD guidelines. Register your business and find a high-quality CBD supplier. Finally, choose an eCommerce store builder and CBD-friendly payment processor, and you’re ready to sell!

Is it illegal to sell CBD on Amazon?

Amazon does not currently allow you to sell CBD on the platform (in the US), since CBD is considered a “high-risk” product. Amazon has started a pilot program for approved CBD sellers in the UK.

Can you sell CBD on Facebook Marketplace?

You are not allowed to sell or explicitly advertise CBD products on Facebook or Facebook Marketplace. You can provide educational materials on CBD as a form of advertising, though.

Is it legal to sell CBD on eBay?

You cannot sell CBD on eBay in the US. eBay has started a pilot program for approved CBD sellers in the UK.

Which CBD eCommerce Platform Is Right For Your Business?

The CBD eCommerce platform that’s right for your business has the necessary feature set and price for your specific business size and product sales mix. You also need to take into account different revenue sources and marketing efforts you’d like to incorporate into your business, and what payment processor makes sense for the amount of sales you process each month.

Whether you’re just starting out and need a little cash flow or you’re looking for financial backing to grow your business, read our post on how to get a loan for your CBD business.

In Summary: 6 Best CBD eCommerce Platforms To Sell CBD Online

  1. Square Online:
    • Free store builder, free in-person sales software integration, affordable card readers
    • $0-$79/month
    • Annual contracts
  2. BigCommerce:
    • International payment processing, build multiple storefronts, multilanguage/multicurrency options
    • $39 - $399/month
    • Monthly and annual contracts
  3. Shopify:
    • Excellent shipping tools, try-before-you-buy option, in-person sales app included
    • $39-$399+/month
    • Monthly and annual contracts
  4. Shift4Shop:
    • Fully-featured free plan, CBD-friendly payment processor, excellent customer account management
    • $0
    • Custom contracts with payment processor requirements
  5. WooCommerce:
    • Highly customizable store look and functions, low-cost store builder option, several payment processor options
    • Free plugin (will need to pay for site hosting and security)
    • No contract
  6. Wix:
    • Easy to use, affordable subscription sales platform, CBD dropshipping supported
    • $27/month-$59+/month
    • Monthly and annual contracts
Nicolette Kier

Nicolette Kier

Expert Analyst & Reviewer
As a small business owner, contributing writer Nicolette Kier has been sharing her knowledge on all things related to freelancing and eCommerce since 2019. She earned a BS in Physics and a BA in Creative Writing from the University of Pittsburgh.
Nicolette Kier
View Nicolette Kier's professional experience on LinkedIn.

Our Experts Recommend PaymentCloud 🏆 PaymentCloud can help almost any business save on credit card processing. Whether you're looking to save money on processing or to get approved for a merchant account, PaymentCloud can help. Get Started At PaymentCloud

We Want Your Feedback!

Help us to improve by providing some feedback on your experience today.

The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.

Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

Reveal Featured Offer

Our Experts Recommend PaymentCloud 🏆 PaymentCloud can help almost any business save on credit card processing. Whether you're looking to save money on processing or to get approved for a merchant account, PaymentCloud can help. Get Started At PaymentCloud

Sign up for the Maverick Newsletter

  • Please select topics of interest

  • We occasionally send out emails with special offers.
  • Hidden
  • This field is for validation purposes and should be left unchanged.