How To Start Selling On TikTok: Plus 8 Tips To Make More TikTok Sales

Step 1: Locate the TikTok app (by TikTok Inc.) in the Shopify app store, then click “Add App” to install it on your Shopify store.

You will be redirected to your Shopify admin dashboard.

Step 2: Click “Add sales channel” to add TikTok as a sales channel.

After adding TikTok as a sales channel in your Shopify Admin dashboard, you have to set up your TikTok Marketing, sync your Shopify products to TikTok, and set up TikTok Shopping.

From your TikTok sales channel in your Shopify admin dashboard, you’ll see your TikTok Channel Overview. You’ll see a features overview, which includes TikTok Marketing and TikTok Shopping.

Before you set up TikTok Shopping, you’ll set up TikTok Marketing. This is how to set it up.

Step 1: Click “Set up Now” in the TikTok Marketing section.

Step 2: Create or connect to connect a TikTok For Business account.

If you already have a TikTok For Business account, click “Connect.”

If you do not already have a TikTok For Business account, click “Create New” and Shopify will generate an account for you during this setup process. Then, connect to your new account.

Step 3: Create or connect at least one TikTok Ads Manager account.

If you don’t have an Ads Manager account, create one now.

Step 4: Under Data Sharing, choose your data sharing preferences in the Data Sharing tab, then click “Confirm.”

Doing this generates a TikTok pixel for your store.

Step 5: Add your company information under the Company Information tab.

You may choose between automated and manual payments for ads. If you do not plan on paying for ads at this moment, choose manual payments.

At this point, you should have a green check mark next to every part of the marketing setup page.

Step 6: Click “Finish Setup”.

Once you finish setting up your TikTok Marketing, you’ll set up your marketing catalog. This is the part where you sync your Shopify products with your TikTok account.

Step 1: Under the Marketing Catalog section, click “Set up Now.”

Step 2: Click “Connect” to connect Shopify to your TikTok Business Center account.

Step 3: Click “Approve” to approve Admin access to the connected TikTok Ads Manager account.

Step 4: Choose your marketing catalog locations (you can add multiple countries/regions) where you’d like your products and ads to be shown, then click “Confirm.”

Step 5: Click “Finish Setup.”

Product statuses can be “active”, “draft”, etc. You can also decide which sales channels you want to show and sell products on from the Products section, located on the left-hand side of your Shopify Admin dashboard.

Product statuses will take a few hours to sync up with TikTok.

TikTok also has to independently review and approve products before you can show them on your TikTok account. This process usually takes 3-5 days.

If your business is eligible for selling within the TikTok app, this is how to set up TikTok Shopping.

Step 1: From your TikTok sales channel in your Shopify Admin dashboard, locate TikTok Shopping, then click “Set up Now.”

Step 2: You will be asked to connect your TikTok For Business account. Click “Connect.”

Step 3: Next, you’ll be asked to connect your TikTok Business Center account. Click “Connect.”

Step 4: Add your business’s Terms of Service and Refund Policy by clicking “Add Terms.”

Step 5: Choose the target country for your catalog from the dropdown menu and click “Confirm.”

Step 6: Connect to the TikTok profile your TikTok Storefront will be hosted on. This is where customers will find and shop for your products.

Step 7: Connect to your TikTok pixel to monitor events like a viewer adding a product to their cart or completing a purchase.

Step 8: Click “Finish Setup.”

Step 1: From your Square Online dashboard, click on “Account and Settings”, located on the left-hand side of your dashboard. Then, click “Online sales channels.”

Step 2: You’ll see TikTok for Business listed as a sales channel. Click “Get Started”, then “Connect.”

Step 3: Keep following the prompts to prepare for your TikTok x Square integration.

You will then be redirected to TikTok’s integration page to connect your Square and TikTok accounts.

Step 4: Connect or create a TikTok account. This is the profile viewers will see on the TikTok app.

Step 5: Connect or create a TikTok for Business account.

Step 1: Connect or create a TikTok Business Center account. A TikTok Business Center account will help you manage your business’s TikTok users, product catalog, and advertising campaigns.

Step 2: Create or connect at least one TikTok Ads Manager account.

You can connect to multiple ad accounts if you want, or create a new one.

Step 1: Under Data Sharing, click “Create New” to generate a TikTok pixel. A TikTok pixel on your Square Online site will communicate information about users that interact with your site and buy your products from the TikTok platform.

Step 2: Make sure “Enable Advanced Matching” is active. This allows TikTok to better match your content to your target audience.

Under Catalog, click “Create New” to sync your existing Square Online product catalog to your TikTok account. Products may take 3-5 days to be approved by TikTok’s internal review board.

Step 1: If you are eligible for TikTok Shopping, click “Connect” to connect to the TikTok profile that you’ll show your product on.

Step 2: Authorize TikTok Commerce to access your TikTok business account. This will create a TikTok Storefront that users can interact with on your TikTok profile.

Step 3: Click “Finish Setup” to complete your TikTok Storefront setup.

Step 1: Log onto your BigCommerce store admin dashboard.

Step 2: Locate the TikTok For Business app, located in Channel Manager under “Ads and social.”

Step 3: Click “Connect” then “Install.”

Step 4: Connect to the TikTok account that your ads will be shown on. This is the profile that users will see on the app.

Step 5: Create or connect your TikTok Business account.

After each connection you make, you’ll see a blue check mark.

After you connect your TikTok for Business account, you’ll be asked to create or connect a TikTok Business Center account and TikTok Ads Manager account.

Step 1: Connect to a TikTok Business Center account.

If you have a TikTok Business Center account connected to your TikTok For Business account, click “Connect” to connect to your TikTok Business Center account.

If you do not have a Business Center account or want to create a new Business Center account altogether, click “Create New” in the Business Center section.

BigCommerce will automatically generate a new Business Center account and associate it with your TikTok For Business account.

Step 2: Connect to one or more TikTok Ads accounts.

If you already have one (or a few) TikTok Ads Manager accounts, you can connect as many as you want.

You may also create a new Ads Manager account to connect to.

Step 1: Under Data Sharing, click “Create New” to create and install a new TikTok pixel.

Step 2: Make sure the “Enable Advanced Matching” option is toggled on so that TikTok can better match your TikTok content with the right audience.

Once your TikTok pixel is set up, you can choose which user events you want to track from the Analytics page.

Under the Catalog section, click “Create New” to sync your BigCommerce product catalog to your TikTok business account. Products are reviewed by TikTok to ensure they meet the platform’s advertising guidelines. It may take 3-5 days for TikTok to approve your products.

Step 1: If you are eligible for TikTok Shopping, click “Connect” to connect your BigCommerce store to the TikTok account that you plan to post videos on.

Step 2: Authorize TikTok Commerce, which will create a TikTok Shopping storefront on your TikTok profile.

Step 3: Once all your accounts are connected, click “Finish Setup.”

Step 1: Log onto your Ecwid store dashboard and locate the TikTok sales channel on the left-hand side.

Step 2: Enter your phone number and click “Connect TikTok for Business Account”.

Doing this will redirect you to the TikTok for Business webpage.

Step 3: Sign up for a TikTok for Business account, or log into an existing one, and click “Connect” to give Ecwid access to your TikTok for Business account.

After you connect your Ecwid store to your TikTok for Business account, you’ll be asked to create or connect at least one TikTok Business Center and TikTok Ads Manager account.

Step 1: Connect a TikTok Business Center account.

If you have a TikTok Business Center account connected to your TikTok For Business account, click “Connect” to connect Ecwid to your existing account.

If you do not have a Business Center account or want to create a new Business Center account altogether, click “Create New” in the Business Center section.

Step 2: Connect to at least one Ads Manager account.

You may create and add as many TikTok Ads accounts with permission to create ads featuring your Ecwid product catalog.

Step 1: Under Data Sharing, click “Create New” to generate a new TikTok pixel.

TikTok recommends you have only one pixel per website, as multiple pixels can make your website load slower (and can get confusing when you’re collecting a lot of data.)

Step 2: Check to make sure that the “Enable Advanced Matching” option is active. This feature helps TikTok better match your content to your intended audience.

Step 1: In the Catalog section, click “Create New” to connect your Ecwid product catalog to your TikTok business account.

Step 2: Click “Finish Setup” at the bottom of the page.

Your Ecwid products will automatically begin syncing to your TikTok business profile.

TikTok reviews all products to make sure they meet advertising guidelines. It may take 3-5 days for product approval.

Step 1: Go to the TikTok sales channel located on the left-hand side of your Ecwid store dashboard.

Step 2: If you meet TikTok Shopping eligibility requirements, scroll down and click “Connect TikTok Shopping”.

Step 3: Click “Authorize” to connect your TikTok with TikTok Commerce.

This will create a TikTok Storefront on your TikTok business profile in the TikTok app. Users will be able to see your products on the TikTok app.

You’ll then be redirected to the TikTok sales channel on your Ecwid store dashboard.

Step 1: Create or log onto your TikTok Ads account.

If you connect your business’s TikTok account to one of the store builders above, you will create an Ads Manager account during the setup process. and all you have to do is log in.

If you don’t have an Ads Manager account, go to ads.tiktok.com to create an account. Then, follow the prompts to finish your setup.

Note: If you choose “Manual Payment” as your payment option, you won’t have to input any billing info in the initial setup.

Step 2: Make sure the TikTok pixel is installed.

If you connected TikTok to one of the store builders above, a TikTok pixel is automatically generated and installed on your website. You can make sure the pixel is installed by clicking on “Assets” on the top menu bar of your Ads Manager account.

To generate and install a new pixel, click on “Assets”. Then, click “Set Up Web Events.”

TikTok allows you to install a Pixel through an eligible partner platform, such as store builders and data capturing platforms like Google Tag Manager, or manually install Pixel code to your website.

Follow the prompts to connect to an eligible partner platform or copy the Pixel HTML code and paste it into the header section of your website. Only paste the code once.

Note: TikTok strongly recommends you only install one pixel per website. Having multiple pixels on your website makes it harder to organize ad campaigns and can make your website load slower.

Step 1: Click on “Campaign” on the top menu bar on your Ads Manager account, then click “Create” to start a new campaign setup.

Step 2: Set your advertising objective.

If you choose to set up a campaign in Simplified Mode, your campaign objectives will be limited, but it will be faster and easier to set up campaigns.

To drive conversions and move people towards an in-app TikTok shop, you’ll need to enter Custom Mode and choose “Shop Purchases” as the advertising objective.

In Custom Mode, enter your campaign name. You can choose whether you want to split test your campaigns, but you might want to hold off on this until you’re a little more experienced.

An ad group defines your target audience, which TikTok partner platforms your ads show up on, how long you want to show ads for, and how much money you want to spend on your ad campaign.

You can create/add multiple ad groups for campaigns. You should create different ad groups if you want to:

• • • Show different ad types to different target audiences
    • Spend more money trying to reach one target audience over another
    • Advertise to one group over a longer period of time.

Step 1: Name your ad group and choose your promotion type. It can be towards an app for download, a website, a TikTok shop (if you have a TikTok Shopping connection), or a TikTok instant page.

If you’re promoting your own TikTok shop, you’ll specify your TikTok business account (your “identity”), your TikTok catalog, and promotion type (video or live shopping.)

Step 2: Choose your ad placements.

Depending on your promotion type and campaign objective, you can choose to have TikTok automatically place ads across supported platforms, or manually select your placements.

Shopping ads can only be placed on the TikTok platform.

Step 3: Choose your creative type.

If you have the option to activate the Automated Campaign Optimization option and decide you want to use it, TikTok will automatically generate combinations of your creative assets (image, video, and text) and show only the high-performing ones.

However, if you use Automated Campaign Optimization, you can’t use your own TikTok posts as ads (a.k.a. Spark ads).

If you use an existing trending TikTok, then more people are likely to see it organically.

If you make a new TikTok video ad but post it from your profile, users can like, comment on, and share your post.

They can follow you from your ad, click on your profile (which may have a TikTok Storefront tab), and potentially feature posts with product links (depending on whether you have TikTok Shopping enabled.)

You’ll add your creative assets when you build your ads.

Step 4: Set your targeting mode.

Use custom targeting when you know what kind of user is most likely to interact with your ad to maximize your conversion rate and make the most of your campaign budget.

If you’re promoting a TikTok shop, your ad group must be for ages 18+.

Step 5: Set your ad group budget and schedule.

You can set a daily maximum amount of money to spend showing your ads to an ad group (budgets must be at least $20), or a lifetime budget to spend throughout the date range of your campaign (at least $280).

With a daily budget, you can choose to show ads between a certain timeframe or continuously.

You can also choose what time of the day to show ads to an ad group, which is a very useful feature if you know when your target audience is most likely scrolling.

Step 6: Set your bidding and optimization strategy.

Your bidding strategy defines how much you want to pay per campaign result and how quickly you want the TikTok algorithm to spend your ad budget.

Your bidding strategy options vary depending on your optimization goal.

With Standard delivery time, TikTok can spend your campaign money evenly throughout the entirety of your campaign timeline. With Accelerated delivery mode, TikTok will spend your budget to get the most results in the shortest amount of time possible.

After you finish setting up your ad group, click “Next.”

This is where you (finally!) get to create the ad material that viewers will see.

Step 1: Choose your ad name, identity, and (if applicable), products to feature.

If you chose Automated Creative Optimization, you can’t use your own TikTok account posts as ads, so you’ll have to create a custom identity.

If you did not use Automated Creative Optimization, you can toggle on “Spark Ads” and set up an ad using your TikTok profile posts.

If you’re promoting TikTok shop items, choose from the products available in your TikTok product catalog. You can feature one or more products in your ad.

Step 2: Input or generate ad creative elements.

You can create or upload your own video, or have TikTok generate videos based on the video material you provide.

With Spark ads, you’ll choose an existing post to advertise or create a new one to be posted to your profile and advertised on TikTok.

With TikTok Shopping ads, you’ll choose a post featuring your products.

Write out your ad text to be displayed or leave it blank.

Choose whether you want your call to action button text to change depending on the viewer, or pick one standard call to action for all users.

Step 3: Input or create your ad destination page.

If your ad destination page is a website, enter the webpage link you want people to land on. Alternatively, if you want people to land on a TikTok instant page, create your page.

If your ad sends users to a TikTok Shopping catalog product, the destination will be the product for purchase within your TikTok shop.

Step 4: Click “Submit” to publish your campaign.

TikTok can drive sales to your site.

TikTok is the most popular platform in the world, and by understanding your target audience, you can get on the For You page of many future buyers.

If you create TikTok posts with shoppable product links, you can easily turn viewers into shoppers.

TikTok is an excellent choice for selling products.

TikTok is the most popular social media platform in the world, with less competition than other platforms, and you can directly link an online store to your TikTok business account.

Plus, you might create a sound that goes viral and gain an unexpected following from one video – things like that can happen on TikTok.

You can sell merch on TikTok by syncing a product catalog from your online store to your TikTok business account. You can leave a shoppable link in your bio, and create videos featuring product links to sell your merch.

Currently, TikTok syncs with Shopify, Square, BigCommerce, and Ecwid websites.

You can sell on TikTok with Shopify by first adding TikTok as a sales channel in your Shopify online store.

Then, sync your Shopify online product catalog with your TikTok business account.

Finally, add product links to your new posts, and people can shop directly from your videos!

You can add Square to make TikTok sales by first adding TikTok as a sales channel in your Square online store dashboard.

Then, sync your Square online product catalog with your TikTok business account.

Finally, add shoppable product links to your new videos, and people can buy your products directly from your posts!