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ActiveCampaign Review

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ActiveCampaign Review

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Date Established
2003
Location
Chicago, IL
Chris Motola

Chris Motola

Finance Writer at Merchant Maverick
Chris Motola is a writer, programmer, game designer, and product of NY. These days he's mostly writing about financial products, but in a past life he wrote about health care and business. He's a graduate of the University of Central Florida.



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2 Comments

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    Sam Rexford

    Organization Name: CHILLREPTILE

    I’ve been using ActiveCampaign for exactly one year today (they just rebilled me on the annual plan). I really love it. I’m an email marketer by trade, however, so I’ve had experience with dozens of tools that are similar and I wasn’t intimidated by their robust marketing automation features. I do think it’s probably overkill for most newbies however. If you’re new to marketing automation/CRM you might try something a little easier to start. ConvertKit is a great option for newbie friendly email marketing. That said, if you’re looking for powerful email marketing and want a lot of options like If/Then, tagging, etc. I don’t think there’s a better option out there for the price. AC all the way =)

    5
    • Organization Name: CHILLREPTILE

    This comment refers to an earlier version of this review and may be outdated.

    Ryan Oakley

    I’ve been using ActiveCampaign for the last 6 months to host one of my smaller back up lists after attempting to move it away from Aweber.My major complaint and well, this is probably one of those most important complaints as an email marketer is my inbox delivery has been absolutely terrible since my switch. I noticed immediately that my inbox rate went down SIGNIFICANTLY. after switching to their services. Even though I changed nothing about the list.As in nearly 70% or more of Gmail Addresses were either simply Not Delivered at all or sent directly to junk. I am not sure who they have handling that but it needs to remain PRIORITY as an ESP that your customers mail gets delivered.You can’t be an “Email Service Provider” if you’re not providing any actual email service.Although, to give them the benefit of the doubt….I have noticed many of the big providers that I’ve used are having a ton of trouble across the board getting into Gmail. I’m not sure what they’ve done with their content filters but it’s basically leaving all mail and even more legitimate transactional mail such as ” receipts and username/password request” emails are getting caught as spam. I’m no novice to email marketing, been building responsive lists for years so I’ve tried literally everything to increase engagement, clean and validated all emails, removed all inactive subscribers who haven’t clicked/opened in 30 days, pay extremely close attention to the content inside of the email, changed ALL details. I can’t seem to find anything that works.Is anyone else is experiencing terrible delivery rates with them? Or is it just me? Do you have lists that you transferred to them or lists that you built with them?*I Gave Them 3 Stars because they have the BEST and most extensive API’s, integration, and other pretty awesome automation tools that you don’t see anywhere else but most important, I am not satisfied with their delivery of my messages.

    3

      This comment refers to an earlier version of this review and may be outdated.

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