Acuity Scheduling Review

Date Established
Laurel, MD


If Acuity Innovation, LLC founder Gavin Zuchlinski has never been nominated for a Son-of-the-Year Award, we may live in a world without justice.

Zuchlinski, a seemingly media-shy entrepreneur and software developer, developed Acuity Scheduling to help his mother, Kim, resolve scheduling crises at her massage therapy business. Zuchlinski began working in web development and consulting in 2003, the same year he started earning a mathematics B.S. degree from Penn State. He developed Acuity Scheduling in 2006. The SaaS fulfilled a growing niche, and the company began to expand, mostly through referrals and word of mouth.

Though he later took a job as a software developer at Berico Technologies LLC in Arlington, Virginia, Zuchlinski continues to manage Acuity Scheduling with a small, slowly growing team.

Today, Acuity Scheduling serves over 500,000 businesses in over 100 countries. As one man’s labor of love, Acuity’s story is part of its charm. That’s it’s also such a great booking program is something of a marvel, and it remains one of the best values for your dollar when it comes to scheduling software.


For the individual user, Acuity Scheduling’s free plan promises an unusual degree of functionality. The two tiers of paid monthly subscriptions are equally straightforward and clearly defined. The highest plan, which still costs relatively little, offers unlimited locations and staff, an enticing combination. The plans remain mostly unchanged in 2016.

Free: Only email and password for login required

  • Single schedule
  • Limited customization

Emerging Entrepreneur: $10 per month

  • Single location and staff
  • Automated email providers
  • Google synching
  • Process payments
  • Customization and embedding

Growing Business: $19 per month

  • Up to 6 staff/locations
  • SMS text reminders to clients
  • SMS notifications to staff

Powerhouse Player: $34 per month

  • Up to 12 staff/locations
  • Add $10 per month per additional 5 calendars
  • Hide “Powered by Acuity” on scheduling page
  • HIPAA Compliance

Acuity offers a free, 14-day trial of its Emerging Entrepreneur plan and, thankfully, you don’t need to provide a credit card to sign-up for the trial. At the end of the trial, you’ll be kicked down to the free plan.



Ease of Use:

I enjoyed using Acuity and felt comfortable with the layout almost immediately. You can navigate to any page with only two clicks from the main calendar thanks to a streamlined header that reflects Acuity’s valuation of simplicity over complicated special features. Looking for particular settings to change or site information did not take minutes of guesswork or trial-and-error. Though the interface is beginning to show its age in terms of style and navigation, it’s still very usable.

  • Setup: The initial setup involves a one-step registration process, followed by a fairly lengthy set of questions about the nature of your business. While this presumably helps to customize your setup, it feels a bit excessive, especially if you’re hoping to dive right in. Once you’ve answered all the questions, you’ll be able to jump right in to the program or take advantage of the walkthrough at the top of the page. The walkthrough consists of three parts: Set Your Availability, Offer Appointment Types, and Customize and Share. You won’t get a ton of hand-holding, but the program will remind you and/or prevent you from progressing if you’ve left out a critical piece of information.
  • Graphic User Interface: The GUI is very easy to interact with. A subtly varied, primarily grayscale color scheme, simple buttons, and generous spacing make each page readily digestible. Navigation within the site is intuitive and fairly easy, relying on a sidebar with expandable headings and submenus. There is, however, quite a bit to digest for first time users. Luckily, submenus are kept to a minimum. Each page has an optional help button to link you to help articles related to the page you are currently on. Sadly, some of the wit has been removed from the site, presumably to make give the site a more professional tone. If you’re new to Acuity, you won’t miss it.
  • Settings: Acuity gives you the option to set your availability and define appointment types, as well as specify group or class events. You can also set prices for events if applicable and mark the slot as private or public to determine who gets to see it. You can customize the scheduling page your clients will be using, embed it on your website, or connect it to Facebook. Classes recently received a update that will allow you to more easily tweak the maximum number of attendees in one-off classes.
  • Calendar: In one of the more recent iterations, whether the calendar was visible depended on what part of the site you are on. Fans of older versions will be happy to know that the calendar is always visible again, in the upper left-hand corner of the left-sidebar. Clicking on the calendar brings up a form to create a new appointment, along with the option to set it as recurring or a one-off. The calendar in the corner won’t give you detailed information about your appointments, but uses a color-coded “heat” system that will give you an idea how busy your schedule is on a given day based on how dark the color is.
  • Store: Adding products to your automatically set up business store is very simple: Name it, price it, describe it, and upload an image if you choose. There are also options to make the product hidden or save it as a gift certificate or appointment package, making it just as useful for purely-service-based businesses as for places like spas and salons that sell tangible products as well. You can also generate coupon codes.
  • Customization: As a Free Account user, you are pretty limited in customization. You are able to choose https://<this part> of the scheduling site URL, change the name and description of your business, adjust the basic colors for and add a logo to the customer scheduling website. Changing the header and footer of the client scheduling page is possible but requires HTML code. You can also edit the appointment confirmation email, which has insufficient original content.
  • Customer Use: The scheduling page is looking better, but is still a pretty minimalistic take on the features. Right after making an appointment, links for canceling or changing the appointment as well as booking a new one appear. The appointment confirmation email is somewhat too simple, with virtually no formatting or niceties. Replies to the confirmation email go straight to your address, allowing direct communication between you and the customer. You then have the option to add the appointment to your Google calendar. A recent update, if enabled, allows customers to book multiple spots in appointments.

Customer Service and Support:

Each page comes equipped with its own help button, which links to articles on common problems encountered by users. If none of them fit the bill, you can type your own parameters into the search box. It’s a simple and effective system attached to some handy resources.

While it would be comforting if the company offered a phone number to call, a live chat option, a blog, customer forums, or even some social media visibility, the email support response time is typically measured in hours rather than days.

Acuity also has a social media presence on Twitter and Facebook, if you want to stay up-to-date on changes to Acuity, productivity links, and a lot of droll, human interest links as well.

Negative Reviews and Complaints:

Acuity Scheduling has caught on a bit in the last few years, but there still aren’t a ton of peer reviews floating around. GetApp is a notable exception, where the software is ranked 5/5 stars out of 48 reviews. There are no files open on the company on Ripoff Report or the Better Business Bureau. There are some criticisms, however:

  • Extremely limited CRM: Beyond a basic client list, appointment confirmation email, and text/email reminders (in the Professional and Premium versions), Acuity offers no connection with or meaningful insight into your business’ clientele. This is in large part due to the limitations of its email platform. Acuity suggests supplementing its use with an outside party, such as MailChimp, via CSV file exports.
  • Learning Curve: While customers like the breadth of options offered by Acuity, several cited the sheer number as being overwhelming at first glance.
  • Too many functions? A GetApp reviewer describes “an interface that, at times, can seem cluttered with far too many functions and tasks.” I couldn’t help noting this review in contrast with another, positive review (the first bullet below).

Positive Reviews and Testimonials:

Acuity has received good reviews from a wide range of users. Some focus on the unique time zone conversion settings and online store features, while many enjoy its low cost and ease of use.

  • Easy for businesses to use: A WebDesignerAid writer describes Acuity as “wonderful” and “clutter free.” Acuity was listed fifth best free appointment scheduling apps with a 5/5 rating at AppAppeal, whose reviewers praised Acuity’s “neat, organized layout.” They promise, “Even those with minimal computer experience will have little trouble making their way around the application.”
  • Easy for customers to use too: One web-savvy college professor remembers how easy it was even for computer-shy adult students to schedule appointments. A TechieApps writer agrees: “As soon as a customer opens this software he or she knows exactly what to do.”
  • Cost-effective: In a PCWorld article comparing scheduling software, a reviewer concluded that Acuity Scheduling “offers the best bang for the buck” for a single user.
  • Scalable: Acuity can work for sole proprietors and medium-sized businesses alike. A reviewer at BestDesignTuts believes Acuity “caters to the needs of all kinds of professionals from single individual to large organizations such as hospitals and law firms.”


While Acuity seems proudest of its “robust time zone support” and e-commerce solutions, the software offers even more useful calendar settings and promotions applicable to businesses that sell no products. The limited customer communication and management makes Acuity a poor choice for someone reliant on feedback or constant and personalized interaction with their clients, or for someone seeking scheduling software with automatic business analyses. Acuity’s features would perfectly suit small businesses with multiple locations in various time zones who sell products alongside their services. The following are some basic features and their limitations:

Promotions and Online Store

  • Link to the online store from the customer scheduling page
  • Easily add new products with images, prices, and descriptions
  • Keep track of your order history
  • Add new coupons for unlimited or single use by simply naming the codes
  • Create and track gift certificates and packages through selling them in the online store

Calendar and Scheduling

  • Create group/class appointments
  • Two-way Google Calendar sync
  • Manage time zone differences between your business and customers
  • Embed the calendar directly into your website via bits of HTML code
  • Advanced availability (supplementing basic business hours)
  • Schedule multiple and recurring appointments in Premium and Professional accounts
  • Time zone support
  • Appointments max 24 hours
  • Click and drag to organize appointment types
  • Set appointments to admin-only scheduling

Customer Management

  • Create unlimited, neatly formatted custom intake forms (that data can now be inserted into emails)
  • Accept payment online via PayPal,, or Stripe
  • The saved client information is limited to name, email, and phone number
  • Sort the client list is only possible according to dates of appointments
  • No customer reviews

Add Staff Members, Appointments, and Locations

  • The Growing Business and Powerhouse Player tiers allow for addition of more users
  • Additional users can have limited access, with the ability to manage the calendar and schedule but not make administrative changes to the settings


While also integrated with and Stripe, Acuity encourages the use of PayPal for accepting prepayment or deposit as either mandatory or optional.

You can sell gift certificates or packages through the online store. The customer receives a code that they can use to redeem services; this code is automatically tracked by the software. You can also create codes manually and easily create discounts and coupons for your customers.

Finally, payment currency is customizable for the benefit of international businesses. Taxes are not considered independently.


Acuity’s Privacy Policy begins, “Bottom line: we never share or sell your information with anyone.” is verified with a Web Server Certificate ensuring up to 256-bit Secure Sockets Layer encryption.

To prevent system downtime, Acuity has redundant servers, redundant hard drives within server, redundant power, redundant internet connections with “continual backups on the server as well as full daily backups.

Integrations and Add-Ons:

Acuity offers a number of integrations and has vastly improved the user-friendliness of implementing them, though it’s still not for the tech-averse. By selecting Import/Export/Synching, you’ll be taken through a step-by-step process to integrate the external feature. The list of integrations has expanded to:

Acuity offers automatic two-way sync with Google Calendar for scheduling and PayPal, Stripe, or for customer payments.

Final Verdict:

Acuity Scheduling remains a feature-rich and versatile program that boasts a clean interface, vigorous calendaring tools, and an online store, while introducing small but significant improvements. As mentioned above, you could easily make an argument that Acuity provides one of the best values for your dollar when it comes to scheduling software. It’s not the prettiest and even the most easy-to-use program out there if that matters to you, however.

Acuity is still a good deal for SMBs with simple needs and staff or clients who might live in different time zones. If you aren’t overwhelmed by the sheer number of options and don’t mind the email-only customer service or its no-frills email notifications, Acuity should easily meet most of your scheduling needs. I highly recommend giving the free trial a spin.


Chris Motola

Chris Motola

Chris Motola is an independent writer, journalist, programmer, and game designer who has mastered the art of using his laptop in no fewer than 541 positions, most of them unergonomic. When he's not pushing keys or swiping screens, he's probably out exploring urban or natural environs, experimenting in the kitchen, or delighting/annoying his friends with his ideas and theories.
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    I've been using this for awhile now. I agree that it gives phenomenal bang for the buck...I mean $10/month! My biggest gripe is with the UI like was mentioned. It's very dated. Hopefully they'll update the design soon.

    David Kim

    Great interface with fantastic integration capacities. I can get face-to-face video consultations scheduled with the link automatically sent to my client in advance, and payment processed all before the appointment. For $10/month, this is exactly what I need for my homeopathy practice (holistic healing).


    Hey David,
    Can you tell me how you set up video consultations schedule with the link automatically sent to the client in advance? I’m considering Acuity and this would be AWESOME to know how to do as all my programs will be over FaceTime or Skype. How you liking Acuity?
    Thanks ahead of time, Al

    Dan Lauria

    Great online scheduling application and the monthly rate is extremely reasonable. My only suggestion is for different calender views/types that a customer can schedule from. Customers find scheduling through Acuity Scheduling very user friendly and they understand the process from start to finish. Overall, it is a great service that I will continue to use on my website.Overall I give it a five start rating, but I had to deduct a star because more options for the calender views would be a plus.


    This comment refers to an earlier version of this review and may be outdated.

    Sarah Strom

    I am a piano teacher. Scheduling 30 students is not a problem but then clients forget to come to their lesson or they want to reschedule and then even after accommodating their reschedule, they forget to come to that lesson. It can be a mess. Acuity Scheduling send out reminder emails when I want them to get to the client and it also allows my clients to do their own rescheduling so my email box doesn't get full. This is not the answer to all of my needs as a piano teacher but as far as the headache of reschedules and missed lessons, I see this being my answer. I also will be using this scheduler to have clients register for group classes and my new summer camp!


    This comment refers to an earlier version of this review and may be outdated.

    Rita Evelyn Yanez

    Acuity is the very finest in scheduling software. I did years of research. I don't want anyone else to go through that so please, just get your Acuity going and start making money. Customer service? All my questions have been answered so quickly that I hardly had time to get ready to implement solutions! The experience has been incredible. I can't say enough good things about Acuity! Great review, btw.


    This comment refers to an earlier version of this review and may be outdated.

    Matthew Davidson

    Company: Australian Finance and Securities Group Pty LtdWe have just begun using Acuity. As a financial planning company, it perfectly suits our type of business and allows multiple referrers (i.e. other finance related professionals) to schedule our services; provides the consumer with the ability to re-schedule appointments; and reduces the need for staff to be over-run by administrative issues. It also allows client fact find sharing meaning our planners are not causing an inconvenience by asking the same questions that the clients will have already spent time and energy divulging to our referrers.The simplicity of the program is an advantage in the sense it requires little training over a variety of firms/employees/referrers. I would recommend Acuity to any financial services company.


    This comment refers to an earlier version of this review and may be outdated.


    I’ve tried a number of scheduling websites/software and by far that is the best I’ve tried. What I love then most is its swift, smooth functionality and vast features available for both paid and unpaid versions. Most importantly, I like its complete compatibility with mobile devices, which is a problem I was experiencing with other scheduling softwares. I also like how it allows you to demo the premuim version of the software during initial sign-up. The trial period is short like 2-3 weeks, so I advice signing up once you’re business become active and your website is starting to receive traffic… this will make it easily to gauge with version of the software is best for your business and clients.

    However, my only problem with acuity scheduling is it doesn’t allow website integration with the unpaid version. Although $10 per month is absolutely affordable, as a start-up company my biggest goal is to limit my fixed expenses as much as possible until cash flow become more consistent. Also, I would like it if they allowed us to add descriptions the list of services offered, especially for the scheduling website.

    This comment refers to an earlier version of this review and may be outdated.

    Tori Brown

    I have yet to use this program. I am wondering which program you do recommend for start up fitness companies who are looking for a price savvy program.

    Thanks !

    This comment refers to an earlier version of this review and may be outdated.

    Amad Ebrahimi


    Have you looked into Appointy yet?

    This comment refers to an earlier version of this review and may be outdated.

    Cindy Mansfield

    I am in love with acuity! And Gavin really listens to suggestions from his clients. I was a genbook user since they were in beta mode in 2007 and was forced to find a company evolving and providing useful features after a lack of response to my concerns. A verified review page would be nice, Gavin 😉 It's really the only thing I miss about gbook.


    This comment refers to an earlier version of this review and may be outdated.

    Laura Maulbetsch

    I have been using this scheduling program for a year and it's perfect for my business. The latest updates are improving every month. The support response is fast and helpful. Many of my students are not computer savvy and have had no trouble registering for my classes and lessons. Is been a life saver allowing self sign up. Thank you


    This comment refers to an earlier version of this review and may be outdated.

    Ben Baker

    I have been using acuity scheduling for a few months now and I believe that the service is great for the price, however my only concern is that premium customers don't have the ability to speak with someone live. That takes away from the customer service experience especially for those that are not computer or technically savy. Over I believe the service is good.


    This comment refers to an earlier version of this review and may be outdated.

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