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Duda Review

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Date Established
Palo Alto, CA


  • Easy to use
  • Advanced features
  • Generous free plan includes eCommerce
  • “Personalization rules” are helpful & innovative
  • Impressive eCommerce
  • Multilingual sites


  • Limited customer support (no live chat or phone #)
  • Blog feature is limited
  • Expensive paid plans


Duda is a fresh website builder that emphasizes mobile-responsiveness and a definite suitability for the small- to medium-sized business. In 2010, Itai Sadan and Amir Glatt, entrepreneurs and devotees of The Big Lebowski, founded a company dedicated to mobile-optimized websites. They named it Duda as an homage to The Dude. Personally, I’d have named it “Is This Your Website, Larry?”

Based in Palo Alto, Duda was named number 185 on Inc. 500’s 2014 list of fastest growing companies and has hosted over five million websites. Initially just offering DudaMobile, a mobile-only website builder, Duda later launched DudaOne, a responsive site builder for building desktop and mobile sites alike. This product is now simply referred to as Duda. With its clean, fresh presentation and concerted efforts to project cultural values congruent with its intended audience, Duda is a compelling presence in an industry crowded with faceless look-alikes. And because eCommerce is offered even to free subscribers, Duda kicks off in a consumer-friendly direction.

Read on to learn more.


Say what you will about the tenets of the freemium business model—at least it’s an ethos.

Duda offers its responsive website builder in three tiers: Free, Business +, and Business + eCommerce. The pricing and feature information is laid out here.


  • Natively Responsive Website
  • Website Personalization Tools
  • Limited Analytics and Tracking
  • Web Hosting on Amazon Cloud
  • Community Support
  • Branded Duda Domain
  • Duda Ads
  • 10 Product Store
  • PayPal, Stripe & Global Gateway Payment Providers
  • Two Product Categories
  • Order and Customer Management Tools

Business +

  • $14.25/month (annual plan)
  • $19.00/month (monthly plan)
  • All of the Above PLUS:
  • Full Analytics and Tracking
  • Email Support
  • Custom Domain (no branding)
  • No Ads
  • Secure Connection (HTTPS)
  • Site Backup
  • Chrome Push Notification
  • Developer Mode
  • Multi-Language Website

Business + eCommerce

  • $22.50/month for 100 Product Store (annual plan)
  • $29.00/month for 100 Product Store (monthly plan)
  • $36.75/month for 2500 Product Store (annual plan)
  • $46.00/month for 2500 Product Store (monthly plan)
  • All of the Above PLUS:
  • 30+ Payment Providers
  • Unlimited Product Categories
  • Product Reviews Integrated with Facebook
  • Generate Coupon Codes – 2500 Product Store Only
  • Sell Digital Products – 2500 Product Store Only

What’s more, Duda offers a lifetime subscription to their Business + plan for a one-time payment of 299 bones or clams or whatever you call them.

Duda plans can be paid for using your credit card (Visa, MasterCard, AmEx, Discover, Diner’s Club, JCB, Carte Bleue), or with PayPal. Sorry, no personal checks.


Web-hosted or Licensed

Duda is cloud-based, in the parlance of our times.

Hardware/Software Requirements

All that is required of you is a computer, an updated browser, and an idea.

Business Types Supported

All you Business Achievers out there should find a good portion of Duda’s 78 contemporary, mobile-responsive templates to your liking. Though “Restaurant” is held out as a separate category, the remainder of the business-oriented templates aren’t further categorized. In looking through them, I found templates suited for medical, dental, fitness, photography and travel purposes. I liked that I was able to preview each template’s look in desktop, tablet and mobile configuration before selecting one.

dudaone templates

Ease of Use

If you’ve used website builders before, Duda’s interface should look familiar to you. Options to save your work, publish your site, upgrade your account, and undo/redo edits are laid out in the bar along the top, while options to edit your website are placed in the column along the left side of the screen. What you might not notice at first is the extent of the flexibility you’re given in fine-tuning your website.


  • Design Editor: The first menu item on the left, Design, brings up a thorough set of options for customizing the design of your site as a whole. Choose from one of the color palettes available for your template or design your own. Customize the text (font type, text size, line height) used in every possible heading type throughout your site. Adjust the navigation to your precise specifications. You can even individually specify the navigation style of your site on tablet or mobile devices (which is great if you want to, say, create a navigation column that pops in from the left on your mobile site while retaining the navigation bar of your original template on your desktop site). Customize the buttons on your site and specify what happens when you roll over them. Set the background image/color, either for every version of your website at once or individually for each version (desktop/tablet/mobile) of your site. Customize your header background and header logo. Essentially, do whatever you want. This powerful set of design editing tools stands in stark contrast to the limited options available in most website editors and should get your creative juices flowing. Unless you’re the laziest webmaster in Los Angeles County. Which would put you high in the runnin’ for laziest worldwide.
  • Adding Elements: Want to add an element to your site? Click “Add Element” along the left of the screen, and you’ll be presented with every element Duda provides, available to drag and drop where you wish. Simple and easy.
  • Pages & Popups: As you may suspect, this button, third one down on the left, lets you add pages and pop-up elements to your site. The following page and popup types are addable:
    • Blank Page
    • Photo Gallery
    • Matrix Page
    • Page URL (adds a page pointing to an existing URL)
    • Restaurant Menu
    • Complex Page
    • About Us
    • Locations
    • Landing Page
    • Contact Us
    • List
    • From Your Site (import content from an existing URL)
    • Blank
    • Promotion or Sale
    • Online Scheduling
    • Welcome
    • Like Us On Facebook
    • New Store Item
    • Contact Us
    • Send Feedback
    • More Info
    • Newsletter Registration
    • Visit Us (contains a map)
  • Undo/Redo Buttons: Along the top bar, you’ll find Undo and Redo buttons, which, as the sharper of you will have surmised, let you undo and redo edits you’ve made. Unfortunately, there’s no History button that lets you go back to any point in your editing history. However, Duda customers with premium subscriptions will be able to save backup copies of their site and restore them at any point, a feature missing from many competitors.
  • Preview Mode: Duda’s Preview mode lets you preview the look of your website on computers, tablets, mobile devices, or all three at once. Even outside of Preview mode, you can view and edit your site in any of the three viewing modes, which is a good thing if, say, you’re putting together a site with a specific focus on the mobile version.


Duda provides its users with a plethora of handy, customizable features. Let’s explore them, shall we?

  • eCommerce: Duda provides a solid eCommerce package that can be used even by free users (albeit with a 10 item limit)! Most website builders are stingier with eCommerce, reserving it for premium subscribers, so kudos to Duda for taking ‘er easy for all us sinners. Duda’s eCommerce setup walkthrough is helpful and thorough, walking you through the shipping and payment options and illuminating your path to an attractive eCommerce site. The end result is a functional and attractive online store for either physical or digital goods. And as a free eCommerce solution, it’s probably the best I’ve seen.

dudaone review

  • Blog: Duda’s Blog tool will see you creating a basic blog in no time flat. You get some decent options for changing your blog’s layout, and you can even save backup copies of all your blog posts. Nonetheless, it remains one of the more bare-bones features of Duda. For example, you can’t add video to a blog post. And what fun is having a blog if you can’t post YouTube videos? I felt let down at this omission. I found myself in a glass case of emotion. (Wait, wrong movie.)
  • Image Editor: Duda lets you edit the photos on your site with some basic editing options. Adjust the brightness, add text or stickers, pick a frame, and the like. Compared to many Duda features, it’s fairly rudimentary, but it’s nice to have nonetheless.
  • Personalization Rules: One thing that sets Duda apart is its inclusion of personalization rules. This feature allows you to create elements which appear only when certain conditions are met. For example, you can create a box that plays a video, triggered only to pop up the first time a visitor comes across your site. Alternately, you can set a special message to display only to repeat visitors to your site. You can also set up a contact page that displays different contact info depending on the time of day (perhaps a “click-to-call” button during business hours and a contact form during non-business hours), or have your bowling alley’s website display a message on Saturday reading “Closed for Shabbos.” It’s a feature that introduces a level of dynamism and adaptability not often seen in this field. The fact that Duda offers it in its free plan is truly remarkable. (It was once offered as a premium feature.)

dudaone review

  • Contact Form: Duda brings a highly customizable contact form to the table. Add as many fields as you want, and customize each one by selecting from ten different field types. Build the contact form of your dreams!
  • Multi-Language Websites: One newly-added Duda premium feature is the ability to create multi-language websites and add additional languages to your existing website.

Other Duda features include a full set of SEO options, a photo gallery, a YouTube widget, a map from Google Maps, a dining reservations app called OpenTable, social media feeds, a WordPress feed, a restaurant menu, a PayPal button, full HTML/CSS editing in Developer Mode (a premium feature), and a tool that displays Yelp reviews. Overall, Duda is formidably featured, offering a generous package of features for both individuals and small businesses (particularly restaurants).

Web Design & Editing

  • Templates: Duda’s 78 templates aren’t quite as crisp and pretty as those of Squarespace or Wix, but they’re definitely above average. They’re also highly customizable. Most importantly, they’re mobile-responsive and will behave nicely on tablets and smartphones.
  • Mobile Editor: Duda is a forward-thinking website builder, which is why I was disappointed to see that they don’t have a mobile editing app. It seems like the kind of builder that could easily accommodate one, so I wouldn’t be surprised to see one at some point in the future. Duda does let you hide any element on your site when viewed on a tablet or smartphone (or a computer), however, so you can customize the mobile look of your website to some extent. Furthermore, as part of a recent eCommerce update, Duda introduced a mobile app for eCommerce management. With this app, you can manage products, upload images, review orders, and more.

Integrations & Add-Ons

Unlike site builders like Weebly and Wix, Duda doesn’t offer an App Store with loads of third-party integrations. However, you will find features from Google (Google Maps and Google Analytics) along with a YouTube video player, a WordPress feed, Disqus comments, online scheduling with vCita, restaurant reservations with OpenTable, PayPal and Yelp integration, and a full set of social media tools. (inSite is a Duda service, not a third party one)

Payment Processing

Duda’s eCommerce feature gives you a sea of choices when it comes to payment processing. For online payments, the free plan and the Business + plan offers PayPal, Stripe and Robokassa as payment processors, while the Business + eCommerce plan offers all of the following as payment processors, most of which I’ve never heard of:

  • American Express 
  • Authorize.Net SIM
  • Bancomer/eGlobal (Mexican payment gateway)  
  • Beanstream (Hosted Payment Form) 
  • Boleto Online  
  • ClickAndBuy 
  • DengiOnline 
  • DIBS
  • e-Path / manual credit card processing
  • First Data Global Gateway e4
  • iDEAL (via Mollie)
  • Innovate Payments 
  • iPay88 
  • MOLPay  
  • Moneris SELECTplus (Hosted Paypage, Canadian accounts) 
  • MultiSafepay (iDEAL, credit cards, Giropay, DIRECTebanking, etc)
  • Network Merchants
  • Nochex
  • PagSeguro UOL
  • PayJunction 
  • PayOnline System
  • PayPal Standard, PayPal Express Checkout, PayPal Advanced, PayPal PayFlow Link, PayPal Payments Pro Hosted (UK)
  • PaySto
  • Paytrail (former Suomen Verkkomaksut Oy)
  • PayU India
  • QIWI
  • Realex Payments / Global Iris
  • Robokassa (Webmoney, Yandex. Money, etc)
  • Sage Pay (Form integration) 
  • Stripe 
  • Swipe HQ
  • Virtual Cart Services
  • 2Checkout
  • Any payment gateway that can emulate Authorize.Net API

Duda also allows payments via wire transfer and allows for offline payments as well (checks, money orders, phone orders, etc).

Customer Support

For support, Duda offers a very extensive knowledge base, and, for paying customers, email support. Sadly, no live chat or phone support is available. A number of users have found this level of customer service wanting.

Negative Reviews & Complaints

Professional reviewers have a few qualms with Duda:

In reviewing customer feedback, I found a number of complaints about Duda’s general lack of stability. These complaints are surprisingly numerous and vehement (I didn’t experience any instability). Some have complained about the usefulness of the customer service as well.

Positive Reviews & Testimonials

Duda has received more plaudits than raspberries from reviewers, who have seen fit to applaud the following:

Customers have expressed appreciation for the number (and quality) of features available with Duda.

Final Verdict

Having recently reviewed a string of uninspiring, weaksauce website builders, I found Duda to be a breath of fresh air. With advanced features like eCommerce and personalization rules offered even at the gratis level, Duda deserves your consideration as a website builder. If user complaints regarding the stability of the software give you pause, give the free version a go. You’ll likely be surprised at the number of things you can do with it.

Duda’s crisp, mobile-responsive templates orient us in the direction of the future. For the startup, it might be just the thing to get your ideas on the ground running.

If you will it, dude, it is no dream.

Jason Vissers

Jason Vissers

Jason Vissers is a writer and cereal chef from San Diego. He graduated with a Political Science degree from San Diego State University in 2001. He's been writing about website builders, crowdfunding sites, online lenders, and credit cards for Merchant Maverick since 2015. Additionally, Jason can't eat raisins.
Jason Vissers
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Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.


    Organization Name: Le Caire Lounge

    Any updates I do, do not update. No phone numbers unless if you are a paid pro subscriber. Free subscribers have no phone support and Duda website ad is showing all over your free website which is understandable but with the glitches they have on their dashboard editor, it’s not encouraging to upgrade your account. Besides their plans prices are way higher than any competitor.So I emailed them about their editor feature not updating the changes but I get a generic response without looking at my account with their standard fixes which basically what I’ve been doing with no luck.I just emailed them again after 3-4 day with the issue still persist to look into my account but still have to wait for another few days until I get a response and hopefully would get some resolutions.Would not recommend.

    • Organization Name: Le Caire Lounge
    sam robertson

    Organization Name: SSE online, LLC

    I have used Duda for a number of years and it hasn’t gotten any better. I waste days (not hours) publishing, and republishing without my changes saving. This is an extremely glitchy service and I totally regret purchasing the “site for life”. My mobile site gets 404 error messages all the time. I really wish you would change your overall rating because it sucks people into a bad service. I AM using the current version of the product and it’s as bad as ever.Go use a webhost that has a dynamic format – and NOT duda mobile!

    • Organization Name: SSE online, LLC
    Brendan McLeod

    Jason, the writer of the report, sure is heck used the product. All the little nuances and things he talks about are right on. Every disgruntlement and pick was great. I felt like I was writing it. A thought. I am miffed that in 2017 there is not a nice and simple webbuilder application that runs and reads whatever other websites and allows you to get below and edit all the code. The proprietary webbuilders is just a way to make a captured audience. I would much rather develop my code locally and ftp the site up to the Internet and I am still just so surprised that this is not available. Especially if you go to a web speed tester or analyzer and it tells you the fixes, but where your site is it is impossible to fix. For years I have tried different products and websites. I started in the 90’s as a PC DOCS Engineer and setting up webservers on Sun Systems Unix and many other platforms. So, I am not a novice, but I am not artistic at all, which led me out into the world. I started looking like crazy again when I had an old website that I could not get ranked in google or yahoo again. I started for a long time on smacking up a wix site. It was the first problem of any flexibility that was a concern of mine. Godaddy and Ipage were problems, but found their builders way too inflexible. Oh, I spent a good amount of time on a WordPress site which I wish I could get that time back. I felt I was back in the day when there were not standards in computing. I really felt myself get to the point where I was going to start scripting, Oh, Google Sites really isn’t something you would consider competing in the market, for those of you who have dabbled. Duda stuck out after searching and failing on all of these. This analysis that I am commenting on is great. 1. Little quirky things, like I can not find a Small Capital Letters font. That font should be everywhere. 2. Could not figure out how to put things in the margin after duda templates hem you into their active workspace. When you publish your site it ensures it is cleanly in the middle. But, there is a lot of wasted real estate.3. Wanted to do more with google analytic tagging but you are not allowed that far into the code. 4. Occasional make you pissed off editor. I had several times when dragging an object it turned a part that was one column, into two, but didn’t look at it as a change. I could not undo it and nothing had triggered a difference on the page. That is REALLY frustrating. I could go on.Six months ago I started to put up my new site. I was going to dabble in web pages to give me a break from practicing law. It ends up that both are jealous mistresses. Every product I mention here, from Rapidweaver to WordPress to Go Daddy, I built an entire website and that is why this review stands out. He picks out the biggies that I would mention, as well. Trying to transfer, move, whatever. Builders are all proprietary and to ftp the site down creates jumble. I gave my own four star ranking and stated it was on the 5 star fence. To me, it really is a 5 star product, but I don’t want them to stop. I started way back using Rapidweaver. Quirky and bad concept. I NEVER grew comfortable with it.


      These guys are a joke, they made changes in their code and did not trouble themselves to inform any one that sites are down. Our client informs us and I contacted duda. There is no human one can contact and their support time is slow. 7 days later as it seems an earlier email of theirs went to junkmail. I was given instructions to change code on my wordpress site. I didnt know that I have to be a coder in order to pay for their mobile app service. 4 emails asking them to call me have gone ignored as they do not even bother addressing the fact that I do not know how to code, instead they are patting me on the back with how far I have managed to go changing parts of their code step by step. WHAT A JOKE, I hope Duda continues to teach their customers on how to decipher duda code and to teach the world how they have NO SUPPORT while corrupting your personal websites code in the process. BEWARE OF THIS JOKE OF A COMPANY!!!

        This comment refers to an earlier version of this review and may be outdated.

        Brendan McLeod

        You don’t have to be a coder to use You have to be a coder to use WordPress. I knew everything about wordpress and packed it in because I feel it is 200 suitcases with different API suites to augment their window opening wordpress ass. Can’t stand WordPress and I can’t believe the amount of time I spent PROGRAMMING my own work arounds. For instance, the “read more” delimeter. They forgot to put the code along with that one. Different plug ins don’t work with others. I mean it is nice to have 3 trillion add ons, but not if they don’t play well.
        I programmed my own “read more” and many others before I packed it in. Clumsy “Open as a New Window Editor” WordPress. At the end of editing and doing things I might have 14 active editors open and then must re-enact my closing of the windows so I don’t overwrite the newest and latest that I just spend an hour changing. Dear WordPress. Go away. I bet their own website was made by You and I know that the foot in the door was that they cannot make a mobile site worth a crap. So, you head out and look for a mobile programmer. comes up as the best for mobile sites, but maybe not primetime for desktop. However, in my business, 80 percent of more come from mobile devices.

          Barry Cohen

          Your comment is awaiting moderation.

          I had Dudamobile Javascript put into over a dozen of my important websites so they can be better seen on mobile devices and all of a sudden all of them are going to a 404 error page on mobile devices only. This is frustrating a lot of my readers and customers! I have contacted Duda in Ca, a dozen times and they have done absolutely nothing to help me! The Customer service is the worst on the planet and they will not take any phone calls. The e-mails I got back from them were totally senseless and worthless! I told them that I would be doing this review if they didn’t provide the needed customer support but they didn’t seem to care one bit! I feel that you will be very sorry if you do business with this company that is ready to take your money while providing worthless customer support!

            This comment refers to an earlier version of this review and may be outdated.

            Mark Hawes

            Being new to this I have limited understanding of the whole concept of hosting a website.

            Is there a link in Duda where you can add a members data base by logging in from my website?
            Do they host email addresses too?



              This comment refers to an earlier version of this review and may be outdated.

              Jason Vissers

              Hi Mark! Thanks for your question – while you can set up password-protected pages with a premium plan, Duda has no membership/database features and does not host email addresses.

                This comment refers to an earlier version of this review and may be outdated.

                definition of time management skills

                Oh my goodness! Amazing article dude! Many thanks, However I am
                going through issues with your RSS. I don’t know why I cannot subscribe to it.
                Is there anybody else getting similar RSS issues? Anybody who knows the solution will you kindly respond?


                  This comment refers to an earlier version of this review and may be outdated.

                  Frederic Squires

                  About 6 months ago today September 28 I set up my business on this companies platform. i wanted both Android and IOS platforms. I spent over two weeks setting up my mobile site. It came well. I published it and found out it will not work at all on the Android Platform and partially well on the IOSD platform. I had paid my money only to have both site not work properly. I contacted customer service but you have to use email as there isnt a phone number to talk to some one. Well here it is 6 months later and they have been telling me over and over again they have no idea of when the issue will be fixed. I have asked all kinds of questions and they just keep saying its a big problem and it takes time to fix. i just thought i would advise any future customers that this company has problems with troubleshooting your mobile site after you spend good time creating it. My site is take a look for yourself and see what you think. It works partially well on IOS but not at all on AndroidThanks for taking the time to read this


                    This comment refers to an earlier version of this review and may be outdated.

                    Jason Vissers

                    Hi Frederic! Your site looks quite nice on my iPhone, but unfortunately, I don’t have an Android device to test it on.

                    Thanks for your input though!

                      This comment refers to an earlier version of this review and may be outdated.

                      Elizabeth Henthorn

                      This site addresses issues that were never resonded to by your company. The one I’m most concerned with is the comment by Jason Vissers above. “I don’t have an android device to try this on”.
                      ???? Seriously? You are a web development platform. How can you NOT have android devices to try things out on? I will have to keep looking unfortunately. I love so much about your company but the lack of response by yourselves tothe people who have posted here on this site are making me really worry. The other concerns I have are no email hosting, and no web domain hosting although really it’s the email hosting that is the bigger concern. Also the only comments allowed on your sites are FB only.

                        Amad Ebrahimi

                        Hi Elizabeth,

                        Thank you for the comment, but I believe there may be some confusion here. Jason Vissers is an independent reviewer for our website called Merchant Maverick. He is not a representative for Duda. The issues that have been addressed on this site about Duda, are actually issues that Jason dug up about Duda as this is a review that he wrote. As a reviewer, Jason isn’t able to try every platform on every device, and that is why he hasn’t had a chance to try Duda on an Android. With that said, we’ll definitely take your comments into consideration and will consider purchasing an Android device exclusively for testing.

                        Amad Ebrahimi | Founder
                        Merchant Maverick

                          Ron L

                          I have worked with a lot of different website editors. The Duda platform is one of the best ones out there. In my opinion there is only ONE down side, and that is their support. The support is not very responsive, and not very helpful.


                            This comment refers to an earlier version of this review and may be outdated.

                            Andy Roberts

                            HiThanks for the info. Does Duda satisfy Google’s requirement for mobile friend websites?Thanks, Andy


                              This comment refers to an earlier version of this review and may be outdated.

                              Jason Vissers

                              Hi Andy! My test site with DudaOne did indeed pass Google’s mobile-friendly test!

                                This comment refers to an earlier version of this review and may be outdated.

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