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Ecwid Review

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Ecwid Review

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Rose Holman

Rose Holman

Rose Holman is a writer, blogger, and educator from Portland, OR with an MA in Teaching from Western Oregon University. She enjoys educating SMB owners about the complicated (and notoriously sketchy) world of payment processing. Since starting at Merchant Maverick in 2016, she has also added eCommerce software to her areas of expertise.
Rose Holman

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    Kathy Long

    Organization Name: Kat & Mouse Co.

    I’m an SEO on top of being a web developer. Ecwid is a nice store as stores go, but for SEO it’s really bad. Your most important pages for SEO are not your product pages. They are your category pages and Ecwid provides on way to write your metatags for those categories. Instead, they grab your category description to make the meta tag which is better than nothing, but it puts your category name as the meta title and that can be really bad. For example, some category titles in the site I’m working on now are “Baby,” “Corporate,” and “Realtor.” The store sells gift baskets for new baby celebrations, corporate gift baskets, and realtor client gifts, but none of that would appear in the meta title in search. We’d have to put those descriptors into the category titles to get them into the metatitles and that would really muddy up our category menu. That title would also then print to the page, leaving us with the inability to show one thing in Google and another on the category page. People have been complaining about this for years but Ecwid has not stepped up to the plate to fix the problem. I would never recommend Ecwid because of this. There are too many other good options out there to risk destroying your ability get found in search.

    • Organization Name: Kat & Mouse Co.

    One of the benefits of having the business plan is “phone support” . In order to contact them you have to start a chat, then they try to talk you out of phone support and say the chat is better. “We’ve put our phone support on a scheduled basis so that we can provide you with the same detailed help as we do online in our live chats. I suggest you let me help you in the chat. Our phone agent won’t be able to show every step on screenshots as they only can speak.” I insisted and when she gave me the form to fill out , it didn’t work. She said she’d schedule it, but didn’t. I chatted with another specialist, and she also tried to convince me not to use phone support. When I insisted she gave me the same form that didn’t work. Anyhow, phone support has a lag of about 24 hours. I’m not sure why they say phone support is an option.

      Zeth Owen

      Organization Name: The Perfect Nutrition

      Before reading all of these comments, know that Ecwid has made huge strides to keep up with the other big players. I’ve used them very successfully. Only downside is the lesser amount of “app” developers that give platforms like Shopify neat features. The cost is great.

      • Organization Name: The Perfect Nutrition

      Organization Name: Higher Elevation Enterprises

      Can you clarify something? Up top, you say, “If you choose to use Ecwid Mobile to sell on the go, you’ll need an iPad or iPhone”. Then later, you say, “ShopApp: Create a self-branded app for your store for both iOS and Android shoppers.” What do you mean by “sell on the go” and “ShopApp”.

      • Organization Name: Higher Elevation Enterprises
      Rose Holman

      Hi, Michelle. I agree that’s a bit confusing, so I’ll see if I can clarify.

      First, ShopApp is a feature currently only available on the highest Ecwid subscription plan. It allows you to create a dedicated app (for both Android and iOS) that shoppers can then use to shop at your online store from their own devices. So, shoppers can go to their app store on their phone and install it, just like they might get the Amazon app for their phones and use that to shop on Amazon. Except this app will have your own store’s branding.

      The other feature you mention is the Ecwid Mobile/”Sell on the Go” app, which is currently available starting at the much cheaper Venture Plan level. This is an Ecwid-branded app for when YOU (the store owner) want to sell from YOUR own device, in-person, typically using a card reader. You will download the Ecwid “Sell on the Go” app on your Apple device and also use a PayPal Here or Square card reader to run cards. To sell using this method, you need an Apple device due to hardware/software compatibility.

      So to sum all that up, ShopApp is for creating a store app your customers can use to shop on their own devices (either Android or iOS), while the Ecwid Sell on the Go app is for the store owner to ring up sales in person (iOS only). Hope that helps, thanks for your question!


        I almost signed up with Ecwid and I am glad that to read these comments to change my mind. Thanks to those who took time to write their experiences to save me a headache.

          This comment refers to an earlier version of this review and may be outdated.


          You were smart to stop.

            This comment refers to an earlier version of this review and may be outdated.


            Organization Name: Miss

            why smart to stop ?

            • Organization Name: Miss

            This comment refers to an earlier version of this review and may be outdated.


            DO NOT USE IT! SCAM ALERT! Apparently they have no one available for customer issues “unless” you upgrade. I sold 2 items and my customers were friends who were very satisfied with their products. According to ECWID, one of my customers requested a chargeback and ECWID says they had refunded their account and took the ENTIRE amount out of my personal bank account. When I contacted them through email, (which is the only way to contact them) they stated that they refunded the customers bank account. The customer personally showed me their bank statements (remember, it’s a friend) and sure enough, there was no refund from ECWID or WEPAY which is ANOTHER name they use. I showed the same information to my bank. The money was refunded to my account by my bank, and they have been locked out of making any withdrawals or deposits to my account. Now they are sending me emails stating that I am negative with ECWID the same amount they took out of my account. I have attempted several times to contact them, again through email, but always get the same message. NO ONE contacts me in person ever the phone. I then get an email from them where a phone number pops up on the email address line. I called that number, 513-398-9358, and started to tell them about the issues I was having, when the person on the other line interrupted me and said, “ma’am this is Wholefoods grocery store in Mason Ohio. I read back the number, and he said, the number was correct. I couldn’t believe it! So save yourself and your customers from being scammed or ripped off! Save yourself the headache of dealing with this ridiculous online store.


              This comment refers to an earlier version of this review and may be outdated.


              Organization Name: NOVOTEQ

              The same happened to me. A client payed me for a product. And EcWid stoled the money with WePay service. And I’m thingking it would also happened if transactions passed with other online payement services like PayPal. EcWid would take the money. Ecwid are thieves!!!!!!!!!!!!!!!!!!!!!! Ecwid is a SCAM

              • Organization Name: NOVOTEQ

              This comment refers to an earlier version of this review and may be outdated.


              DO NOT SIGN UP FOR ECWID. We are a fairly large company who just created a presence in the E-Commerce world. We decided to go with Ecwid for the simplicity of adding products and taking orders. Upon signing up for services, I spoke with a sales rep who assured me that their database could perform all the functions necessary to operate our business successfully. I gave them a list of features we would need for our store to operate correctly, again – they assured me that their services would deliver. This was a lie, and I found out after about 5 months of service upon finally launching my store.Because Ecwid failed miserably in what we needed from it, we decided to cancel service and switch to BigCommerce, which was the best decision we could have made. Once our products had been imported into BigCommerce, I reached out to a representative at Ecwid via their live chat option informing them that we’d like to cancel services and be refunded for the remainder of the year that we paid for in which we will not be using. The rep cancelled our membership and told me that he would be escalating our refund request to their billing department. Two days later, I get an email from the billing department informing me that “when you pay for an annual subscription, you are purchasing it outright, therefore no refund will be issued, sorry”. I am appalled. We are now forced to pay for 6 months of service that we WILL NOT BE USING. I have never encountered a company who does business this way. They entice you into purchasing a membership at an annual rate, but if they don’t provide the services they promised, you don’t get refunded after cancelling. I’m now stuck arguing with the billing department via email since you have to pay them extra money in order to access their customer service phone number. This is completely unethical. We will be urging all of our business partners and customers to stay far away from Ecwid when shopping for a suitable E-Commerce database.


                This comment refers to an earlier version of this review and may be outdated.

                Dave Taylor

                There is no customer support. I have emailed them several time just to get the password changed and have never heard from them. I tried the reset password button to no avail. Never got the info to change the password. My client is pi… and now we are going to convert over to WordPress and use one of their plug in’s.We needed to add product and change pricing but trying to get them to respond has wasted my client and my time. Time to move to some one that cares about their client.


                  This comment refers to an earlier version of this review and may be outdated.

                  Joe Richards

                  I have used Ecwid for over 5 years and have dabbled in most of their features. Here are some long term positive observations (rather than impatient newbie users who got frustrated with one thing:
                  1. It’s very stable; they only put out features when it works 100%.
                  2. Chat support (for paid plans) is excellent.
                  3. Beautiful, adaptive design across devices.
                  4. Great value compared to other options (I pay $12.50 a month, paid 1 year upfront)
                  5. Incredibly easy to get a basic store up and running quickly.
                  6. Rich in multilingual / international options.
                  7. App market which gives access to many more features that would probably never be developed.
                  8. While very easy to use for a straight forward site, there are a lot of options that give flexibility if you have a special need.

                  Here’s where there could be some improvement:
                  1. Desperately needs more integrations with other software (shipping, accounting,etc.)
                  2. It is very frustrating when simple, no-brainer features that would really help businesses are not implemented; (my pet-peave is not adding a “How did you find us” drop down box to the checkout.

                    This comment refers to an earlier version of this review and may be outdated.


                    Is there a good reason to choose ECWID over Woocommerce for a WordPress website?

                      This comment refers to an earlier version of this review and may be outdated.

                      Joe Richards

                      I have been using Ecwid for over 5 years and I love it. My store has an international focus and their are many features that make it a flexible option for dealing with multiple countries and languages. From this review it sounds like Ecwid has a better mobile design than the rest. Also for about $12.50 per month for the Venture plan (when paid in full for a year) you get more features than other carts in that price range. I haven’t used WooCommerce so I can’t say.

                        This comment refers to an earlier version of this review and may be outdated.

                        Kathy Cannon

                        There’s one problem with Ecwid – NO PERSON TO CONTACT WHEN YOU HAVE A PROBLEM. There’s no phone number, no technical support agent there to help you, no recourse, nothing. I had a 50 item catalog with dozens of sales and transactions before I decide to upgrade to Unlimited Merchant. My hosting service assured me (they recommended Ecwid as “the best” when I started my website but they have no control over it and no practical knowledge on how to use it) there would be no problems and promised my upgrade would be seamless. My entire catalog (photos, descriptions, pricing) and ALL my sales, names, addresses, items sold, orders (pending, in process, and completed) disappeared. I had to close my website until ECWID decides (if ever) to maybe send an email in response to my problem. When this happened before on a shipping question, I got an unintelligible email response (they don’t speak English) which I promptly deleted. I spent 2 days figuring out my problem myself. If any hosting service can’t contact Ecwid and get a HUMAN themselves when there’s a problem, why would they recommend it? This has been a disaster for me. My website is closed, I’m missing sales, my hosting company shrugs their shoulders and says “sorry” while I’m sitting on hands waiting for something to happen. THIS SUCKS.


                          This comment refers to an earlier version of this review and may be outdated.

                          Joe Richards

                          I have a Venture account which is only like $12.50 a month when paid up front for a year, and that includes chat support. I’ve used it probably 4-5 times and always gotten speedy, courteous, and effective help. Their Knowledge Base articles are also very helpful.

                            This comment refers to an earlier version of this review and may be outdated.

                            Charlotte Sharkey

                            My ecwid store is very new, but I had no problems figuring out how to set it up. I was using Serif WebPlus for my site design & that company refused to assist me in attaching the store to my site, so I dropped them.A real plus is the 15-minute concierge consultation I received from ecwid. He helped answer random questions I had & walked me through attaching the store to my FB page. I was glad to find your review because I’m bombarded with other ecommerce services and was beginning to have buyer’s remorse. I feel better about my selection now.


                              This comment refers to an earlier version of this review and may be outdated.


                              Ecwid is complete trash for one reason. they use generic shipping quotes rather than real rates. they refuse to spend a day or two to add dimensions on the product page and tie it to shipping for a legitimate quote. I just started my business and now have to cancel my marketing campaigns and close my site before I lose any more money because of ecwids faulty shipping “calculator” they said they are “looking into it” but its an issue they have known about from day 1. they just don’t give a damn.


                                This comment refers to an earlier version of this review and may be outdated.

                                Joe Richards

                                Let’s not confuse people. They have real time calculated shipping rates from major carriers, according to the weight you give for the product. If you have a product with a 5lb dimensional weight that only weighs 1 lb, then list it as 5 lbs.

                                  This comment refers to an earlier version of this review and may be outdated.


                                  Thanks for the review Erik.

                                    This comment refers to an earlier version of this review and may be outdated.

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