Full Slate Review

  • Updated on:
Date Established
Seattle, WA


Full Slate was created in 2008 by an experienced team of entrepreneurs from the Seattle tech scene. Chris Korol, currently product and marketing manager, originally thought up Full Slate after managing and selling web-based services for many years. Greg Lauckhart, who is involved in several software start-ups and holds multiple patents for web-based software and computer applications, built Full Slate and continues to develop it. Bill Lange did product development and management at Seattle tech companies for years before becoming the company’s strategic business developer. Intuit, of Quickbooks and Turbotax fame, acquired Full Slate in 2013.

The team describes a vision of helping local businesses turn online advertising into new bookings, new clients, and repeat business through making booking easy for clients and managing clients and marketing easy for businesses: “All of which leads to a Full Slate.” According to their Facebook profile, “Thousands of businesses use Full Slate everyday: Massage Therapists, Hair Stylists, Mental Health Counselors, Photographers, Tattoo Artists, Automotive Centers, Naturopaths, Chiropractors, Acupuncturists, Estheticians, Tutors, Music Teachers, Personal Trainers, Fitness instructors.”

The company has built an excellent reputation for its attention to clients, having developed an entire separate customer service webpage and maintaining a continuous responsiveness to feedback.


Full Slate subscriptions are month-to-month or annual with no cancellation fees or credit card required for the trial. Click here to learn more about their pricing.

Rather than limit it by time, Full Slate allows the trial to extend until online clients book 10 appointments or staff book 100 new events in the system. (These numbers exclude appointments imported from an external calendar.)

Full Slate is available in three plans, each with no appointment limit. The annual plans come with a discount.

  • “Just You” for $29.95/month or $329.95/yr
  • “Up to 5 Staff” for $49.95/month or $549.95/yr
  • “Up to 10 Staff” for $79.95/month or $879.45/yr

If you want to add more than 10 staff, you’ll need to contact the company for pricing.

Ease of Use:

Many users have cited Full Slate’s impressive ease of use. Most importantly, none (that I found) complained about unresolvable difficulties, limiting their gripes to quickly-fixed problems related to specific needs or the user’s impatience.

  • Graphic User Interface: Full Slate’s GUI represents the company: pleasant and simple, it focuses on making processes as specific and customizable as possible without overwhelming or confusing the user. Colors and spacing, buttons and drop-down lists, pictures and text, format diversity and consistency are all balanced to give the user a powerful tool in a non-threatening, fun-to-use package.
  • Set-up:  Early on you’ll want to categorize and define the types of appointments your business offers. You can organize services and classes into the same groups by clicking and dragging in the master list. After configuring initial services, classes, and staff, the site leads you to a homepage with a clickable “getting started” checklist of suggestions (Enter Appointments, Block Time Off, Pretend You’re a Client, Invite Clients) for how a new user should proceed. It’s pretty straightforward and allows you to proceed at your own pace.
  • Scheduling:. In the scheduling section, a small monthly calendar appears to the left, according to which the appropriate day, week, or weekday set appears in the main part of the screen. Simple features like color coding by staff, options to view the calendar full-screen or print the current view, and shortcuts for moving between weeks makes interacting with the schedule very intuitive. Separate calendars for appointments, classes, or personal events make viewing each one less overwhelming (but also means that seeing them together is impossible). You can easily make recurring appointments (every 1-12 weeks, or by quarter, semi-annually, or annually) or double-book the same time slot (for services with usable downtime). You can also set one-off or recurring blocks of unavailability for when you have vacations, lunches, shotputting lessons, etc.
  • Adding Staff: Additional users are simple to add, edit, and group. As the software admin, it’s easy to delineate staff access levels (such as read-only mode, schedule but not settings access, or access to only own schedule). This makes it possible to have a secretary who doesn’t offer services but can make appointments on others’ schedules.
  • Mobile Site: Full Slate is optimized for iPhone, Android, iPad, and Tablet and is easy to use on those devices. This comes at a slight cost, as the interface is highly simplified. The only three buttons available are schedule (by provider), alerts (for the day), and client list. The schedule shows up as clickable chronological list of days with summarized open times and highlighted scheduled times. It’s possible to view, add, and edit clients – but that’s about it.
  • Customer Relationship Management: Full Slate’s CRM tools are outstanding. Messages can be personalized with your own HTML design and templates designed with placeholders anywhere for client names or other information. Adding a client prompts you to fill in detailed information, though nothing but their name is actually required. Client information includes fields for “client since…”, formattable notes, source, referer, email CC, timezone, and status (active and/or no self-scheduling online). You can of course import and export client lists. If you notice that duplicate information exists on the same client, it takes two clicks to merge the records. You can invite and publish reviews from customers and even import customer testimonials from an external URL or file.
  • Customization: The main public site is only minimally customizable: you can choose font, style (austere, light, bold), size, and color, but can’t customize the page’s text or format apart from adding a logo or changing my business profile. It is, however, incredibly easy to create very specific buttons for reviews or for scheduling certain services and/or service providers. You can also make a widget either in iFrame or JavaScript for website and Facebook integration.
  • Customer Booking Experience: Customers visiting the public scheduling site can see the business name information, logo, hours, reviews, and services on the main page. Scheduling an appointment is a simple process started by clicking on the service, then choosing from the staff (or “no preference”) and the automatically adjusted available times listed on the calendar below their name. Booking an appointment requires a name, email address, and phone number, with the option of becoming a registered user for future bookings. All in all, customer booking is totally straightforward and uncomplicated.
  • Confirmation Emails: Emails from Full Slate for both staff and customers are made up of a couple simple sentences in a bare-bones layout, with a link to view the appointment slipped in at the end. For customers, there also appears an option to add the event straight to their calendar.
  • Reporting: Recently, Full Slate has added some basic reporting tools that allow you to track bookings, appointments, values, and sales over time. It’s a much-needed addition with a fairly simple implementation that allow you to use a number of criteria (categories, employees, etc.) to filter your results.

Customer Service and Support:

Full Slate offers a full swath of customer service options, which can never be taken for granted. Anyone can email the company through its public site and be automatically assigned an account in the independent support center, through which users can request help in multiple ways and even keep track of open and continuing requests. Emails are promptly answered (in my case, within 24 hours) by a customer service rep in a friendly, thorough manner.

From the home site, you can also request to chat with an agent online immediately. If one is not available, the pop-up window will change to a support request ticket without leaving the page. Channels of support include:

  • Free phone support at toll-free number 1.888.489.6543
  • Email at support@fullslate.com
  • Clear and thorough online help manual with a printable view (24 pages)
  • Real-time chat with an agent online

Negative Reviews and Complaints:

There aren’t a ton of customer reviews of Full Slate floating around. The application currently rates 3.7/5 stars based on seven reviews on Intuit App Center. Most of the reviews appear dated, however.

  • Quickbooks Syncing: Reviewers on the Intuit App Center page expressed frustrations with unresolved issues syncing QuickBooks and Full Slate, which seems to have a been a problem for quite a while. One writer noted that recurring appointments could not be made on a daily basis but had to be entered manually. Notably, these complaints were logged prior to 2014.
  • No Resource Management: Full Slate’s biggest flaws is its inability to account for resources, such as rooms in a spa or bikes in a rental shop. Also, while it’s fabulous that you can offer gifts and packages through the service, it could expand that function to include discounts and coupon redemptions.
  • No Customization of Reminder Emails: One user on Facebook was frustrated by the inability to finely tweak reminder and cancellation notices.

Positive Reviews and Testimonials:

Full Slate’s parent company, Intuit, has an A+ rating with the Better Business Bureau. Most of the complaints logged were related to specific software performance issues, mostly with Intuit’s more well-known applications. Full Slate has received over 2,702 likes on Facebook. One Facebooker said of the ten online scheduling apps he’d tested,

Full Slate is by far the smoothest and easiest to use for customers. Doesn’t require a log-in for customers to book appointments, is quick and easy to schedule on the back-end and their customer support couldn’t be better.

Many other Facebook users praised the company, particularly for their speedy responses to their questions. (Some even received replies within ten minutes of posting.)

Full Slate’s customer support page features a few dozen 5-star reviews from customers. Customers also praised.

  • Customer Service: Interactions with customer service are exceptionally positive, with customers praising the speed, knowledge, enthusiasm, clarity, and patience of the staff.
  • Ease of Use: Users praise the Full Slate’s smooth learning curve, streamlined features, and easy interface.
  • Constant Improvements: Intuit frequent iterates on the product and, while the changes aren’t always a hit, most customers appreciated the improvements and the infrequent downtimes.


Full Slate constantly upgrades its features, a full list of which can be found here.

Recent upgrades include:

  • Client tags
  • Numerous updates to improve functionality on mobile devices
  • The addition of a Reports tab and associated reporting tools

The following features, though not unique to Full Slate, are still rare enough not to take for granted:

  • Unlimited appointments
  • Capture credit card info or payments for partial or full pre-payments
  • Collect and publish customer reviews
  • Collect client information automatically in a database
  • Schedule classes/groups
  • Enabling client time zone adjustments
  • The option to include expiration dates and terms on gift certificates and packages
  • Daily service time caps for individual staff.
  • Enhanced client payment options
  • Enhanced services menu
  • Recurring appointment bookings
  • Adjusted the software’s style and screen resolution to keep its aesthetics as up-to-date as its functionality

Finally, the following functions really make Full Slate stand out:

  • Option to hide client names from the schedule
  • Two-way calendar sync
  • Choice to only show clients openings close to other appointments you already have booked
  • Option to limit online scheduling to existing clients, requiring secret pass phrase, blocking certain clients from self-scheduling, or disallowing online scheduling completely
  • Service-specific automated emails
  • Change email and SMS messaging settings for individual clients
  • Real-time chat with a representative as well as free phone support from 8 am – 5:30 pm PST with voicemail during away times and the option to set up an appointment


Full Slate is integrated with payment platforms Stripe, Authorize.Net, Payflow, and PayPal (PayPal Payments Standard and Pro with Checkout Express). The company charges no extra transaction fees.

You have the option to capture credit card information for later processing, take non-refundable deposits, or require full payment ahead of time. Credit card numbers go right to your processor for ensured security.


Under its Privacy Policy, Full Slate promises not to send spam or sell users’ contact information and to encrypt sensitive transmitted and stored information using SSL. The company received a 100/100 score on Webutation and its partner payment platforms are PCI-DSS compliant.

Integrations and Add-Ons:

  • QuickBooks connection
  • Gift certificates and pre-paid packages
  • Payment platforms: Stripe, Authorize.Net, PayPal
  • Import/export clients from Gmail, Constant Contact, and QuickBooks
  • Two-way sync with Google Calendar and other hosted services that support iCalendar
  • Varying levels of partnership with bigger companies are encouraged – from private labeling to enterprise integration, Full Slate is capable of adjusting to a business’ needs (including corporate CRM or POS systems)
  • Free API

Final Verdict:

Full Slate is clearly the brainchild of a well-functioning team experienced in software development and in touch with its consumer base. The software is easy for admin, staff, and customers to use, and is constantly adjusted for even better functionality and appearance. The recent overhaul of the site has improved its look and functionality on mobile sites, which is great for those who are frequently away from their desks.

The incredible amount of dedication and time Full Slate’s team applies to their work and customers does come at a cost. If you run a medium (rather than small-sized) business, you might want to consider software that offers no limitations on number of logins rather than unlimited appointments, as the cost of adding staff can quickly add up.

For most (very) small businesses, including those located internationally or serving international clientele, Full Slate offers a painless and powerful appointment booking and customer management tool. Incredible customer service and commitment to product enhancement and excellence make it by all accounts a wise investment. Click here to get started with a free trial.

Chris Motola

Chris Motola

Chris Motola is an independent writer, journalist, programmer, and game designer who has mastered the art of using his laptop in no fewer than 541 positions, most of them unergonomic. When he's not pushing keys or swiping screens, he's probably out exploring urban or natural environs, experimenting in the kitchen, or delighting/annoying his friends with his ideas and theories.
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    The site seems to work and organize things pretty well. The problem I have is customer support and technical issues. I have had 3 or 4 times this year that full slate went down and I had no access to my online schedule anywhere! Needless to say that slowed down my day for all my employees to a halt since we do AC service and couldn't see where to go. When it comes time to call them for issues, they have an automated hotline that doesn't have a human operator. I have left messages and they have not gotten back to me on these issues. Navigating full slate is easy enough, its not super fluid and reliable on a smart phone platform (android to be specific) Always having to log in and refresh gets tiresome. Its unfortunate at this point because I have hundreds of customers info in their system and changing at this point will be very labor intensive for our company, I wish they would get with the times and try to solve these issues and respond to their long term paying customers like they matter. Tick Tock tick tock, cant wait around much longer for these issues to be resolved. 🙁

    Mark Cannon

    We have used Full Slate for more than a year and have been mostly happy. We like the flexibility and ability to customize most things to our needs. The ability to insert their booking widget into our WordPress website is also great - way better than linking out to some other site to complete the booking. One issue that has been problematic is the delay between when someone books on our website and when it syncs to our Google Calendar. In the beginning (early 2015) it would take an hour which leaves plenty of time for someone to book that same slot in person; resulting in a double booking. I gave feedback and the support team was great - when FS was still owned by Intuit. Intuit has since spun this business off, and I'm sad to report that we are having more issue than ever lately. In fact twice in the last week they have completely failed to sync appointments made online with our Google calendar (for days on end). Multiple emails to support have resulted in replies like this "Sorry for the inconvenience, I'll pass your concerns on to our team", but no real explanation or timeline for resolution.Needless to say, we are thinking of jumping ship, but I hate to call it quits on Full Slate.

    Julia Wallace

    I've used Fullslate for more than 2 years. It is mostly a functioning service but it has a few problems:1. It is often faulty sync with google cal and so I've lost money and missed appointments because they didn't show up on my gcal-- which i look at primarily since I have a day of appointments, kids, second biz. I "know" I should check fullslate but since this problem is intermittent it is hard to be 100% when I need gcal so much more. This is my biggest complaint.2. You can't send reminders to more than one email. When I'm working with divorced couples this is very problematic! They both need reminders.3. I'd like to be able to mark some appointments as getting text reminders-- ADHD clients, etc.

    Eric Cooper

    FullSlate is excellent. I have been using it for about two years.The appointment reminder email is easily customized. On small frustration is that it is not possible to have photos attached to the automatic emails.(Perhaps with some amazing coding knowledge, but not mine).It is not currently possible to have people sign up for a multi session class series and have it work with the calendar.Adjusting availability on the calendar is a little clumsy. Easy to mistakenly make a day/time slot available for every week, if you wanted to make it available just once. No ability to change hours of availability with the phone app.Otherwise, very excellent.-Eric Cooperechomassagetherapy.comBodywork for Pain Relief


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