- Easy to use
- Numerous features
- Good value for money
- No refunds
- Fair customer support
GetResponse, one of the older email marketing programs on the market today, remains a strong product with a lot to offer.
In its early years, the company operated exclusively in the European market; however, over the past decade, GetResponse has made a concentrated effort to expand its reach to the American market. GetResponse currently serves over 350,000 businesses from 183 countries, ranging from micro-businesses to well-known companies, such as Hilton and Ikea.
The software is worth a look, even for those with no prior experience in the field. It offers a fantastic feature set at a very reasonable price point. With GetResponse, you get access to extensive A/B testing options, list segmentation, and a tremendously helpful array of tools and reports. Read the full review for details.
Table of Contents
GetResponse offers a 30-day free trial for a list of up to 1,000 subscribers, no credit card required. Be aware, however, that for the trial (and only the trial), if you add, delete, and then re-add a contact, it counts as two contacts. Once the trial has expired, there are several pricing plans available.
The pricing format for the various tiers is somewhat complicated. You can choose from GetResponses’s four plans: Basic, Plus, Professional, and Enterprise. As you move up these plans, the pricing becomes more expensive, and you have access to more advanced features. Pricing within each plan depends on the number of contacts in your email list.
There are also discounts available for merchants who want to commit to GetResponse long-term. Pre-paying for a year’s worth of service will save you 18%. If you think you’ll be using GetResponse for the foreseeable future, you can save 30% by prepaying for two years of service. GetResponse also offers a discount of up to 50% for nonprofits.
Pricing is as follows:
The Basic plan gives you unlimited email marketing, autoresponders, and landing pages. You’ll also have access to forms and surveys, exit pop-ups, Facebook Ads, and GetResponse’s 150+ integrations.
- Up To 1,000 Subscribers: $15/month
- Up To 2,500 Subscribers: $25/month
- Up To 5,000 Subscribers: $45/month
- Up To 10,000 Subscribers: $65/month
- Up To 25,000 Subscribers: $145/month
- Up To 50,000 Subscribers: $250/month
- Up To 100,000 Subscribers: $450/month
The Plus plan gives you all the features of the Basic plan, plus a few extra features. These additional features include list building funnels, sales funnels, a simple CRM, and the ability to sell digital products. You’ll also have access to webinars (up to 100 attendees). A Plus account can accommodate up to three users.
- Up To 1,000 Subscribers: $49/month
- Up To 2,500 Subscribers: $59/month
- Up To 5,000 Subscribers: $79/month
- Up To 10,000 Subscribers: $95/month
- Up To 25,000 Subscribers: $179/month
- Up To 50,000 Subscribers: $299/month
- Up To 100,000 Subscribers: $499/month
The Professional plan includes everything from the Pro plan, plus a few more features. On the Professional plan, you can use an automation builder as well as contact scoring and tagging. The Professional plan ups the number of users to five and the maximum webinar attendees to 300. You also get a couple more webinar features, including webinar funnels and paid webinars.
- Up To 1,000 Subscribers: $99/month
- Up To 2,500 Subscribers: $119/month
- Up To 5,000 Subscribers: $139/month
- Up To 10,000 Subscribers: $165/month
- Up To 25,000 Subscribers: $255/month
- Up To 50,000 Subscribers: $370/month
- Up To 100,000 Subscribers: $580/month
Enterprise brings a whole host of new features for larger companies looking for highly customized features. These features include a dedicated IP address, an account manager, deliverability consulting, single sign-on, transactional emails, email campaign consulting, and the ability to host up to 500 attendees per webinar. You’ll need to schedule a demo before signing up. Enterprise plans require at least a one-year commitment, and you have to create and sign a customized agreement with GetResponse beforehand. Here is the starting price for Enterprise plans:
- 100,000+ Subscribers: $1,199/month
Web-Based Or Locally Installed
GetResponse is web-based software, so there’s nothing to download.
Hardware & Software Requirements
Specific Size Of Business
GetResponse is geared to provide large-scale features to small-scale marketers, and it does this job admirably, functioning well for businesses that have anywhere from 100 contacts to 100,000. Companies with more extensive lists should look to GetResponse Enterprise.
Ease Of Use
Given GetResponse’s wide array of advanced email marketing tools, newbies may find the learning curve a bit steep at times. Fortunately, the extensive knowledgebase and 24/7 chat service go a long way toward resolving this issue. Signing up is easy: provide your first name, an email address, and a password, and you’re in. You’ll need to enter a legitimate business address and phone number to fully activate the account.
Creating The Campaign
When creating your campaign, you’ll get a choice between the “Drag-and-Drop Email Editor” and “HTML Source Editor.” The former is a WYSIWYG editor with drag-and-drop functionality and over 200 templates available. The latter is exactly what it sounds like: an opportunity for more advanced users to code their emails, in whatever way they desire. With the drag-and-drop editor, users can also use a blank template, import a template from a zip file or web page, create a plain text email, or create a custom template with the assistance of GetResponse’s designers (extra cost). After selecting an editor, users can fill out the self-explanatory fields (message name, subject, “reply-to” address, etc.) and choose tracking options, activate A/B testing, and set the campaign up for sharing via linked Facebook and Twitter accounts.
A feature I am particularly fond of is the mobile device preview, which shows how the custom email will look on a mobile device, complete with interactive scrolling and landscape/portrait toggle.
The template selection is good: templates are arranged into categories, such as restaurants, holiday, birthday, online marketing, retail and ecommerce, and non-profits. You can drag and drop elements (text boxes, images, etc.) into the editor to design your email. Previous limitations, such as the inability to text wrap, have been resolved.
You can save elements as “snippets” and use them again later, and the program also offers a “History” feature that autosaves each version of your missive as you work on it (so that if you accidentally delete something, you can quickly revert to an earlier version).
On the other hand, the layout interface can often be needlessly complicated. A simple transformation, such as changing the placement of an element, can take a few clicks and occasionally results in some strange behavior on more complex layouts. If you have a passing knowledge of HTML, the ability to easily pop open the HTML editor will save you some grief.
Sending The Email
Sending emails is quite simple; you can preview them using the convenient Inbox Preview and run them through a spam check to look for elements that might get it tagged as spam. Next, select a campaign (a list) to use and add or remove individual email addresses from the mailing. At that point, you can send your emails right away or schedule the mailing for a later time or date.
As with most ESPs, you’ll need to certify that any list you upload is permission-based and conforms with the provider’s anti-spam policies. You can add lists in the following ways:
- Upload a .csv, .txt, .xls, .xlsx, .vcf, or .ods file
- Import contacts from Salesforce, Google Docs, Google Contacts, Magento, Highrise, FreshBooks, Zendesk, or Formstack
- Manually copy and paste addresses into a text box
- Migrate a list from ActiveCampaign, Mailchimp, AWeber, or Constant Contact
Also, users can manually select or eliminate contacts from a particular mailing on a one-by-one basis — a handy feature for small organizations with a limited mailing list.
GetResponse includes a great selection of features for all customers, regardless of the number of contacts they have.
- Email Campaigns: Design targeted and personalized emails to reach your customers. Set up sales funnels to create an automated email campaign that adjusts based on customer engagement.
- Creating & Customizing Emails: With over 500 templates and a drag-and-drop editor, the email creator provides a variety of design options for those who aren’t proficient in HTML. Templates support responsive design and are compatible with both desktop and mobile devices. Capabilities include limited photo editing, drag-and-drop design elements (such as text blocks, images, and buttons), and the ability to save elements as “snippets” for future use. Alternatively, users with some experience in HTML can code their own templates.
- Landing Page Creator: The landing page creator allows you to quickly create a landing page, choosing from more than 100 templates. As with the email creator, you can use a drag-and-drop editor to edit page elements. You can host your page for free on a GetResponse subdomain or publish the page on your domain.
- Customer Tracking: You can use GetResponse’s built-in CRM tool to track every lead and action in one place.
- Email Segmentation: Group your contacts by location, subscription date and source, last message date, contact engagement score, and more.
- A/B Split Testing: GetResponse’s A/B testing feature allows you to test and compare up to five variants of the subject line, email content, form field, or time of sending.
- Reporting & Analytics: As discussed in detail under “Ease of Use” (above), GetResponse’s Email Analytics offers comprehensive reporting capabilities, with features such as single-click email segmentation, side-by-side email comparison, autoresponder statistics, and email ROI analysis.
- Autoresponders: GetResponse provides both time-based and action-based autoresponders to increase subscriber engagement, along with detailed guides on how to use them.
- Custom Forms: Start with one of GetResponse’s 500 templates, and adjust colors, sizes, and custom fields to fit your brand. Use A/B tests to try out different forms. You can add these forms to your site as exit pop-ups, scroll forms, download boxes, and fixed bars.
- Online Surveys: Create and customize surveys to gather insights.
- RSS To Email: A real boon to bloggers looking to boost their readership, this tool allows users to email their blog audience automatically each time they post or to put all their articles into a digest grouped daily, weekly, or monthly by using a simple template design.
- Multiple Languages: GetResponse is available in English, German, Portuguese, and French.
- Webinars: GetResponse now offers the ability to engage your contacts with webinars starting at the Plus level. This feature is relatively unique among ESPs and gives users access to video, audio, online polling, screen sharing, and a digital whiteboard.
- Marketing Automation: GetResponse allows you to build automated workflows easily. Using a relatively simple menu of tools (conditions, actions, and filters), you can create a web of automation, determining just the right times to send messages out to subscribers based on their behavior on your website.
- Time Travel: Trying to reach a global audience but afraid your email will get lost in the 2 AM trash? GetResponse allows users to segment their campaign sends according to time zones through its Time Travel option. This feature ensures that a mass mailing goes into everyone’s mailbox at the same local time.
Customer Service & Support
GetResponse offers support through several avenues. One-on-one support is available through email and live chat (unfortunately, there is no phone support available). GetResponse also provides a large library of resources, such as videos, infographics, and video courses that can help you learn to navigate the software on your own.
Here are the support options in GetResponse:
- Email & Live Chat: GetResponse provides live one-on-one support through email and 24/7 live chat. There is no phone support available.
- In-Software Help: You can access a few support resources from your GetResponse dashboard. Clicking the “?” in the upper right corner of your screen reveals a menu that you can use to access an email form, view your support tickets, access live chat support, and quickly look for resources in the Help Center. You can also find links to GetResponse’s List Building Program, premium marketing toolkit, and the GetResponse Marketplace, where you can find professionals to partner with you in your marketing campaigns.
- Help Center: GetResponse provides an extensive knowledgebase of searchable FAQs. Where appropriate, these include links to relevant video tutorials.
- Guides: GetResponse offers an extensive array of downloadable materials, providing an in-depth view of the software and email marketing management. These materials include guides, whitepapers, infographics, and reports.
- Videos: GetResponse has a full library of video resources, ranging from short tutorial videos to long-form video courses. These video courses educate users about different aspects of the software and email marketing in general. Offerings include list building and CRM courses.
- API Docs: Developers can access API documentation to build their customizations.
- Account Managers (Enterprise): Merchants who sign up for the Enterprise level plan will get access to an account manager.
- Blog: Every weekday, the GetResponse team posts a new entry to its blog. Articles typically discuss tips, themes, and trends in email marketing, with a heavy focus on acquiring new subscribers, SEO, and social media.
- Social Media: GetResponse is active on Facebook, Twitter, LinkedIn, and Instagram. You can contact them through a direct message on any of these social media platforms.
I’ve seen mixed reviews about the quality of GetResponse’s customer support. While some users have had excellent experiences with the support, others say that GetResponse was slow to respond to their concerns or never responded at all. I wish GetResponse made phone support available to their users; this tends to remedy a few support issues.
Negative Reviews & Complaints
The most common complaints I found are as follows:
- No Refund Policy: I’ve seen many complaints regarding GetResponse’s no refund policy. The worst of these complaints say that GetResponse terminated their account after just a few months without providing any notice or explanation. Then, after terminating the account, GetResponse would not refund any portion of the user’s annual payment. This is a huge problem! GetResponse’s Terms of Service does say that in cases like this, they will refund a pro-rated amount based on how long you’ve used the service, but I do not see any mention of this pro-rated refund in these comments. And many of these comments are only a month old! This tells me that either GetResponse added this amendment to their Terms of Service only in the last month, or they are disregarding their promise to refund a portion of the pre-payment. Other users blame GetResponse for their automatic account renewal. If you do not remember to cancel your GetResponse account before the next billing cycle, you will be billed again; no refunds are possible.
- Difficulty Importing Email Lists: Some users complain that GetResponse does not allow them to import their email lists. Apparently, GetResponse’s anti-spam detection sometimes does not like these email lists, even when the emails have all been gathered legitimately with customers opting in.
- Customer Support: Users report that customer support is not always the most reliable. They can be slow to respond, or they don’t respond at all.
- Design Issues: Some complain that the interface is not intuitive and needs to be more straightforward.
Positive Reviews & Testimonials
While there are certainly complaints about GetResponse drifting around out there, there’s also plenty of praise for the program.
- Ease Of Use: This is the single most common point of praise. Many users love the interface and find it easy to navigate the program even if they have no prior experience with email marketing. The drag-and-drop editor is a popular feature.
- Automation: Users love GetResponse’s automation features. Many say that these features save them time.
- Email Templates: Newer users especially love GetResponse’s email templates. These templates are easy to customize with a drag-and-drop editor.
- Support: Although I have seen plenty of complaints regarding GetResponse’s customer support, I have seen positive comments as well. Some users say that GetResponse has a strong customer support team. Users on the Enterprise level plan especially appreciate having a dedicated account manager.
Integrations & Add-Ons
GetResponse offers over 130 add-ons and integrations with popular software programs and services. You can find integrations to popular ecommerce platforms such as Shopify and BigCommerce as well as payment service providers such as PayPal and Amazon Pay. GetResponse also provides integrations with a number of CRM software, content management systems, and analytics tools. Finally, you’ll be able to integrate with social media platforms, such as Facebook, Vimeo, and YouTube.
GetResponse also makes an API available for custom integrations.
GetResponse runs regular network security updates, powerful firewalls, and 24/7/356 monitoring of all company servers. The company processes and stores credit card data using bank-level encryption on a PCI-compliant network. User data is backed up daily to multiple servers for full data redundancy.
For more information, see the GetResponse security page.
As for privacy, GetResponse is TRUSTe approved.
Anti-Spam Policy & Protection
GetResponse has a comprehensive anti-spam policy to keep its deliverability rates high. Upon signing up, you must certify that your list is permission-based and meets the company’s anti-spam standards. Also, each time you add a new contact to your list, you will need to tick a box indicating that you obtained the new address through legitimate opt-in means.
GetResponse has an in-house anti-spam tool called Hydra. Hydra runs tests on complaint rates, bounce rates, and subscription sources to ensure users are staying compliant with anti-spam policies. Hydra can also identify aspects of users’ campaigns that may hurt their reputation or deliverability.
Included in all accounts is Spam Score, a feature that shows you how your missive scores on SpamAssassin’s tests. You can see what might cause email providers to chuck your message in the spam box; with any luck, you’ll be able to spot potential problems before they occur.
There’s a lot to love about GetResponse, especially its low learning curve. This is largely thanks to its library of quick, concise video tutorials, and its drag-and-drop email design editor. If your marketing budget is big enough to accommodate a Plus plan, the webinar feature is a potentially powerful way to engage your contacts.
The most significant concern to users will almost certainly be GetResponse’s strict no refunds policy. I’ve seen too many users complain about getting burned by this policy to feel comfortable about it. If you do choose to use GetResponse, keep a vigilant eye on your auto-renewal date, so you won’t be surprised when you’re charged for another year on the platform.
Above all, don’t forget to take advantage of GetResponse’s 30-day free trial. Test the product for yourself to find out if it’s right for you.
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