Advertiser Disclosure

Magento

Visit Site

Magento Review

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.
Date Established
2007
Location
Culver City, CA
Kate Hoots

Kate Hoots

Writer
Kate Hoots is a writer for Merchant Maverick, taking on the topic of eCommerce. She brings a background in journalism as well as in business leadership and communication training. Kate has a degree in English Literature from Lewis & Clark College.



We've done in-depth research on each and confidently recommend them.

We've done in-depth research on each and confidently recommend them.

To learn more about how we score our reviews, see our eCommerce Software Rating Criteria.
Leave a comment

18 Comments

Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Julian F. Christmas

    Organization Name: Intelligo Denmark ApS

    I have been working professionally with Magento since 2009.
    I’m now the CEO of a Magento development agency based in Copenhagen Denmark.

    Let’s be honest: Magento is not made for an entry-level eCommerce business. If you are looking for a quick and dirty fix for selling cheap products online, you should look at other open source platforms.

    When that is said, Magento had always had some major issues when it came to the default SEO options. The use of a default flat canonical structure and access to product on multiple URLs with duplicated content has hurt many eCommerce owners. But when managed the right way and using the right SEO extensions, Magento can be a potent eCommerce platform.

    Furthermore, many webshops are built using stock design templates. Almost all of these are not ideal when it comes to conversion rate optimization. They all need a lot of work done to fit your particular market.

    In my opinion, these are minor setbacks for a reliable and well established open source eCommerce system.

    I’m looking forward to following the continuous development of the platform after Adobes Aquisition.

    • Organization Name: Intelligo Denmark ApS

    This comment refers to an earlier version of this review and may be outdated.

    Bret Williams

    Thanks for your review. It’s one of the more thorough ones I’ve read.Before I continue, let me say I have written 3 books on Magento (search for my name on Amazon), and have built lots of Magento, Shopify, OpenCart and other stores over the past 20 years.That said, merchants who use Magento CE should not expect any help from Magento or anyone else, as it is FREE, open source software. You will get what you pay for.However, Magento is NOT inexpensive. Unless you’re a Magento Certified developer, you need to align yourself with one. Our firm has done more Magento repairs than new Magento stores because merchants have hired cheap programmers who don’t understand the Magento architecture. After they have bungled the installation, we usually have to start over because the code is so corrupted. Whether it’s PHP or CSS, you have to be very familiar with how Magento is structured or you can easily mess things up.Magento can be very powerful and very flexible in the right hands. But, unless you’re ready to spend *at least* $10,000 in development and $200 or more on monthly hosting, please don’t consider Magento. You’ll be disappointed and you will not have an ideal experience for your customers. And your chance of dominating your market will evaporate. Consider Shopify or BigCommerce if you’re on a slim budget.And if you’re new to e-commerce, consider starting with Shopify until you get your feet wet. There’s a lot to learn about e-commerce and building a Magento CE store on the cheap is not an ideal use of your valuable time.If you’re a larger merchant considering a move to Magento, you’re in a much better place to consider the options and ramifications. And, most likely, you’re committed to winning your niche market.Again, kudos to the author for writing this review. Well done.

    5

      This comment refers to an earlier version of this review and may be outdated.

      Anne

      hi, thanks for your reply. We are currently on Volusion, and have been for almost 12 years. It’s various issues are starting to bug us and we’re feeling that it’s finally time to change. We are not beginners, obviously, and are not intimidated by a feature-full platform. I started looking into Magento 2.0 yesterday, and comments about the need for developers, and total lack of support have me concerned. I can’t see why I would need a developer as long as I can find a theme that we can live with and I don’t anticipate needing anything special for the store to do other than out-of-the-box. That being said, we also don’t have time do dick around with stuff that just doesn’t work.

      I had a friend whom I recently help to set up her business on BigCommerce. She and I both found it lacking in many functions that we would have expected, and she was doing hack work-arounds right away. I haven’t looked into Shopify as the pricing structure that includes a piece of my pie turns me off.

      Any suggestions of what we should be looking into? We’re currently paying about $250/mo, but it’s been as high as $500 with bandwidth usage. I changed a few things to bring our usage down. We just don’t want to pay a percentage of our sales, nor a high monthly fee for slim feature set, or poor support.

      thanks
      Anne

        This comment refers to an earlier version of this review and may be outdated.

        Karen

        Organization Name: Sweet and Vicious

        HI Anne, I ventured down the Magento Commerce path and it was a nightmare. In my opinion, Costs to build and run a good, fast Magento site are prohibitive if you are an under $10 million company. Reliable hosting can be $500-$1500 a month on top of the M2 license fees. And Magento is SLOW unless you have a very knowledgeable developer and an expensive host (and possibly a CDN which will add at least another $150 per month). Their dev partnr firms in the US will charge $120 – $300/hour and most of them are outsourcing all the work to asian devs at $4-$15/hr.

        Finding a reliable Magento 2 developer is extremely difficult. And if you do find one, they are booked up and you will likely wait in long lines for work to get done and/or pay high hourly rates. I have 20 years experience in ecommerce and I can tell you that the Magento ecosystem is a mess. Partner firms will sell you the world but give you bare bones or buggy products with a goal of keeping you as a maintenance client – because the site is written so poorly that no other dev will take it on. Many firms will buy all your extensions under their own accounts but charge you for it. If you ever want to move to another dev firm you will have to re-purchase all the extensions again. Magento is aware of this practice and does nothing to prevent it.

        Magento releases very buggy versions then declares end-of-life to those versions quickly. So if you have any custom modules they will need to be upgraded or even rewritten every time there is a new release to fix the bugs.

        And the learning curve is very high. My employees hated the backend and found it very difficult to use as compared to shopify, volusion and 3dcart.

        In the end, I learned a lot, wasted 2 years and a lot of money. But at least, perhaps I can help other business owners not make the same mistake I did.

        • Organization Name: Sweet and Vicious

        This comment refers to an earlier version of this review and may be outdated.

        Dmitry Semenov

        Organization Name: Saritasa LLC

        Excellent reply by the business owner who has a real hands-on experience! I saw so many clients thinking that Magento is a silver bullet for their needs until they ran into not a configuration (problematic but solvable) but THE Customization problem. Their UNEXPECTED Journey Starts when they are going after customizations of behavior/workflow given by Magento out of the box. The UNEXPECTED cost will rise like mushrooms after the rain.

        So if you’re after Magento and:
        – you’re new to Magento
        – you’re new to e-commerce business nuances
        – you’re not a developer or you don’t have PHP experience
        – you’re looking for a cheap developer (or vendor) to manage your e-commerce
        – you need to customize features Magento offers out of the box
        – you think Magento is fast
        – you think $300/mo AWS expense will get you excellent performance
        – you’re a type of the persona that “I need that yesterday” on most things in life/business
        – you’re perfectionist
        – your online revenue is < 100k a year

        If at least 2 of these are "YES" – Magento is not for you. Look for something else
        If you more than 2 of these are "YES" – you will waste tons amount of your time, money energy and probably fail. Look for alternatives.

        Thanks,
        Dmitry
        CTO @Saritasa

        • Organization Name: Saritasa LLC

        This comment refers to an earlier version of this review and may be outdated.

      More Comments

      Leave a Reply

      Your email address will not be published. Required fields are marked *

      Your Review

      Comment moderation is enabled. Your comment may take some time to appear.
      Please read the "User Review and Comment Policy" before posting.

      Share

      Get Started With Featured Pick! πŸ†

      Magento is our current featured vendor in this category.




      Get Started

      Learn more today with no commitment.

      Get Started With A Top Pick! πŸ†

      Magento gets our expert seal of approval.

      Our team of experts spends hours on every review so that we can find the best companies to recommend to our readers. Magento made the cut!

      Learn More About Magento

      Get started with no commitment today.

      Featured Offer: We Recommend QuickBooks πŸŽ‰

      Take it for a spin with a free trial.

      Try QuickBooks Today

      We Recommend Lightspeed POS πŸ†

      Lightspeed POS is one of our top picks for Point of Sale!

       

       

      We highly recommend Lightspeed POS for small businesses looking for a feature-rich, tablet-based point of sale system.

      Get Started

      Get started with no commitment today.

      We Recommend Divvy Card πŸ†

      Divvy Card is one of our top picks for Corporate Charge Cards!

       

       

      Divvy offers a free corporate card for virtually any business. Start earning rewards with your corporate spending today.

      Get Started

      Get started with no commitment today.

      We Recommend Stax By Fattmerchant πŸ†

      Stax By Fattmerchant is one of our top picks for Credit Card Processing!

       

       

      We love Fattmerchant as a credit card processor for its predictable pricing, excellent service, and integrated billing features. Get started today and get your first month for $5 with an exclusive Merchant Maverick promo.

      Get Started

      Get started with no commitment today.

      We Recommend PaymentCloud πŸ†

      PaymentCloud is one of our top picks for credit card processing!

       

       

      We love PaymentCloud's predictable pricing and excellent service.

      Get Started

      Get started with no commitment today.

      We Recommend Donorbox πŸ†

      Donorbox is one of our top picks for Donation Systems!

       

       

      Donorbox is a versatile, feature-rich, and easy-to-use donation management system that can help you attract more recurring donors. Get started today for free.

      Get Started

      Get started with no commitment today.

      We Recommend Square Online πŸ†

      Square Online is one of our top picks for eCommerce Platforms!

       

       

      Get a website builder, online ordering, gift cards, in-store pick-up options, and dozens of other features for eCommerce and hybrid businesses. No credit card is required to sign up!

      Get Started

      Get started with no commitment today.

      We Recommend Stax By Fattmerchant πŸ†

      Stax By Fattmerchant is one of our top picks for Credit Card Processing!

       

       

      We love Fattmerchant as a credit card processor for its predictable pricing, excellent service, and integrated billing features. Get started today and get your first month for $5 with an exclusive Merchant Maverick promo.

      Get Started

      Get started with no commitment today.

      We Recommend Helcim πŸ†

      Helcim is one of our top picks for payment processing!

       

       

      Helcim has exceptional service and an advanced platform that we highly recommend for businesses in Canada and the US. Get three months free when you sign up with Helcim through our links!

      Get Started

      Get started with no commitment today.

      We Recommend PaymentCloud πŸ†

      PaymentCloud is one of our top picks for credit card processing!

       

       

      We love PaymentCloud's predictable pricing and excellent service.

      Get Started

      Get started with no commitment today.

      We Recommend OnDeck πŸ†

      OnDeck is one of our top picks for Business Loans!

       

       

      OnDeck is our featured vendor for business loans and lines of credit. If you have at least one year in business, a personal credit score of 600 or higher, and $100K in annual revenue, OnDeck is ready to help your business get funded.

      Get Started

      Get started with no commitment today.

      We Recommend Lendio πŸ†

      Lendio is one of our top picks for PPP/Business Financing!

       

       

      Lendio is a free-to-use marketplace that allows you to compare lenders side-by-side. Easily find PPP/SBA loans alongside other financing options.

      Get Started

      Get started with no commitment today.

      We Recommend PaymentCloud πŸ†

      PaymentCloud is one of our top picks for credit card processing!

       

       

      We love PaymentCloud's predictable pricing and excellent service.

      Get Started

      Get started with no commitment today.

      We Recommend ADP Payroll πŸ†

      ADP Payroll is one of our top picks for Payroll Software!

       

       

      Our reviewers like ADP Payroll for its advanced employee management, strong payroll features, and great customer support.πŸ‘

      For a limited time, get three months free when you sign up via our links!

      Get Started

      Get started with no commitment today.

      We Recommend Revel POS πŸ†

      Revel POS is one of our top picks for Point of Sale!

       

       

      We love Revel POS for its advanced features and exceptional versatiliy in both the retail and restaurant industries. Get a demo today to find out everything Revel has to offer!

      Get Started

      Get started with no commitment today.

      We Recommend TouchBistro πŸ†

      TouchBistro is one of our top picks for Restaurant POS!

       

       

      Our reviewers praised TouchBistro for a well-designed UI, easy to use format, competitive monthly cost, and numerous integrations. Sign up today to see it in action.

      Get Started

      Get started with no commitment today.

      PPP & EIDL Are Not Your Only Options

      The SBA has expanded their loan portfolio and we have the list that no one else is talking about (yet) β€” Sign up for our newsletter to get your free copy!

      • This field is for validation purposes and should be left unchanged.

      We Recommend Fundera πŸ†

      Fundera is one of our top picks for SBA loans!

       

       

      Fundera is a free-to-use marketplace that allows you to compare lenders side-by-side. Easily find SBA 7(a)loans alongside other financing options.

      Get Started

      Get started with no commitment today.

      We Recommend ShippingEasy πŸ†

      ShippingEasy is one of our top picks for shipping software!

       

       

      ShippingEasy got a 5-star review from our team. Get a 30-day free trial to access discounted USPS and UPS shipping rates and print labels in no time. No credit card required.

      Get Started

      Get started with no commitment today.

      We Recommend Square POS πŸ†

      Square POS is one of our top picks for Point of Sale!

       

       

      Square is free to use and currently includes a free card reader at sign-up!

      No credit card is required to create your account.

      Get Started

      Get started with no commitment today.


      Β 

      Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

      We Highly Recommend Magento πŸ†

      Magento is one of our top picks for credit card processing!

      We love Magento's predictable pricing and excellent service.

      Their standard offer has no early termination fee and no junk fees. πŸ‘

      Learn More At Magento

      Sign up for the Maverick Newsletter

      • Please select topics of interest

      • We occasionally send out emails with special offers.