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Magento Review


Magento Review

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Rose Holman

Rose Holman

Rose Holman is a writer, blogger, and educator from Portland, OR with an MA in Teaching from Western Oregon University. She enjoys educating SMB owners about the complicated (and notoriously sketchy) world of payment processing. Since starting at Merchant Maverick in 2016, she has also added eCommerce software to her areas of expertise.
Rose Holman

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    Julian F. Christmas

    Organization Name: Intelligo Denmark ApS

    I have been working professionally with Magento since 2009.
    I’m now the CEO of a Magento development agency based in Copenhagen Denmark.

    Let’s be honest: Magento is not made for an entry-level eCommerce business. If you are looking for a quick and dirty fix for selling cheap products online, you should look at other open source platforms.

    When that is said, Magento had always had some major issues when it came to the default SEO options. The use of a default flat canonical structure and access to product on multiple URLs with duplicated content has hurt many eCommerce owners. But when managed the right way and using the right SEO extensions, Magento can be a potent eCommerce platform.

    Furthermore, many webshops are built using stock design templates. Almost all of these are not ideal when it comes to conversion rate optimization. They all need a lot of work done to fit your particular market.

    In my opinion, these are minor setbacks for a reliable and well established open source eCommerce system.

    I’m looking forward to following the continuous development of the platform after Adobes Aquisition.

    • Organization Name: Intelligo Denmark ApS

    This comment refers to an earlier version of this review and may be outdated.

    Bret Williams

    Thanks for your review. It’s one of the more thorough ones I’ve read.Before I continue, let me say I have written 3 books on Magento (search for my name on Amazon), and have built lots of Magento, Shopify, OpenCart and other stores over the past 20 years.That said, merchants who use Magento CE should not expect any help from Magento or anyone else, as it is FREE, open source software. You will get what you pay for.However, Magento is NOT inexpensive. Unless you’re a Magento Certified developer, you need to align yourself with one. Our firm has done more Magento repairs than new Magento stores because merchants have hired cheap programmers who don’t understand the Magento architecture. After they have bungled the installation, we usually have to start over because the code is so corrupted. Whether it’s PHP or CSS, you have to be very familiar with how Magento is structured or you can easily mess things up.Magento can be very powerful and very flexible in the right hands. But, unless you’re ready to spend *at least* $10,000 in development and $200 or more on monthly hosting, please don’t consider Magento. You’ll be disappointed and you will not have an ideal experience for your customers. And your chance of dominating your market will evaporate. Consider Shopify or BigCommerce if you’re on a slim budget.And if you’re new to e-commerce, consider starting with Shopify until you get your feet wet. There’s a lot to learn about e-commerce and building a Magento CE store on the cheap is not an ideal use of your valuable time.If you’re a larger merchant considering a move to Magento, you’re in a much better place to consider the options and ramifications. And, most likely, you’re committed to winning your niche market.Again, kudos to the author for writing this review. Well done.


      This comment refers to an earlier version of this review and may be outdated.


      hi, thanks for your reply. We are currently on Volusion, and have been for almost 12 years. It’s various issues are starting to bug us and we’re feeling that it’s finally time to change. We are not beginners, obviously, and are not intimidated by a feature-full platform. I started looking into Magento 2.0 yesterday, and comments about the need for developers, and total lack of support have me concerned. I can’t see why I would need a developer as long as I can find a theme that we can live with and I don’t anticipate needing anything special for the store to do other than out-of-the-box. That being said, we also don’t have time do dick around with stuff that just doesn’t work.

      I had a friend whom I recently help to set up her business on BigCommerce. She and I both found it lacking in many functions that we would have expected, and she was doing hack work-arounds right away. I haven’t looked into Shopify as the pricing structure that includes a piece of my pie turns me off.

      Any suggestions of what we should be looking into? We’re currently paying about $250/mo, but it’s been as high as $500 with bandwidth usage. I changed a few things to bring our usage down. We just don’t want to pay a percentage of our sales, nor a high monthly fee for slim feature set, or poor support.


        This comment refers to an earlier version of this review and may be outdated.


        Organization Name: Sweet and Vicious

        HI Anne, I ventured down the Magento Commerce path and it was a nightmare. In my opinion, Costs to build and run a good, fast Magento site are prohibitive if you are an under $10 million company. Reliable hosting can be $500-$1500 a month on top of the M2 license fees. And Magento is SLOW unless you have a very knowledgeable developer and an expensive host (and possibly a CDN which will add at least another $150 per month). Their dev partnr firms in the US will charge $120 – $300/hour and most of them are outsourcing all the work to asian devs at $4-$15/hr.

        Finding a reliable Magento 2 developer is extremely difficult. And if you do find one, they are booked up and you will likely wait in long lines for work to get done and/or pay high hourly rates. I have 20 years experience in ecommerce and I can tell you that the Magento ecosystem is a mess. Partner firms will sell you the world but give you bare bones or buggy products with a goal of keeping you as a maintenance client – because the site is written so poorly that no other dev will take it on. Many firms will buy all your extensions under their own accounts but charge you for it. If you ever want to move to another dev firm you will have to re-purchase all the extensions again. Magento is aware of this practice and does nothing to prevent it.

        Magento releases very buggy versions then declares end-of-life to those versions quickly. So if you have any custom modules they will need to be upgraded or even rewritten every time there is a new release to fix the bugs.

        And the learning curve is very high. My employees hated the backend and found it very difficult to use as compared to shopify, volusion and 3dcart.

        In the end, I learned a lot, wasted 2 years and a lot of money. But at least, perhaps I can help other business owners not make the same mistake I did.

        • Organization Name: Sweet and Vicious
        Dmitry Semenov

        Organization Name: Saritasa LLC

        Excellent reply by the business owner who has a real hands-on experience! I saw so many clients thinking that Magento is a silver bullet for their needs until they ran into not a configuration (problematic but solvable) but THE Customization problem. Their UNEXPECTED Journey Starts when they are going after customizations of behavior/workflow given by Magento out of the box. The UNEXPECTED cost will rise like mushrooms after the rain.

        So if you’re after Magento and:
        – you’re new to Magento
        – you’re new to e-commerce business nuances
        – you’re not a developer or you don’t have PHP experience
        – you’re looking for a cheap developer (or vendor) to manage your e-commerce
        – you need to customize features Magento offers out of the box
        – you think Magento is fast
        – you think $300/mo AWS expense will get you excellent performance
        – you’re a type of the persona that “I need that yesterday” on most things in life/business
        – you’re perfectionist
        – your online revenue is < 100k a year

        If at least 2 of these are "YES" – Magento is not for you. Look for something else
        If you more than 2 of these are "YES" – you will waste tons amount of your time, money energy and probably fail. Look for alternatives.

        CTO @Saritasa

        • Organization Name: Saritasa LLC

        Magento is very slow. Don’t work good in macOS and Docker.


          This comment refers to an earlier version of this review and may be outdated.


          The review indicates that hiring a developer may be necessary, but it isn’t clear whether this would be for custom programming (PHP procedural code), or if it would only entail custom HTML / CSS (which many businesses could handle without a lot of expense). Can we get a clarification on that?

            This comment refers to an earlier version of this review and may be outdated.

            Erik Robie


            Thank you for requesting clarification. To answer your question, I recommend hiring a developer for design purposes, primarily. Magenta CE is fully functional out of the box, assuming that one has the technical expertise to implement it. Having said that, Magento CE is offered as open source software, which lends itself to being highly customizable to suit any business’ specific needs. As such, in order to get the most out of this flexibility (whether by altering the original code or creating add-ons to connect via API) a PHP developer may be required to make more intensive changes. Most merchants won’t need to make this level of customization, but the option is there.

              This comment refers to an earlier version of this review and may be outdated.


              Hi,I had experienced there customer service. Availably: * * * *Understanding the issue: * * *Responding: *Helping to get rid of issue: *I am stuck with billing issue, where Magento has not billed me I dont know why for last 3 month. And now for last 3 weeks they are saying that issue is being fixed. You need to wait, your payment information will update midnight. And I don’t know from where the earth they are getting this support service. I feel from India, Once a person who hardly understand and write english supported me. And to tell him what is the problem I had to touch my toes. Please if some one from Magento or eBay is reading this. Do something for Magento Go support. It is very very very loosely managed and un-believably below standard. As name attached with the service is eBay which is providing good customer service already.Please do something about this.


                This comment refers to an earlier version of this review and may be outdated.

                Mike Moore

                One of the things you omitted mentioning about Go is that you cannot import orders from another system. There is an import orders function but it only exists to let you modify some fields and then re-import. You have to dig to find this out – it is mentioned on page 886 (approx.) of their user guide.

                  This comment refers to an earlier version of this review and may be outdated.

                  The Biss

                  I’ve always been a big fan of Magento CE and run several stores with that software. So imagine my excitement when I was invited to beta test Project Stratus (Magento Go). That feeling faded when I realized that I was most likely an alpha tester.

                  When Go was launched, I cautioned them that the program was not ready for rollout. The complaints about Go you’ve read are legitimate; the lack of support, the billing issues, difficulty in setup…

                  Magento is a beast to set up, but once it’s running smoothly, it goes on forever. Magento Go is a beast to set up, even though they provide a “walk-through” Q&A set up program. If you want to make your site look different from all the other Magento Go Sites, you better well be a cascading style sheets guru.

                  Their SaaS (software as a service) program does NOT come with FTP access. All your style images have to be uploaded individually to their server through their web interface. This is a glorious pain in the tuckus.

                  They do offer a bulk uploader for item, but don’t you dare leave a field accidentally bank. It will upload the new items, even list them on Google shopping, but they will not be listed in your Manage Products page. You won’t be able to fill in the field you left blank.

                  Which brings me to tech support… practically non-existent. “I’m going to escalate this for you.” was the most common support answer I heard. Did I ever hear back about the escalation? Nope! They only began to respond to me after I got my credit card company involved with them for selling a fraudulent product, and overbilling me on multiple occassions.

                  And I, a beta tester for Magento Go, finally have to wave goodbye at that point. As the old German song says, “Ich habe genug!” I was done with them.

                  I’m back to Magento CE, hosted on a Cloud VPN with, and I can do anything I want, which includes messing up my website. But if it’s messed up, then by God I have the tools available to me to fix it as well! Not so with Magento Go.

                    This comment refers to an earlier version of this review and may be outdated.


                    Wow it seems like Magento is really one of the popular when it terms to shopping cart system, but for me as a beginner i think i would go to Opencart , cause it suits my needs and easy to use when it terms to features, i don’t have much knowledge of programming, but can manage to set up my own online store.

                      This comment refers to an earlier version of this review and may be outdated.


                      Thank you for the in depth review of Magento!

                      It helped me a lot however in the end I decided to go with OpenCart, its so much quicker and easier to use than Magento.

                      There are quite a few online reviews saying Magento’s support is bad which really put me off sadly, maybe I’ll give them another go further down the line.

                        This comment refers to an earlier version of this review and may be outdated.

                        Kata OS

                        Recently I like AbanteCart because of the code it outputs and it has so many great features. It has great UI, rather secure with a fantastic layout. Also installation of extensions is very easy.
                        I also tried CS-Cart. It is easy to set up and manage it. There are much more features in comparing with other shopping carts.

                          This comment refers to an earlier version of this review and may be outdated.

                          L Grafix

                          I’ve been with Magento for a year this month. It has been a total nightmare. I had three stores with them and have already moved two to Big Commerce.My remaining store is plagued with problems. And no, there is no support whatsoever. The forums offer little to no help. I still have open support tickets from May and it’s September. The only reason I still have a store left with them is finding the time for the daunting task of moving and creating a new site. I’ve wasted so much time with this company and cannot begin to calculate how much business i’ve lost with my sites down time.If you are really serious and care about your business choose a commerce company that has a phone number in case your site ever goes down. You cannot put a price on customer service. But you can put a price on lost revenue.


                            This comment refers to an earlier version of this review and may be outdated.

                            Andy Newham

                            Magento Go are having serious problems with their billing systems. First of all, it did not allow a change of payment method. When we mastered the system, and got Paypal to send another payment through, they ignored it and cut us off from accessing the store and do not escalate support tickets or answer emails which are marked “URGENT”. As of today, we have paid two month’s premiums via Paypal and are not in arrears and we have been cut off with no access to Manage the store and we face if emails are continually unanswered having the whole store, which we developed over 2 months deleted by them, there was a threatening email saying they would do this. I am not at all happy with Magento Go, as you would understand.

                              This comment refers to an earlier version of this review and may be outdated.

                              Kata OS

                              I am an experienced user of shopping cart software. I used to have Magento cart. I have two online stores and I had a person who helped me to set up these stores. Now I use the AbanteCart and I manage all my stores myself! Everything work well!

                                This comment refers to an earlier version of this review and may be outdated.

                                Amit Patekar

                                Thank you for the detailed review, I am developer myself and was wondering about is Magento Go killing Magento CE. Your article is giving awesome insight into all the pros and cons of both version. Keep up the good work.RegardsAmit


                                  This comment refers to an earlier version of this review and may be outdated.

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