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Magento Review


Magento Review

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Date Established
Culver City, CA


  • Free to download
  • Impressive feature set
  • Highly customizable
  • Highly scalable
  • Active, global user community


  • Developer skills required
  • Steep learning curve
  • No customer support


With over 260,000 merchants on board, Magento is one of the ecommerce industry’s most popular store-building platforms, and it isn’t hard to see why. Magento’s expansive feature set and complete customizability make it an excellent platform for merchants who have the resources to best implement advanced technology.

Magento was founded by Roy Rubin and Yoav Kutner in 2007. Over the next four years, Magento caught the eye of big-name players in ecommerce, and in 2011, eBay/X.commerce purchased the platform. eBay subsequently sold Magento to a group of investment firms in 2015. Changing hands once again, Magento was bought by Adobe in the summer of 2018.

There’s lots of speculation regarding how this most recent Adobe acquisition may eventually impact the Magento line of products.  For now, Magento ecommerce software still comes in two forms:

  1. Magento Open Source: Formerly Magento Community Edition. Free to download and install.
  2. Magento Commerce: Formerly Magento Enterprise Edition. Originally intended for enterprise-level businesses with developers on hand. Comes with a high price tag.

Magento is starting to encourage even “small” business owners to sign up or switch to Magento Commerce, which is a SaaS (software as a service) platform that offers additional features and services at a much higher price. Nevertheless, plenty of small businesses still download and use the open-source version. In this review, we’ll be covering the features of Magento Open Source.

Magento is a robust platform with powerful capabilities, but it’s not for beginners. Magento can pose a serious challenge to merchants with little to no tech experience. Despite shortcomings in the ease of use category, there is no doubt that Magento is an excellent tool. Magento is trusted by high volume merchants worldwide and facilitates well over $100 billion in gross merchandise volume annually.

Keep reading to find out if your business could benefit from joining the Magento community.


Although Magento Open Source is free to download and use, it is not free to implement. Expect to pay for web hosting, domain names, add-ons, an SSL certificate, and payment processing.

Remember, Magento is far from simple. If you don’t have experience coding (especially with PHP), you’re going to need a developer. You can anticipate hiring a theme designer as well.

Cloud-Based Or Locally-Installed

You can download Magento Open Source from Magento’s website. You’ll then be responsible for installation and finding your own web hosting.

If that’s beyond your ability, you might be interested in Zoey. While Zoey is not the same as Magento, it was built with Magento coding and includes a lot of the features that you find with Magento.

Specific Size Of Business

Magento works best for mid-size to large businesses, mostly because it takes so much time, money, and energy to get your site up and keep it running. It’s important that a store using this platform has the resources to hire a developer to do the heavy lifting.

If you’re just starting out, Magento probably isn’t the best option. Instead, try looking into Zoey or even Shopify or BigCommerce, both of which specialize in ease-of-use.

Hardware & Software Requirements

Like I mentioned above, you’ll have to find your own web hosting when you begin with Magento. Keep in mind that Magento is a powerful ecommerce platform, requiring a similarly powerful web host.

There are several other technology “stack” requirements to install and run Magento. The exact specification depends on the release number of the software (we’re on version 2.3 at the time of this review). You’ll have to check the installation guide for the version of Magento you’re using, but these are the types of technologies involved:

  • Operating System: Various Linux distributions.
  • Memory: Check the amount of RAM required for the current release.
  • Web Server: Apache, Nginx.
  • Database: MySQL.
  • Scripting Language: PHP.
  • Composer: Package manager for PHP, for developing Magento extensions or contributing to the Magento codebase.
  • SSL certificate: A valid, non-self-signed certificate is required to enable secure HTTPs protocols in your store URLs.

You’ll also need an up-to-date web browser (e.g. Chrome, Edge, Safari) to accommodate the storefront and admin.

Lastly, you should note that software support and security patches for all versions of Magento 1 will end in June 2020.

Ease Of Use

As free, self-hosted software, Magento Open Source does not feign user-friendliness. Magento’s admin and daily operations are fairly simple, but the actual setup and customization process is not. If you don’t have any experience in web development, I’d recommend hiring a developer to help you create and implement your store.

While I’ve tested and reviewed many ecommerce platforms, I have very little (read: zero) experience with web development. As I suspected, downloading and setting up Magento was beyond my ability (not to mention my distinct lack of a web server on which to install the platform).

You can sign up for a demo of Magento Commerce 2 through the website, but you won’t be able to test the open-source platform yourself. I’ve found the best way to play around in the software without downloading it is to visit a partnered website that offers a working demo. Google “Magento demo” and you’ll find a few — just double check which software version the demo is running. I happened to locate some demos at a Magento extension marketplace called Mageplaza:

Magento is certainly a pain to set up, but once you’ve done it, it isn’t all that difficult to operate. The dashboard is clean and intuitive, and it’s easy to find the features you need. (This particular demo happened to use Euros as the currency):

Of course, because Magento comes with so many features, there’s more to sift through (so it isn’t as simple as, say, Shopify) but after a slight learning curve, you shouldn’t have too many problems navigating the admin.

Magento also provides a detailed user guide to assist merchants in learning the basic functions of the admin:

Adding products with Magento is just about as easy as adding products to other shopping carts. You begin by adding basic information:

Further down this New Product panel, you can expand additional menus to manage detailed aspects of each product, such as tweaking metadata for better SEO.

Describing all the advanced functionality that’s possible when simply adding and configuring products in your Magento catalog would be overkill for this review. Instead, I’ll give you a basic idea with a couple of quick examples.

First of all, Magento is already set up to handle lots of different product types, including bundled products, virtual products (like intangible services and subscriptions), and downloadable products:

Another very powerful feature is the ability to create and manage unlimited product attributes and configurations (think size, color, material, etc., plus all their resulting combinations). You can even create special attribute “sets” to be assigned over and over again to certain products:

Maximizing all these features to their full extent will take some patience, trial and error, and a lot of referring back to the user guide. I know we keep saying that accomplishing the basics shouldn’t be too difficult after your initial learning investment, but in case the advanced features become too overwhelming or time-consuming, there are lots of third-party Magento implementation experts out there who’d be happy to lend a hand for the right price.

So far we’ve focused on operating the backend of your store. In order to make radical changes to your storefront, you’re going to have to delve waist-deep into source code, or hire someone else to do so. There are a few WYSIWYG (what you see is what you get) editors available to update the content for your pages, blog, and products, but real design changes will require coding.


Magento has one of the most impressive feature lists I’ve ever seen — even the open-source version is jam-packed. Here’s a quick feature comparison Magento throws at you right before you go to download the open-source version:

Clearly, this checklist isn’t placing Magento Open Source in the most favorable light. That makes sense if you think about it — Magento would rather have you pay for a Magento Commerce subscription if possible. But I promise that even the open-source version does more than just seven things! Below, I’ve compiled a more expanded list of my favorite features to give you a general idea of Magento’s capabilities. If you’re seriously considering Magento for your online store, I recommend taking a look at the full list for yourself. Pay attention to the section titles, though. Similar to the chart above, the second half of the PDF list contains features that are exclusive to Magento Commerce (the SaaS enterprise solution).


  • Coupons: Create flexible coupon codes and make those codes available for offline distribution.
  • Customer Groups: Group your customers based on location and demographics. Market to them accordingly.
  • Recently Viewed & Compared Products: Enhance and target the shopping experience.
  • Related Products, Up-Sells & Cross-Sells: Inspire more purchases.
  • Persistent Shopping Cart: Your customers’ shopping carts are saved when they leave your site.
  • Send Wish Lists By Email: Allow your customers to share what they’d like from your store.
  • Share On Social Buttons: Let your customers share your products to Facebook, Twitter, etc.

SEO Tools

  • Google Site Map
  • Customizable URLs: Enjoy full control of URLs to tweak and rewrite for maximum SEO.
  • Meta-Information: Write metadata for products, categories, and content pages.

Admin Features

  • Multi-Store Capabilities: Manage multiple stores and websites from one admin.
  • Manage Permissions: Allow different users to access different aspects of the admin.
  • Bulk Import/Export: Use CSV files to make migration easier.
  • Create & Edit Orders: Use your admin panel as a virtual terminal to create and fulfill orders.
  • Printing: Print your invoices, packing slips, and shipping labels from the admin panel.

Catalog Management

  • Multiple Product Types: Virtual, digital/downloadable, grouped, bundled, configurable, and personalized products can all be offered with Magento out-of-the-box.
  • Unlimited Product Attributes: Product attributes help customers find what they’re looking for quickly and make creating specific coupons a little easier for you.
  • Pre-Defined Attribute Sets: Streamline product and attribute management based on product types.
  • Product Sorting: Enable filtered/faceted search to help your customer find what they need. Define search synonyms to expand search results.
  • Product Images: Display multiple images per product and enable zoom to give customers a good idea of what they’re purchasing. Upload color swatches for different variants of your products.
  • Advanced Pricing Rules: Give discounts on products ordered in bulk. Offer special prices, including customer group prices (wholesale, retail, etc.) and tiered pricing.

Checkout & Shipping

  • One-Page Checkout: Make checkout quick and painless.
  • Guest Checkout: Customers can check out as guests or create an account.
  • Split Orders: One order can be shipped in multiple directions and split among multiple invoices.
  • Tax & Shipping Estimates In Shopping Cart: You won’t surprise customers with extra expenses at checkout.
  • Order Tracking: Allow customers to track their orders on your site.


  • Google Analytics Integration
  • Built-In Report Features: For sales, tax, abandoned carts, and more.


  • Mobile Responsive Design Compatible: Use a base design reference theme to quickly create a site optimized for any device.

A few features Magento Open Source is missing out-of-the-box include abandoned cart recovery, store credits/gift cards, and a reward points program. These are the types of features that come standard with Magento Commerce (the cloud-based, SaaS version of Magento). That said, you can always add on missing features with integrations, or work with a developer.

Features-wise, Magento Open Source is still one of the best platforms out there.

Web Design

Magento does not come with any pre-made themes. They’re all available from third-party developers. A couple are free, while some cost up to $500 for the starter package. The good news is that a lot of the more expensive themes come with their own sets of advanced extensions.

As of the date of this article, Magento only promotes 12 themes in its own marketplace that are compatible with Magento 2. This number is deceptively low, however, since several themes include multiple style variations that are refreshingly distinct from one another. I’ve also seen hundreds of Magento-compatible templates advertised on third-party websites that aren’t specifically listed in the Magento marketplace, so you’re welcome to check out those options as well.

We touched on this in our Ease Of Use section, but customizing your storefront design with Magento Open Source is much more complicated than with SaaS platforms that typically come with a built-in theme editor. Here’s a summary of your design options with Magento Open Source:

  • Create a theme from scratch with the help of a frontend developer/designer.
  • Purchase a third-party theme or theme generator, and utilize the theme’s in-dashboard customization tools (which may or may not involve coding).
  • Purchase a Magento extension that provides additional user-friendly customization tools.

In reality, you may end up using a combination of these methods. Do also note that Magento is in the process of releasing its own flexible drag-and-drop editor called Page Builder. This tool should provide a good deal of design flexibility without coding/technical knowledge. Page Builder will come standard with the latest versions of Magento Commerce 2, and will hopefully be available as an extension purchase with Magento Open Source 2.

Integrations & Add-Ons

Because Magento is open-source, it’s easy for the Magento community of developers to create new applications and extensions for the platform. As a result, there are thousands of integrations available in the Magento Marketplace. Over 2500 extensions are now compatible with Magento 2, but it can take a while for each extension to catch up with the specific latest release (i.e., 2.3.x and beyond).

Here are just a few examples of popular ecommerce software integrations I immediately recognized in the marketplace:

Accounting & Tax

  • TaxJar
  • Avalara AvaTax
  • Quickbooks
  • Xero

Shipping & Fulfillment

  • ShipperHQ
  • ShipStation
  • Shipwire
  • ShippingEasy
  • ShipWorks
  • Aliexpress (Dropshipping)

Marketing & CRM

  • Mailchimp
  • Dotmailer
  • SpringBot
  • Zoho CRM
  • Salesforce CRM

Customer Service

  • ZenDesk
  • LiveChat


  • Microsoft Power BI
  • Google Analytics


  • Signifyd
  • McAfee Secure

Many Magento integrations are available free of charge, although the actual software you integrate with may have associated monthly costs. Other integrations cost several hundred dollars at the outset. Research carefully before you buy, and always check for release compatibility.

Payment Processing

Magento comes with the ability to accept purchase orders, checks, and money orders out-of-the-box, but you must integrate with a payment gateway to accept card payments from most customers.

A quick search for payment integrations for Magento Open Source 2 in the extension marketplace pulls up 170+ results, so needless to say, you’ll have lots of options. Prices range from free to around $600.

While over 80 results came up as free, don’t forget to research the pricing structure for each processor. Credit and debit card payment processing itself is decidedly not free. If you’re new to this topic, we’ve recommended several online payment processors to get you started.

It should be noted that Magento has also recently developed an in-house processor option through a partnership with PayPal/Braintree.

Once again, it may take developers of the existing payment integrations a while to completely catch up with the latest 2.3 release and beyond. Another option is to have your own developer create an integration for you. Here are just a few pre-built processor integrations available with Magento Open Source:

  • Square
  • Paypal
  • Stripe
  • Braintree
  • Adyen
  • Sage Pay
  • Alipay
  • Payeezy
  • Amazon Pay
  • Bambora (formerly Beanstream)
  • WePay

Customer Service & Technical Support

As is the case with most open-source solutions, customer service is essentially nonexistent with Magento. There is no live chat, email, or phone support for merchants using Magento Open Source.

Users have to make do with the resources available on Magento’s website. Fortunately, there’s an active user community that can help you out on forums and through paid assistance. The tricky part is focusing on the resources that are specific to the version of Magento you’re using — Magento Open Source vs. Magento Commerce, Magento 1 vs. Magento 2, etc.

Here are the support avenues Magento provides:

  • User Guide
  • Knowledgebase Articles
  • Community Forums
  • Developer Documentation
  • Blog
  • User Guide for Magento Marketplace
  • Resource Library: Webinars, tutorial videos, topical guides.
  • Sales Portal: Sign up for a demo of Magento Commerce.
  • Phone: For sales and general info, but not specific tech support questions.
  • Magento U: Training courses & certification. Cost ranges from free to several thousand dollars.

Negative Reviews & Complaints

Most Magento customers are happy with the platform; Magento earns consistently high marks across customer comment boards. As always, there are still ways that Magento could improve. Here are a few the most common negative remarks:

  • Steep Learning Curve: It takes a while to get the hang of Magento, and coding skill is required. However, customers generally agree that there’s a high ROI once you get over that curve.
  • Expensive: When you add up web developer costs, web hosting, and any additional integrations, your “free” platform can become quite costly.
  • Slow: Magento can often run quite slowly, which isn’t exactly conducive to managing your admin effectively or achieving that top spot on a search results page.
  • No Customer Support: You’re on your own with Magento Open Source, support-wise.
  • Bugs: A few users report that the latest releases are still a bit buggy.

Positive Reviews & Testimonials

As I’ve said, merchants and developers generally love Magento. This is why:

  • Features: Magento has almost everything you could ever want, fresh out of the box.
  • Lots Of Apps: If you somehow can’t find what you need, chances are good that you’ll come across a solution in the Magento Marketplace. There are hundreds of ways you can extend your store’s capabilities.
  • Large User Community: There are lots of users out there working on the same problems you have. Community forums let you tap into that knowledge pool.
  • Scalable: Magento can grow with your business.
  • Customizable: You can customize any aspect of your admin and storefront to fit your specific needs.
  • Free: Magento is absolutely free to download. But, see “Expensive” above.


Because Magento is a self-hosted option, you are responsible for establishing your site’s security. You’ll have to ensure that your site is PCI compliant and install an SSL certificate. You or your developer will monitor security, installing new patches from Magento as security issues are resolved.

Also, consider that at some point, older versions of Magento won’t be supported anymore by the company, and that includes security patches. This goes for all versions of Magento 1 as of June 2020, for example. If you’re a new adopter of the software and downloading the latest version, however, you should enjoy a nice long run of supported patches.

Happily, Google reCAPATCHA and two-factor authentication comes standard with the latest Magento 2 release. Check out security tips and best practices on the Magento website for more information.

Final Verdict

As far as open-source software goes, Magento Open Source (formerly Community Edition) is one of the best platforms out there. Its rich feature set and ever-expanding pool of add-ons and integrations make Magento a reliable option for a store that’s hoping to expand. I think store offering a large number of detailed products with tons of options, variants, and customizations will be particularly pleased with Magento Open Source right out of the box.

Magento is difficult to set up and customize without any experience in web development. However, the basic business operations are fairly straightforward with a bit of practice. If you have extra resources with which to hire someone to take care of the “techy” stuff, you should be able to use the platform day-to-day without too much trouble. And, if you’re prepared to trudge up the rather steep initial learning curve, Magento could definitely be the robust software solution you’ve been looking for.

If you’re thinking Magento is the right approach for your business, there’s no harm in signing up for a free demo, keeping in mind that you’ll be looking at the more advanced (and extremely not free) Magento Commerce version. A Magento representative will guide you through the admin and storefront so you can get a good feel for the platform without the trouble of downloading and installing.

Happy shopping and happier selling.

Rose Holman

Rose Holman

Rose Holman is a writer, blogger, and educator from Portland, OR with an MA in Teaching from Western Oregon University. She enjoys educating SMB owners about the complicated (and notoriously sketchy) world of payment processing. Since starting at Merchant Maverick in 2016, she has also added eCommerce software to her areas of expertise.
Rose Holman
Rose Holman

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    Julian F. Christmas

    Organization Name: Intelligo Denmark ApS

    I have been working professionally with Magento since 2009.
    I’m now the CEO of a Magento development agency based in Copenhagen Denmark.

    Let’s be honest: Magento is not made for an entry-level eCommerce business. If you are looking for a quick and dirty fix for selling cheap products online, you should look at other open source platforms.

    When that is said, Magento had always had some major issues when it came to the default SEO options. The use of a default flat canonical structure and access to product on multiple URLs with duplicated content has hurt many eCommerce owners. But when managed the right way and using the right SEO extensions, Magento can be a potent eCommerce platform.

    Furthermore, many webshops are built using stock design templates. Almost all of these are not ideal when it comes to conversion rate optimization. They all need a lot of work done to fit your particular market.

    In my opinion, these are minor setbacks for a reliable and well established open source eCommerce system.

    I’m looking forward to following the continuous development of the platform after Adobes Aquisition.

    • Organization Name: Intelligo Denmark ApS

    This comment refers to an earlier version of this review and may be outdated.

    Bret Williams

    Thanks for your review. It’s one of the more thorough ones I’ve read.Before I continue, let me say I have written 3 books on Magento (search for my name on Amazon), and have built lots of Magento, Shopify, OpenCart and other stores over the past 20 years.That said, merchants who use Magento CE should not expect any help from Magento or anyone else, as it is FREE, open source software. You will get what you pay for.However, Magento is NOT inexpensive. Unless you’re a Magento Certified developer, you need to align yourself with one. Our firm has done more Magento repairs than new Magento stores because merchants have hired cheap programmers who don’t understand the Magento architecture. After they have bungled the installation, we usually have to start over because the code is so corrupted. Whether it’s PHP or CSS, you have to be very familiar with how Magento is structured or you can easily mess things up.Magento can be very powerful and very flexible in the right hands. But, unless you’re ready to spend *at least* $10,000 in development and $200 or more on monthly hosting, please don’t consider Magento. You’ll be disappointed and you will not have an ideal experience for your customers. And your chance of dominating your market will evaporate. Consider Shopify or BigCommerce if you’re on a slim budget.And if you’re new to e-commerce, consider starting with Shopify until you get your feet wet. There’s a lot to learn about e-commerce and building a Magento CE store on the cheap is not an ideal use of your valuable time.If you’re a larger merchant considering a move to Magento, you’re in a much better place to consider the options and ramifications. And, most likely, you’re committed to winning your niche market.Again, kudos to the author for writing this review. Well done.


      This comment refers to an earlier version of this review and may be outdated.


      hi, thanks for your reply. We are currently on Volusion, and have been for almost 12 years. It’s various issues are starting to bug us and we’re feeling that it’s finally time to change. We are not beginners, obviously, and are not intimidated by a feature-full platform. I started looking into Magento 2.0 yesterday, and comments about the need for developers, and total lack of support have me concerned. I can’t see why I would need a developer as long as I can find a theme that we can live with and I don’t anticipate needing anything special for the store to do other than out-of-the-box. That being said, we also don’t have time do dick around with stuff that just doesn’t work.

      I had a friend whom I recently help to set up her business on BigCommerce. She and I both found it lacking in many functions that we would have expected, and she was doing hack work-arounds right away. I haven’t looked into Shopify as the pricing structure that includes a piece of my pie turns me off.

      Any suggestions of what we should be looking into? We’re currently paying about $250/mo, but it’s been as high as $500 with bandwidth usage. I changed a few things to bring our usage down. We just don’t want to pay a percentage of our sales, nor a high monthly fee for slim feature set, or poor support.


        This comment refers to an earlier version of this review and may be outdated.


        Organization Name: Sweet and Vicious

        HI Anne, I ventured down the Magento Commerce path and it was a nightmare. In my opinion, Costs to build and run a good, fast Magento site are prohibitive if you are an under $10 million company. Reliable hosting can be $500-$1500 a month on top of the M2 license fees. And Magento is SLOW unless you have a very knowledgeable developer and an expensive host (and possibly a CDN which will add at least another $150 per month). Their dev partnr firms in the US will charge $120 – $300/hour and most of them are outsourcing all the work to asian devs at $4-$15/hr.

        Finding a reliable Magento 2 developer is extremely difficult. And if you do find one, they are booked up and you will likely wait in long lines for work to get done and/or pay high hourly rates. I have 20 years experience in ecommerce and I can tell you that the Magento ecosystem is a mess. Partner firms will sell you the world but give you bare bones or buggy products with a goal of keeping you as a maintenance client – because the site is written so poorly that no other dev will take it on. Many firms will buy all your extensions under their own accounts but charge you for it. If you ever want to move to another dev firm you will have to re-purchase all the extensions again. Magento is aware of this practice and does nothing to prevent it.

        Magento releases very buggy versions then declares end-of-life to those versions quickly. So if you have any custom modules they will need to be upgraded or even rewritten every time there is a new release to fix the bugs.

        And the learning curve is very high. My employees hated the backend and found it very difficult to use as compared to shopify, volusion and 3dcart.

        In the end, I learned a lot, wasted 2 years and a lot of money. But at least, perhaps I can help other business owners not make the same mistake I did.

        • Organization Name: Sweet and Vicious

        Magento is very slow. Don’t work good in macOS and Docker.


          This comment refers to an earlier version of this review and may be outdated.


          The review indicates that hiring a developer may be necessary, but it isn’t clear whether this would be for custom programming (PHP procedural code), or if it would only entail custom HTML / CSS (which many businesses could handle without a lot of expense). Can we get a clarification on that?

            This comment refers to an earlier version of this review and may be outdated.

            Erik Robie


            Thank you for requesting clarification. To answer your question, I recommend hiring a developer for design purposes, primarily. Magenta CE is fully functional out of the box, assuming that one has the technical expertise to implement it. Having said that, Magento CE is offered as open source software, which lends itself to being highly customizable to suit any business’ specific needs. As such, in order to get the most out of this flexibility (whether by altering the original code or creating add-ons to connect via API) a PHP developer may be required to make more intensive changes. Most merchants won’t need to make this level of customization, but the option is there.

              This comment refers to an earlier version of this review and may be outdated.


              Hi,I had experienced there customer service. Availably: * * * *Understanding the issue: * * *Responding: *Helping to get rid of issue: *I am stuck with billing issue, where Magento has not billed me I dont know why for last 3 month. And now for last 3 weeks they are saying that issue is being fixed. You need to wait, your payment information will update midnight. And I don’t know from where the earth they are getting this support service. I feel from India, Once a person who hardly understand and write english supported me. And to tell him what is the problem I had to touch my toes. Please if some one from Magento or eBay is reading this. Do something for Magento Go support. It is very very very loosely managed and un-believably below standard. As name attached with the service is eBay which is providing good customer service already.Please do something about this.


                This comment refers to an earlier version of this review and may be outdated.

                Mike Moore

                One of the things you omitted mentioning about Go is that you cannot import orders from another system. There is an import orders function but it only exists to let you modify some fields and then re-import. You have to dig to find this out – it is mentioned on page 886 (approx.) of their user guide.

                  This comment refers to an earlier version of this review and may be outdated.

                  The Biss

                  I’ve always been a big fan of Magento CE and run several stores with that software. So imagine my excitement when I was invited to beta test Project Stratus (Magento Go). That feeling faded when I realized that I was most likely an alpha tester.

                  When Go was launched, I cautioned them that the program was not ready for rollout. The complaints about Go you’ve read are legitimate; the lack of support, the billing issues, difficulty in setup…

                  Magento is a beast to set up, but once it’s running smoothly, it goes on forever. Magento Go is a beast to set up, even though they provide a “walk-through” Q&A set up program. If you want to make your site look different from all the other Magento Go Sites, you better well be a cascading style sheets guru.

                  Their SaaS (software as a service) program does NOT come with FTP access. All your style images have to be uploaded individually to their server through their web interface. This is a glorious pain in the tuckus.

                  They do offer a bulk uploader for item, but don’t you dare leave a field accidentally bank. It will upload the new items, even list them on Google shopping, but they will not be listed in your Manage Products page. You won’t be able to fill in the field you left blank.

                  Which brings me to tech support… practically non-existent. “I’m going to escalate this for you.” was the most common support answer I heard. Did I ever hear back about the escalation? Nope! They only began to respond to me after I got my credit card company involved with them for selling a fraudulent product, and overbilling me on multiple occassions.

                  And I, a beta tester for Magento Go, finally have to wave goodbye at that point. As the old German song says, “Ich habe genug!” I was done with them.

                  I’m back to Magento CE, hosted on a Cloud VPN with, and I can do anything I want, which includes messing up my website. But if it’s messed up, then by God I have the tools available to me to fix it as well! Not so with Magento Go.

                    This comment refers to an earlier version of this review and may be outdated.


                    Wow it seems like Magento is really one of the popular when it terms to shopping cart system, but for me as a beginner i think i would go to Opencart , cause it suits my needs and easy to use when it terms to features, i don’t have much knowledge of programming, but can manage to set up my own online store.

                      This comment refers to an earlier version of this review and may be outdated.


                      Thank you for the in depth review of Magento!

                      It helped me a lot however in the end I decided to go with OpenCart, its so much quicker and easier to use than Magento.

                      There are quite a few online reviews saying Magento’s support is bad which really put me off sadly, maybe I’ll give them another go further down the line.

                        This comment refers to an earlier version of this review and may be outdated.

                        Kata OS

                        Recently I like AbanteCart because of the code it outputs and it has so many great features. It has great UI, rather secure with a fantastic layout. Also installation of extensions is very easy.
                        I also tried CS-Cart. It is easy to set up and manage it. There are much more features in comparing with other shopping carts.

                          This comment refers to an earlier version of this review and may be outdated.

                          L Grafix

                          I’ve been with Magento for a year this month. It has been a total nightmare. I had three stores with them and have already moved two to Big Commerce.My remaining store is plagued with problems. And no, there is no support whatsoever. The forums offer little to no help. I still have open support tickets from May and it’s September. The only reason I still have a store left with them is finding the time for the daunting task of moving and creating a new site. I’ve wasted so much time with this company and cannot begin to calculate how much business i’ve lost with my sites down time.If you are really serious and care about your business choose a commerce company that has a phone number in case your site ever goes down. You cannot put a price on customer service. But you can put a price on lost revenue.


                            This comment refers to an earlier version of this review and may be outdated.

                            Andy Newham

                            Magento Go are having serious problems with their billing systems. First of all, it did not allow a change of payment method. When we mastered the system, and got Paypal to send another payment through, they ignored it and cut us off from accessing the store and do not escalate support tickets or answer emails which are marked “URGENT”. As of today, we have paid two month’s premiums via Paypal and are not in arrears and we have been cut off with no access to Manage the store and we face if emails are continually unanswered having the whole store, which we developed over 2 months deleted by them, there was a threatening email saying they would do this. I am not at all happy with Magento Go, as you would understand.

                              This comment refers to an earlier version of this review and may be outdated.

                              Kata OS

                              I am an experienced user of shopping cart software. I used to have Magento cart. I have two online stores and I had a person who helped me to set up these stores. Now I use the AbanteCart and I manage all my stores myself! Everything work well!

                                This comment refers to an earlier version of this review and may be outdated.

                                Amit Patekar

                                Thank you for the detailed review, I am developer myself and was wondering about is Magento Go killing Magento CE. Your article is giving awesome insight into all the pros and cons of both version. Keep up the good work.RegardsAmit


                                  This comment refers to an earlier version of this review and may be outdated.

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