Ordoro Review

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Date Established

July 2010

Location

Austin, TX

Overview

Ordoro is a shipping and inventory application for small to medium-sized businesses. Designed for the web, this product is available to subscribers for a monthly fee, under the Software-as-a-Service (SaaS) model.

Ordoro integrates with USPS, UPS, FedEx, DHL, and the Canada Post to quickly generate shipping labels and get your orders out the door. For companies that fulfill their orders through a 3^rd party supplier, there is a built-in feature for drop shipping. Inventory management softwares are also included in the higher tiered pricing plans for anyone who’s looking to consolidate their logistics under one umbrella.

CEO Jagath Narayan created the software while attending grad school at UT Austin, along with three of his classmates. Their mission was, and is, to address the clutter, busywork, and general inefficiency that make backend tasks such a nightmare for companies. Started in 2010, the company remains headquartered in Austin, TX and is continually growing.

Enough background, though. If you’re reading this, you probably want to know if the software is any good, so let’s get to it.

Pricing

The plans are divided into two main categories: Basic and Pro. Each step up in pricing allows you to ship more orders each month and gives you access to more features.

• Basic: Shipping Only
  • Free
    • 50 orders/month
    • USPS, UPS, FedEx, DHL, and Canada Post shipping
    • 1 sales channel
    • 1 user
    • Limited email support
    • No discounted rates
  • $25/month
    • 700 orders/month
    • USPS, UPS, FedEx, DHL, and Canada Post shipping
    • USPS best-in-industry rates
    • Unlimited sales channels
    • Unlimited users
    • Unlimited phone/email support
    • And more basic features
  • $49/month
    • 3,000 orders/month
    • USPS, UPS, FedEx, DHL, and Canada Post shipping
    • USPS best-in-industry rates
    • Unlimited sales channels
    • Unlimited users
    • Unlimited phone/email support
    • All basic features PLUS
      • Logos on shipping labels
      • User permissions
  • $129/month
    • Unlimited order
    • USPS, UPS, FedEx, DHL, and Canada Post shipping
    • USPS best-in-industry rates
    • Unlimited sales channels
    • Unlimited users
    • Unlimited phone/email support
    • All basic features PLUS
      • Logos on shipping labels
      • User permissions
      • Multiple ship-from locations
• Pro: Shipping + Inventory Management + Drop Shipping
  • $199/month
    • 700 orders/month
    • 3 sales channels
    • 3 users
    • All shipping features
    • All inventory management features
    • All drop shipping features
    • Supplier management features
      • Supplier cost tracking
      • Assign suppliers to products
      • PO unit cost
  • $299/month
    • 1,500 orders/month
    • 5 sales channels
    • 5 users
    • All of the above features PLUS
      • Vendor Portals
      • Supplier Feeds
      • Workflow Customization
  • $499/month
    • 4,000 orders/month
    • 7 sales channels
    • 7 users
    • All of the above features

View Ordoro’s pricing page for the full information.

There’s a free 15-day trial. You’ll have to enter your credit card info, but you aren’t billed until the end of the trial period.

Web-Based or Locally Installed

The software is accessible via the web. There’s no need to download or install anything.

Hardware and Software Requirements

The only requirements are a web browser and an Internet connection.

Ease of Use

As I mentioned above, Ordoro has a free 15-day trial available for all of their plans. In order to access this trial, you’ll need to hand over some basic information and a credit card number. You’ll only be billed if you continue using Ordoro beyond your free 15 days (remember to cancel your account if you don’t want to be charged).

They also offer a free plan for merchants who ship fewer than 50 orders per month, which I used for my demo. Because the free plan is part of the “Shipping Only” model, I was not able to try out inventory management or any purchase order features.

Ordoro’s interface is clean and simple. This doesn’t differentiate it from its competitors a whole lot, but I’ll say that of the shipping solutions I’ve reviewed, this one skews the most towards minimalism.

A navigation bar at the top of the page displays the three main tools:

• Dashboard: Displays an overview of your account, including sales statistics, shipping costs, and some graphs to visualize how your business is performing.
• Orders: Stores all of your orders, with filters for ones that are pending, shipped, and canceled, along with a dump of everything in the database.
• Products: A look at the inventory side of your business. Shows you your products, along with the current stock stats.

The workflow is pretty straightforward. During account creation, there’s a wizard that helps you link your account to whatever eCommerce platform(s) you’re using. Once you’ve successfully integrated these sales channels, the software will automatically sync any new orders you receive and push them straight into Ordoro for fulfillment.

I was pleased by how quickly Ordoro pulled orders from my connected Shopify account.

On the orders page, the user can select any pending sales orders (either individually or in bulk) and begin processing. Selecting an order will cause a shipping and return label generator to automatically appear on the side of your screen.

You’ll just need to select your carrier, package type, and shipping methods to create a shipping label.

While Ordoro is has a minimalistic dashboard, I didn’t find the workflow to be the most intuitive. When I dove into the support documentation, I was disappointed to find that Ordoro’s few video tutorials are outdated. Without up-to-date “Getting Started” information, it was a little tricky setting things up on my own.

Nevertheless, Ordoro isn’t too difficult to figure out. Getting started can certainly be frustrating at times, but after an initial learning curve, daily operations should feel natural.

Features

The software offers a host of tools in the following categories:

• Shipping
  • Batch printing for hundreds of shipping labels and packing lists
  • Organize orders with tags and filtering
  • Direct integration with USPS, UPS, FedEx, DHL International, Canada Post, and Amazon Seller Fulfilled Prime
  • Best-in-industry discounted rates (up to 67%) with USPS
  • Download orders from multiple online stores
  • Tracking numbers automatically sent to customers upon shipment
  • PDF labels that you can print from any computer, on any printer
• Dropshipping (Available on Select Plans)
  • Mark certain items with drop ship SKUs to ship from a supplier
  • Automatically split orders to drop ship from multiple suppliers
  • Add suppliers easily
  • Vendor Portals let suppliers access and fulfill orders
• Inventory Management (Available on Select Plans)
  • Sync your inventory across all your sales channels
  • Avoid overselling with stock thresholds
  • Restock easily by sending purchase orders
  • Use built-in kitting features to bundle products
  • Track on-hand inventory from multiple warehouses
  • View built-in analytics or export inventory data into CSV or QuickBooks
  • Link the same product in different online stores to a “Master Product”
  • Take advantage of UPC barcode support
• Integrations
  • Open API available

The drop shipping option is pretty cool and gets a lot of love from Ordoro enthusiasts. For those who aren’t familiar with the term, drop shipping is basically a way to automate fulfillment if you use a 3^rd party supplier for a particular product. Once it’s set up, all you need to do is approve an order and Ordoro handles the rest.

The API is also a great feature. Giving your customers the ability to develop their own integrations is very valuable, and I think an open API shows that a company is looking to the future.

Reports

You can use Ordoro’s Advanced Analytics to view data for your online store and your shipping expenses. Here are a few of the different categories you can view:

Finances

• Total revenue
• Revenue by sales channel
• Total costs
• Total taxes

Shipping

• Shipping costs by carrier
• Performance of drop shipping suppliers
• Order fulfillment speed

Inventory

• Revenue tied up in inventory
• Inventory by supplier
• Most expensive products
• Product movement

Overall

• Profit margins
• Success of sales or supply channels
• Top customers
• Best and worst products

Integrations and Add-Ons

Here is a list of the software that can be integrated with this software:

Sales Channels:

• Shopify
• BigCommerce
• Amazon
• Fulfillment by Amazon
• eBay
• Shopsite
• 3dCart
• Magento
• Etsy
• WooCommerce
• LemonStand
• Ecwid
• Zoey
• ChannelAdvisor
• Reverb
• Jet (Beta)

Shippers:

• FedEx
• UPS
• USPS
• Canada Post
• DHL
• Amazon.com Seller Fulfilled Prime

Fulfillment Services:

• Fulfillment by Amazon (FBA)
• Shipwire
• Accolade Distribution

Accounting:

• Intuit Quickbooks
• Xero

Point-Of-Sale (POS):

• Shopify POS
• Intuit Quickbooks

Forecasting:

• Inventory Planner
• Inventory Source

Ordoro is continually adding new integrations. Check their integrations page to see if they’ve added anything since the date of this review.

Customer Service and Technical Support

Ordoro has great customer service. I never had trouble getting anybody on the phone, and email requests got a response within an hour.

What impressed me most was that when I accidentally charged $99 to my credit card, I put in a request for a refund after support hours had closed. I received a response and a refund twenty minutes later. Again, this happened while the support desk was supposed to be closed. That is above and beyond what I’d expect–a pleasant surprise indeed.

Here’s how you can contact support:

• Phone: (512) 271-9453
• Email: info@ordoro.com
• Support Center
• Support Hours: 9am to 6pm CST

Negative Reviews and Complaints

Comment boards are flooded with positive reviews of Ordoro; however, I was only able to find a handful of negative reviews, mostly written in 2015. Those reviews complain about a lack of features. They also complain that the software slows down after 500 orders and that FedEx and Ordoro don’t communicate properly. However, I can’t give these reviews too much credit. A lot can change in the software world in two years.

That said, here are a couple of issues I have with the software:

• Outdated Support Resources: While Ordoro has lots of documentation available, much of this documentation is out-of-date. Screenshots show Ordoro’s old admin panel, which makes getting started with the software a bit more difficult than it should be.
• Limited Features on Basic Plans: In order to access drop shipping, kitting, and inventory management features, you have to sign up for a Pro plan, which begins at $199/month. Other shipping software programs include one or two of these features in their basic plans, which are typically priced based on the number of orders merchants ship per month.

Positive Reviews and Testimonials

In general Ordoro users are happy with the software. Here’s what they talk about most often on comment boards:

• Discounted Shipping Rates: Customers can receive up to a 67% discount on USPS shipping.
• Excellent Customer Service: Users report that Ordoro’s support team is friendly and speedy. You can expect a timely response to your concerns.
• Good Drop Shipping Features: Ordoro’s drop shipping capabilities are especially popular with Shopify users. Drop shipping features (available only on Pro plans) let users automatically send orders to their suppliers. Vendor portals allow suppliers to access orders that they need to fulfill via a designated login.

Security

The web application employs SSL (Secure Socket Layer) for all web traffic. This means your data is encrypted and secure. You can ensure your account’s security by granting your team members access to different aspects of your admin panel.

Read Ordoro’s Privacy Policy for more information on security.

Final Verdict

I think that in its current iteration, Ordoro is best for small businesses. It’s extremely easy to use–anyone who’s comfortable with a computer will be able to wrap their head around the software in an afternoon. As I stated before, I’m also very taken with the customer service team, which I think is doing an exemplary job.

However, I do wonder how well the application scales when you get to that high order volume. The problem with most SaaS applications is that they usually do well with a small workload, but once you start receiving thousands of orders per month, the constraints of a shared server environment start to rear their ugly head. I will say this: if you’re a high volume business, I don’t think it’s a terrible idea to evaluate Ordoro under their 15-day trial. Setup time is minimal, and the simplicity of the app could be a boon if your company sees a lot of turnover in its employees.

If this review piques your interest at all, you can sign up for the free trial below.

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• Bio
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Jon Titterington

Writer at Merchant Maverick

Jon Titterington is a writer from Los Angeles, California. He first started working in tech in 2006.

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