Ordoro Review

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Date Established

July 2010

Location

Austin, TX

Pros

• Excellent customer service
• Numerous integrations
• Good dropshipping features

Cons

• Limited features on basic plans
• Some outdated documentation

Overview

Ordoro is a shipping and inventory application for small to medium-sized businesses. Designed for the web, this product is available to subscribers for a monthly fee under the Software-as-a-Service (SaaS) model.

Ordoro integrates with USPS, UPS, FedEx, DHL, and the Canada Post to quickly generate shipping labels and get your orders out the door. If you’re willing to pay a bit more each month, you’ll also be able to access dropshipping and inventory management features.

CEO Jagath Narayan, along with three of his friends, created the software while attending grad school at UT Austin. Their mission was to address the clutter, busywork, and general inefficiency that make backend tasks such a nightmare for companies. Ordoro has headquarters in Austin, TX, and the company is continually growing.

Enough background, though. If you’re reading this, you probably want to know if the software is any good, so let’s get to it.

Pricing

The plans are divided into two main categories: Basic and Pro. The Basic plans give you access only to Ordoro’s shipping features, while the Pro plans let you use features for shipping, inventory management, and dropshipping. Each step up in pricing allows you to ship more orders each month and gives you access to more advanced features.

Basic: Shipping Only

• Free
  • 50 Orders/Month
  • USPS, UPS, FedEx, DHL & Canada Post Shipping
  • 1 Sales Channel
  • 1 User
  • Email Support
  • Some Discounted Rates
• $25/Month
  • 700 Orders/Month
  • USPS, UPS, FedEx, DHL & Canada Post Shipping
  • USPS Best-In-Industry Rates
  • Unlimited Sales Channels
  • Unlimited Users
  • Unlimited Phone/Email Support
  • And More Basic Features
• $49/Month
  • 3,000 Orders/Month
  • USPS, UPS, FedEx, DHL & Canada Post Shipping
  • All Of The Above PLUS
    • Logos On Shipping Labels
    • User Permissions
• $129/Month
  • Unlimited Orders/Month
  • USPS, UPS, FedEx, DHL & Canada Post Shipping
  • All Of The Above PLUS
    • Multiple Ship-From Locations

Pro: Shipping + Inventory Management + Dropshipping

• $299/Month
  • 1,500 Orders/Month
  • 5 Sales Channels
  • 5 Users
• $499/Month
  • 4,000 Orders/Month
  • 7 Sales Channels
  • 7 Users
• Enterprise (Pricing By Quote)
  • Unlimited Orders/Month
  • Unlimited Sales Channels
  • Unlimited Users

Ordoro also offers a free 15-day trial. You’ll have to enter your credit card information to use this trial, but you aren’t billed until the end of the trial period.

Web-Based Or Locally Installed

The software is accessible via the web. There’s no need to download or install anything.

Hardware & Software Requirements

The only requirements are a web browser and an Internet connection.

Ease Of Use

As I mentioned above, Ordoro has a free 15-day trial available for all of their plans. In order to access this trial, you’ll need to hand over some basic information and a credit card number. You’ll only be billed if you continue using Ordoro beyond your free 15 days (remember to cancel your account if you don’t want to be charged). They also offer a free plan for merchants who ship fewer than 50 orders per month.

Ordoro’s interface is clean and simple. This doesn’t differentiate it from its competitors a whole lot, but I will say that, of the shipping solutions I’ve reviewed, this one skews the most towards minimalism.

A navigation bar at the top of the page displays the four main tools:

• Dashboard: Displays an overview of your account along with product updates from Ordoro.
• Orders: Stores all of your orders with filters for sales channels, tags, and date range.
• Products: View your products with their weights and package dimensions. Upgrade to Pro to use inventory management features on this page.
• Analytics: Assess your store’s stats. Filter those stats by sales channel and date. View top sellers, top customers, inventory stats, and more.

The workflow is pretty straightforward. During account creation, there’s a wizard that helps you link your account to whatever eCommerce platform(s) and marketplaces you’re using. Once you’ve successfully integrated these sales channels, the software will automatically sync any new orders you receive and push them into Ordoro for fulfillment.

I was pleased by how quickly Ordoro pulled orders from my connected Shopify account.

On the orders page, the user can select any pending sales orders (either individually or in bulk) and begin processing. Selecting an order will cause a shipping and return label generator to appear on the side of your screen.

You’ll just need to select your carrier, package type, and shipping methods to create a shipping label.

Head over to Ordoro’s settings page to set up your automation, integrate with third-party logistics providers, and more.

While Ordoro has a minimalistic dashboard, I didn’t find the workflow to be the most intuitive. However, after an initial learning curve, daily operations should feel natural.

Features

The software offers a host of tools in the following categories:

Shipping

• Batch Printing: Print hundreds of shipping labels and packing lists with one click.
• Organize Orders: Use tags and filtering to organize your orders automatically.
• Discounted Rates: Take advantage of discounts of up to 67% with USPS.
• Multi-Channel Capabilities: Download orders from multiple online stores and manage them on one admin.
• Shipment Tracking: Have your tracking numbers sent automatically to customers upon shipment.

Dropshipping (Available on Select Plans)

• Create Dropshipping SKU: Mark certain items as dropshipped products with custom SKUs.
• Dropship With Multiple Suppliers: Automatically split your orders to dropship from multiple suppliers.
• Vendor Portals: Use vendor portals to let your suppliers access and fulfill orders.

Inventory Management (Available on Select Plans)

• Sync Inventory: Synchronize your inventory across all your sales channels. Create “Master Products” to tie multiple listings to the same product. You can also track your on-hand inventory from multiple warehouses.
• Stock Thresholds: Set low stock thresholds to avoid overselling.
• Purchase Orders (POs): Generate and send POs to easily restock your products.
• Kitting: Use built-in kitting features to bundle products for sales.
• Analytics: View reports using built-in analytics tools or export your inventory data using CSV files.
• UPC Barcodes: Take advantage of UPC barcode support to simplify your inventory tracking.

The dropshipping option is pretty cool and gets a lot of love from Ordoro enthusiasts. Once it’s set up, all you need to do is approve an order and Ordoro handles the rest.

Reports

You can use Ordoro’s Advanced Analytics to view data for your online store and your shipping expenses. Here are a few of the different categories you can view:

Finances

• Total Revenue
• Revenue By Sales Channel
• Total Costs

Shipping

• Shipping Costs By Carrier
• Shipping Costs By Method
• Order Fulfillment Speed

Inventory

• Total On Hand Value
• On-Hand SKUs With The Most Value

Top Sellers

• Highest Selling Products
• Total Units Of Top Sellers Sold

Top Customers

• View Top Customers

Integrations & Add-Ons

Ordoro integrates with many popular software solutions. These integrations allow you to easily transfer information from your online store to Ordoro, from Ordoro to your accounting software, and more. Here is a list of a few of the software that can be integrated with Ordoro:

Sales Channels

• Shopify
• BigCommerce
• Amazon
• eBay
• 3dCart
• Magento
• Etsy
• LemonStand

Shippers

• FedEx
• UPS
• USPS
• Canada Post
• DHL
• Amazon.com Seller Fulfilled Prime

Fulfillment Services

• Fulfillment by Amazon (FBA)
• Shipwire
• RedStag Fulfillment

Accounting

• Intuit Quickbooks
• Xero

Point-Of-Sale (POS)

• Shopify POS
• Intuit Quickbooks
• Square

Ordoro integrates with many more software programs than those we’ve listed above. Check Ordoro’s complete integration list to ensure that your favorite software are connected.

There is also an API available, which you can use to develop custom connections to software not included in Ordoro’s integrations list.

Customer Service & Technical Support

Ordoro lets you access support through a range of channels. You can use the support center to find self-help resources, or you can contact Ordoro via phone or email for personalized support.

While I’m glad Ordoro gives their users support options, I am a bit disappointed with Orodoro’s Support Center. A few articles and videos are a couple years out of date.

Ordoro users absolutely love the company’s technical support. Users say they are able to reach a helpful representative quickly, and their issues are resolved in little time.

Negative Reviews & Complaints

Comment boards are flooded with positive reviews of Ordoro; however, I was only able to find a handful of negative reviews. So, I’ve come up with my own list of negatives for the software:

• Limited Features On Basic Plans: In order to access dropshipping, kitting, and inventory management features, you have to sign up for a Pro plan, which begins at $299/month. Other shipping software programs include one or two of these features in their basic plans, which are typically priced based on the number of orders merchants ship per month.
• Some Outdated Support Resources: While Ordoro has lots of documentation available, some of this documentation is out-of-date. Screenshots show Ordoro’s old admin panel, which makes getting started with the software a bit more difficult than it should be.

Positive Reviews & Testimonials

In general, Ordoro users are happy with the software. Here’s what they talk about most often on comment boards:

• Discounted Shipping Rates: Customers can receive up to a 67% discount on USPS shipping.
• Excellent Customer Service: Users report that Ordoro’s support team is friendly and speedy. You can expect a timely response to your concerns.
• Good Dropshipping Features: Ordoro’s dropshipping capabilities are especially popular with Shopify users. Dropshipping features (available only on Pro plans) let users automatically send orders to their suppliers. Vendor portals allow suppliers to access orders via a designated login.
• Many Integrations: Users like that Ordoro integrates with many popular software solutions. You can integrate with many sales channels and manage orders from all those channels in your admin.
• Free Plan Available: Smaller merchants can take advantage of Ordoro’s free plan. Keep in mind that this free plan is limited in functionality.

Security

The web application employs SSL (Secure Socket Layer) security for all web traffic. This means your data is encrypted and secure. Ordoro also allows users on higher level plans to set up user permissions, which you can use to grant different team members access to different parts of your admin panel.

Final Verdict

In general, we like Ordoro. The software is extremely easy to use–anyone who’s comfortable with a computer will be able to wrap their head around the software in an afternoon–and Ordoro’s customer service team seems to be doing an exemplary job.

My one reservation has to do with Ordoro’s pricing structure, which only grants you dropshipping features on the Pro level plans.

Overall, Ordoro is an excellent shipping solution for many merchants. If this review piques your interest, you can sign up for a free 15-day trial to test the software for yourself.

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Liz Hull

Liz Hull is an eCommerce Writer for Merchant Maverick. In her two years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

@liz__hull

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