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PinnacleCart Review

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PinnacleCart Review

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Date Established
Phoenix, AZ
Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

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    Stay away. We have been with them for over 10 years.. And They just keep Making Huge mistake, then they have the nerve to charge you and charge you again. Pinnacle cart is Not Pci compliant. and to make it so will cost you countless dollars as they make sure to charge you for any update or upgrade. Stay away. This Yea Pinnacle Cart had Several DDOS attacks and then that shut our site down during the holiday rush. they made no attempt to contact us, but had no problem sensing us a bill for Data usage during the attack that shut us down. This company is not honest and is not trustworthy.

      Curtis Gardner

      Organization Name: Triton Stalls

      We’ve been using PinnacleCart for years now and love it. Moved from another store builder and Pinnacle is a huge upgrade compared to what we we’re using before. Our listings have improved in Google and Pinnacle is directly responsible for this. Plus don’t charge you for every feature, it’s all included. I’ve noticed a couple of comments regarding their support, it’s been fantastic for us. Quick and informative responses on live chat, tickets and phones. I recommend them wholeheartedly to any business.

      • Organization Name: Triton Stalls

      This comment refers to an earlier version of this review and may be outdated.


      Pinnacle Cart is a great online store builder, but I liked it when it was usable on your own host, now it can only be used on its own servers, and somehow their support sucks, they contact you back in days even if something urgent is happening.


        This comment refers to an earlier version of this review and may be outdated.

        claudia cooper

        0 customer support on weekends! Pinnacle was hacked (as we later found out) the weekend before Thanksgiving and unable to forward online orders to us! Complete nightmare and no response on their end for 3 days.
        I am sitting here again waiting for any response through messages left, trouble ticket, live chat (non responsive), and multiple calls. 5 hours in and no response as Pinnacle overlooked to renew our SSL ticket that we paid for on 11/20. It is Sunday…

          This comment refers to an earlier version of this review and may be outdated.


          This just happened again This year to OCT – Dec of 2018 they were under a huge DDOS attack and made no attempt to contact anyone..

            Randy K. Curtin

            I tried their website and was not happy with the Admin end. I had a month-to-month payment schedule. Twice I asked them to cancel the account. They continued to debit my checking account. I had to threaten them with the Arizona Attorney General before they stopped billing me and refunded my money. I live in Arizona, so I could easily make good on my threat. These people have no shame!


              This comment refers to an earlier version of this review and may be outdated.


              Beware … support is not great … wait times on the phone are normally in excess of 20 minutes. You can leave a number and they will call you back (in the order in which your call is received), but this wait time has exceeded 5 hours. Email support is normally 10+ hours. Not a good deal if your cart is down. Billing is not accurate. When i renewed my hosting for my cart they cancelled my email support. Even though their home page says it’s included. This, of course, happened on a Saturday when nobody was there to take the call and resolve the problem. Lastly, their documentation is dismal. On a scale of 1-10, i’d rate them a 3 tops.

                This comment refers to an earlier version of this review and may be outdated.

                Hosted User

                Pinnacle cart is an “ok” SAAS product if you don’t know HTML and need to build a fast shopping cart with some additional features.
                They will provide support for you and if you are a re-seller to your costumer as well. Be aware because this service is part of their strategy to go after your customer by offering a better price to bill your costumer directly. As a company they are not loyal to their re-seller base that brings business to them. Be aware of this practice.

                  This comment refers to an earlier version of this review and may be outdated.

                  Greg Holland

                  Custom development:
                  I paid $38,000 for custom web development. Contract was signed in March 2013. Work was to be finished June 7th. By June 7th they weren’t finished. A couple weeks later Mike Rose announced they were all finished. (In spite of the fact that there was zero communication with me regarding the development). Lo and behold, they’d only done a small fraction of all the work. Mike said that “he didn’t know” the rest was supposed to be done. Whatever. They proceeded to do a sloppy job at the rest of the project. Mike Blum said they were pulling in extra resources to get the project finished asap. Well. It’s now the end of August and the whole project is still not finished. Just a few half-baked pieces here are there. My company is suffering very much since we have no website / no sales.

                  There seems to be no communication in the Pinnacle Cart company – not among staff, nor with clients. Everything about the project was laid out with Kyle in March in much detail. But when it came to do the work, Mike Rose seemed to be completely out of the loop. Furthermore, the supervisor Mike Blum outright admitted to me in a three-hour phone conversation that “he had no idea the amount of work that was involved; he thought that it was a simple matter of ‘design and data import’.” Well, good grief, for $38,000?!

                  Now let’s talk about design. It also took way longer than initial promises. The design staff couldn’t seem to get the elements necessary together. So many conversations with Valerie Jackson about how we would like things done. Emails with pictures to explain it. Online examples. It took them so many redos to finally get it more or less right. The Facebook and Twitter designs looked whipped together like something my 8-year-old nephew could have done – didn’t match the main site at all. The design was supposed to take 4 weeks. It’s now been 5 months and it’s still not done. I haven’t seen anything about the mobile site design yet.

                  Accounting department.
                  There is no way I can log in and see my history of charges. I contacted the accounting department and they email me to “log in and view history”. But there is nothing there when I log in. I had to finally send them a screenshot of their own log in page to convince them and they finally realized that indeed there is no “view history”. After that I just gave up and dug around in my Visa statements to figure it out myself.

                  Pinnacle has been a 6-month headache so far.
                  They’ve charged $38,000 and haven’t delivered
                  You have to hound them constantly: “Are you getting things done? Are you getting things done?”
                  They constantly promise: We should have something for you by this evening. We should have something for you by tomorrow.
                  I’ve had to make a new contract with a company called “” – I’m having a MUCH better experience with my new provider.
                  Meanwhile, PinnacleCart still hasn’t delivered, and we have begun legal proceedings with the bank to recover our losses.

                  Greg Holland – Ministry Ideaz

                    This comment refers to an earlier version of this review and may be outdated.

                    Lin H.

                    Sad to say but if you’ve got a fair number of products and if you sell the type of stuff that needs many photos you’ll be working hard on your image names. But the real deal killer is if you are already in business and are trying to migrate to Pinnacle.For Pinnacle, each image name MUST be the same name as your product. This is how they link the image with the product for display. Yes you can have multiple images but there is no way to upload these in bulk. And don’t let their support people fool you into thinking you can have a separate server with a link to the URL. Only one image per product.In my case I’ve got over 800 products, each with about four images. When I took the photos I did not rename them from my camera’s name. So image names are DSCF00145.jpg, DSCF00167.jpg, etc. Can you imagine renaming each one of these? It would be close to 4000 in my case.Still looking for a decent cart solution. Definitely not Pinnacle.


                      This comment refers to an earlier version of this review and may be outdated.

                      Wesley Soza

                      I completely understand your point of view, that’s the same thing that I encountered. It’s a bit complicated and for us not to get help as we need it really sucks. In my case they made me feel as if I wasn’t important. I moved on to IA Modules better, been with them for almost a year and a half now and really can’t complain because their support team was really helpful, they took their time to train me and teach me everything that I needed to know.

                        This comment refers to an earlier version of this review and may be outdated.

                        Jeffrey H

                        I’ve been a user of Pinnacle for less than a year. I agree that the startup is very easy. Templates are extensive and simple to work with. However, I have one major complaint that will have me move from Pinnacle. Bulk upload for products does not support attributes and modifiers. Tried to use Webgility for that and it too didn’t work. My POS is Qucikbooks. Pinnacle was happy to do customization for me, but the cost was too much for my small one shop business. Plus, didn’t think I should pay for a feature that they can then market.

                        I’m solving my problem by moving to a cloud based POS (which is why I’m at your site) that will integrate seamlessly with a shopping cart. By everything I see, Shopify is the choice for cloud based POSes.

                          This comment refers to an earlier version of this review and may be outdated.


                          am I wrong or Pinnacle had discontinued their licensed version? I can’t find it at their website and there is also no mentioning about this in their blog. I read some forums and people there say that license will be available only for re-sellers. Is it true?

                            This comment refers to an earlier version of this review and may be outdated.

                            Amad E.

                            You’re correct Ann. Pinnacle did discontinue their licensed version. Here’s the email I received from them…

                            Thank you for your interest in Pinnacle Cart. As a potential customer we wanted to make you aware of a change happening tomorrow. Effective end of business on Friday, March 15th, 2013, Pinnacle Cart, Inc., will no longer offer our licensed product to host the software on an external server.

                            The software industry has rapidly moved to SaaS (software as a service) model, and we are one of the last hold-outs offering a licensed product. Fortunately for you, this change will allow us to focus our messaging and efforts to supply you with industry’s best service and the rock star product you deserve.

                            In an effort to assist customers who prefer to use our licensed product, we have a great offer for you. If you purchase a license between now and 6pm MST on March 15th, you will have 120 days from the time of purchase to designate the domain name it will be installed on.

                            Although we have stopped selling the licensed version of our software directly we will continue to support those who currently own the license and maintain a support plan. Our hosted plans and pricing remain unchanged and can be seen here: hosted plans.

                              This comment refers to an earlier version of this review and may be outdated.

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                            Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.