See Top Picks

UltraCart Review

    Liz Hull

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.
Date Established
Chattanooga, TN
Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

We've done in-depth research on each and confidently recommend them.

We've done in-depth research on each and confidently recommend them.

To learn more about how we score our reviews, see our eCommerce Software Rating Criteria.


Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Michael Carper

    Organization Name: HRD Software, LLC

    I’m writing this review because of the one review I read here that said that UltraCart’s support is “TERRIBLE.” That’s just simply not the case.We moved onto UltraCart in mid-2017 and have been THRILLED with the quality of their platform and the responsiveness of their support staff – so much so that I have actually sent their support team gifts at Christmas.We have used several of the built-in integrations that they have and have worked with them to build a couple more integrations (which they subsequently offer to other customers). I don’t have a single complaint.I know they get 10,000 enhancement requests. I know full well how hard it is to manage priorities in the face of an endless request funnel. With that in mind – yes, I wish they had a few things that we need specifically… like Quickbooks Online integration, a POS front-end (so we didn’t have to use Square for our physical stores)… and I wish their site templates/themes didn’t have problems with canonical tags (which cause my SEO reports to have errors in them; I’ve learned to ignore it and hope that crawlers do too). But even for these things (that are likely rather unique needs for my business), the overall power, quality, and services provided can’t be beat.

    • Organization Name: HRD Software, LLC

    We started a migration from another cart to Ultracart. However we discovered that their support is TERRIBLE. They will sometimes be responsive, but at other times they simply do not respond to you. We had to abort the migration to them as a business cannot survive with a cart that doesn’t respond to support tickets and also doesn’t respond to emails asking for updates. There is definitely a gap in the market for a decent cart PLUS decent support.


      This comment refers to an earlier version of this review and may be outdated.

      Ken Rohla

      I’ve been using Ultracart for about 10 years now and I love it. It is not a cart for newbies, a solo entrepreneur, or small business with simple needs, it’s a highly customizable full feature cart, marketing, and bulk email system with fantastic integration with QuickBooks, fulfillment services, and online stores like Amazon, eBay, etc. It does have somewhat of a learning curve, not bad since you only need to learn the basics to get started, and it can grow with your business. I started as a one person shop and now my business is grossing about $1 million per year and Ultracart has grown with my needs. I still prefer Ultracart with its integration with QuickBooks, Amazon, and my fulfillment service to more expensive and complex systems like Infusionsoft and Ontraport. It integrates with email marketing systems like MailChimp, iContact, Aweber, etc. It comes with an app for downloading sales data into QuickBooks, including data from Amazon stores, eBay, and other external marketplaces, so it acts as a link between those systems and QuickBooks, fulfillment services, and email marketing systems.Their tech support, while not 24/7, is top notch because you get a live American quickly every time who knows what he’s doing because support reps are coders for the company. I have never had better support anywhere.As of Feb 2016, Ultracart has implemented what they call “Storefronts” which is a powerful but quickly implemented catalog based web site development platform. So if you have a lot of products, you can quickly create dynamically built product pages, and have your whole site up and running quickly. It’s also highly customizable if you need that.Shipping calculations in Ultracart are also highly detailed and customizable so you can very accurately calculate actual shipping charges for various carriers for an order to the penny. We beat our competition that way on shipping charges since most others over approximate charges and therefore overcharge.


        This comment refers to an earlier version of this review and may be outdated.

        Ken Rohla

        Review Update as of March 2017:We have fully implemented Ultracart’s Storefronts dynamically generated catalog based site, and it works very well, but does require significant time getting familiar with the interface. We have been able to do everything we want with the Storefronts interface because it is highly customizable; you can pretty much do anything that you would with a standard HTML/CSS site. The only thing we could not implement was Google language translator on our pages, however, Ultracart does provide it’s own translator, which unfortunately, they charge for each language translated based on the amount of text on your site.The biggest shortcoming in my opinion for Ultracart now is the lack of integration with accounting software other than QuickBooks desktop version for Windows only. I have spoken to Ultracart support several times over the years about providing APIs to at least QuickBooks online, and they always respond with “use our SOAP API to write your own interface.” This is becoming a major issue for my company since we are locked into using QuickBooks desktop on Windoze when there are much superior online accounting solutions available. We are also migrating to the Mac platform and their Ultrabooks app for downloading data to QuickBooks does not run on any platform other than Windows. Had we not spent so much time and money on our Ultracart site, I’d probably mirgate to Magento, Volusian, or some other cart that integrates with online accounting systems.


          This comment refers to an earlier version of this review and may be outdated.


          Very good article; do you have any recommendations for other shopping carts options? We have a website and only need shopping cart.


            This comment refers to an earlier version of this review and may be outdated.

            search marketing

            13 Frames, Flash nd AJAX ll share a common problem with big
            sites and eCommerce sites. This way you are actually minimizing the risk factors.
            But we can be search engine results page more difficult to use than others.
            This has to be optimized to get better ranking in search engine results page with regular additions.
            Generally major search engines play a vital role in the
            search results. Good keyword use tells search engines what your website has been online for a few products
            already in existence than none.

              This comment refers to an earlier version of this review and may be outdated.

            Comments are closed.

            We Want Your Feedback!

            Help us to improve by providing some feedback on your experience today.

            The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.

            Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

            Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

            Featured Free eCommerce Plan 🔥 Use Square to easily build ecommerce. Get a free website builder, online ordering, gift cards, in-store pick-up options, and dozens of other features for eCommerce and hybrid businesses. Get Started Free options available

            Sign up for the Maverick Newsletter

            • Please select topics of interest

            • We occasionally send out emails with special offers.
            • Hidden
            • This field is for validation purposes and should be left unchanged.