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Shopify Plus VS Magento Enterprise Cloud

    Liz Hull

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Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

We've done in-depth research on each and confidently recommend them.

We've done in-depth research on each and confidently recommend them.


Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.


    In my opnion, I don’t think this a fair and complete analysis. Both platforms serve their purpose and they focus on two different niche market. Shopify targeted demographics focuses on business owners who can start their business in minutes which includes cloud hosting.

    I would have loved to see you guide the reader in choosing their platform more carefully rather than saying one is the winner. For example, Magento is an open source platform and Shopify is not. Shopify is confined within their own liquid platform. Magento platform is scalable, while Shopify can be somewhat restricted. For example, as of 2019 Shopify has not implemented a one-page checkout, while Magento you have the option to do so.

    Magento ECE is gained towards mid-size to large companies, while Shopify primary focus was on the new age millennial entrepreneurs and innovators who wanted instant fast-pace service to suit their entrepreneur needs. Don’t get me wrong Shopify has done a great job to offer services that grow with the entrepreneur, but they are not a direct competitor to Magento. Shopify should’ve been more compared to Volusion and Big-Commerce seeing that it is their direct competition.

    When you look at Magento ECE portfolio you’ll see major brands like Benetton co, Nike, Ford, Land Rover, Tous, Canon, Vizio and Christian Louboutin were all users of Magento. Now that Adobe acquired Magento things are changing and these brands are integrating Adobe experience manager all which cost a house and 2 cars yearly to use.

    I think both platforms have their pros and cons. I enjoy what Shopify offers but you don’t get complete control like you would with Magento. Magento is not for the faint at heart. Magento is not user-friendly and 90% of the time requires an experienced professional to oversee the site. Also, Magento requires a good hosting provider because it is a powerhouse system. Most people who’re looking for something fast, user-friendly, economical and robust should go with Shopify and as the business grows then they can figure out their next steps. Shopify also has done a good job keeping their consumers by offering their Shopify-plus account.

    If you are a business owner who’s looking for complete control of their platform and looking to integrate some interesting functionalities, then Magento is the platform you should consider.

      ind roy

      great job; any similar comparison with bigCommerce. thanks again

        This comment refers to an earlier version of this post and may be outdated.

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      Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

      Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

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