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Shopify VS Big Cartel

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Shopify-vs-Big Cartel

A cloud-based shopping cart for the masses, I would consider Shopify (see our review) nothing less than a legend in the world of eCommerce. Shopify is the little Canadian start-up that could. They initially advertised their SaaS product by word of mouth and started earning a profit by 2008, three years after the company’s founding.

Today, more than 500,000 small and large merchants use the platform. Shopify’s client list includes big players like the Lakers Store and Black Milk Clothing. Not too shabby.

Big Cartel (see our review) is another web-based shopping cart service founded in 2005, but its course has taken a different trajectory than Shopify’s. By contrast, Big Cartel caters specifically to artists. But don’t discount Big Cartel as being small-time — nearly a million clothing designers, bands, crafters and other creative types use Big Cartel as their shopping cart of choice. Big Cartel has a sparse feature set and a DIY attitude, which you can get a sense of by visiting their website. Think of Big Cartel as the shopping cart solution for artists ready to move off Etsy and into their own web space.

Despite their differences, I think there is a good deal of overlap between Shopify and Big Cartel. Creative businesses are fans of both shopping carts. Both web-based shopping carts are easy to use, and Shopify offers lower level pricing plans that can also fit smaller merchants. So, even though Big Cartel is geared more toward smaller retailers, many small businesses and artists find Shopify a good fit as well.

A quick look at Shopify’s services

MobilePOSOnlineSocial Media
Mobile App + Free Card ReaderPoint of SaleOnline StoreSocial Media Selling
Get StartedGet StartedGet StartedGet Started
Low-cost POS for iOS and Android with free hardwareAll-purpose POS integrated with all sales channelsBuild a store or integrate with your current websiteSell on Facebook and other platforms
Starts at $9/monthStarts at $29/monthStarts at $29/monthStarts at $9/month
Free TrialFree TrialFree TrialFree Trial

Don’t have time to read an entire article? Take a look at our top rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Otherwise, read on for a complete breakdown of Shopify and Big Cartel.

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Web-Hosted or Licensed

Shopify and Big Cartel are both fully web-based shopping cart solutions.

Hardware and Software Requirements

Both Shopify and Big Cartel are fully web-hosted, which means you need nothing apart from a secure internet connection and a web browser (e.g. Chrome, Firefox, Safari) to access the software. Although you can use any operating system or browser to access either solution, all software runs best when you use the most up-to-date technology.


Winner: Big Cartel


Shopify offers a free, no-risk 14-day trial that does not require a credit card to access. You can cancel it at any time.

Big Cartel does not offer a free trial; however, you can get its most basic Gold package (5 products, 1 image per product, basic stats, basic customization, no discount code functionality) completely free of charge.


Shopify offers a $9/month Lite plan with very limited functionality. Shopify charges $29/month for its Basic plan, and the Advanced plan tops out at $299/month. Each step up in pricing includes more advanced features.

All of Big Cartel’s paid plans include the same features. Pricing depends on the number of products you want to list. Big Cartel’s 25-product Platinum plan is $9.99 monthly, and Big Cartel’s highest-tier Titanium plan is $29.99/month. On the highest level plan you can list up to 300 products.


Shopify charges transaction fees ranging from 0.5% to 2.0%, depending on your plan; these fees are waived if you use Shopify as your credit card processor via Shopify Payments. In addition, you’ll have to pay processing fees to your chosen payment processor.

Big Cartel does not charge any transaction fees. However, you are only given two options for online payment processing: PayPal and Stripe. Both charge their own processing fees, 2.9% + $0.30 for PayPal and 2.75% for Stripe.

Both shopping carts offer unlimited bandwidth and storage, so neither charges any hidden overage fees.

You can find complete details on plan pricing in our Shopify and Big Cartel reviews.

Ease of Use

Winner: Shopify

Both Shopify and Big Cartel are very easy to use, though Shopify comes out slightly ahead.

Getting started with the Shopify admin system is super easy, and you only need to complete four steps before you can start selling. Simply add your products, customize your theme, set up a domain, and enter tax and shipping info. Before your site goes live, make any necessary changes to your Shopify site in the easy-to-use live theme editor. (Of course, if you’re a seasoned retailer, you will also want to integrate add-ons such as Google Analytics, edit the HTML to create a custom theme, and add product descriptions and other shop information.)

Big Cartel is similarly easy to set up. Just upload your product images, set your prices, choose your domain, select a theme, and you are ready to sell. You can find setup information on Big Cartel’s Help pages, which cover topics like adding discount codes and digital products. Overall, I think the set-up process is pretty self-explanatory.

If you don’t want to mess around with code, themes are easy to adjust in Big Cartel’s WYSIWYG editor, but as with Shopify, you also can customize the code via HTML, CSS and JavaScript editing.

Both services are quick and easy to set up, but on the whole, I find that Shopify’s superior user interface makes Shopify’s set-up process run a little smoother. In addition, Shopify’s larger feature set makes their usability more impressive overall.

Product Features

Winner: Shopify

Shopify’s exhaustive feature set includes virtually everything you could need to create your eCommerce website; I can definitively declare Shopify the winner in this category. Here are just a few of these features:

  • 60 professional themes
  • Unlimited products
  • Unlimited bandwidth
  • Full HTML and CSS access
  • Mobile POS (allowing brick-and-mortar stores to sell from a mobile device)
  • Integrates with major shipping carriers
  • SEO marketing features, including built-in analytics and easy Google Analytics integration
  • Coupon code generation
  • Import/export products using CSV files
  • Inventory management
  • Customer profiles
  • Gift cards
  • And many more…

You can find any additional features in the Shopify App Store. You should note, however, that advanced features such as abandoned cart recovery and gift cards are not included in the lower plans, and that add-on apps are not free. So, all these cool apps might cost you a pretty large chunk of change.

When comparing Shopify to Big Cartel, you’ll quickly see that Big Cartel has a sparser feature set. Here are some of Big Cartel’s best features:

  • Thirteen simple themes
  • HTML and CSS customization at all paid levels
  • WYSIWYG editor
  • Up to 300 products
  • Unlimited bandwidth
  • Integrated Google Analytics
  • Inventory tracking at all paid levels
  • Ability to create discount codes
  • Ability to list items as “sold out” or “coming soon”
  • Seamlessly integrated Facebook app to add your store to your business’s Facebook page
  • Order management tools including ability to export order history to CSV
  • Mobile admin app for iPhone

Web Design

Winner: Shopify

Shopify’s web design is one of the platform’s strongest points. Shopify has 60+ beautiful, professionally designed themes to choose from, you can easily customize the look of your theme in the intuitive live theme editor or edit the raw files with the CSS/HTML editors. In other words, it’s easy to create a beautiful online store using Shopify, whether you’re a novice webmaster or hardcore developer.

Big Cartel’s themes are also easy to edit, either by using the simple editor or by editing the raw files. However, the free design options are limited to thirteen customizable themes. Using the editor, it’s a cinch to change colors, logos, and fonts—Big Cartel actually has a wide range of fonts to choose from. But when it comes to using anything other than the basic themes, you’re pretty much on your own. I guess whether this would work for you comes down to how customized you want your website to be and or whether you’re willing to hire a developer to make that happen. Visit Big Cartel’s Help pages for some guidance on design.

Integrations and Add-Ons

Winner: Shopify

Shopify’s app store has 1500+ integrations, once again blowing Big Cartel out of the water. The store includes add-ons ranging from inventory and shipping integrations to marketing and social media tools. Shopify’s iPhone and Android apps are also well reviewed. The negative side of all these useful Shopify add-ons and integrations is that they can really add up, meaning that the cost of creating your perfect store on Shopify might break your budget if you’re not careful.

Big Cartel provides far fewer apps and integrations than Shopify, but a couple cool things to check out are the Facebook app that allows you to integrate your shop into your established Facebook presence and the iPhone admin app. If it’s important for you to have a strong app for mobile POS purposes and to manage your store on your phone.

Payment Processing

Winner: Shopify

Shopify is compatible with more than 100 gateways, including all of the most popular options. There is a very good chance that Shopify will work with your credit card processor of choice. Shopify also offers its own in-house credit card processor, Shopify Payments. If you use Shopify Payments, you won’t have to pay those 0.5%-2.0% transaction fees on your monthly plan (though you will still have to pay payment processor fees).

Big Cartel uses PayPal and Stripe for online payment processing, which can be somewhat limiting. Customers won’t need a PayPal account to make payments, as PayPal allows you to process credit card payments from customers who don’t have accounts. However, you must have a business PayPal account in good standing to use Big Cartel.

For help navigating payment processor options, visit our Merchant Account Comparison page or request a consultation.

Customer Service and Technical Support

Winner: Shopify

Shopify’s 24/7 customer and technical support is hard to beat. Shopify offers live chat support, email support, a support center, and a discussion forum in addition to their eCommerce University online support resources. You also have access to invaluable phone support. You can find Shopify on Facebook and Twitter.

As with just about all of Big Cartel’s services, customer support options are limited and somewhat bare-bones. Big Cartel offers email support during business hours, but they have no phone or even chat support (bummer). However, they do respond to customer inquiries on Twitter (@bigcartel). Pretty much the only other support channel is the help site.

Negative Reviews and Complaints

Winner: Shopify

Both Shopify and Big Cartel have some common complaints. Here are the most frequent ones for each service.

Shopify customers dislike the following:

  • The cost of add-ons and transaction fees makes the shopping cart too expensive.
  • Some developers don’t like Liquid templating language for editing raw files.
  • Shopify still charges transaction fees along with monthly subscription payments.

Here are a couple common complaints about Big Cartel:

  • You can only list up to 300 products, even on the highest plan.
  • There is no automatic shipping calculator.

While there are negative reviews of both shopping carts, reviews from customers who’ve tried both services generally had fewer complaints about Shopify and ultimately chose Shopify over Big Cartel.

However, one common complaint about Big Cartel in the past — that there was no search function to help customers locate products in your storefront — is no longer an issue, as Big Cartel has recently added a search product function.

If you want to search for other complaints about Shopify and Big Cartel, try Googling Shopify/Big Cartel reviews, Shopify/Big Cartel complaints, Shopify/Big Cartel comments, Shopify/Big Cartel scam, Shopify/Big Cartel testimonials, etc.

Positive Reviews and Testimonials

Winner: Shopify

Here are the most common reasons customers praise Shopify:

  • The software is amazingly easy to use.
  • Shopify offers many beautiful themes.
  • Shopify provides strong customer support.

Meanwhile, happy Big Cartel customers appreciate the following:

  • It is easy to integrate Big Cartel’s shopping cart with the rest of your site.
  • Big Cartel is a great alternative to selling on Etsy.
  • Big Cartel offers extremely cheap plans, including a free plan.

While Big Cartel is the cheaper solution and does have a few unique features, I found that most people who tried both services prefer Shopify’s services — although they wish they were available at Big Cartel’s prices.

For what it’s worth, on Shopify’s website, you can also find some testimonials from ex-Big Cartel customers who now use Shopify (As you might guess, only reviews praising Shopify as the better service are included).

Shopify VS Big Cartel: Final Verdict

Winner: Shopify

Shopify and Big Cartel are both solid cloud-based shopping cart solutions. Since their foundings in 2005, each business has acquired hundreds of thousands of satisfied customers. Nevertheless, when comparing the merits of each service, I think it is safe to say that Shopify is the winner.

Shopify is a better service when it comes to just about every key factor, from ease of use to web design. It offers more themes, more apps, more features, a better admin interface, superior customer support, and more payment options.

Big Cartel does have a cool hipster attitude that young artists (and iPhone users) might find attractive, but the only measure by which Big Cartel clearly ranks better than Shopify is its lighter price tag. While affordability is no small thing, this situation leaves me no choice but to employ the hackneyed saying, “You get what you pay for.” Yes, Shopify costs more than Big Cartel, but it will likely result in a higher ROI.

Although Shopify wins the Gold from me, starving artists who want to launch an online store should consider using Big Cartel’s free “Gold” plan to get a small web store up and running. For businesses and individuals with more capital to invest, Shopify will provide a better user experience.

You can try out Shopify’s shopping cart by starting a free two-week trial. Or, sign up for Big Cartel’s free, no-risk Gold plan if you want to see if this service might work for you.

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Shannon Vissers

Shannon Vissers

Shannon is a writer and editor based in San Diego, CA. Shannon attended San Diego State University, graduating in 2005 with a BA in English. She is the former editor-in-chief of SteelOrbis, an online trade publication. Shannon has also published articles for LIVESTRONG.COM, eHow, Life'd, and other websites. She has been with Merchant Maverick since 2015, writing about POS software, small business loans, and financing for women entrepreneurs.
Shannon Vissers
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    I’m a shopify user for the moment, but would like to correct that big cartel does have a search product function now.

      Jessica Dinsmore

      Thanks for the info Kaytee! We’ll look into it, and update the post accordingly.


        I can tell you myself that Shopify became a scam of a business for us. We had been using them for over 2 years happily when all of the sudden within 24 hours they decided to cancel our Shopify payments options because they don’t support any products that make a health claim – like improved skin, whitening solutions, etc. They then told us that it would be too hard to move our entire store from them so we had the option of keeping it all there and getting on a new payment gateway – which they will take another 2% of. Not only did they give us 24 hrs to find a new service, they didn’t bother to consider that it would cripple our store and most services take 7-10 days to set up. I am furious and depressed and now wish that I had read the fine print – because you have to basically sell dirt in order to trust that you wont be shut down without notice. On top of that, the person who alarmed us that we were going on hold has yet to reply to one message or voicemail. Shopify you disappoint us so. Big Cartel – happy to be a partner as I least you don’t leave the lie in the fine print.


          Hi shannon,
          I just read your article and comparison of shopify and big cartel. It was written about 2 years ago, is there any chance that you could do and update on these two sites, so people that are trying to decide what to do have all the up to date information? Thanks, Donna


            you should update that bigcartel also accepts credit cards as i think that is pretty significant. I also found it incredibly easy to set up and have experienced very good customer service, however I think they need a text or live chat feature, but for the little i have needed to contact them i think it’s worth it for the savings.


              Thank you for such a great comparison. It was an excellent review and very informative.
              Exactly what I was looking for. Thank you.
              Best Regards,

                Shannon George

                Hey Tim, thanks for reading!

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