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Shopping Carts 101: How To Choose A Shopping Cart For Your Business

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Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

We've done in-depth research on each and confidently recommend them.

We've done in-depth research on each and confidently recommend them.

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3 Comments

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    HEIDI

    Thank you for such a wonderful site, this page, this article, and more. I have been looking for some advice as I prepare to start my website/store/blog, more…etc. I have been overwhelmed by the amount of information I am trying to ingest while still working full time; however, when one has a dream they continue to work at it. The information here has been some of the best I have come across for many reasons, and one of the largest reasons for myself has been a wonderful writing style which has been informative, to the point, and if I may say eloquently put. I often find myself lost in what I believe to be mirror blogging where others are simply stating what they’ve seen reviewed on and rewrite it in their own words, which wastes my time & respect as I have up to this point been searching and searching for some more than basic information, yet not so deeply drawn out in rhetoric I cannot relate to or care about that I soon begin to fall asleep or become sidetracked with an advertisement in their sidebar. My experience here this evening has been quite informative and time well spent. (Originally I was drawn here as I’ve been searching for answers to find a shopping cart or merchant who handles digital downloads for a price I am comfortable with and is upfront with their abilities and their costs overall. I’ve found it exhausting with learning the extensively hard way exactly what it is I need to be looking out for. I realize we don’t all wear the same shoe, and I understand people are trying to sell a service and lure you in with an advertisement, but it’s sad how many are without judgement or morals in their bait and switch. Admittedly, I do believe their are many reasons for such communication extremes and there always will be in every aspect of life. I am fully worn out with trying to keep all of this straight and it doesn’t help with the multitude of terms being used for the same subject, e.g. merchant, cart, store, marketplace, etc… Lastly, my largest blunder has been in searching for just one and only one cart to handle all of my needs and handle digital downloads with only one monthly fee and without the addition of a second fee from a partnership with another company handling the digital downloads. I believe after this evening and in large this article and several others on this site I have finally freed my mind of several questions, multiple confusions and I know exactly where I plan to come from now on for future help and resources. Thank you for spending all the time you have on a wonderful site and for sharing a wealth of informative research and knowledge with me!

      Windon H Prince

      Have you heard of a Merchant account setup that gives you $300.00 to sign up with them? I though that this sounds to good to be true. The name of the company is EMI Solutions Inc. They called me today and made this great offer and also said that my transaction fee would only be 0.50% plus 0.25 cents per sale. I have not ever heard of anything like this. I am going to be talking with the engineering department in the morning for them to try to sign me up. I went to there website and it looks great. They also said that there is no monthly fees. I don’t know about this. I am using Paypal as my merchant account and shopping card and it does great plus I have a debit card from Paypal to have instance access to my money. They bad thing about Paypal is the fees are high which effects my bottom line and I would like to have the $300.00 dollars you know.

        This comment refers to an earlier version of this post and may be outdated.

        Tom DeSimone

        Hi Windon,

        EMI Solutions Inc. is an independent reseller for Total Merchant Services. The rates you describe are not possible, unless they are charged on top of interchange, in which case they are very, very expensive. There is no such thing as free money in this industry. If they actually do give you $300, you can count on them getting it back many times over as quickly as possible. Personally, I don’t like the look of their marketing.

        If you’re looking to lower your processing costs, I’d recommend getting quotes from companies that offer interchange-plus pricing. Dharma MS, Helcim, and CDG commerce are all good starting points. They won’t offer you free money, but your savings will add up to way more than $300.

        Good luck, and let us know how it goes!

        -Tom

          This comment refers to an earlier version of this post and may be outdated.

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