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Should I Use Yelp For Business Owners?

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Wesley Kriz

Wesley Kriz

Writing from the Pacific Northwest (read: the Best Coast), Wesley graduated from George Fox University in 2014 with a degree in History, then again from George Fox in 2016 with a Masters of Arts in Teaching. He has been writing about project management for 2 years, and keeps a running list of wacky software brand names; seriously, it's wild out there.

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6 Comments

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    Steve

    I used Yelp as a consumer and believed that it was a good service until I listed my business on it, then my thinking completely changed. I filled out the free information, because that is all I wanted, and then the phone calls started coming in. I had created a phone monster! Not only was I told by yelp that the free listing would not get me the results I wanted and that I did not understand my customers or how to promote my business. After about the 5th call I let the guy explain how it would work to be a paid Yelp customer and after about an hour he was ready to sign me up. I ask how I would get my billing statement for this amazing service and he said there wasn’t one it would come out each month in a Credit Card draft. At this point, if I could have reached him through the phone I would have slapped him once for every minute he had me tied up on this stupid call. O, and he said they can’t estimate what the cost would be each month because their system had too many variables. Who runs a company like this. This is one of the biggest scams the business culture has ever known. It May be okay for restaurants, but I would not pay to have your business listed.

      John M

      Yelp should not be trusted, nor will not be the savior of your business. It is a platform for the, permanently disgruntled, the unhappy and mentally ill to complain and costs a lot of money if you upgrade…for what? Stick to time-proven basic business strategies like excellent customer service and you’ll never think about Yelp. I’ve been harassed by countless young Yelp salespeople trying to tell me how to run my successful business….remarkable insolence. I avoid their calls as much as possible.

        Robert W Biernacki

        Yelp was horrible. The salesperson pushed me into clicking the box to proceed. After promising to get back with me to fix our pages before moving forward. I never heard form anybody. The next thing I knew, they had charged my credit card for approx. $900. I spoke to Yelp 3 times; They admitted they were very unprofessional, admitted their people were overworked, and were not suppose to make promises about doing stuff. However to bad, I got sucked in, and they were not able to do anything. What a waste of money. Pass the word, They just want your money, don’t really care. And it’s ok that they don’t do what they said they would. I can’t run my business that way. But I guess the big company can……

          Sam

          IMO, if I want to get found online and boost my business, I don’t think going with Yelp would be the first thing I’d do. (No disrespect re: this article, btw. I’m just kind of piggybacking on it).
          I would rather concentrate my efforts with increasing my online presence in Google search both locally (my geographic area) and organically. Here’s why: In 2018, it has been recorded that 2 Trillion searches PER DAY were made in Google. The best way to do that (and stay WELL within budget!) is to not only have a great-looking and user-friendly website that’s both fast, efficient, and optimized for search engines; but I’d want my GMB (Google My Business) listing to be optimized as well. When you need a plumber or electrician, for instance, do you say “Let me Yelp them” or do you say “Let me Google them”? Same applies to restaurants, shops, etc. So, when I see a properly-optimized GMB listing in the search results page, it will allow me to see the business name and contact info, reviews, photos, videos, links to the website & social media, questions, and answers left on there by actual people – basically, more than enough info to help me make a well-informed decision. And I get to see all this before even thinking about going to Yelp. The best part of this (for business owners)? Google doesn’t charge a dime to list a business with them. Great article, though! 🙂

            This comment refers to an earlier version of this post and may be outdated.

            Cheri

            Yelp for Business is a scam, IMO! They fleeced me $800 for two months. Setting an ad campaign, their rep showed no concern for my stated budget. I clearly told them I could not afford even $100/month in advertising; then I foolishly depended on them to guide me. I was a babe in the woods. If you use this service, understand very clearly what charges will be, and follow your reports closely. I paid $7 per up to fifteen clicks per day, with the clicks most often not pertaining to my specific service. Stay away from Yelp for Business ad campaigns if you are on a small budget!

              This comment refers to an earlier version of this post and may be outdated.

              Jorge

              I whole heatedly agree with Cheri. I also specifically told them I was willing to try for 10 days. At no point did the salesperson tell me it was my responsibility to stop the campaign. After 30 days I see I am still getting referrals and call to find out I am indebted to them for over $699. I try calling and emailing, did not get any response. Eventually they did send me an email I did not see and refused any refund because in the terms and conditions it stated it was my responsibility to stop the advertising.
              Stay away from Yelp business and only use it with buyer beware.

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