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Should I Use Yelp For Business Owners?

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Wesley Kriz

Wesley Kriz

Writing from the Pacific Northwest (read: the Best Coast), Wesley graduated from George Fox University in 2014 with a degree in History, then again from George Fox in 2016 with a Masters of Arts in Teaching. He has been writing about project management for 2 years, and keeps a running list of wacky software brand names; seriously, it's wild out there.
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    IMO, if I want to get found online and boost my business, I don’t think going with Yelp would be the first thing I’d do. (No disrespect re: this article, btw. I’m just kind of piggybacking on it).
    I would rather concentrate my efforts with increasing my online presence in Google search both locally (my geographic area) and organically. Here’s why: In 2018, it has been recorded that 2 Trillion searches PER DAY were made in Google. The best way to do that (and stay WELL within budget!) is to not only have a great-looking and user-friendly website that’s both fast, efficient, and optimized for search engines; but I’d want my GMB (Google My Business) listing to be optimized as well. When you need a plumber or electrician, for instance, do you say “Let me Yelp them” or do you say “Let me Google them”? Same applies to restaurants, shops, etc. So, when I see a properly-optimized GMB listing in the search results page, it will allow me to see the business name and contact info, reviews, photos, videos, links to the website & social media, questions, and answers left on there by actual people – basically, more than enough info to help me make a well-informed decision. And I get to see all this before even thinking about going to Yelp. The best part of this (for business owners)? Google doesn’t charge a dime to list a business with them. Great article, though! 🙂


      Yelp for Business is a scam, IMO! They fleeced me $800 for two months. Setting an ad campaign, their rep showed no concern for my stated budget. I clearly told them I could not afford even $100/month in advertising; then I foolishly depended on them to guide me. I was a babe in the woods. If you use this service, understand very clearly what charges will be, and follow your reports closely. I paid $7 per up to fifteen clicks per day, with the clicks most often not pertaining to my specific service. Stay away from Yelp for Business ad campaigns if you are on a small budget!

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      Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

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