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Should I Use Yelp For Business Owners?

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Wesley Kriz

Wesley Kriz

Writing from the Pacific Northwest (read: the Best Coast), Wesley graduated from George Fox University in 2014 with a degree in History, then again from George Fox in 2016 with a Masters of Arts in Teaching. He has been writing about project management for 2 years, and keeps a running list of wacky software brand names; seriously, it's wild out there.
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    Sam

    IMO, if I want to get found online and boost my business, I don’t think going with Yelp would be the first thing I’d do. (No disrespect re: this article, btw. I’m just kind of piggybacking on it).
    I would rather concentrate my efforts with increasing my online presence in Google search both locally (my geographic area) and organically. Here’s why: In 2018, it has been recorded that 2 Trillion searches PER DAY were made in Google. The best way to do that (and stay WELL within budget!) is to not only have a great-looking and user-friendly website that’s both fast, efficient, and optimized for search engines; but I’d want my GMB (Google My Business) listing to be optimized as well. When you need a plumber or electrician, for instance, do you say “Let me Yelp them” or do you say “Let me Google them”? Same applies to restaurants, shops, etc. So, when I see a properly-optimized GMB listing in the search results page, it will allow me to see the business name and contact info, reviews, photos, videos, links to the website & social media, questions, and answers left on there by actual people – basically, more than enough info to help me make a well-informed decision. And I get to see all this before even thinking about going to Yelp. The best part of this (for business owners)? Google doesn’t charge a dime to list a business with them. Great article, though! 🙂

      Cheri

      Yelp for Business is a scam, IMO! They fleeced me $800 for two months. Setting an ad campaign, their rep showed no concern for my stated budget. I clearly told them I could not afford even $100/month in advertising; then I foolishly depended on them to guide me. I was a babe in the woods. If you use this service, understand very clearly what charges will be, and follow your reports closely. I paid $7 per up to fifteen clicks per day, with the clicks most often not pertaining to my specific service. Stay away from Yelp for Business ad campaigns if you are on a small budget!

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