The Top 5 Constant Contact Alternatives &amp; Competitors

Get Started with SendinBlue

With generous plan features, SendinBlue ranks as the best free email marketing software for businesses that have large contact lists. You’ll get unlimited storage, substantial email volume, and even advanced segmentation features on the free plan.

As far as features, the responsive design tools and the built-in image editor is head and shoulders beyond what’s in many email marketing software platforms. SendinBlue’s automation and segmentation features provide the tools to run a targeted campaign

The free plan with SendinBlue is remarkably generous and offers many features including unlimited contacts, customizable sign-up forms, transactional email, and even email support.

Jumping up to the Lite plan starts at $25/month and gives you unlimited daily sending limits in the campaign and transactional platform, and again, you pay the same no matter how many contacts you have. Check out our full SendinBlue Review for our complete pricing and feature list.

Sendinblue Website Capture 2020

Pros

Advanced segmentation on the free plan
Generous templates
Robust features

Cons

Limited integrations
Phone support not on all plans

2. Benchmark - Most Comfortable Learning Curve

Benchmark Email

Get Started with Benchmark Email

Benchmark is an affordable option with a low learning curve. It is best for businesses that are serious about their image in email campaigns and don’t want to compromise on the finished product.

Benchmark brings the heat to this email marketing battle with hundreds of templates. When you combine the template library with survey and video support, throw in the option for dedicated email servers and a wealth of integrations, and Benchmark enters the fray in full force. Benchmark also provides you access to a code editor to tweak your emails precisely, if you have the coding skills to make it work.

In terms of ease-of-use, Benchmark is as straightforward as you could wish for. Many email marketing options these days go out of their way to lower the learning curve for their products, but that does not diminish Benchmark’s achievement with the pure usability of this app. When I tested it, it felt a bit like the digital equivalent of sinking into your favorite chair — it was that comfy.

Benchmark is consistently more affordable than Constant Contact. You’ll find a full-featured free plan as well as the first paid plan starting at $13.99/month. To learn more about Benchmark’s features, user reviews, and pricing plans, check out our full Benchmark Review.

Benchmark Website Capture 2020

Pros

Easy-to-use platform
Excellent value
Excellent customer service

Cons

Occasional bugs reported
Limited sign-up form options

3. Mailchimp - Most Bang For Your Buck

Mailchimp

Get Started with Mailchimp

Mailchimp offers a robust feature set for a comparatively low cost, and we think it provides the best bang for your buck. With timezone-based sends, geolocation reporting, and integrated custom forms, users have quite the toolset with Mailchimp. Add into that excellent automation with an extensive library of pre-written scripts, and it is no surprise that Mailchimp is one of the most recognized email marketing software companies on our list.

It also helps that this app is a joy to use. In terms of ease-of-use, Mailchimp is nearly peerless, with a fantastic email builder that practically begs users to put together campaigns. With a plethora of integrations and add-ons as well, it seems unlikely that you will need anything you can’t find there.

Cost-wise, it’s one of the best values out there. The cost does increase with your list size and as you add features, but Mailchimp provides quite a few options when it’s time to scale. Mailchimp offers a generous free plan with paid plans starting at $9.99/month, which includes A/B testing and free 24/7 email and chat support. For full pricing and feature information, check out our full Mailchimp Review.

Mailchimp Website Capture 2020

Pros

Easy to use
Low monthly cost
Advanced marketing features

Cons

Costs increases with subscribers
Limited customer support

4. HubSpot - Best For Industrious Marketing Goals

HubSpot CRM

HubSpot is best for companies looking for both marketing/CRM tools and that have the budget to spend on the robust features they need to grow.

HubSpot is a ginormous platform built for industrious marketing needs. You can access email marketing features through the Marketing or the CRM silos. If you’re already a customer of CRM Starter, you’ll have access to some of the basic email marketing features and can send up to 2,000 emails a month. When you upgrade to Marketing Hub Professional or Enterprise, you’ll unlock features like A/B testing, time zone sending, and Smart content. You can also create custom email templates and have a lot more freedom in the look and feel of your email campaign.

The Marketing silo works a little bit differently. Starting at $50/month, you’ll only get 1,000 contacts, which we think might be a little steep unless you consider the full-featured marketing tools that come along with it. For those who are just starting out or who have modest budgets and goals, another option on our list might be best.

HubSpot Marketing features include quite a lot at the Starter level:

Landing pages
Ad management
Live chat Conversational bots
Forms
List segmentation
Email health insights
Ad retargeting
Form follow-up emails

The feature list is inspiring to say the least, but we don’t love that the next plan up jumps to $800/month.

Hubspot is for the mid to large size company that’s going to devote the resources to a complete marketing landscape. To learn more, check out, Are HubSpot’s Inbound Marketing Services Right For You?

Hubspot Web Capture 2020

Pros

Feature-rich plan
Powerful marketing tools
Trusted by consumers

Cons

May be cost-prohibitive
Learning curve

5. ActiveCampaign - Most Advanced Capabilities

ActiveCampaign

ActiveCampaign is one of the most comprehensive and advanced email marketing apps best for companies ready to seriously target growth.

While most email marketing software options these days provide some level of automation, few take the concept quite as far as ActiveCampaign. Despite the steep learning curve, most users report feeling empowered to use the advanced features from ActiveCampaign because of extensive customer support options. Both self-service and in-person options receive high marks of appreciation from users — there are many features to master here, none of them seem entirely out of reach.

One of the best things about ActiveCampaign is the value that it represents. It is a consistent surprise that so many advanced features are offered here for its price. The Lite Plan starts at $9/month and includes unlimited email sending, 500 automation recipes, marketing automation, and more. For more on pricing and features, check out our ActiveCampaign Review.

Web Capture Of Active Campaign 2020

Pros

Numerous Features
Excellent Automation Tools
Integrated CRM

Cons

Steep Learning Curve
Cost Increase With Subscribers