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Find A Better Fit For Your Shop With These 8 Shopify Alternatives

    Kate Hoots
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Shopify may seem hard to beat when you’re looking for an all-inclusive eCommerce platform. There are plenty of good reasons why Shopify is an industry leader. The platform’s flexible and scalable tools are easy to use, and a subscription includes web hosting and security. Shopify is competitively priced and offers countless integrations, while the platform itself can accommodate almost any kind of business as it grows. Is it any wonder that Shopify competitors often seem to come up short?

Here’s the thing, though. Shopify may be the most popular option out there, but that doesn’t mean it’s the best option for every user. There are other sites like Shopify that may fit your business better. In fact, for many users, Shopify misses the mark in some key ways. Add-ons and integrations are necessary for most users, because Shopify’s built-in functionality is limited. Those add-ons can get costly. While many users give customer support options high marks, at times the system gets overloaded. More importantly (for many), Shopify charges transaction fees on every sale you make on the platform — unless you use Shopify Payments to process your transactions. That takes a bite out of profits that many merchants can’t afford. And let’s not forget about Shopify’s product restrictions. If you’re selling certain products, you won’t find a welcome there.

If you’re looking for Shopify alternatives, for these reasons or any other, you’ve landed in the right place. This post will explore some alternatives to Shopify that just might provide a better option for building your eCommerce business.


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Best overall Shopify alternative with the best built-in eCommerce features.
Best overall Shopify alternative with the best built-in eCommerce features.

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Best fully-customizable open-source Shopify alternative.
Best fully-customizable open-source Shopify alternative.

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Best cloud-based option with stronger features than Shopify.
Best cloud-based option with stronger features than Shopify.

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Best eCommerce software with multiple hosting options.
Best eCommerce software with multiple hosting options.

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Best free Shopify alternative.
Best free Shopify alternative.

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Other Featured Options:

  • WooCommerce: Best Shopify alternative for eCommerce sites with blogs.
  • Zoey Commerce: Best Shopify alternative for B2B and wholesale.
  • PrestaShop: Best Shopify alternative for international selling.

Read more below to learn why we chose these options.

The 8 Best Shopify Alternatives

There are plenty of Shopify alternatives for those looking for an eCommerce platform. Not every Shopify-like platform deserves your attention, though. That’s why we’ve put together a list of the best Shopify alternatives that provide great eCommerce tools and value for your money including BigCommerce, 3dcart, and more.

1. BigCommerce


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Best overall Shopify alternative with the best built-in eCommerce features.

The folks at Texas-based BigCommerce have built one of the most robust SaaS eCommerce platforms available. We gave BigCommerce a 5-star rating and consider this shopping cart a strong choice, particularly for high-volume businesses. It is packed full of features and its pricing is comparable to Shopify’s.

Known for its strong features, ease of use, and quality customer support, BigCommerce definitely deserves your consideration as a Shopify alternative. There are some limits to your ability to customize your eCommerce site, and we wish that BigCommerce didn’t automatically bump you up to a pricier subscription level once your revenue hits a certain point, but overall, BigCommerce is a winner.


  • No transaction fees
  • Loads of built-in features
  • Numerous integrations
  • Easy to use
  • Single page checkout


  • Limited customization
  • Customer support can be inconsistent
  • Revenue caps on plan levels


BigCommerce offers three paid plans ranging from $29.95/month to $299.95/month. You can choose to pay on an annual or monthly basis. Naturally, the pricier plans offer more features. BigCommerce also offers an Enterprise plan with features tailored for enterprise-level businesses.

One thing that separates BigCommerce from Shopify is each plan’s built-in revenue caps. If your company’s revenue exceeds your plan threshold, you will automatically be bumped up to the next-highest level plan. You’ll gain access to more advanced features, but it would be nice if the choice were yours and not BigCommerce’s.


Screengrab of BigCommerce online store

BigCommerce serves up loads of well-designed features, and more are being added all the time. Compared to Shopify, a larger proportion of BigCommerce’s features are offered in-house rather than as integrations (though BigCommerce does offer a sizable third-party app collection as well)

Here are just some of what BigCommerce has to offer:

  • Product options and unlimited variants
  • Inventory management
  • Digital products
  • Multiple storefronts
  • Social media integrations
  • Native POS
  • Built-in blog
  • Faceted search
  • SEO tools
  • Abandoned cart saver
  • One-page checkout
  • Dropshipping features
  • Stored credit cards
  • Automatic tax calculations
  • Free advanced shipping features
  • Multi-currency and multi-language

Of course, some of these features are reserved for those with a higher-level subscription.

BigCommerce VS Shopify

BigCommerce is better than Shopify if:

  • You don’t want to pay transaction fees
  • You want an eCommerce platform with more out-of-the-box features
  • You have the skills (or a developer) to edit BigCommerce templates with code

The big advantage BigCommerce has over Shopify is that BigCommerce does not charge its own transaction fees. With Shopify, you’ll be paying anywhere from 0.5% to 2% of each transaction in Shopify fees, depending on your subscription level. BigCommerce does not do this.

Another difference between Shopify and BigCommerce is the fact that your eCommerce website templates are more easily edited with Shopify than with BigCommerce. Shopify’s site editor is drag-and-drop, while BigCommerce’s editor is not — so you’ll have to possess some coding knowledge or add an extension like Page Builder so you can make changes to the design of your template.

BigCommerce also has more “out of the box” features when compared with Shopify. If you want plenty of options and integrations that don’t cost extra, BigCommerce may be a better choice for your business than Shopify. Check out our complete BigCommerce VS Shopify comparison for a more in-depth look at these shopping carts.

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2. Magento


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Best fully-customizable open-source Shopify alternative.

Launched in 2008, Magento is a free, open-source shopping cart that works best for midsize to large vendors. In contrast to Shopify, Magento is downloadable rather than cloud-based, which means you’ll need to find your own hosting. Magento is powerful, scalable, and feature-rich, but it’s not for newbies — it’s a better choice for established businesses that want full control over their online stores and have the capital to pay for their own hosting, web design, and security.

Comparing Shopify with Magento is difficult, because there are significant differences between the platforms. Where Shopify is a cloud-based, all-inclusive eCommerce solution, Magento is open-source software that lets you build a fully customized website. The bottom line is this: if you’re looking for an eCommerce solution that is fully customizable and has strong features, but that takes some skill to implement, consider Magento.


  • Free to download
  • Great feature set
  • Highly customizable
  • Highly scalable
  • Active global user community


  • Developer skills needed
  • Difficult to learn and set up
  • No customer support (only user community support)


Magento is free to download. Sounds pretty remarkable, right? Of course, there’s no such thing as a free lunch, so while Magento itself may be free, you’ll still need to pay for domain names, web hosting, an SSL certificate for security, payment processing, and any add-on and integrations you may require. And unless you personally have the professional skills necessary, you’ll likely have to hire a developer and a theme designer as well.

Considering all this, it’s not really possible to make a direct comparison of the costs involved, but if your Magento store is large and complex, you could easily end up spending much more than you would with Shopify.


magento commerce

Magento’s platform comes with loads of built-in features, with plenty of others available as extensions and integrations. Due to the fact that Magento is open-source, independent developers are continuously releasing new extensions, so your integration options will always be expanding.

Here is just a sampling of Magento’s built-in features:

  • Multiple websites and stores
  • Flexible coupons
  • Multi-tier pricing
  • Landing pages for categories
  • Product bundles
  • Persistent shopping card
  • Polls
  • Wish lists
  • Related products, up-sell and cross-sell
  • SEO tools
  • Tax tools
  • CAPTCHA functionality
  • Virtual products
  • Layered/faceted navigation
  • Product comparison, with history
  • Multiple images per product
  • One-page checkout
  • Built-in reporting features
  • Bulk import and export
  • Unlimited product attributes
  • Guest checkout
  • Google Analytics integration
  • Shipping integrations
  • Assisted shopping
  • Customer address book with unlimited entries
  • Order history with status updates

Magento VS Shopify

Magento is better than Shopify if:

  • You want the most customizable eCommerce platform possible
  • Your mid- to large-sized business is able to handle Magento’s complexity
  • You want more built-in features than Shopify provides

With Magento and Shopify being so different from each other, direct comparisons are a bit difficult. Shopify is an all-in-one cloud-based eCommerce platform while Magento is open-source downloadable software that doesn’t come with hosting, security, payment processing, etc.

The bottom line is that Magento’s nearly infinite customizability makes it an ideal solution for mid- to large-sized businesses with the capacity to deal with the complexities of setting up and maintaining a Magento online store and the resources to afford developers and designers. Such businesses may want to go with Magento over Shopify. For less well-resourced businesses and startups that place a higher priority on ease of use and simplicity, there’s no question that Shopify is the way to go.

Read our complete Shopify VS Magento comparison for more details.

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3. Shift4Shop (formerly 3dcart)


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Best cloud-based option with stronger features than Shopify.

The eCommerce platform known as 3dcart has undergone some changes following its purchase and rebranding as Shift4Shop. The good news is that it’s still a solid shopping cart option that’s definitely worth looking into and evaluating for your online store. Shift4Shop even offers a fee-free subscription, fully loaded with advanced features, for those willing to use the platform’s in-house payment processor.

Shift4Shop remains a much smaller outfit than Shopify, but it stands out because of its abundance of strong features — both built-in and available as separate integrations. Shift4Shop is an eCommerce platform that is definitely worth your consideration.


  • Generous free plan
  • No transaction fees
  • Flexible, robust features
  • Highly scalable


  • Reputation concerns with in-house payment gateway
  • Inconsistent customer support
  • Revenue limits


Shift4Shop offers five subscription levels, with pricing currently ranging from $0/month to $229/month, though your rate may vary based on whether you choose to pay month-to-month or annually.

Shift4Shop does not charge a per-transaction fee in any of its plans. For this, we applaud Shift4Shop and cast a side-eye at Shopify!



Screengrab of Shift4Shop web page

Screenshot of Shift4Shop webpage, captured 4/30/2021

Shift4Shop includes more built-in features than does Shopify, thus reducing the need to make costly integration purchases. However, if you do need additional functionality, Shift4Shop does offer an app store with hundreds of integrations, though the total number is less than what Shopify offers.

Here are just some of the many built-in features sported by Shift4Shop:

  • Unlimited products, variants, and categories
  • User accounts with permissions
  • Secure hosting
  • Mobile-ready themes
  • Homepage carousel slider
  • Product images with zoom
  • Content management system
  • Product Q&A
  • Single-page checkout
  • Persistent carts
  • Digital downloads
  • Product reviews
  • Gift wrapping module
  • Upsell and cross-sell features
  • Pre-orders
  • SEO tools
  • Wish lists
  • Gift certificates
  • Coupons and discounts
  • Store credits
  • Newsletters
  • Reward/loyalty program
  • Waiting list and back-in-stock alerts
  • Multi-channel selling
  • Dropshipping

3dcart VS Shopify

Shift4Shop is better than Shopify if:

  • You want more out-of-the-box features
  • You don’t want to pay transaction fees
  • You are willing to use Shift4Shop’s in-house payment gateway

Shift4shop and Shopify are pretty similar in terms of the structure and pricing of their offerings, with the exception Shift4Shop’s free option. Both shopping carts are appealing to and will work well for similar kinds of businesses. What we can say is that Shopify is a bit easier to use and generally has more attractive/modern website templates, while Shift4Shop comes with more features out-of-the-box, thus making it less likely you’ll need to buy add-ons.

Essentially, though there are differences between the two, it comes down to personal preference, as both platforms are superb for businesses of all sizes. Read our Shopify VS Shift4Shop (formerly 3dcart) comparison for more information.

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4. PinnacleCart


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Best eCommerce software with multiple hosting options.

PinnacleCart is a SaaS eCommerce platform that comes fully loaded with features and still boasts incredible usability while costing only slightly more than Shopify.

One nice aspect of PinnacleCart is that you can get your own all-in-one eCommerce website with included hosting or you can use the platform while taking it to another web host. Additionally, you can purchase a licensed copy of the software to use on your own server.


  • Great feature set
  • Hosting available or use your own server
  • Scalable
  • Excellent UI design


  • Limited customer support
  • Moderate learning curve
  • No POS integration


PinnacleCart offers three subscription plans. Most users will opt for the $79.95/month plan or the $199.95/month plan. For enterprise-level businesses, PinnacleCart offers an Enterprise plan, for which you’ll have to negotiate custom pricing with the company.

Pricing is based on traffic and storage. You’ll be moved up the subscription ladder as your eCommerce site garners more traffic.

If you want to purchase a licensed copy of PinnacleCart to use on your own server, it’ll cost you. PinnacleCart does not currently disclose the price of this, but in the past, the company charged $1,495 per domain.

Unlike Shopify, PinnacleCart doesn’t charge any transaction fees. Woohoo!


PinnacleCart ecommerce store

PinnacleCart has an extensive list of built-in features — far more than Shopify. Let’s run down the list:

  • Product image zoom
  • Unlimited product images
  • product reviews
  • Recommended products
  • Quantity discount feature
  • Filtered search
  • Inventory tracking
  • Out-of-stock notifications
  • Special fields for different marketplaces
  • Global attributes
  • Physical, digital, and service-type products
  • Omni-channel selling
  • reCaptcha
  • Language features
  • Multi-currency
  • Social sharing
  • Gift messaging
  • One-page checkout
  • Sell on existing websites
  • Extensive SEO tools

One thing about PinnacleCart is that while it does offer an app center with integrations, its offerings are much less extensive than Shopify’s. Of course, with PinnacleCart having more built-in features than Shopify, you may not need to add much.

PinnacleCart VS Shopify

PinnacleCart is better than Shopify if:

  • You don’t want to pay transaction fees
  • You want more out-of-the-box features
  • You want to pay PinnacleCart to build an eCommerce website for you

Pinnacle Cart offers notably more features than Shopify out-of-the-box. For example, you can enable one-page checkout and list unlimited product attributes. These features are available at all price points.

If you like the idea of using a cloud-based SaaS platform for online eCommerce but don’t want to pay an extra per-transaction fee for using the platform, you might prefer PinnacleCart to Shopify. However, it’s easier to build your site and edit your template with Shopify. With PinnacleCart, you may need to hire a designer or pay PinnacleCart to build a custom site for you.

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5. Ecwid


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Best free Shopify alternative.

Already have a website set up? Want to sell a few items on your blog? Ecwid is an inexpensive alternative to Shopify that may help you create the eCommerce site you need.

Ecwid is an eCommerce widget that easily incorporates into almost any website. Just add your products to your admin panel and copy-paste a few lines of code into your website. Within minutes, you’ll have a store set up!

Even better, if you’re looking to sell 10 items or fewer, you can use Ecwid totally free of charge. If your inventory is larger, you can choose from three affordably priced plans.


  • Inexpensive
  • Free plan available
  • Easy to use
  • Add a shop to your existing website
  • Well-suited for startups on a budget


  • Not suited for large businesses
  • Basic design tools
  • Only one free template available


You can use Ecwid for free, which is truly remarkable for a cloud-based all-in-one eCommerce platform. Of course, you’ll only be able to sell up to 10 items. Ecwid also offers three affordably priced paid plans ranging from $15/month to $99/month. You can get a discount if you pay annually as opposed to monthly. What’s more, you’ll pay no transaction fees — not even with the free plan!


ecwid free ecommerce website

Ecwid comes with a generous number of robust features for such an easy, inexpensive shopping cart. Let’s take a look:

  • Unlimited bandwidth
  • Automatic updates
  • Sell digital goods
  • Real-time shipping rates
  • Sell across multiple websites
  • Social media and marketplace integrations
  • In-person selling
  • Create a self-branded app for your store
  • Inventory/order management
  • Abandoned cart recovery
  • Mobile store management app
  • Analytics and reporting
  • SEO tools
  • Real-time shipping rates
  • Automatic tax calculations
  • Guest checkout

Ecwid VS Shopify

Ecwid is better than Shopify if:

  • You want a less expensive or even free alternative to Shopify
  • You don’t want to pay transaction fees
  • You want a small online shop and don’t mind Ecwid’s product limits

Ecwid is great for sellers who already have an online presence. With Ecwid, you can easily add a store to your website at a relatively low cost. Ecwid charges no transaction fees and has a fully-functional free plan for merchants who want to sell 10 products or fewer.

Bigger sellers will want to go with Shopify instead, however. Ecwid places limits on the number of products you can sell under all but its most expensive ($99/month) plan, while Shopify lets you sell an unlimited number of products at all levels.

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6. WooCommerce


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Best Shopify alternative for eCommerce sites with blogs.

Want to start selling on your WordPress website? WooCommerce is a free open-source WordPress shopping cart plugin that is free to install and use with any WordPress account. WooCommerce integrates with a number of payment gateways and doesn’t charge any additional card transaction fees.

You can download numerous extensions and add-ons to extend WooCommerce’s basic functionality, though most of these are not free. You will also have to pay for your own WordPress hosting.


  • Both WooCommerce & are free
  • Very customizable
  • Many integrations available
  • Scalable


  • Limited customer support
  • Steep learning curve
  • Add-ons often necessary


WooCommerce is free to download and install, as is the software. Of course, you’ll still need to pay for hosting, a domain, an SSL certificate if your host doesn’t include it, and paid add-ons or themes you use. Don’t forget about any web development and site maintenance you may require, assuming you’re not handling that yourself.


Screengrab of WooCommerce themes

Here are some of the features included for free with WooCommerce:

  • No monthly service charge
  • Seamless WordPress integration
  • Mobile-friendly design
  • Developer-friendly
  • Sell physical and digital products
  • Inventory management
  • Shipping options
  • SEO
  • Checkout options
  • Coupons and discounts
  • Enable product reviews
  • Analytics
  • Geo-location support

If you’re looking for additional features, you’ll probably have to purchase add-ons.

WooCommerce VS Shopify

WooCommerce is better than Shopify if:

  • You don’t want to pay transaction fees
  • You already use and like WordPress
  • You want the flexibility an open-source platform provides

For businesses with WordPress websites, WooCommerce offers the freedom and flexibility of an open-source solution. It also allows you to keep your data independent of any third-party software platform. Of course, this means using WooCommerce involves much more complexity than using Shopify.

With a WooCommerce WordPress site, in order to get all the features Shopify offers, you will likely have to subscribe to various plugins that bill you monthly. However, with WooCommerce, any add-on features you need are available as one-time purchases or for free, which will save you money in the long run.

Looking for a more detailed comparison? Check out our WooCommerce VS Shopify comparison to see which is better.

Get Started with WooCommerce

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7. Zoey Commerce

Zoey Commerce

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Best Shopify alternative for B2B and wholesale.

Zoey, often referred to as Zoey Commerce, is a cloud-based platform with a particular focus on B2B/wholesale selling.

Zoey matches Shopify in usability, and at the same time provides comprehensive functionality comparable to an open-source shopping cart. It’s one of our favorite solutions. Unfortunately, in order to access that top-notch software, you’ll have to spend a bit more than you would with Shopify.


  • Advanced features
  • B2B/wholesale features
  • Attractive templates
  • Well-designed UI
  • Superb design tools


  • Expensive
  • Not ideal for direct-to-consumer sales
  • Limited customer support


In the past, Zoey has offered three subscription plans, ranging from $299/month to $699/month — that’s significantly more expensive than Shopify’s subscription plans. However, the company now makes would-be users contact Zoey for a price quote that’s based on the number of users and customer accounts needed.

One thing that hasn’t changed: Zoey does not make users pay a transaction fee per sale.


zoey features

Zoey comes with a very expansive feature set, particularly for B2B companies. Here’s some of what you’ll get:

  • Drag-and-drop theme editor
  • Abandoned cart reporting
  • Faceted search
  • Pricing segmentation
  • Built-in blog
  • Real-time reports
  • Real-time shipping rates
  • Inventory management
  • Omnichannel rules
  • International sales tools
  • Advanced SEO tools
  • Google Analytics
  • Net terms and credit limits
  • Vendor accounts
  • Tiered pricing
  • Restricted access
  • Restrict site access
  • Generate quotes
  • Table view for products
  • Advanced quick ordering
  • Custom shipping & payments by customer group

Zoey vs Shopify

Zoey is better than Shopify if:

  • You don’t want to pay transaction fees
  • You want more built-in functionality than Shopify offers
  • You want a platform focused on B2B/wholesale businesses

Like many other eCommerce Shopify alternatives, Zoey does not charge transaction fees.

More important, Zoey offers much greater functionality than Shopify — and it does so without sacrificing usability. Zoey comes with advanced features like faceted (filtered) search and restricted customer access for B2B selling.

Zoey even competes with Shopify when it comes to site design. Zoey offers a drag-and-drop editor that lets you alter any and every aspect of your storefront. Needless to say, we are impressed. If you have the budget, take a look at Zoey.

Get Started with Zoey Commerce

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8. PrestaShop


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Best Shopify alternative for international selling.

Launched in Paris, PrestaShop is an internationally-focused eCommerce platform. The company offers a free open-source downloadable package, much like Magento. The company once offered a cloud-based package as well (PrestaShop Ready), but it is not being offered at this time.

Implementing PrestaShop as an eCommerce solution requires technical knowledge, so you’ll likely have to hire a developer to assist you.


  • Free to download
  • Highly customizable
  • Many integrations
  • Excellent support materials
  • Strong user community


  • Expensive customer support
  • Developer skills required


PrestaShop is free to download and use to run your store. However, you’ll need to spend some money to make a functional shop, including paying for hosting, domains, and any feature add-ons you may need. You may also find hiring web developers and designers to be necessary.

PrestaShop also offers over 2,200 mobile responsive website templates, priced between $75 and $740 each.


Screengrab of PrestaShop eCommerce website

PrestaShop comes loaded with plenty of solid eCommerce features:

  • Sell internationally
  • Unlimited listings
  • Digital products
  • Multi-channel selling
  • Bulk import/export
  • One-page checkout
  • Gift-wrapping
  • Coupons and discounts
  • Inventory features
  • SEO features
  • Estimated shipping
  • Automated emails
  • Developer tools
  • Abandoned cart notifications

PrestaShop also offers almost 4,000 integrations in its add-on marketplace. So you’re highly unlikely to be unable to find the features you need.

PrestaShop VS Shopify

PrestaShop is better than Shopify if:

  • You don’t want to pay transaction fees
  • You want an internationally-focused eCommerce package
  • Your business has the capabilities to capitalize on PrestaShop’s complexity

PrestaShop is definitely more difficult to implement and to use than Shopify, so factor that into your decision-making. However, for a company that has the resources, PrestaShop is a supremely customizable shopping cart solution with an expansive feature set, an enormous and growing add-on marketplace, a huge collection of templates, and a focus on international sales.

Read our in-depth review

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Looking For One Of These Shopify Competitors?

The above just offers a sampling of the best alternatives to Shopify. You’ll find many other contenders out there competing for your business.


One popular option is BigCartel, a cloud-based platform that is inexpensive (like Ecwid, it offers a free plan), very easy to use, and is well-suited to startups. However, as the feature set is relatively limited, and the platform isn’t very scalable we decided to leave it off our list. BigCartel could be an okay option for certain smaller sellers, but it is not as robust as some of the other options on this list.


Selz is a simple, easy-to-use eCommerce option with a free plan. However, sometimes software is too simple, and that’s the case here. Selz may work for smaller merchants, especially for artists, writers, musicians, and all kinds of startups. However, its limited functionality and potential expensive transaction fees are probably not worth it for many online sellers.


If you were expecting to see the popular website builder Squarespace on this list, you probably aren’t alone. Squarespace isn’t on this list because it’s technically a website builder, not a shopping cart. However, Squarespace does have some eCommerce features you can add to your website.

Squarespace is a good, affordable option for small business owners who want an attractive website to market their company and sell their products. Read our complete Shopify VS Squarespace comparison to see if Squarespace is better than Shopify for your business’s needs.

Shopify Alternatives FAQs

What can I use instead of Shopify?

Shopify is a great shopping cart platform, but it’s not the only choice for your online store. Top Shopify competitors include BigCommerce, Ecwid, Shift4Shop, Zoey, and more. Each offers something different, so do your research and choose what’s best for your needs.

Is there a cheaper Shopify alternative?

Shopify offers a range of subscription prices that fall well within or even at the lower end of industry averages. If you’re looking for a lower-cost option that fits your budget, check out free options from Ecwid, Shift4Shop, PrestaShop, and others.

What are the competitors of Shopify?

Shopify is a well-known and popular shopping cart platform, and for good reason. But it’s not the right choice for every business. If you’re choosing a platform for your store, look around at some top Shopify alternatives, starting with this list of the best eCommerce platforms.

Does Shopify have a free trial?

If you’re leaning toward Shopify for your online store, you definitely should take advantage of Shopify’s free 14-day trial. Use that time to test the software, making sure you’re comfortable with it and that it has the tools you’ll need for your eCommerce operations.

Choosing The Shopify Alternative That's Best For You

Is Shopify the best option for you, or are there Shopify alternatives out there that could meet your business’s needs better? That’s a question only you can answer.

The key takeaway from this comparison is that while Shopify is an awesome SaaS shopping cart, it certainly isn’t the only fish in the sea. Anyone looking to create an online store should evaluate several Shopify competitors before choosing the one that ticks all the boxes for them. Fortunately, many of these shopping carts offer a free trial, allowing you to test a number of platforms before you sign up for your top choice.

Want even more eCommerce platforms to choose from? Start by taking a look at our shopping cart flowchart to see which platforms might be right for your business.

In Summary: The 8 Best Shopify Alternatives

  1. BigCommerce: Best overall Shopify alternative with the best built-in eCommerce features.
  2. Magento: Best fully-customizable open-source Shopify alternative.
  3. Shift4Shop: Best cloud-based option with stronger features than Shopify.
  4. PinnacleCart: Best eCommerce software with multiple hosting options.
  5. Ecwid: Best free Shopify alternative.
  6. WooCommerce: Best Shopify alternative for eCommerce sites with blogs.
  7. Zoey Commerce: Best Shopify alternative for B2B and wholesale.
  8. PrestaShop: Best Shopify alternative for international selling.
Kate Hoots

Kate Hoots

Expert Analyst & Reviewer at Merchant Maverick
An expert in business banking, consumer finance, and online payments, Kate Hoots has been writing about small business commerce since 2020. A former journalist for the West Linn Tidings and the Wilsonville Spokesman, Kate boasts wide experience in business leadership and communication. She has a degree in English Literature from Lewis & Clark College.
Kate Hoots
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Kate Hoots

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Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Jay E Tackett

    What is better for a online store thats got products and isn’t going to kill your budget and its easy steps to build im new at this so i would like some options and opinions. Thank you.

      This comment refers to an earlier version of this post and may be outdated.

      Jessica Dinsmore

      Hi Jay,

      Our free Beginner’s Guide to Starting an Online Store (eBook) would be the best place to start!

        This comment refers to an earlier version of this post and may be outdated.


        Hello Liz,

        I am a Digital Artist, specializing in digital realism and nature related paintings / art.

        I am wanting to market my work. Since I have a limited budget to start with, I am kind of hampered with how much I can afford to start with when it comes to monthly instalments.

        Could I ask you, for your advice on which of the ones you mention above might be a good fit for me?
        Thank you very much Liz.

          This comment refers to an earlier version of this post and may be outdated.

          Jessica Dinsmore

          Hi David,
          I’d recommend looking into Big Cartel! It’s designed with artists and makers in mind, and its lowest plan starts at $10/month. (They also have a free plan if you want to list 5 products or fewer). It’s also super easy to set up and use. Big Cartel is better if you’re selling physical products instead of digital products. (You can sell digital products, but you have to use an integration.) Does that fit what you had in mind? Here’s a link to our Review of Big Cartel, which has more information.

            This comment refers to an earlier version of this post and may be outdated.

            Kitty K

            As far as I know ‘Lemon Stand’ is going to close on June 5th, 2019.

              This comment refers to an earlier version of this post and may be outdated.

              Steve L Joseph

              Hi Liz,

              If most of the cart systems you’ve reviewed don’t charge transaction fees can you give me your evidence based thoughts on why Shopify appears to be extremely popular with many small businesses? Is it a matter of “well business A, B, C and D are using Shopify and they’re successful so maybe we should to.”?


              – Steve

                This comment refers to an earlier version of this post and may be outdated.

                Rose Holman

                Hi, Steve. Thanks for your question, it’s one we spend a lot of time thinking about! I’d encourage you to read our complete Shopify review for a more detailed picture of why Shopify is so popular, but I can say that Shopify consistently has a high overall user satisfaction rating (despite the expected complaints most software receives from a percentage of dissatisfied users), combined with the high market presence that you have mentioned. We have direct evidence of this in sites like G2 crowd, where real users contribute detailed reviews/pros/cons. When Shopify works well for merchants, it works really well, and this applies across a broad range of business types and sizes. It’s very easy for complete beginners to pick up, and then it accommodates expansion quite well as the business grows.

                I don’t have the exact numbers, but my hunch based on user feedback is that when we look at who Shopify “works well” for, we’re mostly talking about users who are able to avoid the transaction fees altogether by using Shopify Payments, and perhaps even receive a discount on payment processing on the higher subscription plans (over what Stripe normally would charge.). This is the default setup that most merchants will enter into from the beginning, and it works well when it works!

                  This comment refers to an earlier version of this post and may be outdated.

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