Using Amazon & eBay Integrations With Shopify
Omnichannel and multichannel are two of the biggest words in eCommerce. And while I often roll my eyes at these buzzwords, I have to admit that multichannel selling is a real, profitable trend.
Studies show that adding a sales channel to your online store can significantly increase revenue. In fact, stores that sell on just one marketplace in addition to their online store experience a 38% increase in revenue. And merchants who sell on two marketplaces bring in 120% more than those with no marketplaces.
Shopify (see our review) is one of the dominant platforms for online sellers, and they’ve recently introduced new ways for merchants to add marketplaces to their system. The Shopify App collection now includes integrations with Amazon, eBay, Facebook, Pinterest, and Messenger. By adding these integrations, sellers can manage their marketplace and website sales in the Shopify dashboard.
In this article, we’ll be discussing two of the most recently integrated marketplaces: Amazon and eBay. We’ll talk about how these integrations work, discuss their merits and flaws, and assess how they may (or may not) help you sell more.
Shopify & Amazon
Amazon is an obvious first-step when it comes to marketplace selling. Boasting over 95 million unique visitors each month, Amazon offers merchants huge potential for expanding their customer bases.
In January of this year, Shopify introduced their home-grown Amazon integration. Merchants can now connect Shopify accounts to Amazon with just a few clicks. This connection gives merchants the ability to monitor inventory, sales, and customer interactions from one comprehensive dashboard.
What Does It Take To Integrate?
In order to integrate Amazon with your Shopify account, you just need two things:
- A Shopify Account
- An Amazon Sellers Account ($39.99/ month + additional selling fees)
Making the connection between Amazon and Shopify is easy. Once you’ve signed up for your Amazon Sellers Account, you can log into your Shopify account, navigate to the “Sales Channels” panel, and click to install the integration. Then you’ll have to follow a few prompts to allow the connection to share information across platforms and confirm developer access for Shopify.
Once that’s accomplished, you’ll be able to sync your products and inventory across both platforms. With a built-in integration like this, it just doesn’t take much to connect your Shopify and Amazon accounts.
How Does This Integration Work?
Not all integrations work the same way. Some only sync inventory or relay order information; others do much more. Here’s what a Shopify-Amazon integration will allow you to do:
- Create New Amazon Listings In Shopify’s Dashboard: This feature currently only works with select categories. These categories are:
- Clothing, Shoes & Jewelry
- Health and Household
- Beauty and Personal Care
- Home and Kitchen
- Patio and Garden
- Sewing, Arts, and Crafts
- Sports and Outdoors
- Toys and Games
- Add Your Shopify Products To Existing Amazon Listings: If your products are already available on Amazon, you can easily add your own offers to the listings. This works for all categories.
- Sync Product Information: Send your product details, variants, and images from Shopify to Amazon.
- Set Price And Inventory For Amazon: You can list unique prices for products that appear on Amazon. This means that you can sell the same product for $15 on your site and $20 on Amazon. You can also keep your inventory separate in case you fulfill those orders using different methods.
- View Revenue In Shopify Reports: Use Shopify’s reporting features to track selling on Amazon.
- Sync Inventory Into Your Shopify Dashboard: Shopify will keep a tally of all the items you sell on both channels.
- Fulfill Amazon Orders From Shopify: Have all your orders import into your Shopify dashboard.
- Receive Notifications In Shopify About Amazon Orders: Manage customer interactions on Shopify’s platform.
During my initial research of the Shopify-Amazon integration, I was hopeful that this would be a simple solution for many merchants. However, as I looked into current user reviews, I started to feel more hesitant.
The Amazon integration, as it is listed in the Shopify App Marketplace, has garnered 77 reviews over the past year with an average rating of 2/5 stars. In order to understand the reasons for that relatively low overall rating, I read quite a few of those 77 reviews. In general, here’s what users have to say about the integration:
- Tedious To Create Listings Manually: Customers say that it takes too much time to upload products to Amazon and enter details.
- Poor Customer Service: I’ve seen numerous complaints regarding customer service, though it is unclear whether customers are complaining about Amazon or Shopify.
- Does Not Work: I’ve seen lots of reviews stating that the integration simply doesn’t work. They say the systems don’t sync properly, and the app seems like it’s still in beta testing.
- Helpful After Setup: Some say that after you’ve set everything up (and gotten past the initial learning curve), the integration can be a useful tool. You can eventually use it to simplify day-to-day operations.
Even when I looked at the few five-star reviews, there were signs of trouble. One positive review said that the integration might appear to be broken because changes can take a full 24 hours to update. Good golly! To me, such a long update time is the result of a broken integration.
In my mind, these overwhelmingly negative reviews hold a lot of weight. It’s disheartening to see that so few have had success with the platform. However, if I were to sell on both Amazon and Shopify, I would still consider this integration an option. It is far from ideal and still in need of a lot of work, but it may solve one or two problems at least. Here’s hoping Shopify revisits the integration soon and resolves these issues.
Shopify & eBay
Amazon is clearly one of the most popular marketplaces for US-based merchants, but it isn’t the right platform for everyone. Merchants who sell used or collectible products would perhaps benefit more from an integration with eBay. With more than 169 million active eBay buyers, eBay is packed with potential for expansion.
Fortunately, Shopify and eBay have got sellers’ backs. Just last month, eBay released their new, built-in integration for Shopify with the purpose of simplifying the cross-channel selling experience.
Using this integration, you’ll be able to sync inventory information and process orders on one platform. Keep reading to discover more about this app and learn if you can profit from it.
What Does It Take To Integrate?
It doesn’t take much to integrate eBay and Shopify. Unsurprisingly, you need:
- A Shopify Account
- An eBay Account
- Monthly Subscriptions from $24.95/month to $349.95/month
Once again, when you have both of these accounts set up, making the connection is simple. You just have to add the marketplace under your “Sales Channels” tab and then select “Add sales channel” on the following page. You will then be able to click the “Connect” button, which will redirect you to your eBay account where you can complete the connection.
How Does This Integration Work?
eBay’s integration is similar to Amazon’s in many ways, though it seems eBay’s app comes with fewer features. Here’s what they promote about the connection:
- Immediately Sync Inventory Information: Send information like product title, description, item specifics, price, and quantity from Shopify to eBay.
- Import eBay Orders To Shopify: Process all your orders on Shopify’s dashboard.
- View eBay Messages From Shopify: Manage customer interactions from your Shopify workspace.
Since its release in October, eBay’s integration has received 39 user reviews in Shopify’s marketplace. Many of those reviews are negative, resulting in a 2.5/5 star average.
Confusingly, these reviews include a healthy mix of both 5-star reviews and 1-star reviews. It’s baffling how the user base can be so divided on this one application. Here are a few of the comments I’ve seen recur in those reviews:
- Lots Of Bugs And Kinks: Users report glitches and hiccups in the integration. It seems this one was released a little prematurely.
- Easy To Set Up: In contrast, lots of users are absolutely loving how easy it is to install the application.
- Mixed Review Of Support: Customer support appears to be a mixed bag. Some users have had positive experiences with eBay support representatives (especially, it seems, one rep named Matt), and others have had difficulty contacting anyone.
The eBay-Shopify integration isn’t perfect. I really wish I could say otherwise, but it seems that Shopify needs to put more work into their marketplace integrations. However, once again, if you need to connect eBay and Shopify, it might be worth a shot. A poor connection is better than no connection, right?
Shopify has excellent intentions in connecting marketplaces to their platform. Unfortunately, execution of this goal has been somewhat lacking so far.
We’re going to keep our eyes on these integrations in the coming months. We hope Shopify and their partners will continue to improve the functionality and dependability of these connections.
Have you used a Shopify marketplace integration? Let us know about it in the comments below.