The Complete Guide To Wix Pricing & Plans

There’s just no getting around it: Wix is the Goliath of the DIY website building industry. Wix is known for being a free website builder. While Wix does offer a great free option for startups and young businesses, the truth is that Wix’s many fans often end up pulling out their credit cards before hitting the Publish button on what started out to be a “free” website.

You definitely can use an attractive, no-cost Wix website to establish a professional online presence. That free site, though, will come with limited storage and features — and Wix branding on every page as well as in the URL.

So is paying for a plan the smart route to take?

It depends. The first step is understanding Wix’s different pricing plans and what each extra dollar you spend gets you in return.

How Much Does Wix Cost?

Wix offers an almost dizzying array of free templates you can customize for your website. And you’ll find a similar variety when it comes to Wix pricing. It’s really up to you to determine what your Wix website will cost, depending on the features and benefits you want. Once you move past the free plan, base costs range from $13 to $39 per month for a basic website. If you want to add an eCommerce option to your site, you’ll choose one of the Business plans, ranging in price from $23 to $49 per month; the Enterprise plan has a $500 monthly price tag.

How Do Wix Pricing Plans Work?

Wix’s pricing plans are fairly straightforward, and they fall into two categories: basic plans, and what Wix calls “Business plans” that support eCommerce. Within those two categories, the add-ons are cumulative, meaning that the top-tier plans include all the extras from each of the lower-level plans. Both types of plans differ significantly from the free option, so let’s start with that.

When you sign up with Wix to get a free website, it comes with the following.

• Full use of Wix’s design and editing platform
• 500MB storage
• Unlimited pages
• Site hosting
• Wix-branded domain
• Wix ads on every page

Considering the fact that all of that comes with a price tag of $0, it’s really not a bad deal. Specifically, Wix’s offering of unlimited pages with your free website is quite generous. Many competitors limit the number of pages a non-paying user can have — if they offer a free plan at all. However, if you want to take better advantage of Wix’s feature-laden platform, have the option of viewing analytics, take payments online, and to do all that on your own domain without any pesky ads, you’ll want to take a look at one of Wix’s paid plans.

Wix offers a variety of ways to pay for its plans. So whatever you end up choosing, be sure to consider the various payment options. You may find that you can save a few dollars by signing up for one, two, or three years in advance and paying annually vs. making monthly payments — if that fits your budget. No matter what, be sure to take advantage of the free 14-day offer that will let you test-drive your website before you pay a penny.

Wix Website Pricing

Source: Wix Website, captured 7/11/2020

When you move beyond the free plan, you gain access to an increasing number of tempting features that may make the price tag seem well worth it. Wix’s plans can be paid monthly or yearly; if you choose the annual Wix subscription, you’ll receive a slight discount. Wix occasionally offers sales periods, with up to 50% off plans, too, so shop wisely.

Here’s a complete breakdown of Wix’s prices and plans.

Combo: $13/month (with annual subscription)

• 2 GB bandwidth
• 3 GB storage
• Your own domain name
• Upload up to 30 minutes of video
• No Wix ads
• Site hosting for one year

Unlimited: $17/month (with annual subscription)

• Unlimited bandwidth
• 10 GB storage
• Your own domain name
• No Wix ads
• Upload up to one hour of video for high-definition playback
• Site hosting for one year, with your choice of 11 extensions
• $300 in ad vouchers for Google, Bing, and Local Listings
• Site booster app to drive traffic
• Visitor analytics app

Pro: $22/month (with annual subscription)

• Unlimited bandwidth
• 20 GB storage
• Your own domain name
• No Wix ads
• Upload up to one hour of video for high-definition playback
• Site hosting for one year, with your choice of 11 extensions
• $300 in ad vouchers for Google, Bing, and Local Listings
• Site booster app to drive traffic
• Visitor analytics app
• Add an event calendar
• Access to Wix’s professional logo maker to design a logo you will own and that you can resize and use on your social media channels

VIP: $39/month (with annual subscription)

• Unlimited bandwidth
• 20 GB storage
• Your own domain name
• No Wix ads
• Upload up to 1 hour of video for high-definition playback
• Site hosting for one year, with your choice of 11 extensions
• $300 in ad vouchers for Google, Bing, and Local Listings
• Site booster app to drive traffic
• Visitor analytics app
• Add an event calendar
• Access to Wix’s professional logo maker to design a logo you will own and that you can resize and use on your social media channels
• Priority response on the Wix Answers page
• Priority phone support

Wix eCommerce Pricing

If you want to add eCommerce to your website, Wix has four eCommerce plans for you to choose from. Each of these Wix plans includes:

• Accepting online payments
• Unlimited bandwidth
• Your own domain name
• No ads
• Free SSL certificate
• Site hosting for one year, with your choice of 11 extensions

Now here’s a breakdown of what each tier will get you in terms of storage and features.

Business Basic: $23/month (with annual subscription)

• 20 GB storage
• Upload up to 5 hours of video for high-definition playback
• Site hosting with your choice of 11 extensions
• $300 in ad vouchers for Google, Bing, and Local Listings
• Sales analytics and reports
• Site booster app
• Visitor analytics

Business Unlimited: $27/month (with annual subscription)

• 35 GB storage
• Upload up to 10 hours of video for high-definition playback
• Site hosting with your choice of 11 extensions
• $300 in ad vouchers for Google, Bing, and Local Listings
• Sales analytics and reports
• Site booster app
• Visitor analytics
• Access to Wix’s professional logo maker to design a logo you will own and that you can resize and use on your social media channels
• Pro eCommerce features including marketplace integrations, subscriptions, automatic sales tax, and more

Business VIP: $49/month (with annual subscription)

• 50 GB storage
• Unlimited video hours
• Site hosting with your choice of 11 extensions
• $300 in ad vouchers for Google, Bing, and Local Listings
• Sales analytics and reports
• Site booster app
• Visitor analytics
• Access to Wix’s professional logo maker to design a logo you will own and that you can resize and use on your social media channels
• Pro eCommerce features including marketplace integrations, subscriptions, automatic sales tax, and more
• Priority response on the Wix Answers page
• Priority phone support

Enterprise: $500/month (with annual subscription)

• Professional support as you plan, develop, and launch your site or scale up an existing site
• Tools to track performance and optimize your site’s functionality
• Professional services including consultations with experts
• Added security features including annual audits
• Support from a dedicated “solutions partner” at Wix
• All the features of the VIP Business Plan

Wix Website Plans Compared

The prices on the following table are for annual subscribers. Paying for a year in advance offers significant savings vs. paying month to month. That said, be sure to take advantage of Wix’s 14-day free trial. You can test out the site you’ve created and make sure you like what you see. When the trial runs out, you may want to pay month-to-month for a short time while you continue to test the site and make sure it’s worth making a 12-month investment.

Wix eCommerce Plans Compared

Besides additional storage capacity, the biggest difference between the plans above and Wix’s Business plans is the ability to add an online store. If you’re not convinced that will meet your needs, consider upgrading to one of Wix’s Business Plans. Here’s how each Business Plan stacks up. If you still don’t see a plan that meets your needs, request a call from Wix to discuss the Enterprise Plan, which is listed at $500 per month.

Reminder: The listed prices are just that. Keep reading for ways you can lower the price for the site you want.

Additional Wix Fees & Rates

You’ve picked your perfect package, and you’re done with decision-making, right? Well, not quite. You still have a few options to consider. Each one comes with its own price tag, and can be added to your Wix website package.

Email

It’s a little disappointing that Wix accounts do not automatically include an email option, especially on their eCommerce-enabled plans. The good news? You can add a cloud-based solution, G Suite by Google. The not-so-good news? You’ll pay an additional base fee of $6 per email address per month.  You can also purchase an email account elsewhere and connect it to your Wix site. Just be sure to factor those additional costs into your website budget.

On the plus side, Wix does offer helpful step-by-step instructions that will make adding email relatively easy.

Payment Processing Fees

Wix Payment allows you to accept payment for online sales directly through your Wix website, without using an outside payment gateway. Expect to pay 30 cents for every credit or debit card transaction, plus 2.9 percent of the total. If you’re doing business outside the United States, you may be able to accept some different payment methods, with slightly lower fees.

Hosting

All paid Wix accounts include a free domain name for one year. After that, you can expect to pay $14.95 per year. If you choose a premium plan, you can purchase your own domain name, or connect one you already own, for a fee that will vary depending on a variety of factors, including how long you wish to pay for the domain and what domain extension you prefer.

Wix Integrations & Add-Ons

Wix allows you to integrate some useful outside apps, but before you start adding them piecemeal, take a look at an in-house option: Ascend by Wix.

Ascend By Wix

Ascend represents an upgrade from any Wix Business plan and includes a personalized SEO plan, Google Analytics and Facebook Pixel, a video maker, contact management and productivity management tools, and more. Ascend comes in four levels:

Free: $0

With no additional charges, you gain these benefits.

• Up to three Ascend branded email campaigns each month
• Up to five forms, with limited features
• A chatbox, with Ascend branding
• Share up to three social media posts and up to four professional video ads each month
• Collect five recurring payment plans, with invoices.

Basic: $10/month

• Send up to five email campaigns
• Add 10 forms with unlimited fields
• Personalized chatbox
• Set up seven automations
• Share five social media posts each month and create five professional video ads
• Collect five recurring payment plans with invoices
• Customize tools and remove Ascend branding
• Schedule emails and social media posts in advance
• Accept payment through chat and forms

Professional: $24/month

Sign up for this version, and here’s what your money gets you.

• 20 email campaigns each month
• 20 forms with unlimited fields
• Personalized chatbox
• 20 automations
• Share 20 social media posts and create 10 professional video ads each month
• Unlimited recurring payments with invoices
• Assign contacts and tasks to five site contributors
• Customize tools and remove Ascent branding
• Schedule emails and social media posts
• Accept payments through chat and forms

Unlimited: $49/month

This version of Ascend seems to live up to its name. For $49 per month, you get unlimited access to:

• Email campaigns
• Form features
• Automations
• Social media posts
• Recurring payments with invoices
• Unlimited site contributors

You also get 15 professional video ads, a personalized chatbox, custom tools, no branding, scheduled posts and email, payments accepted through chat and forms, and access to VIP customer support from Wix.

Ascend may make sense for users who have the money to spend on an annual subscription and want an all-in-one solution. That’s not the route for everyone, though. You can integrate some great free apps that you may already be using. And one of the things Wix does very well is make it easy to integrate outside apps.

Other integrations include the following:

Mailchimp

If you’re not familiar with Mailchimp, read our full review. In a nutshell, it’s an email marketing platform available in both free and paid versions, and Wix makes it easy to integrate Mailchimp on your Wix website, so that contacts from your web forms are automatically added to your Mailchimp list. (Your existing contacts won’t be automatically added, but Wix includes instructions that will walk you through the process easily.)

QuickBooks

Sync your site with QuickBooks automatically after each transaction, after you integrate QuickBooks by OneSaas to your Wix website. If you don’t already use QuickBooks, you can sign up for a subscription or free trial to create an account. Wix offers 10 QuickBook video tutorials to assist you in setting up and integrating the program.

ShipStation

Add this leading shipping software solutions to your Wix website to make shipping orders a breeze. You can buy and print shipping labels and packing slips, ship packages with your preferred carrier, and allow customers to track their orders. ShipStation will sync with Wix Stores, so that all your orders will appear automatically in your ShipStation dashboard. Read our ShipStation review.

HubSpot

If you’re not an expert on inbound marketing, here’s what you need to know: the best way to gain new customers is to have them find you, with the alternative being aggressive and sometimes expensive marketing strategies. Fortunately, an app like HubSpot (read our full HubSpot review) delivers the expertise you need. It’s a free tool to manage all aspects of your interactions with customers, from adding a new contact to your database to building your sales funnel. You can upgrade your HubSpot subscription if you think the price is worth it.

How To Save On Wix

Once you decide to take your website beyond the free level, start calculating the costs of the add-ons that will make your site function the way you want it to. There are some obvious differences between the plans, and it all boils down to what you want your website to do for you.

1) Only Pay For What You’ll Use

Want to establish an online presence, without clear goals for selling products or services? Don’t pay for things you’re not likely to need or to miss if you skip them.

Similarly, if you want an all-in-one solution to sales management, look into a service like Ascend by Wix. You may be able to save money, though, by integrating services and apps you already pay for elsewhere. And if there are just one or two features you like in a bundle, whether that’s Ascend or a Business plan that allows eCommerce, look at what’s included in the bundle and make sure you’re not paying for more than you’ll actually use. Wix makes it easy to upgrade later, as your needs grow and your plans come into focus.

2) Pay Now, Save Later

No matter what plan you choose, be sure to take advantage of the 14-day trial plan, no matter what plan you opt for. That will let you test-drive your web site and decide if you want to take it up a level or perhaps to drop back down. Once you’re comfortable with a plan, consider paying once a year. You’ll save anywhere from 17% to 33%, depending on the plan you choose, when you pay annually instead of monthly or lock in a lower rate for two or three years. The longer your subscription, the less you’ll pay on a per-month basis.

3) Hunt For Bargains

Wix periodically offers savings of up to 50% in the first year of a paid plan. A simple search online will help you locate coupon codes you can activate to save, too.

4) Consider The Value of Wix Freebies

From Google Analytics to a professional logo maker and online advertising vouchers, a paid Wix plan will include some valuable freebies. If you’re likely to use those things, consider their value when you calculate the cost of your Wix plan. If you’re unlikely to use those freebies, though, they don’t really add any value to your account and you shouldn’t be tempted by them.

Wix Website VS Wix eCommerce: Which Plan Is Right For Me?

One of the most important decisions you’ll make with a Wix website is whether to go with a basic plan or a business plan. Fortunately, that’s not a decision you need to make right away! Start by choosing a template, importing some photos and videos, add some pages, put in some text, and then sit back and take a look. What’s missing from your new website? You’re getting closer to the point when you can make the right decision about what plan you should choose.

Choose A Wix Website Plan If …

• You want a lower-cost website that looks good and functions well to help you establish an online presence
• You’re still exploring what a website can mean for you
• You don’t plan to offer online sales right now
• You don’t need a lot of storage on your website

Choose A Wix eCommerce Plan If …

• You’re ready to expand your online presence
• eCommerce plays a role on your ideal website
• You like the idea of greater storage for photos and videos
• Sales and visitor analytics are important to you

The Bottom Line: Is Wix Worth The Cost?

Wix is a good website builder solution for small businesses on a tight budget. Their free plan and scalable paid plans, make Wix a good value for your money.

If you are looking for a free website builder to get your business up and running, Wix is a great choice, especially if you’re not quite ready to sell online. As soon as you are ready to start selling, Wix’s eCommerce plans are there and ready to help you launch your online store.

Here is a final summary of Wix’s pricing plans.

• Free Plan: Comes with full website design and editing, unlimited pages, and site hosting.
• Combo Plan: Includes your own domain name, 30 minutes of video, no Wix ads, and more bandwidth and storage.
• Unlimited Plan: Includes unlimited bandwidth, more storage, one hour of video, and a visitor analytics app.
• Pro Plan: Includes more storage, an event calendar, a professional logo maker.
• VIP: Adds priority phone support.
• Wix eCommerce: There are four eCommerce plans ranging from $23- $500/month depending on and which features and how much storage your business needs.

Get started with Wix’s free trial and play around with the software to see if this is the right website builder for you.

Wix Pricing FAQs