What Is Lightspeed Loyalty & Does My Business Need It?

Lightspeed offers loyalty tools that help businesses reward repeat customers, track customer activity, and manage promotions through their POS system.

Loyalty features and availability vary by Lightspeed product and plan. Lightspeed Retail offers built-in and add-on loyalty options, while Lightspeed Restaurant L-Series Loyalty remains available to existing users but is no longer offered to new customers.

What Is Lightspeed Loyalty?

Lightspeed Loyalty is a set of loyalty tools available with select Lightspeed Retail products and legacy Lightspeed Restaurant L-Series accounts. Depending on the product and plan, businesses can enroll customers at checkout, award rewards, track loyalty balances, and allow customers to redeem rewards directly through the POS.

Available features vary by Lightspeed version. Standard loyalty tools focus on earning and redeeming rewards, while Lightspeed Advanced Marketing adds more sophisticated customer segmentation, automated campaigns, and customizable points programs.

Lightspeed loyalty features may include:

• Digital Rewards: Customers earn rewards without carrying a physical loyalty card
• POS Integration: Enroll customers and apply rewards directly at checkout
• In-Store & Online Rewards: Eligible X-Series businesses using Lightspeed eCom can offer rewards across both channels
• Custom Earning Rules: Set standard earning rates and, in some versions, product-specific reward amounts
• Customer Accounts: View customer balances and loyalty activity
• Reward Redemption: Apply available loyalty balances to eligible purchases
• Customer Groups: Organize customers for targeted rewards or communications
• Reporting: Monitor loyalty participation, balances, and redemptions
• Advanced Marketing: Eligible businesses can add automated email and SMS campaigns, customer segmentation, and customizable points through Lightspeed Advanced Marketing

Lightspeed Loyalty Pricing

Lightspeed Retail’s built-in loyalty program is included with the Core and Plus plans. The Basic plan does not include loyalty, although Lightspeed may offer a loyalty module or customized package depending on the account.

Month-to-month billing, additional registers, extra locations, hardware, and advanced marketing tools may increase the total cost.

Lightspeed Restaurant L-Series Loyalty remains available to existing users but is no longer sold to new customers.

Lightspeed Loyalty Reviews

There are few independent reviews focused specifically on Lightspeed Loyalty. Reviews of Lightspeed Retail as a whole are generally mixed to positive, with users frequently praising its ease of use, inventory tools, and ability to manage multiple business functions from one platform.

Common complaints include the overall cost of Lightspeed and the additional expense of higher-tier plans and optional features. Because loyalty availability and functionality vary by Lightspeed product, prospective users should confirm which loyalty tools are included with their plan before signing up.

How To Use Lightspeed Loyalty

Lightspeed Retail users can set up and manage the built-in loyalty program directly from Retail POS. The exact options available depend on your plan and whether you use Lightspeed eCom for online sales.

Step 1: Enable Lightspeed Loyalty

From Retail POS, navigate to Setup > Loyalty and select Enable Loyalty. Loyalty must be included with your plan or purchased as an individual module.

Step 2: Configure Your Loyalty Program

Choose the percentage of each purchase that customers will earn as loyalty credit. You can also set custom earning amounts for specific products, establish a minimum redemption balance, offer a signup bonus, and create an automated welcome email.

Step 3: Enroll Customers

Employees can enroll a customer from the Sell screen by creating or editing the customer’s profile and enabling loyalty. New customers can also register themselves by scanning the QR code or opening the signup link printed on their receipt.

Step 4: Award Loyalty

Once an enrolled customer is attached to a fully paid sale, Lightspeed automatically calculates and adds the applicable loyalty credit to the customer’s balance.

Customers can earn loyalty from online purchases when the business uses Lightspeed eCom. Loyalty is not supported with third-party ecommerce integrations such as Shopify, WooCommerce, or BigCommerce.

Step 5: Redeem Loyalty

Add the customer to the sale and select Pay. The customer’s available loyalty balance will appear as a payment option and can be applied to part or all of the purchase.

Customers can also redeem rewards online when using Lightspeed eCom, although online redemption rules differ slightly from in-store redemption.

Step 6: Track Loyalty Activity

Businesses can view customer loyalty balances and purchase activity through customer profiles and Lightspeed reports. Customers can also view their balances on receipts, at checkout, or through their online customer accounts.

Loyalty Integrations For Lightspeed POS

Lightspeed also supports third-party loyalty and marketing integrations, although availability depends on the specific Lightspeed product, region, and subscription.

Lightspeed Retail users can add Lightspeed Advanced Loyalty and Marketing powered by Marsello for more advanced features, including customer segmentation, automated campaigns, and customizable rewards.

Lightspeed Restaurant users may also have access to third-party loyalty integrations through the Lightspeed integrations marketplace. Existing Restaurant U-Series customers can use Upserve Loyalty by Lightspeed, while new L-Series users should contact Lightspeed to confirm which loyalty partners are currently supported.

Because Lightspeed’s integration lineup changes, businesses should verify compatibility with their exact POS version before choosing an outside loyalty platform.

The Bottom Line On Lightspeed Loyalty

Lightspeed’s built-in loyalty program is a convenient option for Retail X-Series businesses that want to manage customer rewards directly through their POS. It supports digital enrollment, automatic reward accrual, in-store redemption, and online earning and redemption through Lightspeed eCom.

Loyalty is included only with eligible plans or modules, and the standard program is less customizable than some dedicated loyalty platforms. Businesses that need advanced segmentation, automated marketing campaigns, loyalty tiers, or more flexible rewards may need Lightspeed Advanced Loyalty and Marketing or a third-party integration.

To discover other POS systems, check out our list of the best POS for small businesses.