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Small businesses in the time of COVID-19 are faced with brutal choices and will need to employ creative solutions as the pandemic changes the landscape of our lives. If you have a service that meets the needs of your community during the pandemic, getting information out to potential customers is a necessity. People right now want to help small businesses thrive, and they are looking for ways to spend their money conscientiously. We’ve got a few tactics to help you navigate the current landscape and build a community around your business.

In the time of the novel coronavirus outbreak, hairstylists, makeup artists, nail technicians, and salons are all in a really tough spot. Many state and city governments have mandated closures of these types of businesses. Salons in some states are still open for the time being, but business has slowed to a trickle. In this article, I’ll offer you some useful advice on how your salon can adapt and survive during this incredibly trying time. 

Finding the right email strategy is always a process that grows and evolves with your business. Keep reading for the email marketing tips you need to create a winning strategy, and we’ll show you how to find software that makes it easier for you to create marketing campaigns in-house and save even more.

Does your business need help with email marketing? These 10 best email marketing software and service options can help.

Looking for new software, hardware, or services to help your business run better? We’ve collected the best small business Black Friday deals, offers, and savings.

Mailchimp and Constant Contact are both great email marketing apps and accomplish broadly the same tasks, with more or less the same results. Find out which one has a slight upper edge and would fit your business.

Constant Contact (read our review) is one of the premium options for email marketing. Everything just… works. This full suite of marketing tools takes mundane email marketing to a whole new level with social media, text, and more, all designed to help you better reach your customers. It is the kind of app guaranteed to make […]

At the outset, email marketing can seem like an overwhelming prospect. There are so many things to do — building your subscriber base, designing attractive messages, tracking click-through rates, following anti-spam laws, and more than anything else, writing actual emails for your readers. The good news is that these jobs don’t have to be your responsibility alone. […]

There is a myth making the rounds on the wide world of the internet that email marketing has outlived its usefulness, but that is simply untrue. The data is in, and email marketing campaigns can have a wide variety of positive effects on your business: Having said that, some of the software providers in the […]

For most people, a trip to the spa or salon is a relaxing event, a welcome change from the grind of day to day life. They can’t see beyond the darting scissors and the foil; they don’t know what lurks behind the fleecy robes and the fragrant herbal teas. They have literally no idea how […]