At the outset, email marketing can seem like an overwhelming prospect. There are so many things to do — building your subscriber base, designing attractive messages, tracking click-through rates, following anti-spam laws, and more than anything else, writing actual emails for your readers. The good news is that these jobs don’t have to be your responsibility alone. […]
There is a myth making the rounds on the wide world of the internet that email marketing has outlived its usefulness, but that is simply untrue. The data is in, and email marketing campaigns can have a wide variety of positive effects on your business: Having said that, some of the software providers in the […]
I’ve never understood why, on the day after we meditate on being thankful and content with what we have, we rush to the store and push through crowds of people to buy the next best thing. Until now, that is. When it comes to your small business, you should take advantage of every deal available […]
For most people, a trip to the spa or salon is a relaxing event, a welcome change from the grind of day to day life. They can’t see beyond the darting scissors and the foil; they don’t know what lurks behind the fleecy robes and the fragrant herbal teas. They have literally no idea how […]
Welcome to a special edition of the POS integration Hunger Games! In past weeks, we have covered the top 11 Revel POS add-ons, top 7 Shopify POS add-ons, top 5 Vend POS add-ons, and top 5 Breadcrumb add-ons. This is a special edition because the POS system in question – ShopKeep POS – only has three […]
You’ve got a kick butt product. You’ve got a slick website. You’ve cut out a place for yourself in the market. It’s time to kick it into high gear now, and you’re searching for the best eCommerce apps on the market to help you refine your workflow. If this sounds like you, then first of […]
Definition SaaS stands for Software as a Service, a way to license and operate software entirely in “the cloud.” In short, this means that any software offered ‘as a service’ does not need to be installed on your computer in order to be used. You simply create an account on the software vendor’s website, log in, […]
Maybe it’s been bothering you for awhile, or maybe you just stopped during a lull in your day to think about it: is “GetResponse” a good name for an ESP (email marketing service provider)? Is it just a little too on-the-nose, or is it subversively sincere about the service it offers? What if you had […]
You and iContact (see our review) have been together for a while, maybe even moved in together, bought a couch. It’s been a good relationship, but now it’s starting to look like you and your ESP (email marketing service provider) are having different ideas about where your business is going and what its needs are. The […]
Email marketing is a cost-effective way for restaurants to promote themselves and stay in touch with regular patrons. Some businesses shy away from email marketing software because they are afraid of annoying their customers with “junk” mail or they think it’s too tech-y for the average business owner to figure out. But the truth is that today’s […]
