Does your startup need funding? Grants offer free money to good applicants, but they're not as easy to apply for as you might think.
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Free money to start a small business sounds too good to be true, but it’s possible to score free funding with a small business grant. Startup grants do come at a price: finding the right grant takes time, the application process can be lengthy, and competition is fierce.
Don’t let this deter you, if you are trying to start a business with little to no money.
As long as you set realistic expectations, we encourage you to apply for grants you’re qualified to receive. This guide can help you identify the best startup grants and tips for applying.
What Type Of Startups Are Qualified For Grants?
Not all startups are qualified for business grants. Organizations that run grant programs want to invest in businesses that truly deserve funding and will put the grant money to good use. This includes:
- Businesses in specific industries
- Businesses that demonstrate a strong potential for growth
- Businesses that have a positive impact on the community or society
- Businesses that belong to marginalized groups
- Business owners with an economic disadvantage
If none of these categories really describes your startup, you may need a startup loan or other financing to fund your business.
Startup Grants By Business Type
Grants usually have a narrower scope than loans, meaning that each grant is usually for a specific type of business or purpose. This can refer to anything from specific industries to localities, the demographics of the business owner, or to a specific problem the grant is trying to address.
Let’s take a look at some of the more common categories.
Startup Grants For Innovators
Many startup business grants are for innovators and businesses that create novel, potentially disruptive products. These grants are generally for entrepreneurs in technology, medicine, science, agriculture, education, and research and development.
If this sounds like your business, get started with these options:
- Grants.gov: This is useful site for finding any type of grant. However, the majority are for businesses and nonprofits in science, medicine, and research and development. Search for grants on grants.gov or check your eligibility to apply for a grant from the federal government.
- Small Business Innovation Research (SBIR): This SBA-powered seed fund program awards grants of up to $150K in Phase I of funding. Depending on the results achieved after six months, recipients may receive up to $1 million and commercialization of the product that was developed.
- The US Economic Development Administration (EDA): The US Economic Development Administration focuses on sustainable job growth through regional investment and strategy. The bureau offers a number of grants for businesses, with some aimed at research and development or startups in economically distressed areas.
Startup Grants For Green Businesses
There are some public and private grants for green businesses, including startups. Generally, these grants cover the cost of installing sustainable infrastructure and/or energy systems. Some examples include:
- Rural Energy For America Program: As part of the USDA (US Department of Agriculture), this program awards renewable energy and energy efficiency grants. Grants are awarded to agricultural producers and rural small businesses for renewable energy systems or energy efficiency improvements.
- Database Of State Incentives For Renewables & Efficiency (DSIRE): Operated by NC Clean Energy Technology Center and funded by the US Department of Energy, DSIRE keeps an active database of green energy incentives across the country.
Startup Grants For Rural Businesses
Various grants aim to stimulate the economy in rural and economically distressed areas. These grants serve to attract new businesses to struggling regions. Grants include:
- Rural Business Development: This USDA grant is specifically for nonprofit and public entities. From the same agency, rural farmers/agricultural producers might be eligible for the Value Added Producer grant. For-profit businesses that provide education or health care to rural areas through telecommunications might be eligible for the Distance Learning and Telemedicine grant.
- US Economic Development Assistance Grants: The EDA supports development in economically distressed areas of the United States by fostering job creation and attracting private investment. Specifically, under the Economic Development Assistance program’s (EDAP) Notice of Funding Availability (NOFA), EDA will make construction, non-construction, and revolving loan fund investments under the Public Works and Economic Adjustment Assistance (EAA) Programs.
Startup Grants For Women-Owned Businesses
There are a number of women-owned business grants available. Additionally, some grant money goes to businesses that create solutions that benefit women and families. If your startup is woman-owned, you may qualify for grants such as:
- Amber Grants
- Cartier Women’s Initiative
- Tory Burch’s Foundation Fellows Program
- Women Founders Network Fast Pitch Competition
- IFundWomen
Startup Grants For Nonprofit Organizations
Nonprofit startups that have 501(c)(3) status with the IRS are eligible for government and private grant money. Nonprofit startup grants include:
- Grants.gov
- Candid
- Grant Gopher
- GrantWatch
- Walmart Spark Good Local Grants
Startup Grants For Veteran-Owned Businesses
Veteran business grant money includes retraining grants for veterans returning to civilian life and grants to nonprofits providing services to veterans. Some good places to start looking for grants for veteran-owned businesses include:
- National Association For The Self-Employed Growth Grants
- FedEx Small Business Grant Program
- VetFran
Startup Grants For Minority-Owned Businesses
The more active categories of grants are those aimed at businesses that are at least 51% owned by an individual classified as a minority.
Some potential grants for minority-owned businesses include:
- Dare To Dream Grant Program
- Native American Business Development Institute
- Office Of Minority Health Grant Programs
- Merchant Maverick Opportunity Grants
Startup Grants For Businesses In Specific Industries
Whatever your specific industry, you may be able to find a grant program dedicated to helping businesses in your sector excel. Usually, these highly-targeted grants are offered by industry organizations or private companies. Some examples include:
- Halstead Grants (for jewelry designers)
- eBay Up & Running Grants (for eBay sellers)
- NASE Growth Grants (for self-employed individuals)
- Grant For The Web (for monetized websites)
- Visa Anywhere Initiative (for IT startups)
At the start of your business grant search, make sure you spend plenty of time researching to find out if there are any grants available for your specific industry/business type.
General Startup Grants For Most Businesses
There are general small business grants available to any kind of business, but they are very competitive, so you will need an impressive story to wow the judges.
An impressive track record is a particular challenge for a startup business, which is usually defined as a business that’s been around for less than six months. But if your business has achieved a lot in its short operating time or you have an amazing idea, it’s worth applying to these small business grant contests.
A few grant programs include:
- FedEx Small Business Grant Contest: Any type of small business may apply for the FedEx business grant. A top award of $50,000 is available, as well as smaller cash prizes and FedEx services.
- Hello Alice: Startup business platform Hello Alice is currently offering $10,000 small business grants and mentorship sessions.
You may also be able to find general startup business grants open to businesses in your town, city, county, or state.
How To Get A Startup Business Grant: Tips For Applying
Getting a grant means competing to stand out from the crowd of other applicants. While every grant is slightly different in terms of qualifications and expectations, here are some general tips for applying for grants.
Tip 1: Make Sure You're Eligible
Ensuring eligibility is one of those obvious-sounding tips, but you do not want to put all the effort it takes to apply for a grant into one you don’t actually qualify for.
If you aren’t sure if you qualify, contact a representative of the organization offering the grant and ask.
Tip 2: Tailor Your Pitch To Your Audience
Research the culture of the entity offering the grant. Are they informal and hip? Formal and professional? Are you familiar with the lingo they use? Can you put it into your application without sounding forced?
You may have the best business idea in the world, but ultimately, you’ll have to convince the judges that you’re the applicant who deserves the money most.
Tip 3: Complete The Application
Some parts of the application are probably going to be annoying or even redundant. Do not skip them.
The thing to remember about judges is they’re looking for something that will help them narrow down the field of applicants. One of the easiest ways to do that is to discard applications with blank spaces.
Tip 4: Create A Compelling Narrative
Chances are you have a story to tell about yourself and how you came to be a business owner and grant applicant. Providing these details as a contiguous story with a trajectory and destination can increase your application’s chances of standing out. Ask your friends what they find interesting about you if you’re drawing blanks.
Tip 5: Be Realistic
Be honest about your business’s quantifiable details, what you need, how long it will take you to reach the goals you’ve outlined, and any risk factors involved.
This isn’t for humility’s sake; it’ll help you look like you know what you’re talking about.
Tip 6: Discuss How Your Business Will Affect Your Community
Many grants for starting a business are offered with some kind of community advocacy in mind. If appropriate, talk about how your business fits into the broader tapestry of your community.
Best Alternatives To Startup Grants
Unless your business or startup is highly innovative and provides a demonstrable benefit to your community or the world at large, you are probably not grant-recipient material.
Even if you are eligible for some grant money and make it through the lengthy proposal process, you may only land a few hundred to a few thousand dollars.
Furthermore, startup business grants are incredibly hard to come by, as grantees will generally want to see what kind of results you’ve achieved on other projects carried out by your organization. Don’t fall for government grant scams that will have you believe there are piles of free grant money out there for the taking — this is not the case at all.
Rather than hoping to be among the fortunate few granted free money, you might want to look into grant alternatives for your business.
Alternatives for new business grants include crowdfunding, online loans, equipment financing. Consider these options if you’re ready to get your startup business off the ground. Good luck!