3dcart is a feature-rich eCommerce platform that serves merchants large and small. With a wide range of pricing options and loads of features right out of the box, 3dcart is an excellent option for merchants who are looking for an affordable, fully-hosted selling solution.
Founded in 2001 by Gonzalo Gil, 3dcart currently hosts over 17,000 customers. With an ever-expanding pool of themes and partners, it doesn’t seem like 3dcart will be slowing down anytime soon.
Keep reading for a full, unbiased analysis of 3dcart. We’ll discuss pricing, features, usability, and potential downsides of the software.
But first, check out this video for a quick overview of 3dcart.
3dcart has a wide range of pricing options which allow the platform to work for many different businesses.
Because all plans are billed on a month-to-month basis, 3dcart does not require you to sign any contracts. However, if you decide to stay with 3dcart, you can purchase a year-long plan and receive a 10% discount. Keep in mind that 3dcart does not allow refunds beyond their 30-day Money Back Guarantee, so please make sure that 3dcart is the right platform for your store before you commit for an extended period of time.
All plans come with unlimited products, online storage, and bandwidth, free domain registration, and API connectivity, along with 24/7 phone support. Although most eCommerce solutions only offer phone support at higher subscription levels, with 3dcart you can talk with a real human being even on the lowest plan.
Note: 3dcart has recently (as of May 2017) changed their pricing structure. They have discontinued their $10/month plan and consolidated the rest of their plans into a simpler model. I’m presenting the most current pricing information below.
You can take a look at 3dcart’s pricing page or view my breakdown of 3dcart’s pricing model:
Basic — $29/month
- 2 Staff Users
- All Essential Features, Including:
- Unlimited Products
- Unlimited Bandwidth
- Unlimited Storage
- Real-Time Shipping
- Shipping Labels
- Facebook Store
- Built-in Blog
- Single Page Checkout
- Product Reviews
- Digital Downloads
- Tax Calculations & Reporting
- API Access
- eBay and Amazon Integrations
- And More
Plus — $79/month
- 5 Staff Users
- All Above Features Plus:
- Customer Groups
- Email Marketing Newsletters
- Email Accounts
- Daily Deals
- Group Deals
Pro — $299/month
- 15 Staff Users
- All Above Features Plus:
- Autoresponder Campaigns
- Abandoned Cart Saver
- Automation Rules
- Gift Registry
- Product Q&A
- Reward Points
- Priority Support
Enterprise — Pricing Negotiable
- Unlimited Staff Users
- For those Selling over $400K/year
- All Above Features Plus:
- Technical Account Manager
- Custom Programming Available
There are other Enterprise-level services available at additional cost. Find out more about 3dcart Enterprise plans and services.
There are also discounts available for charities and non-profits.
Specific Business Size
Because 3dcart is offered at varying price points and comes with lots of features right out of the box, 3dcart fits businesses across the board. I would recommend 3dcart for both small and larger enterprises.
Web-Hosted or Licensed
Web-Hosted. 3dcart is based in the cloud, so you don’t have to worry about managing your servers or updating your software.
Hardware and Software Requirements
None. 3dcart uses SaaS (Software as a Service) technology. You just need a computer, an internet connection, and a reliable web browser.
3dcart comes with loads of features right out of the box, even at its lowest plan. Here are some of the features you get with 3dcart:
Front End Features
- Sell digital and physical products.
- Enable one-page checkout to speed conversion.
- Include multiple product images, image zoom, and videos on product pages.
- Allow customers to create Wish Lists and Gift Registries.
- Offer gift certificates, coupons, and discounts.
- Provide waiting lists and back orders for popular products.
- Use robust tax and shipping calculators to provide real-time quotes for your customers.
- Use abandoned cart notifications to remind your customers to complete their orders.
- Allow customers to submit questions and reviews on product pages.
- Inform and entertain your customer base (and boost your SEO) with a blog.
- Offer a Rewards Program to foster customer loyalty.
- Control inventory and monitor low stock items.
- Manage your mailing lists using CRM tools.
- Organize products automatically using SmartCategories.
- Optimize your site with lots of SEO tools.
- Take advantage of bulk importing/exporting to migrate platforms and make bulk edits.
- Customize your invoices and packing slips and print them easily.
- Sell in-person with 3dcart POS.
- Use 3dcart’s email templates to make your email marketing campaign a little easier.
- Sync with eBay and Amazon to sell across multiple channels and manage it all from 3dcart’s admin.
These are just the highlights of 3dcart’s offerings, but you should check out the full list.
Ease of Use
3dcart has lots of tools to help you start moving product. You can check them out for yourself with the no-risk 15-Day Free Trial.
When you sign up, you’ll receive a welcome email that lists your user login and password as well as your site’s URL. The email also includes links to several video tutorials.
Upon logging in to your admin, you’ll be presented with a setup wizard that includes videos and tips at each turn. If you need more help, aided onboarding is available, though it costs $399.00. Yikes.
On the other hand, you could just wait for your account manager to give you a call. My phone rang only thirty minutes after I created my account. I’ll admit that I panicked and didn’t answer (phones are scary!), but when I listened to the voicemail, I found that 3dcart only wanted to answer my questions about the platform.
However, I think you should be able to figure out most functions on your own. The dashboard is fairly straightforward and is similar to the user-friendly models you find on platforms like Shopify and BigCommerce.
Adding a product is a two step process. First, you’ll be asked to enter basic product information.
Once you save that information, you’ll have access to a second product page, which lets you add more detailed information. There you can adjust shipping and inventory information and write SEO tags.
Discounts follow a similar two-step model. You can find your discount generator located under the “Promotion Manager” tab in your admin.
You’ll first enter basic promotion information. Here you’ll create a name for your promotion and select a range of dates during which that promotion will be active.
After you save that page, you can access 3dcart’s more detailed discount settings. I am thoroughly impressed with the available discount features. You can apply your promotions to specific products and categories. Or, you can create a discount that applies to a full order if a specific product is in the basket. There are lots of discount options available.
During my trial, I also took a look at 3dcart’s order management features. Using order management, you can fulfill orders more quickly and simply. From the orders section of the admin, you can review and process orders and print pre-generated packing slips and shipping labels.
If you get stuck, you can always use 3dcart’s 24/7 live chat support to work your way out. In the past, I’ve received quick responses to the questions I posed on live chat. However, during my most recent demo, I didn’t receive any response at all to my questions. 3dcart claims to respond within five hours; I’m not sure why that wasn’t the case during my demo.
Overall, I would give 3dcart’s ease of use a solid four out of five stars. There were a couple confusing functions, but after a very slight learning curve, 3dcart’s admin should be good for day-to-day use.
3dcart offers over 60 free themes, all of which are mobile responsive. The free themes are . . . okay. They aren’t ugly, but they’re certainly missing the wow factor other eCommerce platforms offer.
There are a few dozen premium themes as well, priced from $99 to $199, though I don’t see much of a difference between the free and premium themes. You can either purchase a premium theme individually, or you can pay $249/year for unlimited access to every premium theme available (which, by the way, I don’t recommend, because you probably shouldn’t be changing the look of your site all that often). Here’s an example of a premium theme:
If you’d prefer to build your own look, there are design services available, although they come at a steep price.
On the other hand, if you’re bold enough to customize on your own, you can take advantage of 3dcart’s theme editors. There are HTML and CSS editors as well as a WYSIWYG (what you see is what you get) editor, which allows you to make changes to your storefront’s content without touching any code.
Additionally, there’s a drag and drop editor with which you can make quick adjustments to widgets on your storefront. I think the drag and drop function is pretty cool, though a 3dcart representative told me it’s mostly just flashy. Apparently, once you figure out the editors in the admin, the drag and drop editor isn’t really necessary. Here’s what that drag and drop editor looks like:
Integrations and Add-Ons
3dcart’s App store includes most add-ons merchants need. There are add-ons for Order Management, Shipping, Security, Social Media, Drop Shipping, Channel Management, Advertisement and more. And they’re all sorted by category in a drop down bar, which is nice.
You can see all the apps available by clicking the link above, but here are a few that you might recognize.
- Quickbooks: Accounting Software
- Constant Contact: Automated Email Marketing
- Shipwire: Order Fulfillment Service
- Facebook Connect: Social Media Integration
- Avalara Tax: Real Time Tax Calculator
- TaxCloud: Sales Tax Management
3dcart also provides a RESTful API, so your developers can build custom connections (if the apps you need aren’t already available).
3dcart integrates with over 100 payment gateways, including:
Although 3dcart does not charge any transaction fees, you can expect to pay those fees (usually around 2%-3%) to your payment gateway of choice.
Customer Service and Technical Support
3dcart provides customer support through several avenues. All plans include the following:
- Support Tickets
- Knowledge Base
- Video Tutorials
- Support Forum
- Social Media: You can contact 3dcart on Facebook, Twitter, and Instagram.
- 3dcart Answers
- 24/7/365 personal support via email, live chat, and phone
- Phone: 1-800-828-6650
In the past, 3dcart has been criticized for their poor customer support. However, in May 2016 they restructured their customer support model, changing the way calls are routed and rearranging their physical offices so that sales representatives are closer to technical support.
During my demo, I spoke with a 3dcart representative about a problem in my admin. That sales representative worked with a technical support representative to resolve the issue as I waited on hold. Let us know in the comments below if you’ve noticed any improvement in 3dcart’s customer support.
Negative Reviews and Complaints
There are many negative reviews online that condemn 3dcart for a variety of reasons (just check the comments section of this article). Here’s what they tend to focus on:
- Poor Customer Service: 3dcart is often blamed for being slow to respond to customer concerns and for providing uninformed responses. It has also been blamed for falsely charging customers for plans or features they did not want to purchase. However, I’ve also recently found a few reviews that counter this point. See positive reviews below.
- Bland Templates: While 3dcart’s themes aren’t bad, they aren’t particularly good-looking either. In order to make a truly stunning storefront, you’re going to have to invest in some customization.
As you research 3dcart, you may notice a few comments about bandwidth overage fees. You should know that these complaints are no longer relevant as they refer to 3dcart’s previous pricing model.
Positive Reviews and Testimonials
More recently, I’ve noticed a shift of popular opinion in regard to 3dcart. Perhaps 3dcart’s new customer service model is doing some good after all. Though, to be honest, I’m a little suspicious of all of the recent positive reviews online, especially on Trustpilot. Many of the reviews on this page, in particular, were posted on the same day, which suggests the influence of the company. To be fair, that does not necessarily mean that the reviews are false. Perhaps the company just asked its satisfied customers to post online; who’s to say?
Regardless, this is what 3dcart customers love.
- Low Price: 3dcart’s plans are priced competitively with Shopify and BigCommerce. Plus, 3dcart doesn’t charge transaction fees (Shopify still does).
- Good Customer Support: Customers on the Better Business Bureau website report that customer support is helpful and responsive. Reportedly, live chat is an excellent way to contact customer service. 3dcart claims to respond to inquiries on live chat within five hours.
- Easy to Use: The admin is relatively intuitive. And, if you don’t get it right away, there are lots of resources available to give you a hand.
- Out of the Box Features: 3dcart comes with an uncommon amount of features at every price point. I’ve never seen this many features available at the lowest plan of a SaaS platform. The nearest platform to 3dcart in terms of features is Magento, a self-hosted software program that’s typically much more difficult to use.
3dcart is Level 1 PCI DSS (Payment Card Industry Data Security Standard) Compliant and comes with FraudWatch, which protects against fraudulent transactions.
Every plan includes a free GeoTrust 128-bit SharedSSL. However, in order to benefit from that free SSL certificate, you must use 3dcart’s specific checkout domain: [your domain].3dcartstores.com. Otherwise, you can purchase an SSL certificate, starting at $99.00/year. See more SSL certificate options.
3dcart is a pretty good option as far as shopping carts go, though it’s still far from perfect. The plans are reasonably priced, and there are tons of important features already built-in. My primary concern has to do with technical support. Customers have been very upset with 3dcart’s support system for a long time, and this recent restructuring has only begun to show results. However, I must admit that I am hopeful.
I recommend first and foremost that you try out the software yourself before you make any decisions. It takes only a few seconds to sign up, and there are no commitments required. If a picture is worth a thousand words, a demo is worth a million. Give it a go.