Square Online Review (Formerly Square Online Store)
This easy, cost-effective eCommerce solution makes payment processing easy by integrating directly with Square POS, but how does it stack up to the competition in terms of features?
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Expert Analyst & Reviewer
- 17 comments
- Updated on:
Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.
Square Online
| Total Rating | 4.5 |
|---|---|
| Pricing | Good |
| Features | Good |
| Customer Service | Excellent |
| Integrations & Add-Ons | Good |
| Reviews | Good |
Pros
- Free plan available
- Easy to use
- Ideal for low-volume merchants
- All-in-one eCommerce and payment processing solution
- No coding knowledge required
Cons
- Limited customization
- Limited features
- Limited payment options
- Not suited for high-volume merchants
Square Online Overview
Square is a massively popular and easy-to-use point of sale (POS) system and card processing platform that anyone can use, anywhere, to take payments on any mobile device equipped with a free Square reader. It also has a similarly intuitive website building platform in Square Online, and those looking to build a budget-friendly online store definitely should take a closer look.
You can set up a fully functional online store that works perfectly within the Square ecosystem, and a single Square account will let you set up and run a complete eCommerce site, using Square Online (formerly known as Square Online Store). If you prefer, you can use Square’s new service, Square Online Checkout, to accept payments online, without even setting up an online store.
Although Square has offered an online store builder for a while, in 2019 it rebranded and upgraded after the company acquired popular website-builder Weebly. Square Online uses Weebly’s software to offer an easy-to-use website builder with eCommerce functionality. The Square website builder offers a completely free plan; you just have to pay Square’s payment processing fees, as you would with any other eCommerce platform. However, this new online store builder also offers paid plans, giving users access to more storage and features.
There are a few distinct advantages and disadvantages to using Square Online. Most sellers (especially those already set up with other Square products) will find Square Online to be incredibly easy to use. You don’t need the slightest bit of web design, coding, or software experience to create your shop. On the other hand, higher-volume sellers or those who are not already using Square for payments may find the software to be limited compared to other eCommerce options.
Read on to see if Square Online is right for your business’s needs, or head over to our full review of all of Square’s products and services.
Table of Contents
What Is Square Online?
Square Online is a website builder within Square’s platform of products with a free plan available that lets you create your own eCommerce site. It is intuitive with no coding experience necessary and offers scalable payment tiers with additional features.
Square Online Pricing
Square Online has a unique pricing structure. Many merchants can use the platform completely free of charge. If you only need 500MB of storage, and you don’t mind processing your payments exclusively through Square, you can use the Free plan. You’ll pay only the usual credit card processing fees.
All Square Online plans, including the Free plan, include free web hosting, SSL certificate, and unlimited bandwidth on your Square site. But if you need more storage, want to use a custom domain, or want to remove the Square advertisements from your site, you’ll need a paid pricing plan. Each step up in pricing gives you access to more features. If you want to save a bit of cash, you can pay for a full year of service upfront and get discounted rates. If you choose to pay annually, however, you should be sure that Square is the right payment processor and eCommerce platform for you. It is often very difficult or downright impossible to get refunds on annual subscriptions.
Here’s a quick breakdown of pricing for Square Online.
Free Plan
Square Online’s Free plan costs $0/month and includes:
- 2.9% + $0.30 per transaction (via Square)
- Unlimited products
- Digital or physical goods, services, tickets, donations
- Automatic inventory, orders, and items sync with Square POS
- Instagram, Facebook, & Pinterest integrations
- Curbside, delivery, or third-party courier
- Free SSL security
- 500MB storage
- Inventory management
- Order status text alerts
- In-store or curbside pickup plus delivery
- Sync with Square POS
- Coupon codes
- Square gift cards
- Contact forms
- SEO features
- Order customization
- Support via a community forum, email, chat, and phone
Professional Plan
Square Online’s Professional plan costs $16/month or $12/month if billed annually and includes everything in the Free plan, plus:
- Unlimited storage
- Remove Square ads
- Add a custom domain
Performance Plan
Square Online’s Performance plan costs $29/month or $26/month if billed annually and includes everything in the Professional plan, plus:
- Accept payments through PayPal
- Product reviews
- Shipping calculator, labels, & tracking
- Discounted shipping labels with UPS
- Abandoned cart emails
Premium Plan
Square Online’s Premium plan costs $79/month or $72/month if billed annually and includes everything in the Performance plan, plus:
- 2.6% + $0.30 per transaction (via Square)
- Best shipping discounts
- Real-time shipping calculator
Square Online Features
Square Online offers enough features to get the majority of small businesses moving. While features on the free plan may be too limiting for most merchants, offerings significantly improve on the paid plans. Without further ado, here are the main features you’ll get with a Square site:
Type Of Payment Accepted with Square Online
Your options and rates for processing online payments through a Square Online store depend on your subscription level. Merchants on the Free and Professional plans can process payments only through Square at the typical rate of 2.9% + $0.30 per transaction.
Merchants on the Performance plan can also process payments through Square at 2.9% + $0.30 per transaction, and they can accept payments through PayPal at 2.9% + $0.30 per transaction. Merchants on the Premium plan gain access to a discounted processing rate with Square. Premium plan rates are 2.6% + $0.30 per transaction whether through Square or PayPal. Merchants on the top plans can enable Google Pay, Apple Pay, and Square Payments to accept payments as well.
Selling On Multiple Channels With Square Online
Square Online syncs easily with your Square POS system to enable multi-channel selling. These two systems work together to track your inventory, even as you sell online and in person. You can also allow customers to pick up their online orders in-store, integrate with Instagram, and utilize targeted Facebook ads. Additionally, Square Online provides tools for creating password-protected pages. That means B2B sellers can make their wholesale products visible only to approved buyers.
Does Square Online Offer Buy Buttons
Square Online does offer customizable buy buttons at no extra cost. You can instantly add them to a new or existing website and accept secure payments right away. The buttons can be edited by shape and can include different wording. They are also compatible with multiple hosting platforms.
Selling Internationally
Currently Square accepts payments from the United States, Canada, United Kingdom, Ireland, Australia, Japan, France, and Spain.
Square Online Marketing Features
- Create and advertise basic coupon codes; you can take off a percentage or a flat rate, or you can offer free shipping. You can also allow customers to leave product reviews and you can sell and accept gift cards to encourage repeat purchases. There are also features for collecting information via contact forms.
Square Online Product Limits
Square Online currently does not have a limit to the number of items you can sell.
Inventory Management With Square Online
Track inventory across your online store and physical locations. Inventory totals update with each sale. Square Online also features low stock alerts and automatic reordering options for when inventory gets low.
Square Online Shipping Tools
The shipping features that you can access depend on your subscription level. All plans include the ability to choose shipping carriers, purchase and print labels, track shipments, and send order-status text alerts. The Free plan only lets you charge shipping rates based on a few factors. You can set rates based on weight, order total, or item quantity. You can also set a flat rate for shipping or just allow free shipping. On the Premium plan, however, you get access to much more accurate real-time shipping rates with FedEx, UPS, and USPS.
Square Online SEO Tools
Square Online comes with a number of SEO tools, including an optimized HTML format and mobile-friendly design. You can also add permalinks, SEO titles, and SEO descriptions to your products.
Blogging
The Stories function in Square Online is like a blog, allowing you to connect with shoppers in creative ways, such as highlighting a new product, suggesting a recipe, or offering personal updates. Your posts will appear on your site’s Stories Overview page, and visitors can share your Stories to their social media pages using built-in sharing buttons.
In-Person Selling Tools
Square has some unique and innovative hardware options for selling in person.
- Magstrip Reader: The first magstrip reader is free and additional readers are $10.
- Contactless & Chip Reader: The more versatile chip reader is $49 on Square’s website.
- Square Terminal: An all-in-one mobile card processing tool is $299.
- Square Register: The complete point of sale system that works across all Square platforms is $799.
Is Square Online Easy To Use?
Like Square’s other products, Square Online is designed with the user in mind. It is easy to create a store, import products, and adjust your site to fit your brand.
When you first sign up for a trial of the platform, you are immediately directed to begin creating your site. You can choose a general layout for your site as well as your preferred colors and fonts. You can also import a logo. Don’t be afraid to try out something at this stage. You can adjust everything later.
You can add items from your storefront view or your admin panel. You can also import products from your Square POS to make the setup process just a little bit easier. Here’s what the “add a product” page looks like:
It is also easy to fill out the product details. This is also where you can add variants, such as multiple colors or sizes, and select a category for your product. Scroll down a bit further, and you’ll see some more of Square’s advanced options, such as modifiers and SEO settings. You can also disable or enable an individual item’s visibility in the store if you’re not quite ready to launch a particular item.
In general, Square Online is an extremely intuitive product There are a few bugs to work out, but once those problems are resolved, it will be highly usable.
Customer Service & Technical Support
Customer support is available to all users, whether you’re on the Free plan or a paid plan. You can access this support primarily through phone, email, live chat, and the help center. Here’s a full list of support options:
- Phone: Phone support is available Mon-Fri 6 AM-6 PM PST. Wait times can be long, so try other options before phoning, if possible.
- Email: You can get support via email 24/7. Responses may take up to two days in coming.
- Live Chat: Live chat is available Mon-Fri 6 AM-6 PM PST and Sat-Sun 8 AM-5 PM PST.
- In-Software Help: Within the Square Online dashboard, you’ll find a link to the help center.
- Community Forum: The community forum contains answers to commonly searched questions. Like the help center, the forum is organized into categories. The forum is also a place to give feedback and vote on features.
- Videos: Square has a YouTube channel, which it uses to discuss all its products, including Square Online.
- Help Center: Square Online’s help center is organized into sections to make it easier to find answers to your questions. You can also use the search bar to search topics more specifically. Many support articles include up-to-date screenshots, which are particularly helpful.
- Blog: Square’s Town Square blog posts regular updates on payment processing and managing a business with Square.
- Social Media: Square is active on Twitter, Facebook, YouTube, and Instagram.
Square Online Integrations & Add-Ons
Square Online integrates with 200+ add-ons and third-party software, listed in 16 searchable categories that include tax/accounting, delivery and orders, eCommerce, POS, loyalty and rewards, and more. While the Square App Marketplace doesn’t house the largest integration collection we’ve ever seen, it’s still respectably sized. Included within these integrations is a pretty cool integration with Instagram. When you integrate with Instagram, users who click on images of your products in your Instagram account are redirected to your Square Online to complete checkout. (Learn our top tips and trick for selling on Instagram.)
Additionally, Square integrates with many other eCommerce software apps, such as BigCommerce, Shift4Shop, Magento, and WooCommerce. That means you can choose to use different eCommerce software to build your website while still processing payments through Square.
Finally, Square offers a number of developer tools and APIs, including the new Shippets API, that developers can use to build custom connections and add-ons.
Square Online Reviews
Negative Reviews & Complaints
Square Online users raise a few negatives, including these:
- Design Limitations: Template options are limited, and editing layouts can be challenging. The scope for customizing your website will be limited, especially considering the lack of HTML and CSS editing functionality.
- Account Stability Issues: This is one of the huge complaints about Square in general. Like many other payment service providers (PSPs), Square can revoke your account if it considers you to be high-risk. When you’re a high-risk merchant on Square Online, not only can it revoke your payment account, but it will also remove you from the online store platform.
- Features Limited On Free Plan: While offering a free plan is generally an advantage, especially because it gives potential users a chance to test the software before committing to it, Square Online’s free version is lacking some of the basic functionality you will want to run a full online store.
- Limited Features: Square Online has enough features to satisfy the needs of many lower-volume sellers; however, merchants who have a lot of sales through their online portal may encounter some difficulty. There simply aren’t as many options available as there are in other eCommerce software. For example, you are able to create only three types of coupons: a flat-rate discount, a percent discount, and free shipping. Other eCommerce options allow for more complex coupons, such as “buy one get one free” and discounts on specific products and categories. Further, shipping features are relatively limited on the lower-level plans. You need to be on the Premium plan to access real-time shipping rates.
Positive Reviews & Testimonials
The majority of user reviews had mostly positive things to say about Square Online. Here’s what they mention:
- Free Option: It’s pretty great that you can build an entire online store for no more than the cost of processing payments. This isn’t a very common offering, and it’s a valuable option with Square.
- Easy To Set Up: Though they may not offer enough flexibility for some sellers, Square Online’s design tools make it easy to get for anyone to get a store online up and running quickly, even total beginners. Syncing your store with Square POS makes importing products quick as well.
- Versatile: You can sell a variety of types of products through your online store. That includes physical and digital products and even carry-out orders and event tickets.
Final Verdict Of Square Online
Is Square Online the right match for your eCommerce goals? The short answer is that it depends. For smaller sellers, and especially for those already using Square products, the Square website builder can provide an easy entrance into online selling, with some useful options, such as delivery capability, that aren’t found in all eCommerce solutions. Overall, we think Square Online is an excellent solution for those types of merchants. A Square site will integrate seamlessly with Square’s other products, and if you only need 500MB of storage, you can get the software, plus hosting and support, completely free of charge. All you’ll pay is the normal payment processing fees.
Now for the other side of the coin. For merchants who are looking for a stand-alone eCommerce solution, we suggest looking beyond Square Online. While it’s a solid eCommerce solution, Square Online is somewhat limited in its features and design options, and even the paid plans don’t include enough functionality to justify the cost.
So, while it bears repeating that Square Online store can be a good choice for certain types of merchants, if you are hoping to build your online platform into your primary sales channel, you should look elsewhere. Take a look at our top recommendations for eCommerce software to get started. Even if you’re an eCommerce newbie looking for an easy way to start selling online, you should do a little research to find the best tool for beginners.
Square FAQs
Matt Sherman
Expert Analyst & Reviewer at Merchant Maverick
A former sports editor and journalist, Matt Sherman has been writing about and researching small business software since 2015, with a special emphasis on retail and restaurant sales. Matt's expert opinions are cited in various industry publications, including Fox Business. He is a graduate of the University of Oregon.
View Matt Sherman's professional experience on LinkedIn.
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The Merchant Maverick Seal of Approval 🏆
Square Online |
|---|
After hours of in-depth research and evaluation, we can confidently recommend this brand to our readers. Get started today and see Square Online for yourself.
The Merchant Maverick Seal of Approval 🏆
Square Online |
|---|
After hours of in-depth research and evaluation, we can confidently recommend this brand to our readers. Get started today and see Square Online for yourself.
Read Next
I fell in love with squareup a few years ago. Didn’t use it a,or at first but slowly started using invoicing for nearly all my customers. Allows me to track work done, and whose paid. Not to mention a great summary for tax time.The only thing I’ve been trying to figure out lately is if I want to try to move to encourage more “shopping cart sales” via my website. Is a Oscommerce setup that’d rely on the developer system. My only real caveat is getting a module that’ll work with my chosen cart, and whether they’ll require a monthly fee.Most of my customers prefer cash or etransfer transactions. Currently I’m lucky if I hit $1500 month in card processing. I’m very much a sole proprietor who has stuck with in person sales and service.
This comment refers to an earlier version of this review and may be outdated.
Organization Name: unclejoe
Square is just the check-out portal once you’re in the store? How did the customer locate the item and the store in order to check-out through Square?
This comment refers to an earlier version of this review and may be outdated.
Hi Ed,
Thank you for your question. In this post, we are describing actually setting up a website with Square. If you wanted to do this, you would add your inventory, choose a web template, and once you share your website and a customer visits, they click on the item and enter their payment and shipping details, and complete the sale.
If you’re more interested in a setup like you described in your question, we have a Square Online Checkout post that you may want to look at. Essentially you would add your inventory to the backend and then share a link that brings the customer directly into the payment screen, and you would not need a website.
I hope that’s helpful!
This comment refers to an earlier version of this review and may be outdated.
Hi, this article mentions that square online is not available in Australia? I am in Australia and have been playing around with a site to see how it works. There is also a support team in Australia. So as this may be an older article, does that mean that square online is recently new to Australia. Thanks
This comment refers to an earlier version of this review and may be outdated.
Hi Wendy,
You are correct! Square is now available in more places but that was a relatively recent change.
This comment refers to an earlier version of this review and may be outdated.
Organization Name: TOGO Telecom
Hi, I am just using Squrae as our paymeent processing.and if I creative a Square Online Store. Can I use my domain name I have. Once I use the Square Online store . Can cancel our hosting website
This comment refers to an earlier version of this review and may be outdated.
Hi Patrick,
Yes, it looks like you can. Here is a link to their community help forum with instructions.
This comment refers to an earlier version of this review and may be outdated.
Great review, thank you! Question about “high volume” merchants. How are you distinguishing that level of merchant? We are a brick and mortar business with probably 400 retail SKUs and 100 restaurant SKUs. We do about $100,000/month in online sales of these items. Is that something that is too “high volume” to successfully work with Square?
This comment refers to an earlier version of this review and may be outdated.
Hi Jill,
At $100k/month you’d be considered higher volume and would be eligible for custom pricing with most, if not all of our preferred processors. I’d suggest getting a quote from any of the providers recommended in this post on the Best Processors For Retail.
This comment refers to an earlier version of this review and may be outdated.
A point against Square’s free plan: the inventory control does not handle unique items. If it did, I’d be using it! You need a paid plan before you can add a unique item for sale and have it automatically limit sales to just the one item, and remove it from stock once paid. Obviously, for someone like me (I’m a bladesmith and make a lot of one-of-a-kind blades), it just isn’t an option to throw up a listing and have someone order 20 of them.
If I’m wrong, please, please, PLEASE tell me so! I’m still looking for a good solution for my situation.
This comment refers to an earlier version of this review and may be outdated.
Hi Michael,
That should be something Square’s basic inventory can handle pretty easily, if I’m understanding correctly. When you create an item for sale in the point of sale app, you just need to set the inventory at 1 and it should make it unavailable for purchase once it’s gone. Here’s a link from Square with a quick video and some walk-thru’s. Hope that helps!
This comment refers to an earlier version of this review and may be outdated.
Point of Note: The free online store cannot be used with a domain you have hosted elsewhere.
In order to use a domain hosted elsewhere, the minimum charge is $6/month, billed annually.
The store USED to be free. It is not any longer.
This comment refers to an earlier version of this review and may be outdated.
Hi Jason,
Square Online Store’s free plan is still free! But you’re right- it does have a number of limitations. The Professional plan comes with a free custom domain for one year, but if you use your own domain on the free plan there may be an additional fee.
This comment refers to an earlier version of this review and may be outdated.
Your article states that you cannot use a Squareup store to sell high risk products, but if you do a google search “site:squareup.com [enter any high risk product keyword/phrase here]” you will see a ton of squareup stores selling high risk products. And that doesn’t include the ones that are paying squareup to use their own domain name.
I wonder how they get away with it.
This comment refers to an earlier version of this review and may be outdated.
Hey Chuck!
Those sellers are potentially violating Square’s acceptable use policy (some of them without even realizing it). Unfortunately because of how Square’s system works, many of them can fly under the radar until something triggers a red flag, at which point they will be shut down because someone is reviewing their business.
This comment refers to an earlier version of this review and may be outdated.
Organization Name: Maykel Art Gallery
Hi, It’s a great review , thanks. I have a question, Is possible to open an online store with Square with the same merchant account we use for a mobile business ? What happen with the rates then? The merchant account we use mobile is 2.75 %, but the online store rate is 2.9% .
And can we manage the sales report separately?
This comment refers to an earlier version of this review and may be outdated.
HI Yaimara,
I assume you are already processing with Square but also want to sell online. The answer is yes. Online transactions will just process at 2.9% + $0.30 rather than the 2.75% for swiped transaction. You can use Square’s free store (we have a review of it) but if you want something more robust you’d need to look at one of Square’s eCommerce integrations such as Weebly or Wix. Best of luck to you!
This comment refers to an earlier version of this review and may be outdated.