WooCommerce Review
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- Date Established
- 2011
- Location
- South Africa
Pros
- Free
- Customizable
- Numerous integrations
- Scalable
Cons
- Limited customer support
- Add-ons often necessary
- Steep learning curve
Overview
If you run a WordPress site (and who doesn’t?), chances are good you’re wondering how to monetize it. There are a few options available to you, but the most popular among them is WooCommerce.
WooCommerce is a free, open source shopping cart plugin that works expressly with WordPress sites. Since its founding in September of 2001, the WooCommerce plugin has been downloaded over 48 million times. You could say people like it.
Although WooCommerce is free to download, it is not totally free to actually operate a WooCommerce store. You can expect to spend a nice sum on web hosting and the extensions you’ll need to run advanced features.
Regardless, it’s clear why so many merchants trust WooCommerce with their online store; WooCommerce offers the features you need at a low price, and it integrates into a platform you’re probably already using.
Read on to see if WooCommerce is the shopping cart for your online store.
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Table of Contents
Pricing
WooCommerce is an open source WordPress plugin that’s free to download. It does not charge transaction fees, and it doesn’t regulate bandwidth or storage (your site’s hosting will do that).
That doesn’t mean, however, that WooCommerce is free of all expenses. First, to maintain a WooCommerce site, you must purchase hosting for your WordPress.com site.
And in order to get the best use out of the platform, you’ll have to spring for various add-ons and extensions, which range in price from free to hundreds of dollars. However, because many of these extensions are one-time purchases, you’ll probably come out paying slightly less than you would with another popular option like Shopify.
Web-Hosted Or Licensed
WooCommerce is a WordPress plugin that can be used with any WordPress.com account. You are responsible for finding hosting for your WordPress site.
Specific Size Of Business
WooCommerce is great for small to large companies.
You should note, however, that if you’re expecting lots of traffic or plan to add thousands of products, you’ll need to find hosting that can keep up with your bandwidth usage.
Hardware & Software Requirements
WooCommerce integrates into any WordPress.com site, although it works best when it’s paired with a WooTheme (more on this in Web Design). You should maintain a strong internet connection and an updated browser.
Server recommendations are as follows:
- PHP 7 or greater
- MySQL 5.6 or greater OR MariaDB 10.0 or greater
- WP Memory limit of 128 MB or greater
- HTTPS support
You’ll also need to meet WordPress’s minimum requirements, which are nearly the same:
- PHP version 7.2 or greater.
- MySQL version 5.6 or greater OR MariaDB version 10.0 or greater.
- HTTPS support
Ease Of Use
WooCommerce works seamlessly with WordPress, which is great for merchants already familiar with the über-popular blogging platform. In fact, all WooCommerce users must have a WordPress.com account to log into the platform.
WooCommerce connects to your WordPress platform like any other WordPress plugin. Just click “Add New” on the plugins page and search for WooCommerce. Then, click “Install” and “Activate.“
Sounds simple, right? It is.
From there, a setup wizard will take you through the basic steps of getting started with WooCommerce.
You can then either purchase a premium WooTheme or download the free Storefront theme, which WooCommerce highly recommends.
Then you can begin adding products. Honestly, I find the product editor a little strange (adding products looks just like writing a blog post), but it works just fine. You can also categorize products and add attributes on this page.
Click “Publish” and view your changes immediately.
Additionally, you can access pending orders, shipping settings, product information, and inventory tracking from your WordPress dashboard.
WooCommerce comes with pretty decent shipping functionality right out of the box. There are options for free shipping, flat rate shipping, local pickup, and local and overseas delivery. An automatic shipping calculator is built-in, and you can set different rates based on shipping zones. With a few add-ons, you can access real-time shipping estimates from major carriers like USPS, UPS, and FedEx.
Getting started with WooCommerce was not as easy as I had expected or hoped, though it’s hard to say exactly why. I think part of the difficulty had to do with the integration of WordPress and WooCommerce. I’m used to dealing with WordPress, and I’m used to managing eCommerce admins, but I was thrown off by an eCommerce admin that looks like WordPress.
I highly recommend using WooCommerce’s tutorial videos (available in the “Help” drop-down) to guide you through the beginning stages of setting up your WooCommerce store. I wish I had found them earlier.
Features
WooCommerce offers features in a Core+Extensions model. The platform comes with all the core features you need out-of-the-box. It’s possible to start selling immediately with the basic WooCommerce package. However, if your business requires more advanced shipping or checkout features, you are going to have to drop some money on add-ons.
Last year WooCommerce released a major update of their software: WooCommerce 3.x. Most of the changes in this update are on the developer side, but the release does include some improved product gallery features.
Here are some of the features you get free with every WooCommerce download:
- Mobile Friendly Design: Both your storefront and your admin work great on mobile devices. Your customers can shop on the go, and you can manage their orders from anywhere.
- Sell Digital & Physical Products: Just check a box to show that your digital products don’t require shipping.
- Geo-Location Support: Geo-location detects your customers’ addresses in order to streamline shipping and tax calculations.
- Organize Your Products: Group your products by category, add variations to each product, and sell affiliate products.
- Inventory Management: Use WooCommerce’s built-in inventory management to track your stock level, hold stock if an order is canceled, and hide out-of-stock items from your storefront.
- Shipping Options: Offer a shipping calculator on the shopping cart page, so there are no surprises at checkout. Let customers choose between pickup, local delivery, and shipping.
- Search Engine Optimization: Benefit from WordPress’s built-in SEO best practices.
- Create Coupons & Discounts: Make your discounts apply to only one item or all of them.
- Checkout Options: Allow your customers to create an account on your site or check out as guests.
- Enable Product Reviews: Let customers post reviews of your products. You can even ensure that those comments come only from verified customers.
- Analytics: Use WooCommerce reports to monitor your profits and track orders, traffic, and growth trends. Integrate Google Analytics (also free) for more in-depth analytics.
There are more features available with WooCommerce. These are just the few I deem most important. You can view the full list on the WooCommerce website if you’re interested in more information.
Web Design
Although WooCommerce can technically be integrated into any WordPress.com theme, I recommend using a WooTheme for a couple of reasons: First, using a WooTheme reduces headaches involved with applying WooCommerce updates to your store. Second, WooCommerce’s web ticket support only applies to Woo products. Read WooCommerce’s Support Policy to learn more.
WooThemes provides their free Storefront theme to all users. They also offer 14 child themes, 12 of which are priced at $39 (two are available for free). While Storefront is not the most exciting template I’ve ever seen, it’s alright for a free theme that works smoothly with all WooCommerce updates.
Last year, WooCommerce introduced a new Storefront Powerpack extension bundle ($59 for a single site). This extension includes all of the tools that were included in the previous packages: Storefront Designer, Storefront WooCommerce Customizer, and Storefront Checkout Customizer. Storefront Powerpack gives you the ability to make changes to the look and feel of your Storefront site without touching any code. You can also look into purchasing a more complete package, the Storefront Extensions bundle, at $69.
If you’d prefer even more control over the look of your store, you can always add plug-ins or child themes or edit the HTML and CSS stylesheets. Because WooCommerce is open source, there are no limits to the customizations you can make to your platform, though you should be aware that you’re less likely to benefit from WooCommerce’s web ticket support if you customize your store’s code.
Integrations & Add-Ons
As I’ve said before, WooCommerce takes a Core+Extensions approach to their platform. Any advanced features you may need come via extensions, typically at a price.
WooCommerce’s app store features almost 300 extensions. I recommend researching extensions in the same way you’re currently researching eCommerce shopping carts. Take your time and find out what you need. Then, read lots of product reviews and comparisons to find out what will serve your company best.
(Note: I’ve compiled my own list of the Top 10 WooCommerce Extensions.)
Take a look at the full list of WooCommerce’s extensions on their website. I’m listing a few of my favorite third-party extensions below:
- Avalara AvaTax: Automatic tax calculator
- ShipStation: Cloud-based shipping solution
- Zapier: Facilitates connections with over 1000 extensions
- TaxJar: Automatic tax calculator
Keep in mind that WooCommerce also comes with a REST API and lots of documentation. If you can’t find what you need, you can always pay someone to build the connection for you.
Payment Processing
WooCommerce comes with five built-in payment options, but if that isn’t enough for you (and if you experience any significant growth, it won’t be), additional payment gateways are available as extensions.
Here are WooCommerce’s out-of-the-box payment capabilities:
- Direct Bank Transfer
- Check Payment
- Cash on Delivery
- PayPal
- Stripe
You can also find 100+ additional payment processors available as add-ons. These include the following popular options:
- Amazon Payments
- Authorize.Net
- FirstData
- Square
At the request of their users, WooCommerce has also added Apple Pay as a payment option. Apple Pay payments are processed through Stripe.
Check out the full list of payment processors on the WooCommerce website to see if your favorite is available.
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Customer Service & Technical Support
As in the case with most free, open source options, WooCommerce comes with limited personal support. You won’t be able to get help through social media, email, or phone, although you can submit a web ticket. WooCommerce will occasionally respond to these web tickets through a live chat.
Support options are further limited if you choose to customize your site with lots of non-Woo products. WooCommerce will ask you to disable those third-party products before they can provide any aid.
Although personal support is limited, WooCommerce lets you access lots of self-help options. These tools include:
- Documentation
- FAQs
- Blog
- Forum
- WooExperts for Hire
Remember that while WooCommerce integrates with WordPress, the two are not the same. If you have any questions regarding WordPress, be sure to contact WordPress Help instead of WooCommerce.
Negative Reviews & Complaints
Because WooCommerce is the force behind so many online stores, there are plenty of customer reviews available online. As a whole, those reviews tend to be positive, but there are still things even the most enthusiastic WooCommerce user would like to see improved. The following are a few of the most popular complaints:
- Extension Costs Can Add Up: WooCommerce comes absolutely free, but its extensions do not. Some extensions are priced as one-time purchases, and others are monthly subscriptions. Do your research.
- Limited Support: Most of WooCommerce’s support is available in the form of self-help resources. Response to web tickets is reportedly quite slow.
- Less Theme Flexibility: While theoretically you can use any WordPress theme, you probably shouldn’t. WooThemes work best with WooCommerce.
- Steep Learning Curve: Some disagree with this one, but personally, I found it to be true. I had a hard time figuring out how to begin.
Others less common complaints mention:
- Limited Documentation: Although some users say there’s plenty of documentation available, a few customers claim there isn’t enough.
- Difficulties With Product Updates: Non-Woo themes have a hard time with Woo updates. Get a WooTheme!
- Difficulty Incorporating Extensions: One customer says it’s difficult to make extensions work with the platform and with each other.
Positive Reviews & Testimonials
There are lots of customers singing WooCommerce’s praises. Here’s what they discuss most often:
- Attractive Themes: WooThemes offers 14 mobile responsive options, and they’re all clean and image-focused.
- Scalable: WooCommerce can grow with you.
- Excellent Selection Of Extensions: With 300 available, you’re bound to find the add-ons you need to run your store the way you planned.
- WordPress Community: When you download WooCommerce, you join a large community of shop owners who help each other find solutions to technical issues. Furthermore, because WooCommerce is such a popular open source option, you can expect developers to be constantly adding to the pool of features and extensions.
- Free: Free is a very good price.
Here are a few less common positive reviews of WooCommerce:
- Updates: Updates occur often, and customers report that the new versions of the platform are consistently better than the old.
- Tutorials: These step-by-step guides answer the most common technical questions.
Security
Because WooCommerce is self-hosted, your site’s security rests largely upon your shoulders. Sure, WordPress comes with some built-in security features, and third-party payment gateways reduce some of your personal risk, but you’re still in charge of guarding your site against security breaches. Choose a secure web host, purchase a good SSL certificate, and make sure you stay on top of all security patches.
Final Verdict
Are DIY projects right up your alley? If so, WooCommerce might be your kind of platform.
WooCommerce is a low-cost solution (assuming you keep your extensions reasonably priced), and it does an excellent job of harnessing WordPress’s SEO and functionality for your benefit. And, if you’re willing to work through technical issues with mostly just guides and forums to lean on, WooCommerce could be the right option for you.
Ready to join the WooCommerce community? Click the link below.
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Liz Hull
Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.
Latest posts by Liz Hull (see all)
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- How To Prepare Your Online Store For The Holidays - October 28, 2019
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To learn more about how we score our reviews, see our eCommerce Software Rating Criteria.
Thanks for this great rundown. I made a website using woocommerce for someone, but I didn’t know about PCI compliance until now. According to the Woo site, using the Authorize.net gateway means I don’t need to worry about PCI because I don’t store any info on my site. However, from what I can tell reading on Merchant Maverick, I still need to worry about compliance. Can you give me some guidance?
Hi, Tony!
You are correct in that the gateway makes a huge difference. However, it’s still really important to understand the landscape, where the business fits in it, and how to maintain the best practices. Check out our post The Quick, Easy Guide To PCI Compliance to help alleviate concerns and get the information you need. Hope this helps and best of luck!
Organization Name: Riviera Apts
I cant imagine anyone actually downloading and using woo commerce after reading all the customer reviews!!
I am running a hundred miles away but really not sure what im going to do. I want to use my web site name, which is the same as my ebay store to host my own site using my items from etsy and ebay integrated. seems simple. i use square for my brick and mortar store. this really should be a no brainer.
but it sure isnt. any suggestions i would gladly welcome.
Hi Michele,
If you’re already using Square for your brick and mortar store, Square Online Store makes a lot of sense as an option. Square Online Store is essentially Weebly, if you’re familiar with that website builder software (Square recently acquired them). Square Online Store isn’t a perfect solution since it has some limitations, but it’s really easy to use and very easy to integrate with your brick and mortar. Square Online Store is a SaaS solution, so you wouldn’t be able to host your own site on this platform, but it is fairly affordable.
Honestly, if you’re looking for a site that you can host yourself, WooCommerce is one of the best options. It’s pretty common to see a lot of negative customer reviews (we take them into consideration in our Negative Reviews & Complaints section), but in WooCommerce’s case, the majority of customer reviews we’ve seen have actually been positive. I’d say don’t count out WooCommerce just yet. If you’re interested in the platform, I’d suggest trying it out a bit. It’s free to download, so the only cost is the time you put into testing it.
Best of luck!
Liz
Organization Name: Baker pink sheets Odell LLC
Can you tell us more about this? I’d like to find out more details.
Hi there,
If you want more info than our in-depth review offers, I’d suggest checking out the WooCommerce website and see what you think!
You want to start an online store. The single most important part is the shopping cart. It absolutely has to run without a glitch or you lose very real money and very real customers.YooCommerce is the only reason I bother with WordPress. I started with Joomla, but the lack of any cohesive and comprehensive shopping cart app made me quickly jump ship. Yes it costs a bit… but I am completely happy to pay for dependability.That said, there have been some recent events that are cause for concern.. The first is the decision to charge 100% every year rather than honor the previous 50% for loyal customers. This seems like a money grab, and a money grab is not easy to do when you build your house on open source soil.The second (and the reason I’m wasting time posting) is the fact that their updates now require extensive testing for every new dot version. On one hand, I’m glad they alert users to potential problems. On the other hand, they’re asking full price every year for expensive extensions. So the price goes up and the service goes down. I expect them to put forth a bit more effort to make sure their extensions work, especially the ‘sponsored’ extensions that SkyVerge and others produce.I’ve given 4 stars because everything still works, but unless I see an outreach to users who have put their trust in this platform,, I will drop this to three or fewer
This comment refers to an earlier version of this review and may be outdated.
Customer service used to be great when it was WooThemes, but now that they have been bought out, i’ve seen a huge drop in support. Just spent over an hour in their chat trying to cancel an annual subscription renewal for their Sensei theme and its been the equivalent of being at the DMV.
This comment refers to an earlier version of this review and may be outdated.
Nicely written Article and good reviews.There are some recently posted comments on this review.Thats make me little bit worried because I am just going to launch an e-commerce website in this month with woo commerce….
This comment refers to an earlier version of this review and may be outdated.
They charge too much for plugins/extensions. You must spend several thousand $$$$ in order to achieve the same functionality that most other shopping carts have as standard, with their basic plans of just a few $ a month.Also the support isn’t very responsive.
This comment refers to an earlier version of this review and may be outdated.
It seems like woocommerce has been getting gradually worse over the years. I’m at the point now where I gave up on them. I’m now dumping thousands of dollars into developers pockets in order to switch to shopify.Some of my biggest pain points:1.) Little to no customer support2.) Broken payment gateway plugins with no sign of fixes. C’mon Mike Jolly. These are essential to run a business.3.) Slow loading cart and checkout page (due to AJAX technology). God the load time is SOOO Bad.4.) Woocommerce itself constantly breaks websites with every update5.) Extremely slow backend (woo dash, searching customers, ext.)6.) Extremely unreliable plugins. Nearly everyone of their plugins needs some type of modifying or tweaking in order to get it to work properly. NONE of their plugins work right out of the box.
This comment refers to an earlier version of this review and may be outdated.
I purchased two extensions from Woo, but they came with very little documentation in regards to how to implement them and use them to customize my client’s website. My support ticket went unanswered for more 6 days. I gave up and I decided to use their 30-day money back guarantee, which of course, requires you to fill out another support ticket. That, too has gone unanswered.
This comment refers to an earlier version of this review and may be outdated.
I wish I had it all to do over again. WOO commerce is fine for you if you don’t need much. If your business is growing and becoming more sophisticated and you are adding new products and are of high service and want to offer loyalty rewards, for example. it’s not a good move to choose WOO. Each time you add a plugin, your site will go down. There are constant conflicts. WP updates your site will go down soon after. One of 18 plugins will suffer a conflict and it is YOU who has to figure out which. Today, Ignite WOO has taken my site down more than 45 times. NO notice. No obvious reason why. Nothing different, except a WP update in the last week or so, as far as I know. The thing that troubles me the most is a phone call, and emails have fallen on deaf ears. One of the calls was a few weeks ago. You just don’t know what you are going to get every time you up your game in a WOO site. In the case of Ignite WOO, my developer tells me it was poorly coded. Totally unacceptable. It’s like the wild-west. Anyone can hang out a marketing site and put only positive feedback up (read: that is a red flag!) and sell plug-ins. I strongly recommend an alternative if you are in a growing business. We are deep in and have spent so much time energy and money, we feel stuck. There are better alternatives today.
This comment refers to an earlier version of this review and may be outdated.
As a new customer I am astonished by the lack of response to a ticket I initially put in the system over 24 hours ago. I Needed the Authorize DPM extension and only saw the Authorized AIM extension which I purchased thinking that the DPM version was included. I asked for an exchange but cannot afford waiting any longer. Worst support ever! I expect an immediate and full refund and we’ll go with a competitor who my have more consideration for new customers.
This comment refers to an earlier version of this review and may be outdated.
I have now been using woocommerce for some time with multiple online stores.As an experienced and successful international retailer, with what I would call a very high all round online/tech knowledge I strongly recommend considering your ecommerce solution.Woocommerce is a great option for any startup small business with basic products that will never change.For anything else I have to recommend looking elsewhere. The support is by a country mile the worst I have ever received of any business, ever. Do not expect a response for a week, and the response will be almost guaranteed to be a pointless clarification, followed with another week’s wait for response.. so on and so forth.. If & when your business grow’s, expect your costs with the Woocommerce extensions to grow even more. EVERY basic feature you will need to give any customer satisfaction will cost you, the cost would be fair if they supplied any kind of after sales support.They don’t.
This comment refers to an earlier version of this review and may be outdated.
Just curious if this platform intergrates well with other api’s like Google Merchant? I know this is an old article, but if you have any insights on api’s I would appreciate it…Well covered topic!
This comment refers to an earlier version of this review and may be outdated.
Hi, Mike.
It appears that WooCommerce does integrate with Google Merchant. There are a couple integrations that you can use (though the both come at a price). The Google Product Feed app (https://woocommerce.com/products/google-product-feed/) lets you upload your products to the Google Merchant Center. Woogle (https://woogleshopping.com/) can similar sync your WooCommerce platform to Google Shopping at a higher price. I recommend taking a look at both of them to see what best fits your needs.
If you’re still looking for more of WooCommerce’s integrations, try their “Extensions” page (https://woocommerce.com/product-category/woocommerce-extensions/).
Good luck!
This comment refers to an earlier version of this review and may be outdated.
im new and have Genesis theme. I started woo and it does not like Genesis. Should I get the woo theme that works with woo well? But i would have to change themes is it worth the work of changing themes? Free is very necessary at this time. Or try a different catalog plugin? I tried ecwid limited to 10 products free.
thanks
mark
This comment refers to an earlier version of this review and may be outdated.
I had done some trials with WooCommerce back when I had my old business and have to say that it was probably the best plug-in of its kind that I could find available and that I had managed to test. I ended up jumping ship and working for another company so never got chance to see the plug-in implemented properly. I now work for a company called http://erowz.com/ and they work on a completely different level so unfortunately we have no place for the app. I have however recommended it to others and am a big advocate. The fact you can get the plug-in free but then pay if need be to add a whole range of different add-ons, makes this very useful software indeed. Maybe my one criticism is the slight delay in page loading when the app is running but that’s something that can’t really be helped and will improve with updates.
This comment refers to an earlier version of this review and may be outdated.
Can anyone tell me why my Woo Is not aceoting people’s PayPal or cards and keeps saying “.Sorry we don’t accept money from your state. Please call us and arrange another form of payment.”
The coupon not happening either but still I can not an order to complete payment.
And it true there is no one to call
Does anyone know how to fix this?
I had people try to make a buy from 3 different states.
One tried and MY account cart page came up. Showing all the other people information who tried to make a buy.
Help??
This comment refers to an earlier version of this review and may be outdated.
Great review, very valuable for someone trying to research into this.
We’re in the process of trying to work out what would be the best software to use for our website. We currently run OSCommerce for the ecommerce side, alongside WordPress for the content side. We have a lot of experience with WordPress.
We need a software that is super mobile friendly, and the best for SEO. May I ask what WooCommerce is like in these areas? Also we have around 50,000-60,000 products in your inventory, I heard that WooCommerce has difficulties handling databases of this size, is this true? Can anything be done about it?
Thank you so much,
Tu Nguyen
This comment refers to an earlier version of this review and may be outdated.
Hey Amad, Really great review there. WooCommerce is what we prefer and recommend to our clients as it is very easy to use and understand. If you know your way around WordPress(which is also very easy) then using WooCommerce is no big deal. The interface is quite similar to wordpress dashboard and adding products is quite simple. The best part is that it is a extendible plugin and can be integrated easily with other plugins and themes thus offering lot more functionalities and options. The payment processing is also very hassle free. Overall, if you need a very flexible eCommerce solution then WooCommerce is your best bet.
This comment refers to an earlier version of this review and may be outdated.
I really like your reviews; however, on this one I feel like I am left without the first step… what do I need to do to test woocommerce?? for other ecommerce sites I was able to set up an account and play with it. I have been searching the web for over 2 hrs now and even hit download woocommerce (went to a local file in my computer) and I can not figure out what to do. I am OK with computers and even some html… however, I have never created anything with Word Press. Can you shed any light?
This comment refers to an earlier version of this review and may be outdated.
Denise,
In order to use WooCommerce you have to first setup WordPress, then you can add the Woocommerce plugin. Here’s a live demo…http://www.ccnow.com/resources/documentation/wordpress-woocommerce-payment-module-live-demo
This comment refers to an earlier version of this review and may be outdated.
Thank you very much! I developed a lot of web sites with WordPress and i mostly use Magento to e-commerce. I was looking for a review like this to easily understand the power of this plugin. Thanks!
This comment refers to an earlier version of this review and may be outdated.
I recently discovered a very important bug in WooCommerce, their latest version in fact. If you don’t check the box to enable shipping calculations it causes the tax calculations at
the checkout to malfunction. I wanted the system to calculate taxes only for Texas shipments because I don’t collect sales tax from out of state. Although I offer free shipping on USA orders I had to check the box to enable shipping calculation, or it automatically would not calculate taxes at checkout.
Another concern I have is Google’s finding that several plugins including WooCommerce are causing my webpages to take too long to load. I don’t use coupons and I would like to remove that and other stuff from WooCommerce that isn’t relevant to what I’m doing.
This comment refers to an earlier version of this review and may be outdated.
Excellent article overall. I really like your ‘cherry picked’ plugins to extend the WooCommerce functionality. Of the most commonly requested gateway integration requests — we would have to say this is it.
This comment refers to an earlier version of this review and may be outdated.