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Kickstarter VS GoFundMe: Which Platform Is Best For Your Crowdfunding Campaign?

You can raise business funds on either platform. A few key differences (rewards, fees, types of campaigns) will help you decide which one works better.

    Jason Vissers
  • 6 comments
  • Updated on:
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Jason Vissers

Jason Vissers

Expert Analyst & Reviewer at Merchant Maverick
Jason Vissers has been researching, analyzing, and writing about small business software and finance since 2015. His financial expertise has been cited in numerous publications, including The Ladders. Jason graduated with a Political Science degree from San Diego State University in 2001.
Jason Vissers
View Jason Vissers's professional experience on LinkedIn.
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6 Comments

Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Ronna Katz

    Thank you for your thorough comparison!
    I appreciate your research and insight.
    Question: Is it possible/permissible to do both simultaneously? Apply to Kickstarter for a larger support level (a goal level of $5,000) and additionally set up GoFundMe for all other levels. I’m seeking to pre-sell landscape paintings of a future painting trip to Russia to fund the trip. Total goal is $12,000 and trip is Sept 2021.

      This comment refers to an earlier version of this post and may be outdated.

      Jessica Dinsmore

      Hi Ronna,

      Technically yes. But it’s not always in your best interest. If you are fundraising through more than one platform, it may appear that you are not progressing toward your goal, and your backers may lose interest. Definitely something to consider!

        This comment refers to an earlier version of this post and may be outdated.

        Gayle Lambert

        I just have a question please. What research does Go Fund Me do to ensure those requesting financial assistance are legitimate?

          This comment refers to an earlier version of this post and may be outdated.

          Jessica Dinsmore

          Hi Gayle,

          That’s a very good question! We couldn’t find anything specifically regarding their screening process, but they do have a Trust & Safety section that explains what they forbid.

            This comment refers to an earlier version of this post and may be outdated.

            August Garcia

            As a sidenote, GoFundMe also acquired YouCaring since the time of this article.

              This comment refers to an earlier version of this post and may be outdated.

              George Buehler

              A helpful, concise comparisons of the two platforms for a first time user. One detail has changed since this was written. Gofundme is not charging a platform fee for “personal campaigns” as of Nov 30, 2017. https://support.gofundme.com/hc/en-us/articles/203604424-How-do-fees-work-in-my-country-

                This comment refers to an earlier version of this post and may be outdated.

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