CardFellow Review

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Middletown, CT

CardFellow isn’t exactly a credit card processor, but I thought I’d review them anyway.

CardFellow was created in 2008 by Ben Dwyer. It is a comparison shopping engine for merchant accounts. It’s a site that let’s you pit competing credit card processors against each other in a bid to win your business. The formal name for this type of bidding process is “reverse auction”.

Here’s how it works:

  1. You sign-up by providing some information about your business.
  2. Pre-screened credit card processors bid for your account.
  3. You pick the best bid.

During the whole process, the CardFellow team is on-hand to offer support and education as well.

Let’s take a look at each step in more detail…

Sign-Up Process

The sign-up process is free and incredibly easy. I literally went through it in about two minutes. Here’s a screenshot of the sign-up page:

cardfellow-setup-process(Click to Enlarge)

Pre-screened Processors Bid for Your Account

Once you make it through the sign-up process, you end up on the comparison page, (see image below) where different processors have submitted quotes for your business.

All the processors are required by CardFellow to submit their bids in interchange-plus pricing and must be free of any cancellation fees. Additionally, all quotes will be locked in for life, and will be monitored by CardFellow to make sure they don’t increase at any point in time.

cardfellow-quote-comparison-page(Click to Enlarge)

As you can see from the above pic, the comparison page summarizes the most important information (e.g. total monthly cost, rates/fees, reviews, etc…) regarding each processor and their specific quote. You can then drill down into different areas to get more info.

Here are some of the features that CardFellow offers:

Education and Support
Every CardFellow customer gets a free 1/2hr to 1hr phone consultation from CardFellow staff where they’ll receive assistance with quotes, processing information, analysis of current statements, etc…

Additionally, CardFellow has a great blog where you’ll find a bunch of information regarding credit card processing. It’s definitely worth a read!

Anonymous Communication
CardFellow has an anonymous communication channel that lets you email questions to the processor without revealing your identity. Each quote has a private IM board where merchants can post questions instantly. All posts are saved chronologically in the message board (and monitored by CardFellow to ensure processors provide accurate information) and also emailed to the merchant/processor.

Sample Statements
See what your monthly statement would look like with each processor.

Cancellation Fee Waiver (in writing)
Never trust a cancellation fee waiver unless you get it in writing. CardFellow provides you with a copy of that waiver.

Read reviews from merchants that have actually used the processor you’re comparing.

Quote Detail
On the quote detail page, you’ll get a full analysis of the processor’s quote, complete with explanations of each charge.

cardfellow-detailed-quote(Click to Enlarge)

You Pick the Best Bid

Once you’ve decided which processor you’d like to go with, just hit the “Choose Quote” button. At that point, the processor will be able to see your contact information so they can begin the application process.

How Much Does it Cost?

CardFellow is free to use, but like any free service, there’s always a built-in cost. In this case, CardFellow receives a referral fee from the processor that you pick. Similar to how we make money here at Merchant Maverick. In my opinion, it’s a small price to pay for the time and money you’ll save, especially if you’re brand new to all of this merchant account stuff.


CardFellow is a quick and easy way to compare processors and lower your credit card processing fees. I think the service is best for those that don’t really care to learn anything about interchange, and just want somebody else to help them save money quickly. Obviously, if you know anything about interchange, then you can probably negotiate some good rates on your own, but CardFellow offers some added services (e.g. pre-screening, lifetime rate monitoring, education, reviews, etc…) that make it a valuable service. I wouldn’t have any trouble recommending you to CardFellow, and I actually wish I had thought of this type of service myself. 🙂 Click here to get started.

Tom DeSimone
Tom loves asking tough questions and getting straight answers, so he has a lot of fun calling payment processors for Merchant Maverick to cut through their smoke and mirrors and find the real deals. He has run a full-time editorial business from his home in New York’s Hudson Valley since 2010 and could not imagine a better job. When not busy writing and keeping credit card processors honest, Tom enjoys backpacking in the mountains.
Tom DeSimone
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    Gary Williams

    Cardfellow was instrumental is allowing me to navigate successfully thru the difficult process of selecting a credit card processor. Ben Dwyer has developed an incredible resource providing an unbiased offering of suppliers. Ben is an outstanding communicator and very thorough. I have realized significant savings while doing more business than ever before with my selected processor. My processor has been outstanding to deal with. There were no snags at any time during setup or with implementation. What a great overall experience!Nothing but the “BEST” for Cardfellow.

      Alesia Massey

      One thing about the review confused me. You said that CardFellow makes money by getting a referral fee from the servicing company that you end up choosing. Later you say that CardFellow’s services are “worth the cost,” but it’s not clear what the cost is to you, the merchant choosing a service. At what point is a merchant charged, and what are they charged? This would be really great to clarify before going to the site.


        Amad Ebrahimi

        Good question Alesia,

        I’ll admit, the wording on the review is awful. I wrote it, so I take full blame. I’ve changed the wording to more accurately reflect my point. 🙂

        To clarify, CardFellow does not cost anything to you as the merchant. The service is free. They get a referral fee from whomever you choose.


          Monica Sesco

          Ben at Cardfellow is so awesome! He helped me to understand the credit card processing process and to signup with a new processor in February 2014. Thanks to Ben I am consistently seeing a huge monthly savings with our new processor Netcom PaySystems. Ben offers a much needed and appreciated service. I couldn’t be more grateful. Thanks Ben – you rock!!!

            Jenny Bradley

            I am so happy I found Cardfellow! Not only did I receive the much needed education and information I found a new processor and will be saving money. I had to pay a large fee to cancel my 8 year relationship with TSYS who I do not recommend, but the savings will more than cover it. I also received waivers from the new company for early cancel fees etc. because of my new relationship with Cardfellow. Thank you!

              Jim Seidewand

              Having tried (and failed for lack of time) to understand the complexities of what I was paying in credit card fees for my 3 stores, I ran into Cardfellow in late 2012. An easy quote process led me to tremendous savings, about 1% of the sales being processed. Ben was very helpful and transparent. I went with a better known, large company that was a touch higher than quotes from companies I didn’t recognize. The “interchange plus” quotes have turned to be quite accurate in the year I’ve been using the new card processor. I only wish I had found Cardfellow earlier. Try the quick quote system and compare it to what you’re paying, I was pretty shocked. Writing this because I feel I owe Ben one after how much he saved me (no financial connection, just gratitude).

                Stan Gilliland

                BTW – I forgot to indicate my rating of 5 stars for Cardfellow and Ben Dwyer on my review!

                  Stan Gilliland

                  I’ve been looking at different credit card processors for several weeks. The various quotes from different companies were very difficult for me to not only understand but also to do an “apple to apple”comparison. It got to a point that I dreaded having to make a decision not knowing for sure what a good deal looks like. Cardfellow solved that problem. What an awesome way to get quotes! I got quotes back in just a few seconds. Not only that but Ben Dwyer called me a few minutes later to see if I had any questions. He is a great source of knowledge and was extremely helpful. Ben took the time to explain to me how to review quotes in a way to truly understand the differences between them. Awesome site and service!!!


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