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Ready to launch a seasonal business? Start your journey with our complete seasonal business guide.
Are you looking for a career change, or do you want to supplement your income with a seasonal business?
From popular business ideas for cold and warm seasons and the necessary steps to take before opening, this guide covers what you need to know before launching a seasonal business.
Table of Contents
Starting a seasonal business can be rewarding, but it isn’t without its drawbacks. Let’s start by looking at the benefits of opening a seasonal business:
Seasonal businesses have their own set of challenges. These include:
If you’ve decided to forge ahead with starting a seasonal business and are unsure how to get it off the ground, start with these eight simple steps to get your business up and running.
Before diving into your new business, it’s important to do your research. Is there a demand in your area for your product or service? Who is your target audience? Is the competition fierce in your area?
From scouting potential locations and determining what you’ll be selling (and to whom) to conducting competitor analysis to determine what others are doing and what you can do better, doing your research first is key to a successful business.
One of the first steps to launching your seasonal business is determining your legal structure.
\If you’re opening an eCommerce shop, you may decide that a sole proprietorship is the easiest legal structure to have. If you plan on opening a brick-and-mortar shop, another option — such as a limited liability company — may be the route you choose.
Start your research with our guide to business structures to determine the right fit for your business.
Planning is key to a successful business. Fortunately, you don’t have to have an entire folder of documents as part of your business plan. Instead, you can cut it down to the bare essentials with a one-page business plan.
Your plan should include your objectives, target market, experience, and financial information, including startup costs. This plan maps out your business goals and is also used to pitch your business to potential investors.
As part of your business plan, you should now be aware of your startup costs. Will you need to rent commercial space? Purchase supplies or inventory? Pay for business licenses and permits?
Once you’ve determined your startup costs, you’ll need to next plan how to pay for those expenses. Are you using your personal savings, or are you going to apply for a business startup loan? Now is the time to make these decisions.
Before opening your business, you have to handle the legal details. This may include registering your business in your state and acquiring business permits and licenses.
If you plan to be a solopreneur, skip this step. However, depending on your new seasonal business’s type and scale, you may need extra hands on deck. Research wages for similar positions in your area, create an onboarding process, and calculate the full costs of having employees, including payroll taxes.
Marketing your business should be part of your business plan, so refer back to it often at this step. Research what competitors and other businesses are doing successfully. Set a budget for your marketing campaign. And don’t forget to explore various avenues for drawing in customers, from launching a social media campaign to offering coupons and discounts for new customers.
Once your business is off the ground, it’s important to plan ahead. As a seasonal business, your sales and revenue can be volatile. To prepare for these times of uncertainty, it is absolutely critical to track these slow periods, manage cash flow, make changes as needed, and have a plan to keep your doors open from season to season.
Don’t get left out in the cold when it comes to making extra scratch this winter. Here are 12 seasonal business ideas for winter months to get you started:
The weather is hot — and so are your opportunities for highly seasonal businesses. Here are 12 summer business ideas worth considering:
A seasonal business isn’t without its risks and challenges, but if done right, it can be rewarding and lucrative. You can get your business off the ground by doing your research, choosing the right business idea, and using the tools and resources available to you.
Looking for more resources to get you started? If you don’t have the funds to start your business, take a look at our tips for starting a business with no money. We also offer guidance for opening a business bank account and other advice for launching your small business. Good luck!
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Explore a wide range of business loan options at BusinessLoans.com. With no minimum credit score requirement, find the perfect funding solution for your needs. Get Started.
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