Square Loyalty: Pricing, Features & When To Use It

Business loyalty programs have come a long way from the days of flimsy punch cards that earned a free latte after ten visits. And Square Loyalty is no exception, as the payment processor and point of sale provider delivers this robust and intuitive feature to its software.

Square POS offers plenty of features that can draw repeat customers to your business. How well does Square Loyalty measure up to other loyalty plans?

Let’s find out!

Pricing

Previously, Square Loyalty was an add-on that was priced according to the number of “loyalty visits” you received in a given month.

A loyalty visit is exactly what it sounds like: whenever a customer signs up for or returns to your loyalty program, that counts as one visit.

Now, Square has updated its pricing model and includes Square Loyalty in its paid Plus and Premium plans.

Ease Of Use

The team at Square has built its brand on the simplicity of its software; just about anyone can pick Square up and use it with little to no training. Not surprisingly, the loyalty rewards program operates with the same simplistic design.

This is a system designed for intuitive use on both sides of the register for customers and employees alike. As long as you already use Square, one of the best POS systems on the market, this will work just fine for you.

Setting up your rewards account is as simple as determining the economy of your rewards points (how many points should customers get after a visit?) and creating the rewards themselves (how will customers spend their points once they have accumulated?).

On the customer side, small business owners can have new program members enter their phone numbers to sign up. From then on, your Square Register will remember the customer and their points on subsequent views.

Features

Square Loyalty comes with the following features:

• Points System: You get to pick between three different loyalty schemes: by visit, by amount spent, or by item. Customers will get text message updates on the number of points they have built up. Basically, your decision for which system to use will come down to your industry and business model. Selling beverages or baked goods? Visit-based rewards might be best. Working retail? Amount-based might be best. Selling niche products? You might want to go by item.
• Customer Rewards: You can select three different kinds of rewards that align vaguely with the three different loyalty schemes: free item, discount on the entire sale, or discount on a product category. Obviously, some business types will find one of these systems more useful than others; it’s up to you to determine which will be best for you.
• Customer Data: Once your customers sign up for loyalty rewards, you can begin tracking information about them. In some industries — coffee shops, for example — you get to know repeat customers quickly as a matter of course. In others, it may be valuable indeed to know a bit more about your clientele, particularly things like their most purchased items and how often they visit your shop.
• Analytics: Square gives you a bird’s eye view of how your loyalty program is helping your business, showing data on all your customers and how often they visit your shop. You can see how many people use your loyalty rewards, how many points they have, and more. This is the feature that will tell you how well your loyalty program is working, so I definitely recommend checking this out.

Final Thoughts

Square boasts that customers who enroll in their loyalty programs spend 37% more than non-enrolled customers. A cynical person might point out that the kind of person who signs up for a loyalty program would be automatically more likely to spend more at a particular store than others, but at the same time, 37% is difficult to argue with.

Square makes earning rewards fun for both customers and employers, and it’s a great way to create a customer database for future marketing campaigns.

Choose Square Loyalty If: