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Best General Liability Insurance For Small Business

Protect your business with the right general liability insurance policy.

    Erica Seppala
  • UPDATED

Our content reflects the editorial opinions of our experts. While our site makes money through referral partnerships, we only partner with companies that meet our standards for quality, as outlined in our independent rating and scoring system.

We researched 18 insurance companies and brokers based on coverage, pricing, reliability, claims support, and overall value. These are our top picks.

Compare Our Top Picks

ProviderBest ForPricingQuote SpeedNext Steps
Best For Larger BusinessesStarts around $88/monthSame day
Best For Quick Liability CoverageStarts around $19/monthUnder 10 minutes
biBERK
Not Yet Reviewed
Best For ReliabilityStarts around $27/monthInstant
Best For On-Demand CoverageStarts around $17/monthInstant
Best For Independent ContractorsStarts around $30/monthAbout 10 minutes
Show More Options
Best For Specialty CoverageCustom quotesAbout 30 minutes
Show Fewer Options

The Hartford Small Business Insurance

Best Overall

Best For Larger Businesses

The Hartford is a solid option for larger or growing businesses with more complex insurance needs.

It offers general liability, BOPs, specialty coverage, policy bundling, risk engineering support, 24/7 claims filing, and online account management. Pricing isn't necessarily the cheapest, but The Hartford offers strong coverage flexibility and solid self-service tools.

Best For
Larger businesses that need comprehensive coverage
Online Quotes
Online Claims

PROS

  • Speciality options available
  • Same day quotes available
  • Strong claims support

CONS

  • No coverage in Alaska or Hawaii
  • Not ideal for very small businesses

ERGO NEXT Business Insurance

Best For Quick Liability Coverage

ERGO NEXT stands out for its fast, streamlined quote process, making it a good fit for small businesses that need coverage quickly.

While it doesn’t offer as many specialized options as some competitors, it’s a good choice for businesses with straightforward insurance needs.

Best For
Fast, simple coverage for small businesses
Online Quotes
Online Claims

PROS

  • Instant quotes
  • Discounts for bundling policies
  • Easy-to-use mobile app

CONS

  • Limited specialty coverage options
  • Not ideal for large or complex businesses

biBERK

Best For Reliability

Not Yet Reviewed

biBERK is a great choice for small businesses that want reliable coverage backed by Berkshire Hathaway’s financial strength.

It offers general liability, BOPs, cyber liability, employment practices liability, liquor liability, online quotes, same-day coverage, and online or phone claims filing. Availability may vary by location, but biBERK is a solid option for stability and convenience.

Best For
Financial stability and strong backing
Online Quotes
Online Claims

PROS

  • Fast online quotes
  • Same-day coverage
  • Core and specialty policies

CONS

  • Not available in all states
  • Policy availability varies by location

Thimble

Best For On-Demand Coverage

Thimble is a solid choice for businesses that need flexible, on-demand coverage for seasonal work, events, or short-term jobs.

Businesses can buy coverage by the job, month, or year, then adjust, pause, or cancel as needed. Thimble also offers online quotes, instant proof of insurance, mobile policy management, and online claims filing.

Best For
Event-based and seasonal businesses
Online Quotes
Online Claims

PROS

  • Short-term coverage available
  • Flexible, adjustable policies
  • Instant quotes and fast coverage

CONS

  • Limited specialty options
  • No phone support

Hiscox Business Insurance

Best For Independent Contractors

Not Yet Reviewed

Hiscox works well for freelancers, contractors, sole proprietors, and small businesses that need simple general liability coverage.

It offers online quotes, monthly payments with no added fees, BOP coverage, 24/7 online claims filing, weekday phone support, and dedicated claims representatives. It may not have the coverage that larger businesses need, but it’s easy to get started.

Best For
Freelancers, contractors, and home-based businesses
Online Quotes
Online Claims

PROS

  • Fast quotes and coverage
  • Monthly payments
  • Great for smaller businesses

CONS

  • Limited policy offerings
  • Not ideal for large or complex businesses

Nationwide Commercial Insurance

Best For Specialty Coverage

Nationwide is best suited for businesses that need more than basic general liability coverage.

It offers general liability, BOPs, workers’ compensation, cyber liability, professional liability, umbrella insurance, risk management tools, and specialty products such as surety bonds and key person coverage. The quote process may be more involved, but Nationwide offers broad coverage and 24/7 claims support.

Best For
Businesses that need a wide range of coverage options
Online Quotes
Limited
Online Claims

PROS

  • Core and specialty policies
  • Fast quotes available
  • Strong risk management

CONS

  • Not available in every state
  • Phone call may be required to receive quote

Our Rating Methodology

Each provider gets 10–15 hours of research, is scored by a subject-matter expert, and is reviewed by a second expert before publication. Ratings are not influenced by our referral partnerships.

Pricing
45%
Features
30%
Customer Service
20%
User Reviews
5%

Best General Liability Insurance For Small Business

Frequently Asked Questions

What is general liability insurance for small businesses?

General liability insurance helps protect your business if someone claims your business caused bodily injury, property damage, or another covered accident.

It’s one of the first policies many small businesses consider. Note that it doesn’t cover employee injuries, though — that’s usually handled by workers’ compensation insurance.

How much does general liability insurance cost for a small business?

For many small businesses, general liability insurance often costs around $40 to $50 per month, or about $500 per year. 

Your exact cost depends on factors like your industry, location, number of employees, coverage limits, and claims history. To find the best price, compare quotes from a few different providers.

Is cheap business liability insurance worth it?

The cheapest policy isn’t always the best deal. A low-cost policy may come with a high deductible, low coverage limits, or exclusions that leave your business exposed.

Instead of choosing the lowest premium, look for reliable coverage at a fair price. Minimal savings each month isn’t worth it if the policy doesn’t actually protect you when there’s a claim.

What are the best general liability insurance companies for small businesses?

Some of the best general liability insurance companies for small businesses include The Hartford, NEXT, biBERK, Thimble, and Hiscox.

The Hartford is a strong choice for broad coverage, NEXT is good for quick online quotes, biBERK has strong financial backing, Thimble works well for short-term or event-based coverage, and Hiscox is a good option for freelancers and independent contractors.

How do I find the best small business liability insurance?

Compare quotes from at least two or three providers, and make sure each policy covers the risks common in your industry.

Look beyond price, too. Check the insurer’s financial stability, claims process, coverage limits, deductibles, and exclusions before choosing a policy.

Erica Seppala

Erica Seppala

Editor & Senior Staff Writer at Merchant Maverick
Erica has been writing about small business finance and technology since 2008. She joined Merchant Maverick in 2018 and specializes in researching and reviewing business software, financial products, and other topics to help small businesses manage and grow their operations. Her expertise has been cited in MSN, Reader's Digest, Vox, U.S. News & World Report, and Real Simple. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll, a graduate of Limestone University, and currently resides in Greenville, South Carolina.
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