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Erica Seppala

Editor & Senior Staff Writer

7+ Years At Merchant Maverick

Education: AA Liberal Studies, Limestone University

Erica has been writing about small business finance and technology since 2008. She joined Merchant Maverick in 2018 and specializes in researching and reviewing business software, financial products, and other topics to help small businesses manage and grow their operations. Her expertise has been cited in MSN, Reader’s Digest, Vox, U.S. News & World Report, and Real Simple. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll, a graduate of Limestone University, and currently resides in Greenville, South Carolina.

Merchant Maverick Archives for Erica Seppala | Page 36

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Zoho Books Review

Zoho Books is a cloud-based accounting program with advanced invoicing features as well as features such as auto-scheduling invoices, reporting tags, and inventory. Zoho Books offers a strong set of features that could be ideal for many small businesses. It is nearly on par with QuickBooks Online — and at half the cost.

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Feb 2, 2026 Filed under: Accounting Software Reviews
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FreshBooks Review

FreshBooks is ideal for small businesses that want a basic, easy-to-use accounting solution and don’t need complex accounting features or multiple users. FreshBooks Classic is ideal for small businesses that don’t need accounting software and simply want an easy invoicing and expense tracking tool for their businesses.

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Mar 12, 2025 Filed under: Accounting Software Reviews

Wave Review (Formerly Wave Accounting)

Wave is free accounting software and unlike other free programs, there are no artificial limits on invoicing, contacts, items, or other features. The only thing you have to pay for is adding payroll, payment processing, or professional bookkeeping. There’s limited tax support, no project management, limited time tracking, and no additional users.

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Nov 4, 2025 Filed under: Accounting Software Reviews

QuickBooks Online Review

QuickBooks Online is cloud-based accounting software. It has the complex accounting capabilities that small business owners need and supports numerous integrations. Quickbooks Online has a lot to offer in terms of features, accounting, and usability.

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Mar 4, 2026 Filed under: Accounting Software Reviews
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Xero Review

Xero is a robust, cloud-based software with strong accounting, ample integrations, and some really great features. It offers tons of automations to save business time like automatic sales tax lookup, group invoicing, and default email templates.

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Feb 20, 2026 Filed under: Accounting Software Reviews

Kurv Review

Does Electronic Merchant Systems offer everything you need for your small business? Possibly, but it comes at a high cost. Unless you’re prepared to negotiate aggressively on your own behalf, you’ll probably pay more than you need to. Read our review to see why you should look elsewhere.

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Apr 8, 2026 Filed under: Merchant Account Reviews

The Complete Guide To Rolling Reserves

If you accept credit card payments, at some point you’re going to encounter the term “rolling reserve” — read on to find out what a reserve fund is, how likely you are to face one, and how to keep your business afloat in the worst-case scenario.

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Sep 11, 2025 Filed under: Credit Card Processing