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Best Etsy Alternatives For Sales In 2023

Due to Etsy's rising costs, many are looking for Etsy alternatives to sell their handmade items. Explore other marketplace or eCommerce platforms that could make the perfect alternative to Etsy.

    Nicolette Kier

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.
Alternatives to Etsy

Etsy alternatives are for small business owners looking to avoid Etsy fees, expand their sales capabilities, and possibly branch out to create their own online store. Sellers can create their own branded online presence, sell in person at events, sell on social media channels, and manage their daily operations better with a different online marketplace or eCommerce store builder. We reviewed 14 online sales platforms for artists and craftsmen to help you find the best Etsy alternatives for your needs.

Take a look at our top-rated eCommerce solutions to quickly compare some of the best options.

Learn More About Our Top Picks

CompanyBest ForNext StepsBest For

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  • Customizable online store builder, sell on online marketplaces and social media platforms, connects to Etsy
  • $5/month-$399/month
  • Monthly/annual plans, free trial available
  • Customizable online store builder, sell on online marketplaces and social media platforms, connects to Etsy
  • $5/month-$399/month
  • Monthly/annual plans, free trial available

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Square Online

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  • Free online store builder, free in-person sales app, social media sales, connects to Etsy
  • $0-$79/month
  • Annual plans, free version available
  • Free online store builder, free in-person sales app, social media sales, connects to Etsy
  • $0-$79/month
  • Annual plans, free version available

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Big Cartel

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  • Free/low-cost online store builder, sell in person, good inventory management, shipment tracking
  • $0-$19.99/month
  • Monthly plans, free version available
  • Free/low-cost online store builder, sell in person, good inventory management, shipment tracking
  • $0-$19.99/month
  • Monthly plans, free version available

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  • Affordable store builder, connects to Etsy, lots of payment types available
  • $4.95/month-$19.95/month
  • Monthly plans, free trial included
  • Affordable store builder, connects to Etsy, lots of payment types available
  • $4.95/month-$19.95/month
  • Monthly plans, free trial included

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  • Lots of advertising opportunities, connect to other marketplaces, create your own store
  • Transaction fees vary
  • Monthly plans available but not necessary to sell
  • Lots of advertising opportunities, connect to other marketplaces, create your own store
  • Transaction fees vary
  • Monthly plans available but not necessary to sell

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  • Excellent digital content management, subscription sales, built for content creators
  • $29/month-$159/month
  • Monthly/annual/biannual contracts, free trial available
  • Excellent digital content management, subscription sales, built for content creators
  • $29/month-$159/month
  • Monthly/annual/biannual contracts, free trial available

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  • Popular marketplace, AI-powered design uploader, no startup costs or fees
  • Earnings-based fees
  • No contract required, payouts via PayPal
  • Popular marketplace, AI-powered design uploader, no startup costs or fees
  • Earnings-based fees
  • No contract required, payouts via PayPal

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Read more below to learn why we chose these options.

Table of Contents

The Top 7 Etsy Alternatives

The best Etsy alternatives allow you to sell on a branded webpage, use marketing tools for customer engagement, manage item shipping, connect to your social media accounts, and communicate with your buyers. Shopify, Square, Big Cartel, IndieMade, Bonanza, Sellfy, and Redbubble are all great options.

1. Shopify: Best eCommerce Features


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  • Easy to use
  • Mobile responsive web builder
  • No listing fees
  • Three-day free trial


  • Higher monthly subscription than other online shop builders
  • No built-in audience

Etsy vs Shopify

Example of a Shopify jewelry store with gift card and personalized packaging features.

Why We Chose Shopify As An Etsy Alternative

Shopify is an eCommerce store builder that allows you to build and maintain an online store for one monthly fee. We appreciate that Shopify is easy to use, allows you to sell virtually any type of item, and that you can create the online store of your dreams. Plus, Shopify has excellent shipping and delivery settings, so you can easily provide excellent shipping services.

Also, you can connect your Etsy shop to your Shopify store and even your social media channels, so you can reach potential buyers in a number of different online locations.

Note: Shopify offers a free three-day trial period, no credit card required.

Shopify Pricing

  • Starter: $5/month
  • Basic: $39/month ($29/month with annual plan)
  •  Shopify: $109/month ($79/month with annual plan)
  • Advanced: $399/month ($299/month with annual plan)

Note: With the Shopify Starter plan, you won’t get your own website, but you can sell through your social media profiles, chats/DMs, checkout links, and in person with a Shopify card reader.

Etsy vs Shopify Comparison

The main difference between Etsy and any online store builder that allows you to create your own independent website is that with Etsy, you’ll have a built-in audience. With a Shopify store, you’ll have to draw people to your site using marketing tactics like social media marketing and eCommerce SEO to increase your likelihood of being found online.

There are many advantages to having your own Shopify store over an Etsy store, including:

  • No Listing Fees: Shopify does not charge per listing. Etsy, on the other hand, charges $0.20 to list an item for four months, whether or not you sell that item. After four months, you pay the listing fee again.
  • Lower Transaction Fees: Etsy charges a 6.5% transaction fee for every item sold. With Shopify, you can avoid transaction fees altogether by using Shopify’s in-house payment processor, Shopify Payments.
  • Better Shipping Features: With Shopify, you can offer customers real-time package tracking, communicate better with them, print labels for free, and even get shipping discounts with major third-party carriers. If you allow customers to pay with Shop Pay, they can offset the carbon emissions from delivery.
  • Custom Storefront & Branding: It’s hard to make an Etsy shop stand out from the competition. However, with Shopify’s beautiful themes and add-ons that look great on desktop and mobile devices, you’ll have complete control over the look, feel, and functionalities of your online store.
  • Better Understanding Of Search Rankings: In mid-2021, Etsy released their new search ranking algorithm, one that favors longtime sellers as well as newer product listings (to get people to relist their items and pay the listing fee again.) The company has not explained exactly how its algorithm works, leaving many sellers in the dark. Google’s SEO ranking factors are much clearer, and you have a better chance of being found in search if you can design your own store according to those specific SEO ranking factors.
  • More Selling Tools: From inventory management to marketing campaigns, your paid Shopify plan unlocks a wealth of tools you can use to develop a plan to build sales as high as you want.
  • Omnichannel Sales: You can still sell on Etsy, plus other platforms like Amazon, TikTok, Instagram, and Facebook by syncing your Shopify store with these online sales platforms.

There’s a lot more to consider than this, though, so check out our Shopify vs Etsy comparison to help you decide which online selling solution is right for you.

Shopify Features

Shopify’s best features include its online store builder, omnichannel sales features, shipping suite, and customization capabilities.

With the Shopify online store builder, you can:

  • Choose one of hundreds of website templates to create a custom-branded website
  • Ask people to subscribe to your newsletter or email list to receive discounts (and so you can start your own marketing campaigns)
  • Offer a one-click checkout function to speed up a customer’s purchase and reduce cart abandonment
  • Start your own blog to get discovered online and use content marketing to sell your products
  • Sell physical items, digital products, print-on-demand items, subscription products and memberships, take donations, and more

Shopify’s omnichannel sales capabilities allow you to sell items on: your own website, marketplaces like Etsy and eBay, social media apps like TikTok, Instagram, WhatsApp, Facebook, and Snapchat, and anywhere you can link to a URL. With all these places to get found, you won’t need to rely as heavily on the Etsy audience to get sales.

With Shopify Shipping, a free feature included with every Shopify subscription, business owners can:

  • Get discounted shipping rates from major carriers
  • Show exact real-time shipping costs to customers at checkout
  • Offer free shipping using pricing rules or with free shipping coupon codes
  • Calculate duty and import taxes for international orders
  • Offer real-time tracking numbers to customers so they can get the most up-to-date information on where their package is

Finally, unlike Etsy, there are numerous integrations you can add to your Shopify store and backend user dashboard. You can use a Shopify-powered link in bio tool to drive people to your Shopify store, YouTube channel, or other sales platforms. You could integrate accounting software to get insights into the state of your business. You can even integrate your store with popular email marketing software to make marketing efforts way easier.

With Shopify, there are very few limits to what you could do with your online presence and your business in general.

Get Started With Shopify

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2. Square Online: Best For In-Person & Online Sales

Square Online

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Free to $79/month



Equipment Cost



  • Free online store builder
  • In-person and online sales capabilities
  • Social media sales capabilities
  • Etsy integration available


  • No built-in audience
  • Limited payment options
  • Customer review feature only starts at paid plans

Etsy vs Square

Square Online website builder on laptop and order manager on Square Register.

Why We Chose Square Online As An Etsy Alternative

Square is a company that provides several software products (many of them at no cost to creative business owners) that all integrate nicely with Square Online, the company’s online store builder. The online store builder is free to use, and includes paid tiers with more features such as customer accounts and discounted payment processing fees that will help reduce your overall expenses as you make more sales.

The company also offers other free products like Square POS (point of sale) to help you sell items in person at popup events or your own booth/store, Square Invoices to charge people for custom items, and Square Appointments to help you take appointments for things like consultations or photoshoots, depending on your product offering.

Square is versatile, easy to use, and completely free in most cases, making it an excellent Etsy alternative.

Square Online Pricing

  • Free: $0/month
  • Plus: $29/month, billed annually
  • Premium: $79/month, billed annually

The free plan does include Square branding and a Square subdomain. To improve your brand authority and make it easier to find your store in search results, we strongly consider upgrading to the Professional plan, which will remove all Square-related branding.

Etsy VS Square Online Comparison

Here’s a bit of what Square Online Store offers over Etsy:

  • Affordability: Square has substantially lower payment processing fees than Etsy, as well as no listing or transaction fees. Plus, there is no paid subscription required, making Square one of the least expensive alternatives to Etsy.
  • Expanded Business Offerings: Eventually, you may want to branch out from selling your physical/digital items, and Etsy isn’t built to do that. With Square, you can sell subscriptions, sell tickets to events, accept donations, charge for appointments or consultations if you make highly custom pieces, enable pay-what-you-want pricing, and more.
  • Sell In Person: If you want to take payments from physical locations like farmers’ markets, artisan events, and pop-up shops, it’s easy to integrate Square POS hardware into your business. Etsy does not support in-person sales and actually connects with Square so that you can sell in physical locations.
  • Branded Website Builder: One of the draws of Etsy is how easy it is to use. Square Online’s website builder makes it very easy to build your own branded website, which will definitely stick out more than an Etsy storefront.
  • More Marketing Tools: Square offers several add-on products to its main online and in-person sales software packages. This includes Square Marketing, which includes email and SMS marketing, plus a loyalty program builder. Etsy’s marketing tools are not as comprehensive and definitely don’t integrate as well as Square’s ecosystem of business management products.

Square Online Features

Square’s best features are its free online store builder, omnichannel marketing and sales capabilities, in-person sales features, and connection with other Square products.

With Square’s free store builder, you can sell several types of products and services, embed a contact form on your site, collect emails for an email newsletter, and set up ordering for pickup, local delivery, or shipping. On paid plans, customers can create an account for quick reordering and personalized product recommendations. Also, on paid plans, you can offer gifting options and schedule pricing updates to minimize the busy work of changing prices.

Like Shopify, Square allows you to sell on multiple platforms. You can remain on Etsy, plus sell on TikTok (directly on product posts, not through redirecting users to a website), Instagram, Facebook, and more.

Using just a smartphone or tablet and the $49 Square card reader, you can take sales from any physical location. All in-person sales sync up with your inventory and will update item availability on your online sales platforms, too. Square is a very recognizable point of sale software, and it’s easy to use, so buyers will feel comfortable paying you through Square.

As mentioned, Square connects with several other of the company’s apps, plus third-party software for things like accounting, advanced shipping configurations, automated website translation into other languages, and even print-on-demand services like Printful.

Get Started With Square Online

Read our in-depth review

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3. Big Cartel: Best For Lower Volume Sellers

Big Cartel

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  • Free plan available
  • Shipment tracking
  • Built-in marketing tools
  • Easy to use


  • Limited number of listings and features
  • No built-in audience
  • Not a scalable option

Etsy vs Big Cartel

Ceramic mug product page from Big Cartel store.

Why We Chose Big Cartel As An Etsy Alternative

Big Cartel is an eCommerce store builder that stands out as an excellent Etsy alternative because it focuses on smaller, more artistic stores. Big Cartel may not be a great choice for a large vendor with extensive growth plans. However, it has some truly excellent options aimed at small, independent, artistic merchants — in other words, just the type who are likely to gravitate toward Etsy. The low monthly cost (and yes, there is a free plan) and ease of use make Big Cartel worthy of a closer look if you’re considering moving your store from Etsy.

The one big drawback of Big Cartel is that you can only list a limited number of products per subscription plan. For example, the free plan only allows you to list five products at a time. So, if you’re just starting out, or if you’re selling your items on the side, then Big Cartel is a great Etsy alternative.

Big Cartel Pricing

  • Gold: $0/month; list up to five products
  • Platinum: $9.99/month; list up to 50 products
  • Diamond: $19.99/month; list up to 500 products

Etsy vs Big Cartel Comparison

If you choose Big Cartel as your shopping cart platform, here are some of the benefits you’ll see:

  • Affordability: Big Cartel’s free Gold plan allows you to list up to five products and does not even require a credit card to sign up. There are no listing or transaction fees, which makes this a way more affordable alternative to Etsy.
  • Visual Appeal: Aimed squarely at artists and creators, Big Cartel offers a selection of colorful mobile-responsive themes to choose from. While they’re not the most sophisticated themes you’ll ever see, they look great when filled with beautiful, high-resolution photographs. Most importantly, you can customize your site to suit your own style and taste, which is a huge advantage over Etsy’s storefront builder.
  • Omnichannel Selling: Want to sell on Facebook or Instagram? Etsy is not made for social selling, but you can definitely sell on social media with Big Cartel.
  • In-Person Selling: If you want to sell your products at craft shows, from your home, etc., you can connect your Big Cartel account with PayPal and Stripe.
  • Simple Store Management Tools: Big Cartel includes useful tools, from inventory tracking to automatic tax calculations, which rivals Etsy when it comes to the administrative parts of running a small business.

Big Cartel Features

Big Cartel is made by and for artists, which is why the eCommerce solution strips away most of the difficult parts of building and operating an online store.

All Big Cartel subscription plans have sales-tax autopilot, shipping tracking, easy-to-use themes, and a simple way to connect your online store to your social media profiles to sell from there. You can also generate promo codes as a way to entice store visitors to complete their purchases. All stores can incorporate their own custom domain name.

Big Cartel sellers can accept PayPal or Stripe for payment, and since there are no transaction fees, you only have to pay for payment processing. PayPal has recently created their own buy now, pay later service called PayPal Pay In 4, so you can offer BNPL for your customers.

The free plan only allows you to list five products, with one image per product listing. With paid plans, you can add up to five images per product listing. While this does seem limited, it also means that you don’t have to spend forever taking product images and agonizing over which images to include and which to leave out.

Paid plans also include the ability to bulk edit product listings, list items as “sold out” or “restocking soon”, and you can easily track your inventory. You can also use Google Analytics, which is a fantastic way to create marketing campaigns and find out which selling tactics work, and which ones don’t. You can also edit your theme’s code if you want to.

Many shops also connect services like MailChimp to reach customers in different ways.

Get Started With Big Cartel

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4. IndieMade: Best Complimentary Platform For Etsy Sellers


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  • Automatic website and image size optimizer
  • Very affordable plans
  • 30-day free trial
  • Connection to Etsy available


  • Limited number of product listings and images
  • No built-in audience
  • Website builder is basic

Etsy vs IndieMade

IndieMade example store 2Sisters.

Why We Chose IndieMade As An Etsy Alternative

We like that IndieMade is a simple, clean store builder and that you can easily connect your Etsy store to your own branded store. There are lots of ways to use content marketing to get found online, especially since every IndieMade page is automatically optimized for SEO purposes.

Additionally, IndieMade is one of the most affordable eCommerce store builders on this list and includes no listing or transaction fees. While there are listing limits on lower-level plans, the max number is very generous, and the most expensive plan (which is only $19.95/month) allows for unlimited listings.

Note: IndieMade offers a 30-day free trial, so you can try it before you buy it.

IndieMade Pricing

  • Basic: $4.95/month, up to 10 listings
  • Standard: $12.95/month, up to 250 listings
  • Pro: $14.95/month, up to 500 listings
  • Plus: $19.95/month, unlimited listings

IndieMade vs Etsy Comparison

IndieMade’s advantages over Etsy include:

  • No Fees: Beyond the monthly subscription plan, IndieMade does not charge any fees for listing or selling products. You won’t even have to pay for site security or a domain name unless you want to.
  • Affordability: IndieMade plans are very affordable for sellers of all sizes, and do not include any listing/transaction fees.
  • SEO: All products and pages on IndieMade get metadata auto-generated. Metadata helps your site get recognized by Google and get your listing ranked higher in search results, which often leads to more buyers landing on your pages and buying your products.
  • Content Marketing: All IndieMade plans include unlimited blogging, a calendar page, and a news update page. This allows you to easily produce content marketing materials.
  • More Payment Methods: With IndieMade, you can accept payments using Stripe, Square, PayPal, or a custom method (money order, Zelle, Cash App, etc.)

IndieMade Features

The IndieMade customer experience is similar to Etsy in that they can view and “heart” product listings, choose product variations and customizations, leave messages for sellers, create accounts, and use discounts/coupons.

All IndieMade users can create a blog, event calendar, news section, and personalized contact form to keep in touch with current and potential buyers. You can also add services such as MailChimp to send out discounts and promo codes. A lack of communication with sellers is one of the biggest pain points of Etsy buyers. With these communication tools, you can alleviate their pain and ease any worries about their purchases.

IndieMade sites are automatically optimized for SEO purposes, which makes it easy for human users, and Google’s search-and-index bots to read through your site. (It’s important for Google bots to “read through” your site so that you get listed by Google and your site can get found organically in search engine results.)

You can import your entire Etsy store to your IndieMade store with a single click, and once you sell on either platform, your inventory will adjust automatically.

Get Started With IndieMade

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5. Bonanza: Best Alternative Marketplace


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  • Lots of advertising opportunities
  • Easy to import items from Etsy, Shopify, Amazon Marketplace
  • Lower transaction fees than Etsy
  • No product listing fees


  • Complicated pricing structure
  • Less popular than Etsy
  • High advertising fees

Etsy vs Bonanza

Example Bonanza product listing.

Why We Chose Bonanza As An Etsy Alternative

Bonanza is an online marketplace for selling unique items, much like Etsy, Amazon Handmade, and eBay. You can easily import your items from all these platforms to Bonanza.

What really makes Bonanza better than Etsy is the option to advertise your products in different places. For a price, Bonanza will boost your product visibility by featuring them in Google Shopping search results, on Bonanza’s featured page, and through Bonanza’s affiliate program participants.

Bonanza Pricing

  • Transaction Fees: $0.25 plus 3.5% of the purchase price (under $1,000 sale); plus an additional flat 1.5% fee for any amount over the $1,000 mark on larger purchase
  • Advertising Fees: Paid in the form of commission on top of transaction fees and can range from 9-30% of sales
  • Webstore Builder: $25/month (billed annually) to create a fully functional online store

Etsy vs Bonanza Comparison

Here are a few prominent ways in which Bonanza is better than Etsy:

  • Focused Advertising: Let Bonanza take care of getting your products seen, specifically on Google Shopping. As of 2021, Google Shopping ads account for 65% of all ad clicks. You only pay for ads if you make a sale.
  • No Listing Fees: You can list as many products on Bonanza as you want without any listing fees or limitations.
  • Lower Transaction Fees: The most simple Bonanza pricing plan (i.e. no advertising) charges a 3.5% transaction fee plus a $0.50 flat fee.
  • Transaction Fees Do Not Include Shipping: Etsy’s 5% commission also applies to whatever you charge customers for shipping. If you charge less than $10 for shipping on Bonanza, the transaction fee does not apply to shipping. If you charge more than $10 in shipping, Bonanza will only apply the transaction fee on any shipping fee past $10. For example, if you charge $12 for shipping, then the transaction fee only applies to $2.
  •  Freebies, Discounts, Combined Item Discounts: Bonanza allows you to offer customers an array of enticing deals that will motivate them to buy.
  • Webstore Builder: You may opt into building your own branded website with Bonanza for a monthly fee. Your website gets connected to your Bonanza marketplace booth and you can easily batch edit items that sync across both shops.

Bonanza has a lot more to offer than Etsy, which also means that it’s a little more complicated. Get a firm idea of what you can do on Bonanza before you commit.

Bonanza Features

Bonanza is similar to Etsy in that you create an online store, or a booth, and fill it with a banner, store description, shipping and return policy, and products, which can be grouped into categories or collections. Customers can leave product reviews, which help build your authority in this online marketplace.

Like Etsy, you can create discount and promo codes, free shipping, and discounts on minimum purchase amounts. With Bonanza, you can also create freebies, which will further motivate customers to buy. Unlike Etsy, you do not have to pay any listing fees when you list new products.

One of the most interesting features of Bonanza is the ability to easily advertise on places such as Google Shopping. This optional paid advertising feature is built into commission rates, which ensures that you never pay for advertising unless you actually make sales.

It works like this: If you decide to increase Bonanza’s fees from your 3.5% base transaction fee to a 9% commission fee, Bonanza pays for advertising on several online sources and takes that payment out of whatever commission they get from the added 5.5% commission. The higher the commission fee you set, the more money goes toward your paid advertising efforts.

You also have the option to create your own branded webstore with your own custom domain on a monthly subscription basis. You’ll drive traffic to your store outside of Bonanza, and you do not have to pay any commission fees for sales you make from your store. Your inventory also syncs between both your Bonanza booth and your independent webstore.

Get Started With Bonanza

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6. Sellfy: Best For Digital Product Sales


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  • Digital product protection
  • Subscription product sales management
  • Print-on-demand service for creators selling merch
  • Built-in email marketing


  • More expensive than some other alternatives
  • No Etsy connection/migration available

Etsy vs Sellfy

Sellfy store selling large digital files for download.

Why We Chose Sellfy As An Etsy Alternative

Sellfy is an easy-to-use eCommerce store builder that focuses specifically on selling digital products, subscriptions, and print-on-demand merch. Creatives who want to sell anything from Adobe fonts to video-on-demand to Patreon subscription plans can do so with Sellfy’s platform. You can send small and very large files to buyers, with individual watermarking unique to each customer and a limited number of downloads or streams available.

The platform integrates with popular content platforms like Patreon, Twitter, and YouTube to help you sell digital products on the platforms. You can even embed buy links in your videos, which is great for content marketing.

Note: Sellfy offers a free 14-day trial, no credit card required.

Sellfy Pricing

Sellfy offers the following pricing plans:

  • Starter: $29/month ($22/month billed annually)
  • Business: $79/month ($59/month billed annually)
  • Premium: $159/month ($119/month billed annually)

Etsy vs Sellfy Comparison

While you can sell items like PDFs, images, and design templates on Etsy, the platform wasn’t really built for digital item and subscription sales. This is one reason why Sellfy is a natural alternative for selling these types of products.

With Sellfy, you’ll have these benefits over an Etsy storefront:

  • More Product Types: With Sellfy, you can sell more types of products. This includes music (on your own store and on SoundCloud), video-on-demand, paywalled content, subscriptions, and digital files in just about any format (tiff, mogrt, mov, epub, jpeg, png, etc.)
  • Large Products: An individual file on Sellfy can be up to 10GB, while the max file size on Etsy is only 50MB.
  • Digital Product Protection: Sellfy has many built-in ways to protect digital files from piracy, while a product sold on Etsy can be distributed any number of times since the seller doesn’t have much control of the item post-purchase.
  • Patreon Integration: Sellfy has a unique integration with Patreon, making Sellfy an excellent sales platform for content creators.
  • Built-In Email Marketing: Sellfy offers built-in email marketing capabilities, which Etsy (and several other options on this list) either don’t have or charge extra for.

Sellfy Features

Sellfy’s biggest selling points are its digital content management abilities, subscription management, and different revenue streams for content creators.

Sellfy allows you to sell very large files in virtually any downloadable or streamable file format. You can bundle up to 50 individual files in one product, and create ZIP files to package even more files if needed. You can also sell physical and print-on-demand products, making the platform an excellent option for content creators who want to sell merch in addition to digital content.

Your content is also much better protected from piracy with Sellfy, as the platofrm includes features like limited download numbers, file stamping, and download attempt records. Each customer also gets their own unique download link and you can stamp content with their name on it, so you can be sure that the product is uniquely theirs.

If you want to sell digital subscriptions, you can bill individuals on a weekly, monthly, or annual basis. Existing accounts are grandfathered in for the duration of their subscription if you change the pricing structure of a subscription, which your current subscribers will appreciate. Customers can only download products with an active subscription, so your subscription-based content will remain secure.

Content creators will appreciate the ability to embed a single product, category of products, or their entire store to virtually any online place, whether that’s on a blog, social media profile, affiliate post or press release, Google shopping, or anywhere else.

Get Started With Sellfy

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7. Redbubble: Best Print-On-Demand Marketplace


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  • Popular online marketplace
  • No startup costs
  • Upload one design to print on multiple item types
  • Choose your own profit margins


  • No Etsy integration
  • Fees based on monthly earnings

Etsy vs Redbubble

Redbubble marketplace example search results.

Why We Chose Redbubble As An Etsy Alternative

We like that Redbubble is a popular marketplace like Etsy, and that it’s relatively easy to figure out what types of items will sell well and hop on trends. Unlike Etsy, you don’t have to keep any inventory, so there’s no upfront investment required. All you need is your own imagination and some designs to upload.

We also like how easy it is to set up your storefront, upload your images, and set your prices. Plus, Redbubble makes it easy for you to put a single design on all kinds of items, from stickers to shirts to bags, so with one design, you can reach several audiences looking for certain items.

Redbubble Pricing

Currently, you don’t have to pay anything to set up a Redbubble shop. There are flat monthly fees you pay based on your sales earnings and are only charged once sales are made.

For example, if you earn $75 in one month, you are charged a flat $28 fee.

Due to the earnings-based fees that eat at your profit margin, we definitely recommend Redbubble as a form of passive income and as a way to get found online (and then move people towards your own website.

Redbubble vs Etsy Comparison

With Redbubble, you’ll have these advantages:

  • Print-On-Demand Service: Redbubble does the entire printing, shipping, and delivery process for you, so there’s no need to arrange shipping the way you have to on Etsy.
  • Multiple Products With One Image: Redbubble assists with placing an image on multiple different physical items, making it faster and easier to sell print-on-demand items.
  • No Return/Exchange Hassles: Since Redbubble prints and ships products, you don’t have to worry about customer service issues like returns and exchanges. You also don’t carry any of the costs of returns or exchanges, so you can only profit from Redbubble.

Redbubble Features

These are the best Redbubble features for designers looking to get their work on physical items:

  • No Startup Costs: There are no fees to start your own Redbubble shop or list any of your designs.
  • No Need To Maintain Inventory: Since you don’t have to make or ship any items, you can post your designs and focus on marketing the items, rather than making them.
  • Set Your Own Profit Margin: Where other print-on-demand platforms predetermine your commission rate, Redbubble allows you to set your own profit. For example, you can choose whether you want to make a 10% commission or a 30% commission on purchases from customers shopping on the platform.
  • Redbubble Uploader: The Redbubble Uploader makes the design uploading process very easy. You only need to upload one file, and the Uploader will decide which products it will look best on. If a file doesn’t look great on one medium, like a clock, you can use a different photo for that product without altering any other product.
  • Promotional Assets: Instead of spending time photographing products in real use, use one of Redbubble’s promotional asset templates to stick your design in a real-life scene. You can easily upload those promotional assets to your social media profiles to promote your designs.
  • Niches, Trends, & Fandoms: Redbubble products are typically very unique, interesting, and/or funny, with lots of pop culture references across all product categories. You follow the trends, and you’re following the money.

Get Started With Redbubble

Jump back to comparison chart

Methodology For Choosing The Best Etsy Alternatives

To find the best alternatives to Etsy, we researched 14 different online sales platforms ranging from marketplaces to online store builders. We considered pricing, product limits, store customization levels, marketing tools, in-person sales capabilities, and ease of use when determining our best choices. We also considered the types of items individuals can sell on Etsy and the best alternative places to sell specific types of items.

When possible, we created test stores and item listings. Otherwise, we extensively viewed tutorials, analyzed recent and unincentivized customer reviews, and relied on our expert industry knowledge to help find the best platforms for selling crafts, digital products, and specialty items such as print-on-demand and custom items.

Why We Didn't Choose These Alternatives To Etsy

We have high standards for software and services, and sometimes an app will come close to ending up on a “Best of” list, only to ultimately miss the mark. Here are a few of those near misses:

Amazon Handmade

Amazon Handmade is a special marketplace especially for handmade goods and offers many advantages to sellers in search of eager buyers — including exposure to the 112 million Amazon Prime members searching on the platform.

Selling on Amazon Handmade isn’t cheap, though. Amazon charges a 15% transaction fee for the total sale, including things like gift-wrapping and shipping. So if cost savings are your prime motivator, you’ll want to look elsewhere.

Most important, when you join Amazon Handmade, you agree to Amazon’s terms and conditions. That can crimp your plans to market your products and stores, and Amazon can even dictate your pricing, under certain conditions. You’ll be expected to provide free, fast shipping if you want to be included in Prime, as well.


ArtFire is another global marketplace for artists to sell on, similar to Etsy, with many of the same features. Unfortunately for sellers, ArtFire is also similar to Etsy in its heavy fee structure.

Sellers pay a flat rate of $4.95-$40/month just to operate an ArtFire shop, even if you don’t make any sales. There is a listing fee of $0.23 per item (on the lowest level plan; higher plans eliminate the listing fee) and a commission fee between 4.5% and 12.75%.

ArtFire charges all of this on top of the payment processing fee that you’ll be paying to your credit card processor of choice.


Mercari is an online marketplace that’s more like eBay, where you can sell anything from jewelry to used electronics. The marketplace platform includes major fees, including a 10% commission fee, plus a 2.9% payment processing fee and a flat fee of $0.30 per transaction. Perhaps even more startling is the number of negative buyer reviews and scam accusations when you search “Mercari”, which can put off many potential customers.


Squarespace is a high-quality web builder that’s the perfect fit for many visual artists, musicians, and photographers to sell digital goods and advertise their services. However, it lacks some of the most important features of a quality store builder, like advanced inventory management, shipping functions, and third-party apps that you’ll need to easily build your small business.

At its heart, Squarespace is primarily a content-driven website builder, not a store builder.


Wix is a traditional web builder with an eCommerce store builder option. While the web builder is easy to use and has all the necessary components to manage your online business, business plan pricing is comparable to web builders such as Shopify, which offers more advanced features for the same price.

If you make what you sell, check out our full post, Best Places To Sell Online to find the right platform for your growing business.

Alternatives To Etsy Cost Comparison At A Glance

Cost is a crucial factor for all small business owners. Here’s a price breakdown of Etsy and it’s competitors:

  • Etsy: Sellers pay a $0.20 listing fee per product, which they must renew after four months. There are also transaction, shipping, in-person, payment processing fees, and more. Here is a full explanation of Etsy fees.
  • Shopify: Starts at $9/month for a Shopify buy button. Store builder plans range from $29/month to $299/month.
  • Square Online: Ranges from $0/month to $79/month, but rates decrease if you choose an annual plan.
  • Big Cartel: Ranges from $0/month to $19.99/month.
  • IndieMade: Ranges from $4.95/month to $19.95/month.
  • Zibbet: $6/month for sales channel added, but decreases to $5/month if you choose an annual plan.
  • Volusion: Ranges from $29/month to $299/month, but rates decrease with an annual plan.
  • Bonanza: 3.5% transaction fee per sale, but commission fees increase if you want to get paid advertising. Webstore builder is $25/month if you want to build your own custom store.

FAQs: Etsy Alternatives

What is the best Etsy alternative?

The best Etsy alternative depends on whether you want to continue selling on a marketplace or on your own online store. The best marketplaces include Bonanza and Redbubble, while the best online store builders include Shopify, Square, Big Cartel, and Sellfy.

Is there a more affordable option than Etsy?

Square, Big Cartel, and IndieMade are definitely more affordable than Etsy.

Is Amazon Handmade good for selling handmade products?

You get a lot more exposure than you will on Etsy, but fees will eat into your profits. Amazon Handmade charges a 15% transaction fee on sales, shipping, and gift-wrapping.

Also, on the larger Amazon platform, Amazon Handmade vendors may find themselves in competition with mass-produced items and household names that leave you not competitive in terms of pricing.

Is Amazon Handmade better than Etsy?

Vendors looking for better terms than Etsy offers may not like what they see with Amazon Handmade. On Amazon Handmade, you’ll pay transaction fees of 15%. That’s three times Etsy’s rate. As with Etsy, Amazon Handmade’s fees include a percentage of the cost of shipping. That means Amazon Handmade is no bargain for those seeking an Etsy alternative that lets you keep a bigger portion of each sale.

Is Shopify better than Etsy?

Shopify’s store builder gives you complete control over your store, plus better inventory management software than Etsy, and shipping discounts. You also pay no listing fees and transaction fees are, at most, 2.9%, whereas Etsy charges a 6.5% transaction fee. You can even get out of transaction fees altogether by using Shopify’s in-house payment system.

One of the only downsides of Shopify is that you can’t get found on a large marketplace, so you have to put in real effort to advertise your store.

What is the best eCommerce site for artists?

The best eCommerce site for artists depends on your needs. If you’re looking for a cheap, fast way to get your shop up and running, check out IndieMade or Big Cartel. If you mostly sell at craft shows, in stores, or in galleries, Square Online is a free store builder that connects with Square’s POS hardware. If you’re looking for an all-in-one solution, Shopify or Volusion might be for you.

Is Etsy secure?

Etsy is secure. The marketplace is PCI-DSS (Payment Card Industry Data Security Standard) compliant, and offers both buyer and seller protection programs. That being said, buyers should research sellers before making purchases to make sure the seller and their products are legit.

Is Bonanza marketplace safe to use?

Bonanza is safe. It is PCI (Payment Card Industry) compliant, which means that buyer and seller payment information is secure. Buyers and sellers can also connect to the safest payment gateways, such as PayPal and Amazon Payments. That being said, Bonanza cannot monitor every listing, so customers should research a seller (including their reviews) before making a purchase to avoid any scams.

What Etsy alternative is the easiest to set up?

If you’re ready to branch out and open your own shop, Shopify, Wix, and Square are one of the easiest ways to start selling online. You can open an account, add inventory, and start selling online all within a few hours.

What are alternatives to Etsy for digital downloads?

Sellfy is an excellent alternative to Etsy for digital downloads of all types. The platform allows you to sell large files in virtually any format, plus videos for streaming and digital product subscriptions.

Additionally, you can sell digital downloads on Shopify and Square.

In Summary: The Top 7 Etsy Alternatives

  1. Shopify:
    • Customizable online store builder, sell on online marketplaces and social media platforms, connects to Etsy
    • $5/month-$399/month
    • Monthly/annual plans, free trial available
  2. Square Online:
    • Free online store builder, free in-person sales app, social media sales, connects to Etsy
    • $0-$79/month
    • Annual plans, free version available
  3. Big Cartel:
    • Free/low-cost online store builder, sell in person, good inventory management, shipment tracking
    • $0-$19.99/month
    • Monthly plans, free version available
  4. IndieMade:
    • Affordable store builder, connects to Etsy, lots of payment types available
    • $4.95/month-$19.95/month
    • Monthly plans, free trial included
  5. Bonanza:
    • Lots of advertising opportunities, connect to other marketplaces, create your own store
    • Transaction fees vary
    • Monthly plans available but not necessary to sell
  6. Sellfy:
    • Excellent digital content management, subscription sales, built for content creators
    • $29/month-$159/month
    • Monthly/annual/biannual contracts, free trial available
  7. Redbubble:
    • Popular marketplace, AI-powered design uploader, no startup costs or fees
    • Earnings-based fees
    • No contract required, payouts via PayPal
Nicolette Kier

Nicolette Kier

Expert Analyst & Reviewer
As a small business owner, contributing writer Nicolette Kier has been sharing her knowledge on all things related to freelancing and eCommerce since 2019. She earned a BS in Physics and a BA in Creative Writing from the University of Pittsburgh.
Nicolette Kier
View Nicolette Kier's professional experience on LinkedIn.

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The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.

Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.

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