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The Real Cost Of Selling On Etsy: Etsy Fees, Pricing, & Offsite Ads Explained

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Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

We've done in-depth research on each and confidently recommend them.

We've done in-depth research on each and confidently recommend them.

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4 Comments

Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Joesan Stewart

    You also left out the taxes portion that is listed under Taxes and Fees part which i still don’t understand.

    Great information though. Thanks Much.

      Sharon

      Just to clarify, the new offside ad fee is 12% or 15% IN ADDITION to the regular transaction and processing fees charged, and is also charged on the shipping. It also applies to all sales made to that customer within 30 days of them clicking on the ad. So if they click on an ad for a $25 item, and end up buying $1,000 worth of stuff from you, you’re hit with the 20% to 23% total fees on $1000, PLUS on the shipping costs. And if it happens to be a regular long time customer who searches you and happens to click on an ad (or god forbid bookmarks the ad), you’re getting hit on repeat purchases forever. THIS is why sellers like myself who cannot opt out are outraged. It did prompt me to finally start my own website on Indiemade.

        amanda

        you forgot the “shipping transaction fee”, which is a percentage based fee just on the shipping costs. Considering Etsy already gets a kickback from the USPS that they don’t pass on….

          Liz Hull

          Hi Amanda,
          Thanks for your comment! In my original post, I had lumped transaction fees and shipping transaction fees together in one section. Your comment made me realize that it would be best to have two separate sections for each topic. I’ve updated the post with a new section to address just shipping transaction fees. Thanks again for your feedback!
          Liz

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