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How To Build A Free Website With Payment Options

Finding a website platform that's free and easy may be a lot easier than you think. Check out our top picks and get your website up and running quickly.

    Nicolette Kier
  • Last updated onUpdated

  • Erica Seppala
  • REVIEWED BY

    Erica Seppala

    Editor & Senior Staff Writer

Our content reflects the editorial opinions of our experts. While our site makes money through referral partnerships, we only partner with companies that meet our standards for quality, as outlined in our independent rating and scoring system.

To build a free website with payment options, you’ll need a free eCommerce platform. The best options make it easy to create an online store, list products, and market your business, all without upfront costs.

We reviewed 15 eCommerce builders with fully free plans to help you find the best platform for your small business.

Learn More About Our Top Picks

CompanyBest ForNext StepsBest For
Square Online

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  • Best overall for retail, restaurant, and service businesses
  • $0 - $149/month
  • No contracts
  • Best overall for retail, restaurant, and service businesses
  • $0 - $149/month
  • No contracts
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Start Trial

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Shift4Shop

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  • Best for midsize and B2B sellers
  • $0 - $41+/month
  • Custom contracts and payment processing fees
  • Best for midsize and B2B sellers
  • $0 - $41+/month
  • Custom contracts and payment processing fees

Start Trial

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WooCommerce

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  • Best third-party integrations
  • Pricing varies
  • No contract required for software download
  • Best third-party integrations
  • Pricing varies
  • No contract required for software download

Visit Site

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Odoo Website

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  • Most customizable all-in-one platform
  • $0 - $46.70/user/month
  • No contract required
  • Most customizable all-in-one platform
  • $0 - $46.70/user/month
  • No contract required

Visit Site

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Freewebstore

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  • Best marketing and international sales features
  • $0 - $250/month
  • Monthly/annual contracts
  • Best marketing and international sales features
  • $0 - $250/month
  • Monthly/annual contracts

Visit Site

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Read more below to learn why we chose these options.

5 Best Free eCommerce Platforms

The best free eCommerce platforms are secure, easy to use, and offer professional templates with tools to manage inventory or services.

Our top free eCommerce platforms include:

Best Free eCommerce Platforms Compared

Supported Business TypesFree Web DomainFree Web HostingInventory Management
Square OnlineRetail, restaurant, serviceGood
Shift4ShopB2B/B2C retailFirst yearExcellent
WooCommerceRetail, serviceGood
Odoo WebsiteRetail, serviceAverage
FreewebstoreInternational & domestic retailAverage

Square Online: Best Overall For Small Business

Square Online


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Cost

$0 - $149/month

Contract

None

Equipment Cost

$0 - $799

Get a free card swiper from Square at no cost when you create a free account. Claim your card reader.

Pros

  • Retail, restaurant, and service-based features
  • In-person sales with affordable card reader
  • Strong inventory/appointment management
  • Social media marketing and selling

Cons

  • Limited customization options

Why We Chose Square

Square offers great features for retail, service, and restaurant businesses. Plus, the Square Online web builder integrates with Square's in-person point of sale (POS) software, one of the best free POS systems, which allows you to take debit, credit, and mobile wallet payments in person.

The platform also allows you to sell on social media channels, manage shipping and delivery, and run marketing campaigns for free.

Square Pricing

Square Online Plans Price  When To Use
Square Free $0/month If you need a quick and easy eCommerce platform
Square Plus $49/month If you sell subscriptions or want advanced customizations
Square Premium $149/month If you have advanced needs and are looking for processing discounts

While Square’s free plan is very generous, small business owners may need to upgrade to a paid plan as their business grows.

To sell in-person with a card reader (which will lower your payment processing fees), you’ll need the $49 Square card reader.

Square Features

You’ll find the following features on the Square Online free plan:

  • Free website builder with Square subdomain
  • In-person selling capabilities with affordable Square POS hardware
  • Online ordering for shipping, delivery, or in-store pickup
  • Marketing and social media sales, including selling on TikTok and making shoppable Instagram posts
  • Built-in inventory and shipping management
  • Physical, digital, and subscription product sales
  • Sales and coupon codes to run marketing campaigns
  • Online forms so customers can fill out requests and contact your business
  • Online appointment booking page (great for stylists, consultants, etc.)

How To Take Payments With Square

To accept payments, you must use Square Payments, the company’s in-house payment processor. You can accept debit/card cards, Google Pay, Apple Pay, Afterpay, and CashApp with Square.

You can accept payments in person with a card reader. Read our Square card reader review for more on how you can incorporate in-person selling into your eCommerce business.

Contract Requirements/Warnings

Square contracts are straightforward and month-to-month. There are no early termination fees, penalties, or hidden fees.

Note: There is a 30-day free trial on paid plans, no credit card is required.

Choose Square If...

  • You want a free online store, plus access to other free Square tools like POS
  • You want a no-frills, easy-to-use option

Get Started With Square Online

Read our in-depth review

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Shift4Shop: Best For Midsize & B2B Sellers

Shift4Shop


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Pros

  • No Shift4Shop ads or storage limits on free plan
  • Free domain name (for the first year)
  • Enterprise-level eCommerce sales features
  • Websites thoroughly optimized for search engines

Cons

  • Must use Shift4 Payments as payment processor on free plan
  • Not great for in-person sales
  • Users report poor customer service

Why We Chose Shift4Shop

Shift4Shop is best suited for growing or midsize businesses that want an all-in-one eCommerce solution with advanced management tools.

The platform is free for U.S.-based merchants who use Shift4 Payments, and it includes robust customer management, inventory, pricing, and shipping features that make it especially appealing for B2B sellers.

Shift4Shop Pricing

Shift4Shop offers a completely free plan for U.S.-based businesses that use Shift4 Payments as their processor. This plan includes all features with no monthly fee.

If you prefer a different payment processor — such as PayPal — or if you’re outside the U.S., you’ll need a paid plan starting at $41/month.

Shift4 Payments uses custom pricing, which may be more expensive than flat-rate processors for smaller or newer businesses.

Shift4Shop Features

Shift4Shop offers enterprise-level eCommerce store builder features, including the following:

  • Free customizable website builder (with no Shift4Shop ads)
  • Websites are SEO-driven, which means your site is more likely to get found in search results
  • Free domain name (for the first year, then you are billed annually)
  • One-page checkout, which makes checkout faster (and increases online sales)
  • Physical item, digital download, subscription, print-on-demand, dropshipping, and gift certificate sales
  • In-store pickup and delivery (with real-time delivery tracking)
  • Sync products with sales channels like Amazon, eBay, Google, and Facebook
  • Coupons, discounts, and reward points program
  • Email marketing capabilities
  • Merchant services and hardware

How To Take Payments With Shift4Shop

To take payments with Shift4Shop, you must sign up for a merchant account for at least a year and use the company’s built-in payment processor.

The company offers interchange-plus payment processing and tiered payment processing. Neither payment processing model is suited for businesses with lower sales volumes (under $5,000/month).

Contract Requirements/Warnings

Square also requires you to use its in-house payment processor.

Some Shift4 Payments customers have reported lengthy contracts, unexpected fees, and poor customer service, so make sure to read any contracts and test out the customer service for yourself.

Choose Shift4Shop If...

  • You want strong customer and inventory management features
  • Your business is mid-sized (or larger)

Get Started With Shift4Shop

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WooCommerce: Best Third-Party Integrations

WooCommerce


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Pros

  • Hundreds of free add-on apps available
  • Several web themes available
  • Embed custom code in web pages
  • Documentation available to help with site building

Cons

  • Must buy web hosting and domain name
  • Can be difficult to work with

Why We Chose WooCommerce

WooCommerce stands out for its unmatched third-party integrations. Built for WordPress, the world’s most popular open-source website platform, WooCommerce gives users access to thousands of developer-built themes, plugins, and extensions to expand site functionality.

The platform also includes several free WooCommerce extensions, and most WordPress-compatible tools work seamlessly with WooCommerce stores.

WooCommerce Pricing

Both WordPress and WooCommerce are free to download and use, but you’ll need to pay for web hosting and likely a custom domain to get your site online.

While many plugins and extensions are free, others come with premium features or usage fees. Be cautious of “free to install” integrations that charge once activated on your store.

WooCommerce Features

WooCommerce offers the following best free features:

  • Drag-and-drop website builder with customizable CSS features
  • Custom HTML and Javascript code embed
  • Customizable product page blocks
  • Several payment methods are supported, including in-person payments and buy-now-pay-later apps
  • Social media sales integrations (TikTok, Pinterest, Facebook, etc.)
  • Free shipping management suite (with the option to pay to show customers real-time shipping calculations at checkout)
  • Free custom inventory management and item tracking
  • Add-ons for blogs, event calendars, and more

How To Take Payments With WooCommerce

To take payments with WooCommerce, you can integrate the software with WooCommerce Payments, which is backed by Stripe, a popular payment services provider.

You can also enable payments by direct bank transfer, check, cash-on-delivery, and PayPal.

There are several free WooCommerce extensions available for payment methods such as Venmo, buy-now-pay-later apps such as Klarna and Affirm, Amazon Pay, and even cryptocurrency payment platforms.

Contract Requirements/Warnings

WooCommerce software itself is free, but you must connect it to an existing WordPress site. You will need to pay to host your WordPress site and for your domain.

Some WooCommerce and WordPress plugins are completely free, while others are “free to install” but then require a paid subscription. Read the fine print of add-ons before installing anything.

If you run into a problem with your WordPress site, we recommend uninstalling plugins until you find the one that is causing the problem.

Choose WooCommerce If...

  • You want to customize your site with third-party integrations
  • You want to accept multiple types of payments, including BNPL and COD

Get Started With WooCommerce

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Odoo Website: Most Customizable All-In-One Platform

Odoo Website


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Pros

  • Product ratings and reviews on product pages
  • Free subdomain and web hosting
  • Very customizable
  • Paid plan includes all business management apps

Cons

  • Very few pre-built templates available
  • Free inventory management is very basic

Why We Chose Odoo

Odoo is the most customizable free eCommerce platform, offering a flexible online store builder with advanced features like product ratings, customer reviews, one-page checkout, and personalized product recommendations -- tools often found only on paid plans.

The free eCommerce app works well for small catalogs, but upgrading to Odoo’s paid plan unlocks access to over 1,000 integrated business apps, including shipping management, inventory control, customer communication tools, and a POS system for omnichannel sellers.

Odoo Pricing

With Odoo, you get one app for free, so you can get your eCommerce app without spending any money.

The paid plans are as follows:

  • Standard: $31.10/user/month ($24.90/user/month with annual billing)
  • Custom: $46.70/user/month ($37.40/user/month with annual billing)

With paid plans, you get access to all Odoo apps.

Odoo Features

The best free Odoo features include:

  • Free “.odoo” subdomain name and web hosting
  • Create multiple free websites under one account
  • Add product star ratings, customer reviews, and one-click buy buttons on single product pages
  • Add related products under products based on a user’s previously viewed items or recently
  • Built-in blog, social media profile connector, share button, donate button, and contact forms
  • Popup page to display discounts, coupons, and upcoming events
  • Service and recurring subscription sales capabilities
  • No huge Odoo branding on web pages
  • Create custom orders and invoices

With the extremely affordable paid Odoo subscription, there are over 1,000 Odoo add-on apps available to you. Some of the most useful apps for small business owners include:

  • Real-time shipping calculations from UPS, USPS, FedEx, DHL Express, and more
  • In-person point of sale app
  • Extensive inventory management, from manufacturing to delivery
  • Odoo SMS and email marketing modules (with no contact limitations)
  • Accounting, including invoices, vendor billing, and financial reports

How To Take Payments With Odoo

To take payments with Odoo, you can directly connect to Stripe, PayPal, Adyen, Authorize.net, Amazon Payment Services, and some international payment providers.

Contract Requirements/Warnings

Odoo is extremely flexible. There are no contract requirements or early termination fees if you use only one Odoo cloud app. You only need your name and email address to sign up for one app.

However, once you install more than one app or use advanced functions that you need another app for, you’ll have to get a paid subscription.

Note: There is a free 15-day trial on paid subscriptions with no credit card required, so you can try adding extra apps within the trial period.

Choose Odoo If...

  • You want a fully customizable online store builder
  • You want to upgrade to receive enterprise-level business management solutions

Get Started With Odoo Website

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Freewebstore: Best Marketing & International Sales Features

Freewebstore


Visit Site


Pros

  • Excellent built-in email marketing
  • Automated webstore language and currency converter
  • Great customer and website analytics tools
  • Strong shipping management

Cons

  • Only one payment gateway allowed on free plan
  • No auto-discounts on free plan

Why We Chose Freewebstore

Freewebstore stands out for including email marketing and customer analytics tools in its free plan. Shoppers can create accounts, leave reviews, and save products to wishlists for later purchases.

It’s also well-suited for international selling, with automatic language translation, local currency display, and detailed global shipping options built in.

Freewebstore Pricing

Freewebstore offers the following pricing plans:

  • Community: $0/month
  • Startup: $16/month
  • Pro: $52/month
  • Ridge: $250/month

If you make a sale through an abandoned cart email, you’ll pay 2%-5% of the order value to Freewebstore.

You’ll have to pay for a domain on the Community plan, but you’ll get a free domain with paid plans. Freewebstore will host your website for free.

Freewebstore Features

These are the best free Freewebstore features:

  • Abandoned cart saver emails (Freewebstore takes a cut of successful sales if customers buy through the cart saver email)
  • 10 free automated review email invites per month
  • Customizable order completion and order dispatch emails
  • Google Analytics, Google Shopping, Facebook Shop, Facebook Pixel, and social media profile integrations
  • Allow customers to choose which language and currency they’ll see your website in
  • Custom domestic and international shipping rules
  • Order status notifications and tracking codes from shipping carriers

The affordable paid plans include social media selling on places like TikTok and Pinterest, plus multiple payment gateway integrations.

How To Take Payments With Freewebstore

On the free plan, you can integrate your eCommerce store with one payment gateway to accept payments. Freewebstore integrates with several, including PayPal and Stripe.

On paid plans, you can integrate with 45+ payment gateways.

Contract Requirements/Warnings

Freewebstore has no early termination fees and even offers refunds if you cancel a paid plan early.

Choose Freewebstore If...

  • You’re an international seller
  • You want tools like built-in email marketing and customer analytics

Get Started With Freewebstore

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How To Build A Free Website With Payment Options In 7 Steps

Even if you have no experience creating websites, the latest apps and software make it easier than ever. Here’s how to get started.

Step 1: Choose The Right Platform For Your Products

If you sell many items, pick a platform with no inventory limits and built-in tracking tools. For smaller catalogs, subscriptions, or digital goods, a simple builder with basic inventory control may be enough.

Step 2: Focus On Website Design & Performance

Decide how much customization you need. Some free builders are easier to use but less flexible. Whichever you choose, ensure your site loads fast and is easy to navigate. Use free tools like Google Lighthouse to check site speed and usability.

Step 3: Customize Your Store

Most builders include free templates for product, catalog, and homepage layouts. Update colors, fonts, and images, and add or rearrange pages as needed to match your brand.

Step 4: Add Products & Set Up Shipping

Enter product details, variations, and stock levels. Configure shipping rates, carriers, delivery zones, and discounts. If you sell digital goods or services, choose a platform that supports those sales types.

Step 5: Create Store Policies


Add pages for refunds, exchanges, privacy policies, and shipping expectations. Include links to these in order confirmation emails for transparency.

Step 6: Connect A Payment Method


Link your store to a payment processor or gateway. Some platforms include built-in processing; others let you integrate with providers like PayPal. If you sell in person, connect to a compatible POS system.

Step 7: Secure A Domain & Hosting


Some free builders include hosting and a subdomain. If not, register a custom domain through a provider like Namecheap or Bluehost. Platforms such as Square and Shift4Shop include hosting, domain setup, and SSL security for a smoother start.

What Is The Best Free eCommerce Platform For You?

The best free eCommerce platform for you has the right product editing settings, well-functioning templates that match your business aesthetic, and balances ease of use with customization capabilities. It also includes several payment options so customers can pay how they want.

Before you decide on a free website builder, consider how long you plan on maintaining this website and whether you’ll need to pay for features down the line. Nothing is more irritating than migrating your website to a new website builder platform or web hosting provider, so take your time when choosing between free eCommerce platforms.

Finally, if you want to expand to in-person sales, check out the best POS systems with eCommerce features.

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Nicolette Kier

Nicolette Kier

Expert Contributor
Nicolette began writing on small business topics in 2020. After hundreds of hours researching, testing, and assisting small business owners with web building and point of sale software, she is now an expert on all things eCommerce and point of sale. She has a bachelor’s degree in English from the University of Pittsburgh and resides in Pittsburgh, Pennsylvania.
Nicolette Kier
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