Featured Offer: Get a free credit card reader from Square Payments
Sign up for a free account with Square and get a complimentary card reader, point-of-sale app, and a suite of tools to run a better, more profitable business. No monthly fees required.
Finding a website platform that's free and easy may be a lot easier than you think. Check out our top picks and get your website up and running quickly.
Nicolette began writing on small business topics in 2020. After hundreds of hours researching, testing, and assisting small business owners with web building and point of sale software, she is now an expert on all things eCommerce and point of sale. She has a bachelor’s degree in English from the University of Pittsburgh and resides in Pittsburgh, Pennsylvania.
WRITTEN & RESEARCHED BY
Nicolette KierNicolette began writing on small business topics in 2020. After hundreds of hours researching, testing, and assisting small business owners with web building and point of sale software, she is now an expert on all things eCommerce and point of sale. She has a bachelor’s degree in English from the University of Pittsburgh and resides in Pittsburgh, Pennsylvania.
Expert Contributor
Last updated onUpdated
Erica has been writing about small business finance and technology since 2008. She joined Merchant Maverick in 2018 and specializes in researching and reviewing business software, financial products, and other topics to help small businesses manage and grow their operations. Her expertise has been cited in MSN, Reader's Digest, Vox, U.S. News & World Report, and Real Simple. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll, a graduate of Limestone University, and currently resides in Greenville, South Carolina.
REVIEWED BY
Erica SeppalaErica has been writing about small business finance and technology since 2008. She joined Merchant Maverick in 2018 and specializes in researching and reviewing business software, financial products, and other topics to help small businesses manage and grow their operations. Her expertise has been cited in MSN, Reader's Digest, Vox, U.S. News & World Report, and Real Simple. She is a Certified ProAdvisor for QuickBooks Online and QuickBooks Payroll, a graduate of Limestone University, and currently resides in Greenville, South Carolina.
Editor & Senior Staff Writer
Our content reflects the editorial opinions of our experts. While our site makes money through referral partnerships, we only partner with companies that meet our standards for quality, as outlined in our independent rating and scoring system.
To build a free website with payment options, you’ll need a free eCommerce platform. The best options make it easy to create an online store, list products, and market your business, all without upfront costs.
We reviewed 15 eCommerce builders with fully free plans to help you find the best platform for your small business.
Get a free card swiper from Square at no cost when you create a free account. Claim your card reader.
Pros
Retail, restaurant, and service-based features
In-person sales with affordable card reader
Strong inventory/appointment management
Social media marketing and selling
Cons
Limited customization options
Why We Chose Square
Square offers great features for retail, service, and restaurant businesses. Plus, the Square Online web builder integrates with Square's in-person point of sale (POS) software, one of the best free POS systems, which allows you to take debit, credit, and mobile wallet payments in person.
The platform also allows you to sell on social media channels, manage shipping and delivery, and run marketing campaigns for free.
If you have advanced needs and are looking for processing discounts
While Square’s free plan is very generous, small business owners may need to upgrade to a paid plan as their business grows.
To sell in-person with a card reader (which will lower your payment processing fees), you’ll need the $49 Square card reader.
Square Features
You’ll find the following features on the Square Online free plan:
Free website builder with Square subdomain
In-person selling capabilities with affordable Square POS hardware
Online ordering for shipping, delivery, or in-store pickup
Marketing and social media sales, including selling on TikTok and making shoppable Instagram posts
Built-in inventory and shipping management
Physical, digital, and subscription product sales
Sales and coupon codes to run marketing campaigns
Online forms so customers can fill out requests and contact your business
Online appointment booking page (great for stylists, consultants, etc.)
How To Take Payments With Square
To accept payments, you must use Square Payments, the company’s in-house payment processor. You can accept debit/card cards, Google Pay, Apple Pay, Afterpay, and CashApp with Square.
You can accept payments in person with a card reader. Read our Square card reader review for more on how you can incorporate in-person selling into your eCommerce business.
Contract Requirements/Warnings
Square contracts are straightforward and month-to-month. There are no early termination fees, penalties, or hidden fees.
Note: There is a 30-day free trial on paid plans, no credit card is required.
Choose Square If...
You want a free online store, plus access to other free Square tools like POS
Must use Shift4 Payments as payment processor on free plan
Not great for in-person sales
Users report poor customer service
Why We Chose Shift4Shop
Shift4Shop is best suited for growing or midsize businesses that want an all-in-one eCommerce solution with advanced management tools.
The platform is free for U.S.-based merchants who use Shift4 Payments, and it includes robust customer management, inventory, pricing, and shipping features that make it especially appealing for B2B sellers.
Shift4Shop Pricing
Shift4Shop offers a completely free plan for U.S.-based businesses that use Shift4 Payments as their processor. This plan includes all features with no monthly fee.
If you prefer a different payment processor — such as PayPal — or if you’re outside the U.S., you’ll need a paid plan starting at $41/month.
Shift4 Payments uses custom pricing, which may be more expensive than flat-rate processors for smaller or newer businesses.
Shift4Shop Features
Shift4Shop offers enterprise-level eCommerce store builder features, including the following:
Free customizable website builder (with no Shift4Shop ads)
Websites are SEO-driven, which means your site is more likely to get found in search results
Free domain name (for the first year, then you are billed annually)
One-page checkout, which makes checkout faster (and increases online sales)
Physical item, digital download, subscription, print-on-demand, dropshipping, and gift certificate sales
In-store pickup and delivery (with real-time delivery tracking)
Sync products with sales channels like Amazon, eBay, Google, and Facebook
Coupons, discounts, and reward points program
Email marketing capabilities
Merchant services and hardware
How To Take Payments With Shift4Shop
To take payments with Shift4Shop, you must sign up for a merchant account for at least a year and use the company’s built-in payment processor.
Square also requires you to use its in-house payment processor.
Some Shift4 Payments customers have reported lengthy contracts, unexpected fees, and poor customer service, so make sure to read any contracts and test out the customer service for yourself.
Choose Shift4Shop If...
You want strong customer and inventory management features
Documentation available to help with site building
Cons
Must buy web hosting and domain name
Can be difficult to work with
Why We Chose WooCommerce
WooCommerce stands out for its unmatched third-party integrations. Built for WordPress, the world’s most popular open-source website platform, WooCommerce gives users access to thousands of developer-built themes, plugins, and extensions to expand site functionality.
The platform also includes several free WooCommerce extensions, and most WordPress-compatible tools work seamlessly with WooCommerce stores.
WooCommerce Pricing
Both WordPress and WooCommerce are free to download and use, but you’ll need to pay for web hosting and likely a custom domain to get your site online.
While many plugins and extensions are free, others come with premium features or usage fees. Be cautious of “free to install” integrations that charge once activated on your store.
WooCommerce Features
WooCommerce offers the following best free features:
Drag-and-drop website builder with customizable CSS features
Custom HTML and Javascript code embed
Customizable product page blocks
Several payment methods are supported, including in-person payments and buy-now-pay-later apps
Social media sales integrations (TikTok, Pinterest, Facebook, etc.)
Free shipping management suite (with the option to pay to show customers real-time shipping calculations at checkout)
Free custom inventory management and item tracking
Add-ons for blogs, event calendars, and more
How To Take Payments With WooCommerce
To take payments with WooCommerce, you can integrate the software with WooCommerce Payments, which is backed by Stripe, a popular payment services provider.
You can also enable payments by direct bank transfer, check, cash-on-delivery, and PayPal.
There are several free WooCommerce extensions available for payment methods such as Venmo, buy-now-pay-later apps such as Klarna and Affirm, Amazon Pay, and even cryptocurrency payment platforms.
Contract Requirements/Warnings
WooCommerce software itself is free, but you must connect it to an existing WordPress site. You will need to pay to host your WordPress site and for your domain.
Some WooCommerce and WordPress plugins are completely free, while others are “free to install” but then require a paid subscription. Read the fine print of add-ons before installing anything.
If you run into a problem with your WordPress site, we recommend uninstalling plugins until you find the one that is causing the problem.
Choose WooCommerce If...
You want to customize your site with third-party integrations
You want to accept multiple types of payments, including BNPL and COD
Odoo is the most customizable free eCommerce platform, offering a flexible online store builder with advanced features like product ratings, customer reviews, one-page checkout, and personalized product recommendations -- tools often found only on paid plans.
The free eCommerce app works well for small catalogs, but upgrading to Odoo’s paid plan unlocks access to over 1,000 integrated business apps, including shipping management, inventory control, customer communication tools, and a POS system for omnichannel sellers.
Odoo Pricing
With Odoo, you get one app for free, so you can get your eCommerce app without spending any money.
The paid plans are as follows:
Standard: $31.10/user/month ($24.90/user/month with annual billing)
Custom: $46.70/user/month ($37.40/user/month with annual billing)
With paid plans, you get access to all Odoo apps.
Odoo Features
The best free Odoo features include:
Free “.odoo” subdomain name and web hosting
Create multiple free websites under one account
Add product star ratings, customer reviews, and one-click buy buttons on single product pages
Add related products under products based on a user’s previously viewed items or recently
Built-in blog, social media profile connector, share button, donate button, and contact forms
Popup page to display discounts, coupons, and upcoming events
Service and recurring subscription sales capabilities
No huge Odoo branding on web pages
Create custom orders and invoices
With the extremely affordable paid Odoo subscription, there are over 1,000 Odoo add-on apps available to you. Some of the most useful apps for small business owners include:
Real-time shipping calculations from UPS, USPS, FedEx, DHL Express, and more
In-person point of sale app
Extensive inventory management, from manufacturing to delivery
Odoo SMS and email marketing modules (with no contact limitations)
Accounting, including invoices, vendor billing, and financial reports
How To Take Payments With Odoo
To take payments with Odoo, you can directly connect to Stripe, PayPal, Adyen, Authorize.net, Amazon Payment Services, and some international payment providers.
Contract Requirements/Warnings
Odoo is extremely flexible. There are no contract requirements or early termination fees if you use only one Odoo cloud app. You only need your name and email address to sign up for one app.
However, once you install more than one app or use advanced functions that you need another app for, you’ll have to get a paid subscription.
Note: There is a free 15-day trial on paid subscriptions with no credit card required, so you can try adding extra apps within the trial period.
Choose Odoo If...
You want a fully customizable online store builder
You want to upgrade to receive enterprise-level business management solutions
Automated webstore language and currency converter
Great customer and website analytics tools
Strong shipping management
Cons
Only one payment gateway allowed on free plan
No auto-discounts on free plan
Why We Chose Freewebstore
Freewebstore stands out for including email marketing and customer analytics tools in its free plan. Shoppers can create accounts, leave reviews, and save products to wishlists for later purchases.
It’s also well-suited for international selling, with automatic language translation, local currency display, and detailed global shipping options built in.
Freewebstore Pricing
Freewebstore offers the following pricing plans:
Community: $0/month
Startup: $16/month
Pro: $52/month
Ridge: $250/month
If you make a sale through an abandoned cart email, you’ll pay 2%-5% of the order value to Freewebstore.
You’ll have to pay for a domain on the Community plan, but you’ll get a free domain with paid plans. Freewebstore will host your website for free.
Freewebstore Features
These are the best free Freewebstore features:
Abandoned cart saver emails (Freewebstore takes a cut of successful sales if customers buy through the cart saver email)
10 free automated review email invites per month
Customizable order completion and order dispatch emails
Google Analytics, Google Shopping, Facebook Shop, Facebook Pixel, and social media profile integrations
Allow customers to choose which language and currency they’ll see your website in
Custom domestic and international shipping rules
Order status notifications and tracking codes from shipping carriers
The affordable paid plans include social media selling on places like TikTok and Pinterest, plus multiple payment gateway integrations.
How To Take Payments With Freewebstore
On the free plan, you can integrate your eCommerce store with one payment gateway to accept payments. Freewebstore integrates with several, including PayPal and Stripe.
On paid plans, you can integrate with 45+ payment gateways.
Contract Requirements/Warnings
Freewebstore has no early termination fees and even offers refunds if you cancel a paid plan early.
Choose Freewebstore If...
You’re an international seller
You want tools like built-in email marketing and customer analytics
How To Build A Free Website With Payment Options In 7 Steps
Even if you have no experience creating websites, the latest apps and software make it easier than ever. Here’s how to get started.
Step 1: Choose The Right Platform For Your Products
If you sell many items, pick a platform with no inventory limits and built-in tracking tools. For smaller catalogs, subscriptions, or digital goods, a simple builder with basic inventory control may be enough.
Step 2: Focus On Website Design & Performance
Decide how much customization you need. Some free builders are easier to use but less flexible. Whichever you choose, ensure your site loads fast and is easy to navigate. Use free tools like Google Lighthouse to check site speed and usability.
Step 3: Customize Your Store
Most builders include free templates for product, catalog, and homepage layouts. Update colors, fonts, and images, and add or rearrange pages as needed to match your brand.
Step 4: Add Products & Set Up Shipping
Enter product details, variations, and stock levels. Configure shipping rates, carriers, delivery zones, and discounts. If you sell digital goods or services, choose a platform that supports those sales types.
Step 5: Create Store Policies
Add pages for refunds, exchanges, privacy policies, and shipping expectations. Include links to these in order confirmation emails for transparency.
Step 6: Connect A Payment Method
Link your store to a payment processor or gateway. Some platforms include built-in processing; others let you integrate with providers like PayPal. If you sell in person, connect to a compatible POS system.
Step 7: Secure A Domain & Hosting
Some free builders include hosting and a subdomain. If not, register a custom domain through a provider like Namecheap or Bluehost. Platforms such as Square and Shift4Shop include hosting, domain setup, and SSL security for a smoother start.
What Is The Best Free eCommerce Platform For You?
The best free eCommerce platform for you has the right product editing settings, well-functioning templates that match your business aesthetic, and balances ease of use with customization capabilities. It also includes several payment options so customers can pay how they want.
Before you decide on a free website builder, consider how long you plan on maintaining this website and whether you’ll need to pay for features down the line. Nothing is more irritating than migrating your website to a new website builder platform or web hosting provider, so take your time when choosing between free eCommerce platforms.
Nicolette began writing on small business topics in 2020. After hundreds of hours researching, testing, and assisting small business owners with web building and point of sale software, she is now an expert on all things eCommerce and point of sale. She has a bachelor’s degree in English from the University of Pittsburgh and resides in Pittsburgh, Pennsylvania.
View Nicolette Kier's professional experience on LinkedIn.
Want to help shape the future of the Merchant Maverick website? Join our testing and survey community!
By providing feedback on how we can improve, you can earn gift cards and get early access to new features.
Our Experts Recommend PaymentCloud 🏆PaymentCloud can help almost any business save on credit card processing.Whether you're looking to save money on processing or to get approved for a merchant account, PaymentCloud can help.Get StartedAt PaymentCloud
We Want Your Feedback!
Help us to improve by providing some feedback on your experience today.
The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.
Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.
Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.
Our Experts Recommend PaymentCloud 🏆PaymentCloud can help almost any business save on credit card processing.Whether you're looking to save money on processing or to get approved for a merchant account, PaymentCloud can help.Get StartedAt PaymentCloud